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Bozeman, MT Advertising Sales James Lynam - Senior Advertising Director
Business Relations Stephan Roose • Jennifer Masson
Editors
Graphic Design
Brent Williams • Jeff Carpineta Michael O’Donnell • Michelle Wood Ryan Fleming
Jennifer Masson - Director of Operations Brent Williams - Director of Graphic Design Ryan Fleming - Layout Coordinator
Contributing Writers
Contributing Designers
John Carpineta • Elizabeth Evers Larry Denton • Henry Vernon Lorraine Simpson • Alan LeStourgeon Lisa Kai Lee • David Ferrers Debra Fortosis • Noel King Daniel Collins • Jim Burke
Brent Williams • Doriano Riosa Rafael Baez • Adriane Marseille
Website & New Media Blake Wilhelm - Senior Web Developer Brent Williams - Junior Web Developer
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Bozeman, MT
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Driving Growth with Golf 2.0 Eastern Amputee Golf Association 2014 PGA Tour Schedule Overcoming: The Pitfalls of 2013 - Rory McIlroy 2014 LPGA Tour Schedule 5 Simple Ways to Improve Your Game Does Your Swing Tempo Need a Tune Up?
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Should We Purchase a Country Club Membership? 2014 Champions Tour Schedule Hawaiian Golf Getaways Fred Couples: The Gloveless “Boom Boom” Grip Tips for The Yips & Other Putting Woes Arnold Palmer Biography Business Directory
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When you go out to golf you’re hoping for a good round. I know I do. How often does your outcome match what you hoped for? Do you usually shoot the scores you had envisioned before you teed off? If not, do you ever evaluate where and how you could have saved strokes and avoided those blow up holes?
I’ve got 5 easy tips for you to implement immediately that will shave 4-6 or even more strokes off your score the next time you play. Give them a try and see what happens.
HERE THEY ARE:
1.
First off you’ve got to put the proper fuel in your body before you leave home. Most golfers don’t give it a second thought. They either don’t eat at all before they leave home or they eat something that is not going to give them the long-term energy they’re hoping for. So whether it’s lunch or breakfast before you leave you need to consume a complex carbohydrate and a good protein source. This combination will warrant the best use of your energy for the long haul. An example for breakfast would be a bowl of oatmeal and a couple of eggs with a piece of fruit or a juice. For lunch you could have a turkey sandwich on whole wheat with a piece of fruit. Lot’s of lettuce on the sandwich and try to avoid mayonnaise or butter. Priority One Marketing Group, LLC | 35
2.
The second tip is to properly warm up your body before you even hit your first ball. I see so many golfers show up 5 minutes before tee time, hack a few balls and head to the first tee. Those golfers are headed for a double bogey right off the bat - but hey they’re just getting “warmed up” right? A better approach is to give yourself at least 30 minutes before your tee time. First do some dynamic (movement oriented) stretches to prepare your body to perform. Things like arm circles, partial squats, toe touches, etc. Then take some half swings with a 7 iron. Now after that you’re ready to hit some wedges. You’ll find with this approach your hits on the range will be much better, which will build your confidence.
3.
Drink lots of water even before you leave your house. Try to consume up to a gallon of water before you get to the course. This will help you absorb and digest your pre-game meal and hydrate your muscles for optimal performance. Don’t take this lightly. Dehydration causes energy loss, lack of focus and concentration and fatigue later in the round. And remember, that’s before you even come to the course. Once you get there, you should be drinking water every hole.
4.
Don’t wait ‘til you get tight to stretch on the course. You should be constantly moving your body and stretching your joints while you play. I see and hear too many golfers complaining of tight lower backs or shoulders during the round. What amazes me is that with all that complaining they do nothing about it. Why? Think of your body as a machine. If the machine starts to break down – fix it. I mean stretch those areas while you’re playing. You’ll see a big difference in your swing mechanics late in the round.
5.
Snack while you play. No I don’t mean the full meal at the turn with a beer. I mean bringing fruit and nutrition bars to eat every 4-6 holes. When you supply your body with the proper nutrients your energy levels stay balanced and you will avoid those mental lapses late in the round. How many times have you had a good score only to blow up late in the round? I’ll bet more than a couple of times. I know I have. Treat your body like a Ferrari not a Ford Pinto.
