Politecnico di Milano
. Faculty of Design . Product Service System Design . a.a.
2009/10
{ Students: Marcia Assumpsao, Louisa Koeber, Giorgio Campo, Stephanie Rosta, Delia Bertato }
Mapping and visualization of the product service system Professor: Valentina Auricchio
I.C. Metadesign Professors: Luisa Collina, Cabirio Cautela
THE SECRET OF “THE GOLDFISH FORMULA� The goldfish is a little pet. It watches everything from his glass basin, it sees the outside transformed in stretched and deformed images. Nobody would guess though that the goldfish has a very bad memory and that it suffers loneliness. We chose this name by chance, by sympathy.But maybe, we also chose it to improve the goldfish's condition: it will never be forced to a distorted visions, it will jump out from his glass world and it will swim towards a nicer future, without the curved glass screen and the padded water. This will be the jump that we all should do to change our point of view. Sure, the home of the goldfish is not the best, it always is in a separated position. The hightest concept of 'welcoming' is the sea. It's in its instincts although he might have never seen the ocean before.The sea, full of fish, open space and different communities is the inspiration. We equal a small fish lost in the chaotic modern world, the city has become our big glass ball, closed to other indivi-
duals. So, with the sea on the mind, we'll transform this glass ball city in an open space, welcoming, free and different.'The Goldfish Formula' will change it. Our group is formed by: Marcia Assumpsao, from Brazil; Louisa Koeber, from Germany; Giorgio Campo, from Italy; Stephanie Rosta, from Sweden; Delia Bertato, from Italy. Different cultures and different glass balls. Target: the sea. We were looking for different ways of 'welcoming' in Milan, in other cities, in smaller and bigger communities. Everyone as an individual but always in touch with other different point of views. The street is the main open space of the city, space that can host a welcoming feeling and trends. We wrote this paper to generate new inspiration for the future. Caotic modern world, the city has become our big glass ball, closed to other fish, crowded and dispersiva.So, with the sea in mind, we'll work to transform this our little city in an open space, welcoming, free and different. The Goldfish Formula will change the glass ball!
WELCOME TO STOCKHOLM!
CHILDREN ARE WELCOME
DOME COLONY X, A PROJECT FOR THE FUTURE CITY
Ranges geodesic tents in the former of Dia building, in New York, and offer them as space to host domestic social activities that the standard apartament is too cramped or remote to accomodate. The idea is to share a place in the centre of the community, as the ancient societies did. In the bad perspective of a future without space, Fritz show a return to the past values, in a more welcoming society. Haeg has made a name for himself through a series of projects with strong echoes of the ‘60s and ‘70s: encouranging people to convert their fronts lawns into vegetable plots, or designing bespoke housing for endangered animal species. Source: Article by Sarah Ichioka, Abitare n∞496, October 2009 Photo: www.fritzhaeg.com
LIFT BIKE
It’s a new way to encourage
people to use their bicycles for transportation on a daily bases. The new method was created in Norway where people didn`t use the bicycle as a means of transport for failing breath to follow the huge slops in the city. If you are tired of cycling, you can put a coin in the machine that the elevator takes you along with your bike to the top of the slope. A simple and innovative method that targets the comfort of the citizen and the future of the city. Source: http://blog.brasilacademico.com
The Project name is Aulì Ulè and it consists in a big urban park, a space with a few simple rules to leave freedom for children to play, which develops horizontal in opposition with towers and skyscreepers. This idea in Milan seems to be really succesful. Fulvio Scaparro though to a gift for the children of all the world for the Expo 2015. Free entrance for children under 12 years, no, bikes, no dogs, no smoke, adults accepted only as companion. A space designed for children with entertainers new and ancient games. Source: “Architetture per bambini” on 4, periodico di architettura
CUSTOMIZED INVITATIONS
The mood you get in by really feel that you are one of the few guests that are chosen to get invited to a party is indescribable. It’s a feeling that you are welcomed. The Childhood Foundation arranged a charity ball this spring and the invitation was a children’s’ bracelet with the letters of your name in a certain colour which the guests were obliged to wear in order to get in to the party. Before the event you saw which other guests who were coming from the bracelet s the guests were welcomed before the actual party had even begun.
