ANDREW GANGNUSS The Gangnuss Team
The Presentation DISCOVER THE DIFFERENCE
T H E L I F E O F YO U R L I S T I N G
CONTENTS ABOUT ME A personal introduction
WHO WE ARE
ADDING VALUE Maximizing your property value and its exposure
MARKETING — LOCAL & REGIONAL Bringing your property to market locally and regionally
MARKETING — GLOBAL YOUR LISTING ON SIR.COM DRIVING TRAFFIC TO SIR.COM ONLINE LISTING MARKETING
CONCLUSION My unique advantages
WHO WE ARE
ABOUT ME Biography The Gangnuss Team proudly works alongside Golden Gate Sotheby’s International Realty, one of the Bay Area’s most respected Luxury Real Estate Broker's. The team was founded by Andrew Gangnuss who is a native to the Bay Area and grew up in Pleasanton. Boasting over 11 years of combined finance and real estate experience, The Gangnuss Team is a dynamic organization with a forward-thinking
Andrew Gangnuss Golden Gate Sotheby’s International Realty Andrew@TheGangnussTeam.com 925.963.2779 Lic # 01919059 TheGangnussTeam.com REALTOR | Top Producer
outlook to Bay Area real estate.
We believe that our clients are the most important aspect of our business. We know that dealing with property means that we really deal with people. To buy or sell a home can be the most important life decision a person makes, and throughout the process our clients remain our primary focus. We combine a determination to fulfill their goals with the ability to hear what they say. Our aim is always to develop long-term relationships and we offer an honest and transparent real estate service to best serve the interests of those we represent.
Andrew and his team brings a wealth of knowledge regarding market analysis, financing, appraisals and property marketing to any real estate transaction. His personal connection with real estate developers, lenders, financial advisors and builders also help his clients stay on top of relevant real estate trends.
WHO WE ARE
Andrew Gangnuss 2013, 2014, 2015, 2016, 2017, 2018
CONSISTENTLY A TOP PRODUCER REALTOR | Lic # 01919059 cell. 925.963.2779 Andrew@TheGangnussTeam.com
Recognized for outstanding achievement in listing and sales in 2018. Awarded designation as a Golden Gate Sotheby’s International Realty 2018 Top Producer
WHO WE ARE
ABOUT ME Testimonials Andrew and his team are awesome! Andrew is very knowledgeable about the market and he actually listens to your wants/needs... I hope we never need another real estate agent but if we ever do we are calling Andrew! And we are recommending him to everyone! - Eric & Kaci R Andrew helped us purchase our first home in San Francisco earlier this year. He was extremely patient in taking us to several weekends worth of open houses in order to help narrow down our search. He then guided us through our offer letters and after a few reality checking months, we actually bought our first home in the city! Being self-employed the escrow process was a nightmare but Andrew was incredibly helpful in handholding us to the very end. I can honestly say that if it wasn't for Andrew we would still be searching for our first home. I highly recommend reaching out to Andrew ASAP if you're looking to make a real estate transactions, he's fantastic!! - Nathan & Carrie D Andrew was a pleasure to work with and exceeded our expectations. He took care of every last detail for us to make the experience as enjoyable and easy as possible. - Tyler & Amy R Andrew was always progressive with looking for the right house for me and my family. He was always ready each time we met with multiple prospects and a game plan of how we were going to find the right house. Andrew also opened my eyes to other potential areas I hadn't thought of and help broaden the possibilities. Without his perseverance and help I might still be out looking. - Matt & Cassie G YOU found the investment I absolutely would have overlooked. With all of your dedication and attention to detail you'd think I was buying a multimillion dollar property. You truly out did yourself buddy, I owe you one. - Eric M
WHO WE ARE Discover the difference with us
COMPANY | WHO WE ARE
1
#
GOLDEN GATE SOTHEBY’S INTERNATIONAL REALTY LOCAL KNOWLEDGE CONNECTED AROUND THE BAY AND THE WORLD Our brokerage is the number one help you find your buyer. We have more than 500 agents in representing active qualified buyers and sellers throughout the San Francisco Bay Area. We service the counties of:
• Alameda • Contra Costa • Marin • Napa • San Francisco
• San Mateo • Santa Clara • Solano • Sonoma • Santa Cruz
SERVING ALL PRICE POINTS | MARKETING
LUXURY SERVICE AT ALL PRICE POINTS MEETING THE NEEDS OF ALL OUR CLIENTS At Golden Gate Sotheby’s International Realty we believe that all our clients deserve luxury service for their property sale at every price point. We can provide added cache and expanded exposure for properties at mid-to-lower price points. We market entry level homes, condominiums, land and investment properties provided there are ten attractive professional photos. Listings at all price points can be included on our San Francisco Bay Area website, ggsir.com, as well as on the internationally acclaimed sir.com site, searchable by clients all over the world. This is one way we can help you reach more qualified buyers. It is important to remember that Northern California property prices are considered by many buyers around the country and globe to be at luxury price points relative to their local markets. In addition, properties that do not meet our photography standard can still receive extensive feeds such as Realtor.com, and property specific websites.