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fast, medium or slow. You have a natural swing tempo, one that feels smooth and rhythmic, that gives you optimal ball-striking ability. When you swing in tempo it feels effortless, while the ball flies straighter and farther than usual.
Have you ever wondered how you play your best one day and the next time you can’t play worth a hoot? You would think that you would be able to take that same swing back to the course and get nearly the same results. How is it that there can be ten strokes or more difference between back to back rounds? Is it that the course is different? Yes, tees and pins are in different positions each day. Conditions can vary day to day as well; things like wind and rain will affect your play. The biggest reason though is that your body is different each day and that makes your swing different as well. The difference can be attributed to your swing tempo. You need to stay in sync and in rhythm from round to round to consistently play your best. It makes sense to pay careful attention to this aspect of your golf swing. So many overlook this swing fundamental, becoming frustrated and confused with an unreliable golf swing. Tempo can be a hard subject to explain because there is a huge “feel” aspect to it. It is not just about speed;
It might help to define tempo. The best definition I’ve heard is that tempo is the time it takes to complete a full swing beginning at takeaway all the way through to the follow through finish position. It is true that tempo varies from player to player. It is also true that it varies from day to day with the same player. The key here is to recognize when your tempo is either faster or slower than it should be and make the proper adjustments. Wouldn’t it be great if your tempo were at its peak every day? Golf would be a lot easier and handicaps would be lower too. Enough with the daydreaming. The truth is that to be aware of the changes in swing tempo and to know how to adjust or correct is the difficult part. We focus so much on mechanics that we overlook this key aspect of the golf swing.
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Follow Through Drill
This is another range drill. Address Four Ball Drill
You should tee up four balls in row at
the range. Begin by hitting one using just 25 percent of you full swing speed. Move to the next and use a 50 percent swing, then 75 percent on the third and full speed on the last. Focus in on the difference in feel for each of the swings. Remember you are to adjust your speed from the beginning to the end. Don’t decelerate on the downswing just pick a speed and stick to it throughout the swing. How did those swings feel? Did you make solid contact with all of them? Notice the distance for each shot?
Melody Drill
Put your swing to the tempo of a song
you enjoy. Choose a song that fits with the desired tempo of your golf swing. I have done this with much success. One is takeaway, two is the top of the backswing, three is impact and four is the finish position. Try singing this in your head in the manner “One and two and three and four”. It will help you find and maintain your swing rhythm. 40 | Priority One Marketing Group, LLC
the ball. Raise the club head off the ground enough to swing it over top of the ball. Swing it forward past the ball about a foot. Then start your backswing back over the ball to a full and complete backswing and then execute the downswing into the ball as normal. Repeat often. You should pay particular attention to the feel of the weight of the clubhead. At the two points where the club changes direction the transition should be smooth and in time with the club. This will help you to get in tune with the club and the proper swing tempo. Swing tempo is an essential but often ignored fundamental. If you want to play well consistently you will need to be in tune with your body and the swing tempo it is producing. Know your best swing tempo and adjust on those days when things just aren’t all in sync as they should be. These drills will help you tune up your swing tempo. We all need a tune up now and again. Improved ball striking and scoring is sure to follow.
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SHOULD WE PURCHASE A Country Club Membership?
by Max Johnson Are you thinking of purchasing a country club membership at a local country club? Compared to playing at different golf courses all of the time, purchasing a country club membership has many advantages and benefits. What are the advantages to owning a country club membership? Here is a list of five reasons to purchase a country club membership. 1. If you play golf on a regular basis, it could be more cost effective to become a member of a local country club. This way you are not shelling out a green fee every single time you play. In addition, most memberships would include your entire family. This would allow your spouse and children to play or learn to play the great game of golf. The great part about this is that you can get your kids
involved in this great game. Your child or children can become involved in the junior golf program that is offered and this may give you a way to spend more family time or one-onone time with your child or children. 2. Make no mistake, when you purchase a country club membership you are purchasing a lifestyle as well as a new social network. You will meet others with similar interests as yours at the golf course, pool or wine tasting. Many join a club just for the business connections that they are able to secure to help them grow their business. 3. Most clubs administer a handicap system. As you complete rounds of golf, you will turn in your scores and the handicap system will keep track of your handicap according to USGA Rules. Priority One Marketing Group, LLC | 45
SHOULD WE PURCHASE A Country Club Membership? by Max Johnson The system should give you your monthly handicap as well as a local or a trend handicap. This is important as you begin to play in club tournaments, as a handicap will be required.
