the global investor
First Stop Shop DURBAN
I
nvest Durban was recommended by the Durban City Council and organised private business as the “First Stop Shop” to stimulate new investment in the Durban metropolis. We act as a partnership between the Metro City Council and the private business sector, offering a free investor advisory service, plus key promotion, facilitation, and aftercare services between all investment stakeholders.
of Commerce and Industry, the KZN Growth Coalition, and State-Owned Enterprises such as Dube TradePort, the DBSA, IDC, ACSA and others.
Categories The thrust of Durban’s proposition to attract investors can be put into three broad categories:
1. Premium destination; a business and lifestyle environment most conducive to profitable, sustainaInvest Durban delivers a world-class ble investments, with ample land Metro based investor support seravailable. vice, encompassing our four part 2. Catalytic Projects, which have the Business mandate, namely investpotential to shift the socio-ecoment promotion and marketing; nomic landscape and trigger a foreign investment identification, series of investments across sevattraction and facilitation; FDI aftereral sectors care and expansion, plus investment 3. Priority Sectors, which receive advocacy. the focus of planners in a variety Invest Durban works together with of ways, including the creation organisations such as the Departof clusters and the development ment of Trade & Industry includof value chains to promote new ing Invest SA, Trade and Investment ventures and investment opporKZN (TIKZN), the Durban Chamber tunities.
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Catalytic Projects Durban is working on a number of large-scale projects that have the potential to make a regional impact. The location of these projects is vital. They must either be on national trade routes or they should help to break down the old apartheid living/working dynamics. Projects are selected for their scale in terms of job creation, investment size and potential revenue creation. Ideally, the projects should include a combination of uses (retail, commercial and housing, for example) and they should fit in with the United Nation’s Sustainable Development Goals. The Point Waterfront Development, for example, fits very well into the category of a catalytic project. Some projections put the potential investment value at R40-billion and the number of permanent jobs to be created at 6 750. It is an ambitious plan that is already linking the city’s beach promenade and the harbour.
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