30M
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SOTHEBYSREALTY.COM REACHING THE MOST QUALIFIED BUYERS The homes on sothebysrealty.com are showcased with incredible photography, videography, and complimented with lifestyle searching capability. This has resulted in a website that attracts qualified
Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home. Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.
#1 ON YOUTUBE | GLOBAL MARKETING
SILVER CREATOR AWARD PRESENTED TO
Sotheby’s International Realty for passing 100,000 subscribers
51M+ VIDEO VIEWS
AWARDED #1 YOUTUBE CHANNEL MOST VIEWS OF ANY LUXURY REAL ESTATE BRAND Five billion videos are watched on YouTube each day. Sotheby’s International Realty has received YouTube’s Silver Creator Award and is the industry-leading channel with over 51+ million video views and 148,000+ subscribers, outperforming our competition by miles. At youtube.com/sothebysrealty you can find high quality listing and brand videos, as well as unique sothebysrealty.com where your property is listed.
#1 ON YOUTUBE | GLOBAL MARKETING 51M 50M
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#1 IN VIDEO IT’S ALL ABOUT THE VIEWS listed worldwide has propelled the Sotheby’s International Realty brand’s YouTube channel to the top. We are #1 in video views and subscribers, far surpassing local and global competitors, and bringing the attention of today’s buyers from anywhere around the globe to our most remarkable homes for sale.
LOCAL VIDEO Our local bayareapropertyvideos.com YouTube channel is the largest in the San Francisco Bay Area, reaching millions of viewers worldwide. With over 1.2+ Million property views to date and 2,300+ subscribers and counting, our local property video channel far surpasses all competitors.
ADDING VALUE
Maximizing your property value through preparation, pricing and photography
ROAD MAP | ADDING VALUE
THE ROAD MAP INITIAL PHASES OF SELLING Phase 1 • Initial Walkthrough • Review Marketing • Discuss Pricing Strategies • Comparative Market Analysis (CMA) • Sign Listing Agreement
Phase 2 • Preparing Your Home • Clearing Personal Items • Inspections • Disclosures • Repairs - Select Contractors • Improvements - Select Contractors • Staging - Select Stager • Professional Photography • Ad Copywriting
Phase 3 • Review Pre-Market Options • Bay Area Elite Network •
PREPARATION | ADDING VALUE
PREPARING YOUR PROPERTY INSPECTIONS, REPAIRS & DISCLOSURES We can recommend improvements to the house to enhance its attractiveness and marketability. If desired, we will coordinate and schedule professionals to perform these improvements. We will highlight the areas that will appeal most to likely buyers: the yard and grounds, the home’s workspaces and its entertaining possibilities. In some regions, property inspection reports are expected. We can assist you in locating inspectors and coordinating the reports. We can work with you to complete disclosures to reduce your risk of a lawsuit after close.
STAGING | ADDING VALUE
STAGING SHOWCASING FOR MAXIMUM VALUE Staging a home is a powerful way to expand the pool of potential buyers. By proposing aesthetic on the market. A few judicious improvements can help a buyer fall in love more quickly with your upstaged or empty space and imagine it as their home.
PHOTOGRAPHY | ADDING VALUE
6
YOU ONLY HAVE 6 SECONDS, MAKE THEM COUNT.
PROFESSIONAL PHOTOGRAPHY ALL MARKETING STARTS WITH PHOTOGRAPHY A picture is worth a thousand words. In real estate sales, a picture can be worth thousands, hundreds of thousands, even millions of dollars. Showcasing your property in the best light with proper preparations and professional photography can increase the final sales price substantially. Our company is highly selective regarding the quality assurance of the photography used to market and sell your home. This is a benefit that provides untold value when it comes to gaining the attention of buyers online, and enticing them to visit the property in person.