club membership, consider the points made above to make the correct choice for you and your family. A country club membership can become an important part of where a family can spend quality time to4. Most clubs have an active golf tour- gether. nament program. The club golf tournaments are administered for Men, Ladies, Seniors, Juniors and Couples. First, opposed to what newer golfers and many high handicappers believe, these club golf tournaments are not scary. Club golf tournaments are a great way to test where your skills are currently. Club golf tournaments are broken down into flights. This simply means if you have a golf tournament of one hundred players, it is typical to have ten flights. This equates to you competing against the nine people with the handicap closest to yours.
GET AN
EDGE ON YOUR
5. People tend to practice golf where they play golf. Most clubs have good practice facilities that will allow you to practice all aspects of your game. Many country clubs have full service driving ranges that will allow you to practice half-wedge shots to the full swings with your driver. You should also make sure that the practice putting green is in similar shape and speed to the putting greens on the golf course.
HANDICAP
If you are considering a local country
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HAwaiian Golf GetAways: Enjoy Year-Round Fantastic Weather and Picturesque Settings
Hawaii is certainly one place on this planet that most tourists would consider as being an ideal holiday destination. There is so much to entice visitors including the excellent golf courses that make it an ideal Hawaii golf vacation getaway. With year round weather that is perfect for golfing, there are few players that would pass up the opportunity to enjoy a Hawaiian golf vacation and because golf in this part of the world can be played three hundred sixty-five days in the year, you can visit whenever you have free time.
A Unique Experience
Without a doubt, the Hawaiian islands boast of some very exquisite courses; but that is not all. Just being on the islands is a unique experience by itself. You can choose to visit a number of places when you plan
your Hawaii golf vacations: The excellent Kapalua Plantation course where the well known Mercedes Championships are held. Also, you may not want to miss playing on the Wailea Gold course that hosts the Senior Skins Game.
Golf in this part of the world can be played three hundred sixty-five days in the year Choosing Hawaii golf vacations is like choosing a bit of paradise, and it is here that you can live out your fantasies of playing excellent golf on the best courses and in the most ideal weather conditions. To make matters easier for you, there are a plethora of travel agencies that provide you with excellent Hawaii golf vacations packages and the fare includes: the green fees to and from, fare of transportation from the pier, as well as rent for a golf cart. Priority One Marketing Group, LLC | 55
There is no doubt that Hawaiian golf vacations are a once-in-a-lifetime experience, which if you plan ahead, can give you some of the best golfing experiences you can ever hope to achieve in your lifetime. Each of the different Hawaiian islands boasts their own unique golf courses, where there is lush greenery. Some may even be situated on top of some amazing lava flows. A good example would be the incredibly popular Mauna Lani, which has a couple of golf courses that will test your abilities, as you swing away while the winds blow at you fiercely. Then, there is Maui, which is another outstanding place where you could plan to play golf on your Hawaiian golf vacation . Not visiting here is akin to going to Paris and missing out on a visit to the Eiffel Tower. Other destinations in the Hawaiian islands for your golf vacations include places such as Kauai, Oahu, and Lanai. Whichever place you do choose, there is plenty to endear you. You just can’t go wrong here, whatever your golfing abilities are. You will find that your golf vacation will not be cheap in Hawaii, though. Many courses’ greens fees can exceed $100. So, do your research ahead of time and make your golf vacation dollars go as far as possible.