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The fastest way to get to the city in Stockholm from the airport is to take the fast train called Arlanda Express. To get new visitors of the city to feel really welcomed and to get a good first impression of the capital of Sweden, when approaching to the central station some of Sweden’s most famous celebrities are greeting everyone at the train welcome to Stockholm in a recorded message that airs from the speaker system of the train. Source: www.arlandaexpress.com
FREE CAMPING IN THE CITY SPACE
The car tent is a clever solution for a easy and low cost night downtown or even just to get some private space if it’s getting really crowded. No need for booking into expensive hotel rooms and you’re independent about the location of your very own little rest area as long as the parking situation allows it. Source: http://weburbanist.com
WIKICITIES
Based on the the modern infrastructure of digital objects it is possible to have access and to submit any information from anywhere anytime. The MIT uses real-time communication system to develope a dynamic and complex solution for helping the inhabitants to make the better decisions because of the latest information provided by any member of the network. Each person who has access to digital devices like Ipods or mobile phones can automatically be such a member. Because of the highly interactive exchange of data it is a very complex project which combines not only technological but also social aspects. Therefore the senseable city lab consists of people doing research on multi-disciplinary topics. Source: diid disegno industriale industrial design, Innovation and research, year VII, 2009 n. 39
THE FUN THEORY!
MUSEUM IN TRANSIT
Plymouth city museum and art gallery started a new way to reach out new targets of people. If you don’t have enough money to go to the museum now the museum will come to you. It’s a kind of welcoming art spreaded in the city for everyone, from school classes to tourist and obviously for the inhabitants of the city. Source: Museum Practice magazine, n.32
The name says it all: they are simple ideas that make people change their behavior in society for the better. It is a funny way to care for the future of their city. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. Source: www.thefuntheory.com
KARAOKE TAXI
To get from one place to another can be rather boring. Especially if you are in a party mood and don’t want to lose your party spirit. In Oslo they have a different kind of transportation, a karaoke taxi! It a mini van where you choose what songs you would like to sing and then, while getting to the next destination, you sing all together in the taxi. Source: Myself Picture: www.flickr.com
INTERACTIVE SHARPIE E-CAST BILLBOARD
POP UP SHOP
ABERCROMBIE & FINCH
Who doesn’t want to get photographed together with a model with no shirt on? And even better, who doesn’t want to have the picture as a memory? In the stores of Abercrombie & Finch you are welcomed in the store by the male and female “model of the month” who are offering the customers to take a picture with them with a Polaroid camera so the costumers will get the picture in their hand just a second after taking the photo. Talk about a welcoming you never will forget! Source: myself Picture: www.manolomen.com
INTERACTIVE BUS STOP
Connecting people, places and information the MIT Mobile Experience Lab worked out a concept for intelligent bus stops for the public transport company of Paris(RATP). For example it is able to record videos of the customer to improve
the communication to the service staff of the RATP. Users can also share information with others by a touchscreen. Source: diid disegno industriale industrial design, Innovation and research, year VII, 2009, n. 39, ‘InterAction by Design’
ALOHA MEANS HELLO!
KiosKiosk offers a small kiosk space to startups selling ceramics, art, fashion and other creative products. At no cost to its temporary tenants. Creative organisations, businesses or individuals ready to trade simply send in their details and explain why they’re a good candidate to fill the space. KiosKiosk’s founders note that, although the number of people enrolling in design courses in the UK increases each year, it’s difficult for creative businesses to find affordable retail space in locations with enough foot traffic to attract potential buyers. The initiative is backed by the London Sustainable Development Commission, working to promote creative independent shops instead of more dime-a-dozen souvenir stalls. As well as encouraging startups and up-andcoming designers, the kiosk is a low-cost way for London to showcase the abundance of local creativity to visitors from around the world.