PRICING | ADDING VALUE
THE ART OF PRICING
HOME PRICING FACTORS & STRATEGIES Your home should be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the strategy you adopt in setting the listing price will influence its sale, there are many other factors that come into play. Market Influences: • Your property’s location • Recent property market values • Economic and housing market conditions • Absorption rate Client Control: • List price to maximize buyer pool • Physical condition of your property • Ready access to your property for showing
Agent Control: • Preparing your property to look its best • Professional photography • Reaching the largest buyer audience • Highlighting your property’s attributes • Negotiating on your behalf Pricing Strategies: • Low “Auction” Pricing - to generate bidding • Market Pricing • Premium Pricing - consider timing
PRICING | ADDING VALUE
“I want to move in and not do anything for a while”
“Has potential but needs work”
“I wouldn’t have to do a thing”
“I have a vision and want a deal”
As Is
“I am in LOVE with this house!”
Basics
Finishes
Details
Comprehensive Upgrade
More Improvements
IMPACT OF HOME PREPARATION THE PRESENTATION OF YOUR HOME AFFECTS BUYER PERCEPTION The “As Is” Option • Sellers stay in residence • No prep work performed Just The Basics • Professional cleaning service • Maximize space, no staging Update Finishes • Sellers move out of residence • Paint interior and exterior of house • Front landscaping clean-up or re-do • New and refinished flooring
Deeper Details • Replace light fixtures, knobs and faceplates • Upgrade appliances, carpet and flooring • Address “decision rooms” • Backyard landscaping clean-up or re-do • Priority repairs Comprehensive Upgrades • Contemporize all aesthetics in house • Upgrade counters and surfaces • Upgrade appliances • Upgrade bathrooms • Complete all repairs on inspection report
MARKETING
Reaching local & regional buyers
PLAN | LOCAL & REGIONAL MARKETING
SUCCESSFUL MARKETING MARKETING PLAN OVERVIEW PRE-MLS OPTIONS • Coming Soon - Elite Agent Network • Private Listings - Elite Agent Network
LOCAL AND REGIONAL MARKETING • Sign • Brochures • Email Marketing • Property Website • Host a Broker’s Tour • Host an Open House
• • • • •
Report on Inquiries of Your Home Enhanced Listing on ggsir.com Print Advertising Local Online Advertising Regular Updates on Comparable Homes
STRATEGIES | LOCAL & REGIONAL MARKETING
500+ AGENTS LOCALLY WORKING GLOBALLY Our regional network of top agents work together,
THE POWER OF REFERRAL
giving you direct access to the largest referral network to find qualified buyers around the San Francisco Bay Area for
ELITE AGENT NETWORK (EAN) Coming Soon Listings (before photography): Coming soon listings can be shared with the Golden Gate Sotheby’s International Realty’s Elite Agent Network (EAN) throughout the Bay Area via our proprietary, password-protected platform that only GGSIR agents can access. This starts without photos in the “coming soon” property section of the platform. Private Exclusive Listings: When professional photos are added to the listing, email marketing goes out to our agents notifying them that a new property is available and can be found on our proprietary, password-protected market opportunities, hence the need for professional photos. In this stage the property will not be found on any public websites such as sir.com, goldengatesir.com, zillow.com, trulia.com, etc.
OFF-MLS | LOCAL & REGIONAL MARKETING
OFF-MLS PUBLIC LAUNCH MARKETING WITHOUT LAUNCHING ON MLS Listings can be marketed on public websites without being on MLS. See below for the list of sites. appear on any competing brokers’ websites or agent websites that use the IDX feed from MLS. Note: Some sites, such as Zillow, do track days on market.
sir.com* GoldenGateSIR.com* Zillow.com Network Trulia.com WSJ.com NewYorkTimes.com* MansionGlobal.com* LuxuryEstate.com*
FT.com (Financial Times)* JamesEdition.com HomeFinder.com PropGoLuxury.com (Asia) Juwai.com (China) Zaobao.com (China)* House 24 (Italy) RealBuzz.com
Homes.com CountryLife.co.uk HomeAdverts.com Nikkei.com (Japan)* SFGate.com MercuryNews.com *Indicates video is shown on property detail page
SIGN | LOCAL & REGIONAL MARKETING
FOR SALE SIGN RENOWNED LUXURY AT ALL PRICE POINTS The prestige of the Sotheby’s International Realty Brand is renowned globally. When a Golden Gate Sotheby’s Intentional Realty sign is installed in front of your property, it instantly leverages the cache of our brand power to uniquely distinguish your home from others. Our sign represents a legacy of luxury service at all price points.