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Arnold Palmer is many things to many people...world famous golf immortal and sportsman, highly-successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted husband, father and grandfather and a man with a down-to-earth common touch that has made him one of the most popular and accessible public figures in history. His popularity and success have grown with the tremendous golf boom in this latter half of the century to heights few ever anticipated. Certainly each contributed to the other, a fact given recognition when he was named “Athlete of the Decade” for the 1960s in a national Associated Press poll. Before, during and after that great decade, the famous golfer amassed 92 championships in professional competition of national or international stature by the-end of 1993. Sixty-one of the victories came on the U.S. PGA Tour, starting with the 1955 Canadian Open. Beside the magnificent performance record, his magnetic personality and unfailing sense of kindness and thoughtfulness to everybody with whom he comes in contact have endeared him to millions throughout the world and led to the informal formation of the largest non-uniformed “military” organization in existence - Arnie’s Army. Seven of his victories came in what the golfing world considers the four major professional championships. He won the Masters Tournament four times, in 1958, 1960, 1962 and 1964; the U.S. Open in spectacular fashion in 1960 at Cherry Hills Country Club in Denver and the British Open in 1961 and 1962. He came from seven strokes off the pace in the final round in that U.S. Open win and has finished second in four other Opens since then. Among the majors, only the PGA Championship has eluded him. He has finished second in the PGA three times. Arnie’s springboard to professional fame and fortune was his victory in the U.S. Amateur Championship in 1954. He turned professional a few months later. His hottest period was a four-year stretch from 1960 to 1963 when he landed 29 of his titles and collected almost $400,000 at a time when the purses were minute by today’s standards. He was the leading money-winner in three of those years and twice represented the U.S. in the prestigious Ryder Cup Match, serving in 1963 as the victorious captain. It was also during this period that his rapidly-growing business interests got their start, through the impetus of Palmer himself and with the guidance and efforts of his business manager, Mark McCormack, and his wide-ranging Priority One Marketing Group, LLC | 71
organization. Arnold is president of Arnold Palmer Enterprises, a multi-division structure encompassing much of his global commercial activity that is centered in Cleveland. He has been involved in automobile and aviation service firms in his Latrobe (PA) hometown, Charlotte NC, and elsewhere around the country for many years. Arnold is president and sole owner (since 1971) of Latrobe Country Club and president and principal owner of the Bay Hill Club and Lodge, Orlando, FL, which he and a group of associates acquired on lease in 1970. Bay Hill hosts the annual Nestle Invitational on the PGA Tour. Arnold also is tournament professional and member of the Board of Directors of Laurel Valley Golf Club, Ligonier, PA, with which he has been affiliated since its founding in the late 1950s. He is a major stockholder and member of the Board of Directors of ProGroup, Inc., Ooltewah, TN, (Chattanooga area), a sporting goods company which manufactures and markets various leisure-industry products focused on golf, including equipment bearing the Palmer name and design. Another important facet of his activities involves golf course design, management and teaching in businesses operating as Palmer Course Design Company, in which he is associated with Edwin B. Seay, past president of the American Society of Golf Course Architects; Arnold Palmer Golf Management Company, and the Arnold Palmer Golf Academy. Since the mid1960s, Palmer has put his stamp on some 200 new courses throughout the nation and world. His modest business empire and tournament play keep Palmer on the move much of the year, most of the travel in his Cessna Citation VII jet aircraft with Arnold at the controls when aboard. Palmer was born on September 10, 1929, in Latrobe, a small industrial town in Western Pennsylvania at the foothills of the Allegheny Mountains some 50 miles east of Pittsburgh. He still spends the warm months of the year there, but makes his winter home in the Orlando area. He has numerous active and honorary memberships in clubs throughout the world, including famed St. Andrews inScotland and prominent Oakmont in Pittsburgh. 72 | Priority One Marketing Group, LLC