The best way to feel welcomed to a city or country that you don’t know too well is to get a gift that is typical for the country. In Hawaii for example travellers are getting welcomed with a flower necklace. This is a tradition since many years ago but is also a tradition that I think more cultures could take after. When arriving to Milan, why not offer the tourists a card with some of the many football players from the teams AC Milan or Inter? Source: Myself Picture: www. birthdayexpress.com
You can graffiti whenever you want! This casti Interactive and billboards was designed to meet the wishes of the public to draw graffiti and scribble in public places. It is spread through the city so that people can create their own graffiti or leave a message and your brand with the colors you want. It is a way to keep the city clean and interact with the public. Source: www.thecoolhunter.net
THE RIGHT SIDE OF THE ROAD
Britain helps other European travellers to get a better orientation in traffic. This is a good solution for not getting involved in an accident just because you pay attention to the wrong side of the road. Source: http://www.virtualtourist.com
and optimize the sevices to citizens, tourists and sector operators who come to the city from all over the world.
ENJOY MILANO
The municipality of Milan and the design, fashion and events department planned a project to reassert the strategic position for fashion in Milan, “Enjoy Milano”. The goal is to improve
Source: http://www.kioskiosk. co.uk Photo: www.springwise. com
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Some initiatives have been setteld to improve welcome, servives and entertainment of quality. For example “Enjoy Milano Lounge” offers to citizens and tourists a lounge space to chill out in Croce Rossa square, close to Montenapoleone, with the collaboration of the Grand Hotel et de
Milan. Instead “Enjoy Milano Welcome Kit” is a welcoming kit distribuited in the most known hotels of the city. Inside the kit you can find a shopping guide, a calendar of the events planned in the city and free entrances to some of the best exhibitions. Source: www.enjoymilano.it
ROOFTOP FILMS
Just like Mobile Movies, another innovative outdoor cinema community is screening films on rooftops in New York. Rooftop Films originally started showcasing short films on a rooftop in Brooklyn. Now they screen over 275 movies at more than a dozen locations, including the roof of the Old American Can Factory in Gowanus (Brooklyn) and the roof of Downtown Community TV in TriBeCa (Manhattan). This combination of brilliant, original programming and stunning outdoor venues makes Rooftop Films one of the best-attended film festivals in New York. It’s a different way of watching movies where you can sit at ease with a circle of friends and family and meet new people. Source: www.rooftopfilms.net
WELCOMING AS A SENSATION
In the exposition-installation BoxShock, in Triennale Bovisa, you can feel different sound experiences, putting your head in a “MindCube” designed by Andrea Modica. One of this experiences, “Home Sweet home”, is created by Diego Sferrazza and its purpose is to bring the listener to his sense of house, with familiar sounds, like the noise of the dishes in the kitchen, or the tv voices, and many others. This can be defined as a new way to go back to your own sense of welcoming, with a sound that is common but also typical of your childwood. The music, the noises, the feelings that you can have are all linked with a general direction of wellness and easiness, without the use of any word.
WHAT DO YOU HEAR IN THE CITY?
GUERRILLA GARDENING
Guerrilla gardening tryes to solve the problem of the urban decay in a new and nice way to create a more welcoming city This idea is spreading in Europe and now has arrived also in Milan. The idea is to rearrange the city and “furnish” it filling every dead and damaged space with flowerbeds, plants and various colorated flowers. Guerrilla gardening means to go out in the night with plants, look for a public degraded flowerbed, start digging and create a new little garden in the city. Source: http://www.guerrillagardening.it/
Source: www.triennalebovisa.it
The Urban Seat by designer Damien Gires is unique urban outdoor furniture that provides an innovative sitting space for passersby, other than slipping smartly and beautifully in the urban environment. Comprising a chair and a table, the new furniture line is ideal for a short rest as well as different community gatherings on the street. The chair can be positioned on a permanent basis alongside the street market; while on the other hand, the tablet makes functional furniture outside the shops or offices. The Urban Seat is simply a street-smart outdoor seating. Source: Photo: www.thedesignblog.org www.thedesignblog.org
Source: http://www.citycontact.eu
BAG MEETS MAP
Orignially used by messenger boys, this bag is a practical way of travelling with a all-in-one solution. You will never get lost again, because you don’t even have to remember to bring a map. The only problem is, if you change the city. Source: http://www.inkamagazin. de
WELCOME TO COPENHAGEN DANISH CITY HAVE A BREAK IN THE STREET!
Instead of ignoring all the disturbing noise produced by the urban surrounding this youth project is about listening closer to the sound of Berlin. 25 young people from different national backgrounds discover a city recording. After this first step they work out a sound concept in a workshop in which they reflect their impressions.