BROCHURES | LOCAL & REGIONAL MARKETING
PROPERTY BROCHURE SHOWCASING YOUR PROPERTY We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and compelling narrative, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients which cannot be duplicated.
EMAIL | LOCAL & REGIONAL MARKETING
ANNOUNCING YOUR HOME EMAIL MARKETING TO AGENTS Typically, the greatest interest in a property happens within the first weeks it is on the market. To interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized marketing campaign, we will be able to skillfully market your home to make the impact it deserves.
MLS | LOCAL & REGIONAL MARKETING
MULTIPLE LISTING SERVICE YOUR LOCAL LISTING ENHANCED Our agents have years of experience leveraging the Multiple Listing Service offering in your area. They understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform. The MLS sends your listing to Realtor.com which is a significant US listing search portal. The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, agents can reach buyers who are signed up to view your home.
PROPERTY WEBSITE | LOCAL & REGIONAL MARKETING
PROPERTY WEBSITE SHOWCASING YOUR PROPERTY INDEPENDENTLY A property website with a unique domain name can be created to further showcase your property. This can be a simple way for traffic to find your site, particularly if the URL is the address or a notable description of your property. The property websites contain high resolution photography, details of the property, maps and area information, as well as the contact information of your agent to ensure we can answer any questions or respond to inquiries. If you have a video or Matterport 3D, this can be included on the property website as well.
GGSIR.COM | LOCAL & REGIONAL MARKETING
GGSIR.COM COMPANY WEBSITE WITH YOUR LISTINGS Your regional listing representation is fully displayed on our company site, ggsir.com, where Bay Area buyers are searching for property. The site offers many enhancements. Property Search Options include:
• Our Listings
• Listings by Region
• Luxury Collection
• Luxury Listings
• Bay Area Listings
• Listings by Lifestyle
• High Res Photography
• Open Homes
• Property Videos
PRINT ADVERTISING | LOCAL & REGIONAL MARKETING
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LOCAL ADVERTISING INDIVIDUAL, LOCAL AND CUSTOM-TAILORED An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international, and it is a proven approach that our advertisement.
NEWS SYNDICATION | LOCAL & REGIONAL MARKETING
ONLINE ADVERTISING SF GATE & BAY AREA NEWS GROUP REGIONAL MARKETING Our strategic syndication partnership with regional news outlets allows your property to be promoted on SFGate.com and MercuryNews.com. This ensures your property reaches regional audiences daily and that all the Open Houses for your property are covered on the top News Media sites.
GATEWAY MAGAZINE | LOCAL & REGIONAL MARKETING
BRAND MAGAZINE SAN FRANCISCO BAY AREA Print publications reinforce the brand image, elevating the properties that are listed through Golden Gate Sotheby’s International Realty. G A T E W A Y Magazine is published by Golden Gate Sotheby’s International Realty. Featuring rich local and global content, this tri-annual publication’s distribution reaches nearly 70,000 of the Bay Area’s
MARKET REPORTS | LOCAL & REGIONAL MARKETING
INFORMING BAY AREA BUYERS OUR BAY AREA MARKET REPORTS AND RESEARCH Data driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG) ensures potential buyers have the best information to make informed decisions. Our strategic partnership with RCG contributes to our brokerage’s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers, sellers, clients and peers.
