Letter from the Editor

Welcome to the first issue of The Franchise Woman. I am so excited to launch this magazine with a focus on women in the franchising industry. We empower women as they navigate their businesses by providing relevant news, tools, advice and inspiration.

In order to create content that will help you in your business, we have enlisted some of the top writers and experts in the industry. These women (and a token man or two) will share their knowledge, education and experience on everything from investing in a franchise to becoming a franchisor, as well as marketing tips, legal tools and business trends.

We are also showcasing women in franchising who are the epitome of who we think The Franchise Woman should be. She is fun, fierce and fabulous. She is smart, driven and successful. She is engaged, gives back and pays forward. These are qualities that we find in most women in business, and they are qualities we want to celebrate. We want you to be inspired by these women whether they are just starting out on their franchise journey, or they have been leading successful companies for years. They all have a story we can learn from.

In this issue, we have some amazing contributors. Faizun Kamal talks about the freedom of franchising and why she would never go back to corporate America. Susan Scotts explains why women do so well as franchise owners and the confidence it takes to grow in your business. The Token Man (Bob Griffin) lets us in on the not-so-secret news that women in franchising are on the rise, and leaving them out of your marketing plan is a HUGE mistake! Nancy Friedman gives us some great tips on working with your spouse.

Our first cover story features Shannon Wilburn. She has a business model that incorporates giving back to the community as a fundamental value in her franchise. Not only is she helping others, she is leading by example as someone who understands that your business can be about more than just yourself.

We hope you enjoy our premier issue. Please feel free to reach out to us if you have a great story! We want to meet you!

Fiercely,

Elizabeth Denham Publisher/Editor elizabeth.denham@thefranchisewoman.com