The Danish pavilion in Shanghai EXPO 2010 should not only exhibit the Danish virtues. Through interaction, the visitors are able to experience some of Copenhagen`s best attractions “The city bike”, the harbor bath, the nature playground and an ecological picnic. The pavilion`s 1500 city bike are offered for general use to the visitors during EXPO 2010. After the world exhibition it
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can be moved and relocated in for example Peoples Par – as a transferium for the bikes of Shanghai. A harbor bath is located in the heart of the pavilion, filled with seawater from Copenhagen harbor. It is the original Little Mermaid sculpture visiting China as a specific example of the idea that the Danish pavilion offers the real experience of the real Danish city life. Source: www.big.dk
SOUVENIRS
Small sugar bags are spread all over Milan and some are designed well. Most of them carry the adress of the hosting cafe or a message. In future this could be a way to share dates of events or nice places to see. Source: Cafe, Campus Bovisa of the Politecnico of Milan
THE WALL PAPER HOUSE
The Wall paper house offers cheap dry home for poor and displaced. The house is supposed to brighten up Third World shantytowns and provide quick shelter for long-term refugees. The Universal World House can be used almost anywhere: light, easily assembled, environmentally friendly, earthquake-proof and, crucially in the age of recession, a bit of a bargain. Source: www.current.com from The Times
SUPERKILEN - ALL THE COUNTRIES HERE! How do you create open and yet simple settings, which are accommodating and robust enough to incorporate the wishes and needs from 57 cultures thousand of individuals? The Superkilen project is part of Partnerskabet (the Partnership),
wich was formed in 2004 between the municipality of Copenhagen and Realdanis. The aim of the projects is to make norrebro the centre of an innovative urban space of international caliber, which can be an inspiration for other cities and districts.
Superkilen is not a complete and finished work of art, but an open art work, which gain content and take form in a dialogue with users and citizans of the area. The fundamental basis for the choice of colors for materials and names is that they should be
neutral in relation to culture, nationality and language, but over time they can adopt meaning and identy as they are used in urban spaces and populated by city life. Source: www.big.dk
RIDE SHARE
NEW AID FOR WELCOMNIG
Palazzo Vecchio starts the “coddle the tourist” operation. Soon in Florence 4000 pensioners will be recruited to become “welcoming volunteer”, new figures that are halfway between tutors and guides. Their role is to give information to tourists who come to the city and welcome them. So peolpe who really know the city are asked to help the city and to share their knowledge in this new welcoming operation. Source: www.la repubblica.it
What a great Idea! Reduce the number of cars in the street and meet a new person! The mission of The Rideshare Company is to increase all forms of ridesharing and reduce singleoccupant vehicles, at the same time improving the quality of life by being environmental stewards. The Rideshare will act as transportation facilitators for individuals and business partners by way of multioccupant transportation. With the purpose of meeting the changing global transportation needs of individuals and business partners, will navigate its course to the expansion of products and services enabled by the effort, support and success of the fundamental business. source: www.rideshare.com
RSVP
Milan is famous worldwide for being a great fashion city and especially for the fashion shows. From the 21st of October until the 28th an exhibition is held in Milan called RSVP. Thousand Fashion, Art and Design Invites, a project by Ines Paolucci and Patrizia Scarzella, where, as the title of the exhibition suggest, shows 1000 invites from presentations and fashion shows from the Fashion Weeks. Moschino has a bigger section though the brand is known for being innovative and collectible. So if you are not invited to the Fashion Week, now there is a chance of feeling you are welcomed to the Shows by seeing this exhibition.
ITALIAN TRAIN STATION
Arriving at an Italian destination it’s easy to recognize that people there like to show their national pride by the way they dress. The picture above summs up the Italian way to welcome foreigners. Source: Pavia station, Italy
YOUR ART IS WELCOME !
Beats for free: this is the slogan by a guy, that in Septembre 2009 made a movieabout his performance in a NewYork street. He made avaible his voice to do the music base, and then every people who wanted to show, could join him. The video is on http://www.w3sh.com/, and it demonstrate the best ability todo a spontaneous performance with the involve of different people.