GLOBAL REACH
Reaching a global audience of affluent buyers
TOP WEBSITE | GLOBAL MARKETING
SOTHEBYSREALTY.COM (SIR.COM) YOUR PROPERTY FEATURED GLOBALLY Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites to our global network of local websites and on to our media partner websites. Our collection of over 3.5 million vibrant, quality-controlled high resolution property photographs attracts consumers to search and inquire more than any other luxury real estate website. The ability to search “San Francisco Bay Area” goes beyond a standard city search, allowing buyers from across the country and around the world to discover properties in locations they may not be familiar with. This has resulted in many sales by buyers outside of the Bay Area. • • • • •
Market Leader in International Audience High Resolution Photography Up to 50 Photos Video and Matterport 3D Lifestyle Search
• • • •
Bay Area Search First to Video 17 Languages Foreign Currency Conversion
DRIVING TRAFFIC | GLOBAL MARKETING
100+ LOCAL BROKERAGE SITES
GLOBAL MARKETING DRIVING TRAFFIC TO OUR SITE AND TO THE WORLD Your property is showcased on our site, sothebysrealty.com. Through extensive advertising and Mansion Global, Elle DÊcor, Facebook, Architectural Digest and YouTube to our site where they can search and find your home. Your home is also featured on the best premium paid listing sites that include wsj.com, nytimes.com, sfgate.com, juwai.com and many others. Some listing sites even include the property videography in our targeted listing distribution. Additionally, over 100 Sotheby’s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property. This is part of a cascading web platform that maximizes exposure for your property around the world.
APPLE TV | GLOBAL MARKETING
EXCLUSIVE APPLE PARTNERSHIP APPLE NEWS AND APPLE TV CHANNEL Sotheby’s International Realty has launched a channel on Apple TV. Enjoy viewing listings from around the world. There is also an online game which allows you to guess the location of the most beautiful prop Sotheby’s International Realty is now the exclusive real estate partner of Apple News. Use the News app on your Apple device and experience the partnership!
ARCHITECTURAL DIGEST | GLOBAL MARKETING
ARCHITECTURAL DIGEST EXCLUSIVE MULTI-PLATFORM PRESENCE FOR HOME ENTHUSIASTS Every day, Architectural Digest refresh their lives through a multi-platform presence which includes print and digital connections. Our alignment with Architectural Digest will deliver an anticipated 14 million media impressions and encompasses an integrated online partnership through a commanding presence on ArchitecturalDigest.com. Recently redesigned and re-engineered, ArchitecturalDigest.com attracts on average more than 900,000 unique monthly visitors consuming about 10 pages per visit and is the perfect environment to uniquely showcase the homes we represent.
SOCIAL MEDIA & MOBILE | GLOBAL MARKETING
SOCIAL MEDIA & MOBILE APP IN BUYERS’ HANDS AND LIVES Social media is not only a buzz word, but a powerful marketing vehicle when used artfully. At Golden Gate Sotheby’s International Realty, we use social media to connect homes to our global community of real estate influences to create meaningful conversations and emotional connections among listings and contact us directly for information about your property.
EGALLERY | GLOBAL MARKETING
WORLDWIDE DISTRIBUTION EGALLERY & GLOBAL PROPERTY DISTRIBUTION Featured in most of the Sotheby’s International Realty and Sotheby’s Auction House locations around the world, the eGallery is a dynamic property slide show designed to provide worldwide reach to a property. The Global Property Distribution program involves sending your property brochures to hundreds of real estate and Auction House locations around the world, providing additional exposure for listings our network represents.
WORLDWIDE NETWORK | GLOBAL MARKETING
WORLDS LARGEST REFERRAL NETWORK
22,000
SALES ASSOCIATES
950
OFFICES
WE CAN FIND QUALIFIED BUYERS AROUND THE GLOBE BY ACTIVATING OUR WORLDWIDE AGENT NETWORK
70 COUNTRIES
ALL WORKING FOR YOU
SOTHEBY’S INTERNATIONAL REALTY WORLDWIDE REACH The Sotheby’s International Realty brand is a collection of the finest real estate companies in the world. Today our network boasts more than 22,000 affiliated independent sales associates, located in approximately 950 offices, in 70 countries and territories worldwide, placing over 10,000 referrals every year. Our network members utilize innovation with relevant reach to present a home in the most unique way.
95
%
OF BUYERS SEARCH ONLINE Properties on SIR.com reach buyers worldwide.
INTERNATIONAL NEW YORK TIMES | GLOBAL MARKETING
INTERNATIONAL NEW YORK TIMES THE GLOBAL EDITION OF THE NEW YORK TIMES The authoritative journalism of The International New York Times reaches 180 countries. The INYT partnership with this key daily newspaper goes beyond just the pages we advertise in. We also participate at some of the most prestigious events around the world, where our wrap is placed around thousands of copies of this newspaper. Unequivocally, the INYT helps your home reach the world.