SEGWAY
See the city from another point of view. Have you wanted to go on a city tour without spending the whole day or get exhausted? In Stockholm that is possible. The latest invention is a two wheel electric vehicle that the driver is standing on and driving with simple manoeuvres while listening to a guide that shows you the best parts of the city. Before started you will have a ten minutes course and training so you will know what to do while on tour. With Segway you will see the city from another point of view and get a fun welcoming to a city that you will never forget. Movieclip: http://www.youtube.com/watch?v=Va_ib9JPxhw
WELCOMING WITH AN APERITIVO
Are You tired to learn italian with grammar books...? Would You like to improove your Italian or learn a new language...? Come to the TANDEM NIGHT and you can improve in a funny way the languages with italians and Erasmus students. This aperitivo was organizated by Erasmus Milano and it purposes a nice way to make an “exchange lessons” through different cultures. Source: www.erasmusmilano.it
WELCOME LIKE A CELEBRITY
Have you ever thought about be approved by a battalion of flashes like a celebrity? A brand of cameras (Nikon) created the illusion that you’re being photographed by paparazzi out of the subway line in Seoul as you passes in front of the billboard it will start flashing lights automatically, giving the feeling of being welcomed as a celebrity. If you liked you can keep going a long in the red carpet that will fall directly into the shop where you can buy a new machine D700. A good idea to make the public been welcome with 5 minutes of fame. Source: www.thecoolhunter.net
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IT’S NICE WHEN PEOPLE OFFER YOU THEIR CULINARY SPECIALITY Belgium is the place of chocolate and Bruxelles is its capital. In the last year started a project with the collaborotion between the city municipality and the national railway company. When you buy a ticket they give you a chocolate bar as a present, and that’s really welcoming for foreigners but also for the people of the city... and by the way chocolate is always welcome.
EVENING STANDARD
From the 16th of October 2009 the London newspaper The Evening Standard are giving away its’ newspapers for free. The 600,000 copies printed each day are available across London from 300 vendors and merchandisers But you can also pick up your free copy from WH Smith shops at rail stations until later in the evening and from supply bins on the main lines. This is a new way to relaunch the new Evening Standard and to get new readers, both people who lives in London, but also tourists who would like to read another free newspaper than Metro.
STREET WAY TO WELCOME
The street is the new place: the Triennale Bovisa system of communication talks about this. If you are looking for TBVS, the arrows will guide you. The project is made by Politecnico students of Communication Design, and the purpose is to bring the visitor into the gallery, but also to put the gallery outside. TBVS is linked with the street art, characterizing feature of the territory in a place that for too much time is been without distiction: TBVS is born as answer to the district need of communication.
Source: http://www.thisislondon.co.uk/standard
Photo: Gettyimages.com
NUIT BLANCHE
An all-night cultural festival, recently established in cities worldwide. The idea of Light Night is to open cultural and other venues across the city late into the night.
Source: Collage of photos by Delia Bertato www.triennalebovisa.it
A NEW KIND OF FISH MARKET: AN OPEN AND “STILISH” PLACE
Located in one of Istanbulís most populated and diverse neighborhoods, Besiktas is an eclectic area with a village-like atmosphere that is in the process of urban renewal. The Besiktas Fish Market is located on a triangular site. The design solution was to maintain its iconic neighborhood presence, while also reaffirming its welcoming feeling. We can consider this as a welcoming place, with no door, in a un-place. It’s a way to reevaluate a traditional being of the city, and to show it to other people.
TAGGING WITH SCENTS
Mitchell Heinrich developed a new kind of ìsmell graffitiî. Using essential oils and refillable atomizing spray cans, Heinrich introduces incongruous perfumes into urban spaces. With the aim of uplifting and embellishing repellent spaces, he believes scent can be a powerful artistic force. Scent is interpreted by the limbic system which is very closely tied to emotion and memory. This means that interacting with people using scent can potentially be a much more powerful medium than paint since people experiencing it canít help but react to it. The goal of this project is to create a new kind of interaction with peolpe and the city and a new way the people experience the city.
Source: “Design Diffusion News, n∞161” October 2009 Picture: www.contemporist.com
Source:http://www.psfk.com
MILAN FOR BREAKFAST...
With these placemats you can decide every meal another time where you want to have it. While having a coffee in the morning you could for example imagine to be in Italy by looking at the map underneath your plate. This way you can think about your next travelling plans during your daily routine or you can at least get to know the main sights of a city. Source: aplusrstore.com
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TREELIFE BY TCH-2010
The event TreeLife by The Cool Hunter, will be unveiled in a major city in 2010 (city to be announced).This event will showcase innovative and creative sustainable architecture, and illustrate that green can co-exist with urban city life. Source:www.thecoolhunter.net
PLANET GREEN
Green travel is getting more and more popular since the knowledge and awareness of the enviroment is increasing. Advice on this matter is not new, but a green city guide called Planet Green “Green City Guide” you can find ten ecoconscious suggestions in each city. In Milan for example there is advise on where you can find flea markets or where to have a beautiful walk. To go green wherever you live you can go to the Green Living Wed guide and discover how to minimize your environmental impact in ways big and small.
SUN WIFI HUMAN POWERED WATER PURIFICARION ISLAND
A unique installation in Warsaw, Poland provides purified water in exchange for some exercise. The floating ëislandí is fitted with exercise machines connected to a water pump and purifier. The island was floated out on the local Vistula River but was designed to be relocatable. Besides being a clever solution to providing fresh water, Jakub also wanted to make a social statement with the installation about empowering people to affect positive change.
WELCOMING SINCE YOU’RE IN YOUR COUNTRY
Welcoming is a opportunity to make the foreign more confident with his new habits. So, in the University of Bergamo,in 2006 it started the PASE (Percorso di Accoglienza per Studenti Erasmus), addressed to foreign students coming in the city for Erasmus project. The application allow students to start, yet in their country, a course to know more on Italy. They can access on the web site and do an italian grammatical test, to do some exercises and learn more on the language, but also to learn about the italian university sistem. A tutor is avaible in a forum, to dissolve every uncertainty.
FEEDING THE PLANET
Papergirl is a project by Aisha Ronniger. You have to contact the artist on her website and sent your artworks; then Aisha and their friend will distribute it throughout the streets of the city. This showes two different type of welcoming: to young artist, that can show their works for free and in a different way; and to the citizens, it’s a way to involve them in a new vision of the city art. Source:coolhunting.com papergirl.com
Source: www.ecorazzi.com
Source:www.psfk.com
Source: http://planetgreen. discovery.com
YOUR ART IS WELCOME (part2)
Refering to the release of the new ‘2010 Prius’ Toyota started a new marketing strategy. They provided Boston, New York, Chicago, Seattle, San Francisco, and Los Angeles with solar panel moduls in the shape of gigantic sunflowers which provide free Wifi.
In March 2008 it was decided that Milan will be the host for the Universal Exposition, Expo 2015, and will be held under the name Feeding the planet, energy for life. A new technology park focusing on innovative healthcare and environmental solutions is an idea under examination that may be build until the Expo. Milan has/will produce an extremely good and integrated infra structure until 2015: The metro Line 1 connects the Expo to the city’s public transport network; Three motorways, plus the western orbital road, which joins the A1 MilanRome-Naples motorway to the south. Access roads further supplement these routes, freeing local traffic from that in transit to and from the Expo site. A high-speed rail link will have its own station near the east entrance to the complex as well as serving two local railway lines connecting to the Milan metro.
Photo: Gettingimages. com Source: www.unibg.it
FIAT C TREE PLANTER_ MILAN
From August 5 to September 30 were placed cars model Fiat 500 C on Montenapoleone Street, the famous street of Milan, in a totally different way. There were 20 replicates made of fiberglass that have become perfect vessels for real trees of various formats. It was a cooperative effort between the city of Milan with Fiat and also with the designer Fabio Novembre. The work was called “a albero Per fare” (create a tree). It was his solution to merge into one object trees and cars, that is two elements always vying for urban space, is a “symbol to think of a new way of living.” Source: www.claycreatives.co.uk
CAMOUFLAGE IN THE CITY
The work was commissioned by the city of Culver City, a city in the county of Los Angeles, to beautify the urban center. The artwork is called “Almost Invisible Boxes” and it was made by the artist Joshua Callaghan. He created stickers vinyl-size printed with digital images of the cityscape. The patches weew stuck on boxes of electricity and telephony, which are usually painted gray and not stand out amid the landscape. The sensation, who goes by the images, is that the picture is indistinguishable from the rest of the landscape. The more than 40 points “hidden” is a permanent work. Source: Coolhunting.com
Source:en.wikipedia.org/wiki/Expo_2015
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BIKE SHARING
Bicycle sharing systems are increasingly popular and diverse systems whereby a number of bicycles are made available for shared use amongst
individuals who do not own any of the bicycles. Recently and most notably municipal governments have promoted systems as part of intermodal transportation, allowing
people to shift easily from transit to bicycle and back again.