MORE VIEWS | GLOBAL LISTING SITES
ONLINE PROPERTY ADVERTISING YOUR PROPERTY LISTED ON THE MOST TRAFFICKED GLOBAL SITES To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty brand has partnered with, and distributes properties to, the most significant media companies and real estate-focused websites in the world. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
WALL STREET JOURNAL | GLOBAL LISTING SITES
THE WALL STREET JOURNAL TARGETING THE FINANCIAL WORLD Our ongoing collaboration with The Wall Street Journal provides our brand with a multi-platform approach to reach the global business elite that turn to this media icon for their daily source of insight, and deliver 170 million media impressions. As the exclusive global sponsor of the Friday Real Estate the week on wsj.com. And, for the first time ever, the WSJ has allowed advertising within the editorial space, turning to our brand as the preferred partner for this innovative endeavor.
JAMES EDITION | GLOBAL LISTING SITES
JAMES EDITION THE WORLD’S LUXURY MARKETPLACE—MIDDLE EAST, INDIA, CHINA JamesEdition.com is truly a global luxury website portal, attracting a niche audience of highly JamesList.com features private jets, yachts, exotic cars, exclusive watches and of course luxury homes. James Edition helps consumers find the best of the best and their website reaches more than 700,000 potential buyers from 200+ countries each month. Our brand’s collaboration includes results in about 2.5 million media impressions annually.
JUWAI | GLOBAL LISTING SITES
JUWAI.COM CHINA’S “GOOGLE”—REACHING THE ASIAN MARKET Sotheby’s International Realty has collaborated to ensure your property is listed on Juwai.com, the top real estate search site in China. The listings are hosted behind the Great China Firewall, and reach over 403 cities in China as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. The property features are professionally translated and include currency conversion. Chinese buyers are the fastest-growing segment of global property buyers. By 2020, Chinese overseas property transactions are predicted to hit $220 Billion.
COUNTRY LIFE | GLOBAL LISTING SITES
COUNTRY LIFE REACHING EUROPEAN READERS Country Life magazine encompasses magnificent country properties across the United Kingdom and beyond, and one in three of their readers are looking to purchase a home within the next 12 months. Their website, CountryLife.co.uk, attracts more than 2 million page views per month and is considered the primary source of top-end properties, covering topics of interest that appeal to high-end property buyers. Anticipated to deliver 750,000 media impressions annually, our brand will execute a targeted banner ad rotation featuring listings from around our network.
PROPGOLUXURY.COM | GLOBAL LISTING SITES
PROPGOLUXURY A LEADING INTERNATIONAL LUXURY PROPERTY WEBSITE PropGoLuxury.com represents tens of thousands of elite properties from over 35 countries and is one of the world’s fastest growing global luxury real estate portals. This essential international placement provides our listings with 100% share of voice (S0V) via a leader board unit on the homepage and listing search pages. In total, this sponsorship is expected to deliver nearly 2 million media impressions this year.
PROPERTY REPORTS | GLOBAL LISTING SITES
ONLINE PROPERTY REPORTS WEBSITE STATISTICS To measure results, the Sotheby’s International Realty brand has teamed up with Listtrac to provide a detailed property report with statistics and views that are generated from each partner site. These marketing reports provide critical data for your property, where valuable marketing intelligence is revealed. You will be able to see first-hand where your online buyers are coming from and how many visits are generated from each channel of communication.
MARKETING PLAN OF ACTION
No two properties are exactly alike in the East Bay Area. The Gangnuss Team will evaluate how to provide your specific property with the maximum exposure possible so that you can obtain The Highest Possible Price. Our team is a very technically savvy professional group of REALTORS® that utilize the latest in technology for the benefit of our clients. We go way beyond just hiring a professional photographer and entering your property on the Multiple Listing Service, we also deploy a comprehensive Internet and social media marketing plan to get as many qualified buyers to view your property as possible–locally and internationally.
30-Point Marketing Action Plan by The Gangnuss Team: 1.
Property walk through to make suggestions for preparing your property for a faster sale and net more money for you.
2.
Presale Inspections: together, we decide which inspections will be performed prior to going onto the market to eliminate uncertainty and make your home more marketable.
3.
Staging advice and coordination: our professional stager can do a room-by-room assessment of your home— developing a list of recommendations to dramatically improve the appeal and impact of your home. We give you the keys to making it more inviting to potential buyers.
4.
Showing instructions and lockbox use reviewed with owner. We make sure your home is available for showings whenever a possible buyer is ready to see it.
5.
“Home for Sale” sign placed in yard with property-specific riders.