cles of the sponsor, that is always a food or drink companies. The idea of the promotional stand is not so new, but the place chosen can be considered as an innovative way to
linked welcoming and advertising.
Source: bikedispenser.com
ADVERTISING STAND AS A WELCOME TO TOURIST
In Central Station, in Milan, in the last months you can find a mutable stand: in fact, every week the sponsor changes. The stand is placed at the start of the binaries, as a way to welcoming people arriving in the city. In the most crowded hours the promoter give for free some arti-
TOUCHED ECHO: SHARING THE CITY’S MEMORY
Dresda’s monument by Markus Kison. People, via bone conduction, can listen the sound of the B-25 bombers, which destroyed most parts of Dresden’Old Town on the 13-2-1945. This piece of art can is as a way to linked people to the place’s memory, without any written word. It’s a way to welcome people in the time dimension. Source: lospremiagrumi.com
Photo:Delia Bertato
CITY GARDEN
City Contact 2 Berlin intiated a youth project called ‘City garden’ that will be held from the 9. until the 20.11.2009. The young participants from all kinds of different countries bring material like images, sound or videos together to give an insight to their very own perception of the city. The work is done by teams of mixed nationalities to provide a wide spectrum of point of views. It is more about the process of slowly becoming aware of the character of the city and developing a sensibility. In the end there will be an installation near the River Spree away from the center of the capitol which comprises prints on concrete accompanied by spoken or written texts and sound collages. Source: http://www.citycontact.eu http://www.citycontact.eu
WAGON“LIVING ROOM”
The Siberian train in Russia offers a large variety of different ways to shorten the time travelling: for example you can go the the doctor, to church or just listen to music in specially furnished wagons. Inside you nearly forget that you are on a train. It seems like a small city on wheels.
WELCOME TO YOUR IDEAS
Digital forming today gives to everyboby the opportunity to be surrounded with objects custommade. The software the team developed allows you to design an object and to create it with new technics of rapid manifacturing. That’s “co-design”: the final user collaborate to design the object his going to buy. Today this is reality and it could be used even for street furniture to create not only the interior house you want but also the city you want to live in.
COCA COLA LIGHT GOES FASHION
Coca-Cola light goes fashion It’s hard not to have noticed the large Coca Cola Light bottles, with different patterns and style all over the streets of Milan. The colourful designs are all part of Coca Cola Light’s ‘Tribute to Fashion’ charity project to raise money to the victims of the earthquake in Abruzzo last year. Coca Cola asked Italian designers including Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni and Etro, who presented their creations at the Milano Fashion week. Now you can find the all over the city and they are also available in some stores in a limited edition with profits from sales helping young women from the Abruzzo area to find scholarships.. Source: http://www.metro.co.uk
Source: From Wired It, n.8
Source: Casa Vogue, Italia, Ottobre 2009, n. 32, Natural
WELCOME TO VENICE CASINO
TRAVELLING WITH LOUIS VUITTON
Source: thecoolhunter.net
Source: http://www.ilvoelv.com
When you arrive in the airport you will going to catch your baggage like the usual, but in the same time you will feel that your time in the city already started. The Venice Casino uses the moving ad space to communicate with tourists. Additionaly,free tickets for the casino get shared to the tourist.
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Louis Vuitton gives tourists the possibility to have a walk around the city in a different way. They brought up a collection of guidebooks about european cities. They are carefully designed with hand drwaings of Ruber Toledo and far away from the usual ones.