6.
Announce your listing immediately to our Sotheby’s International Realty offices and on Producer’s Forum to create enthusiasm about your property to their potential buyers.
7.
Virtual tour and high-definition photo session shoot scheduled when your property is ready.
8.
Prepare a detailed list of features that your property offers. This comprehensive list of property features will be used in our marketing materials and strategy.
9.
Telling the Story: most agents primarily focus on the facts and features of a home when they expose it to the market. Our focus is on telling the story of your home and its special benefits. The difference is subtle but powerful. Buyers only care about the facts and features of your home after they have connected with it emotionally.
10.
Custom, full-color property brochures designed, professionally printed, and delivered.
11.
Distribute “Just Listed” postcards to homes in your area (if applicable). Neighbors often know others that may want to live in your neighborhood.
12.
Email marketing campaign to REALTORS and personal contacts.
13.
Submit property details, showing instructions, photos, and tour information to the Multiple Listing Service (MLS), to receive maximum exposure to all members of the REALTORS community in the Bay Area.
MARKETING PLAN OF ACTION
14.
Professional property photos and virtual tour uploaded to hundreds of Internet Web sites for exposure to all potential buyers and investors—locally, nationally, and internationally.
15.
Social Media marketing campaign implemented on Facebook, Instagram, LinkedIn and several other social media Web sites. Links to the virtual tour, photos, and detailed property description will be included.
16.
Digital Marketing and a unique Web Site. If your address is 123 Main Street, we will create a unique Web address such as 123Main.com. Your unique Web address would be on all marketing materials.
17.
Property listings created for popular real estate Web sites such as Realtor.com (featured on Enhanced Listings), Zillow.com, Trulia.com, and many others with detailed property features.
18.
Incorporate marketing methods unique to your property to attract the buyers that your property will best suit.
19.
Open houses scheduled (if appropriate).
20.
Promote your property at local broker tour meetings. Feature your property on broker tour.
21.
Feedback from local REALTORS will be solicited, summarized and reported to you on a weekly basis.
22.
Inspect vacant property for security and condition on a regular basis.
23.
Continued suggestions and advice for positive changes that can be made to the property to maximize marketability are provided.
24.
Communicate progress in marketing your home with you regularly.
25.
Complete due diligence on all inquiries and submitted purchase offers (including research on all prospective buyers whenever possible).
26.
Professionally represent you upon presentation of purchase offers by the cooperating real estate agents. Negotiate the highest possible price and best terms for you at all times.
And the last four points reach internationally with … 27.
Relocation Resources. With Sotheby’s International Realty premier access to the Leading Real Estate Companies of the World network, we market your home to a national network of corporate relocation companies and their clients.
28.
Online Syndication. Your property listing will be syndicated to hundreds of Web sites worldwide. It is a known fact that over 15% of California’s real estate is being purchased by international investors, so it’s important to make sure your property reaches everyone—on a global level.
29.
Work with Canadian and international relocation networks for exposure of transferees who may be interesting in relocating to the East Bay Area and want to purchase your property.
30.
Luxury Home Marketing – We have the tools to take your high-end home to the luxury market, providing greater exposure for the highest possible price.
CONCLUSION | YOUR HOME
IN CONCLUSION I LOOK FORWARD TO OFFERING YOU SEVERAL UNIQUE ADVANTAGES While real estate by nature is local, the market for your home is truly national, and increasingly global. most sought-after locations. Selecting me and Golden Gate Sotheby’s International Realty to represent your property will connect you to a group of real estate professionals widely respected for the quality of their listings and the real estate markets and strong ties to the communities we serve. We share a strong commitment to delivering exceptional service and have a long history of exceeding the expectations of the world’s most discerning buyers and sellers. • Preeminent local expertise and contacts • Access to proprietary marketing materials • Strong relationships, marketing and brand recognition in other key markets • A referral connection with some of the world’s most successful agents • A proven ability to sell properties in all price ranges • A comprehensive internet and global marketing strategy • Cross-marketing opportunities with strategic partners like Sotheby’s Auction House • The high level of service that clients have come to expect from the Sotheby’s brand • Connection to a steadfast legacy company representing your most valuable asset
Discover The Difference
With The Gangnuss Team
ANDREW GANGNUSS The Gangnuss Team
925.963.2779 | Andrew@TheGangnussTeam.com | www.TheGangnussTeam.com