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The golfing great has been the recipient of countless honors, the symbolic plaques, trophies and citations scattered throughout his personal, club and business worlds. He has received virtually every national award in golf and after his great 1960 season both the Hickok Athlete of the Year and Sports Illustrated’s Sportsman of the Year trophies. He is a charter member of the World Golf Hall of Fame and a member of the American Golf Hall of Fame at Foxburg, PA, and the PGA Hall of Fame in Florida. He is chairman of the USGA Members Program and served as Honorary National Chairman of the March of Dimes Birth Defects Foundation for 20 years. He played a major role in the fund-raising drive that led to the creation of the Arnold Palmer Hospital for Children and Women in Orlando in the 1980s. A long-time member of the Board of Directors of Latrobe Area Hospital, he established a major annual fund-raising golf event for that institution in 1992. The saga of Arnold Palmer began when he was four years old, swinging his first set of golf clubs, cut down by his father, Milfred J. (Deacon) Palmer, who worked at Latrobe Country Club from 1921 until his death in 1976, much of that time as both golf professional and course superintendent. Before long, Arnie was playing well enough to beat the older caddies at the club. He began caddying himself when he was 11 and worked at virtually every job at the club in the ensuing years. The strongly-built young man concentrated on golf in high school and soon was dominating the game in Western Pennsylvania. He won his first of five West Penn Amateur Championships when he was 17, competed successfully in national junior events and went to Wake Forest University (then College), where he became No. 1 man on the golf team and one of the leading collegiate players of that time. Deeply affected by the death in an auto accident of his close friend and classmate, Bud Worsham, younger brother of 1947 U.S. Open Champion Lew Worsham, Arnold withdrew from college during his senior year and began a three-year hitch in the Coast Guard. His interest in golf rekindled while he was stationed in Cleveland. He was working there as a salesman and playing amateur golf after his discharge from the service and brief return to Wake Forest when he won the U.S. Amateur in 1954 following his second straight victory in the Ohio Amateur earlier that summer. It was during this period that he met Winifred Walzer at a tournament in Eastern Pennsylvania. They were married shortly after he turned professional in the fall of 1954 and Winnie traveled with him when he joined the pro tour in early 1955. The Palmers have two daughters - Peggy Palmer Wears, of Durham, NC, and Amy Palmer Saunders, of Windermere, FL; four granddaughters, Emily (11/27/81), Katherine Anne (9/21/82), Anne Palmer (9/14/84) Saunders and Nicola Wears and a grandson, Samuel Palmer Saunders (7/30/87). Arnold’s brother, Jerry, who succeeded their father as course superintendent at Latrobe CC, and sisters, Mrs. Lois Jean Tilley and Sandra Sarady, live in the Latrobe area. Jerry is now general manager of Latrobe CC and all Palmer properties there. Their mother, Doris, passed away in 1979 after a long, brave battle against crippling arthritis. 74 | Priority One Marketing Group, LLC
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BUSINESS DIRECTORY
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Accounting CS and Company............................................................... 19 Architecture Centre Sky Architecture LTD............................................... 57 Audiology Treasure State Hearing...................................................... 53 Auto Alignment B & L Quality Repair.......................................................... 48 Auto Parts & Service B & L Quality Repair.......................................................... 48 Auto Repair B & L Quality Repair.......................................................... 48 Back-Up Generators TJ Electric Inc................................................................... 70 Business Consulting CS and Company............................................................... 19 Catering Food For Thought Catering Company.................................. 73 Chimney Cleaning & Repair Big Sky Chimney............................................................... 34 Chiropractor/ Rehab We Care Chiropractic......................................................... 48 Cleaning Service Mountain Maids of Montana............................................... 10 Cosmetic Dentistry Hays Dental Group............................................................ 58 CPA/ Accounting Services Amatics CPA Group............................................................ 43 Custom Home Builder Dan Schmidt Contracting, LLC............................................ 80 Custom Home Renovations Renaissance Renovations................................................... 77 Deep Tissue Massage Healing Perspectives Massage Therapy............................... 78 Destination Management The Travel Station............................................................. 67 Electrical Contractor TJ Electric Inc................................................................... 70 Entertainment Big Boys Toys.................................................................... 17 Eye Care 20 Twenty Eyecare............................................................ 51 Eye Health & Wellness 20 Twenty Eyecare............................................................ 51 Financial Advisor Amatics CPA Group............................................................ 43
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Fireplaces/ Stoves - Sales & Service Bare’s Stove & Spa............................................................ 31 Florist The Country Flower Shop................................................... 75 Furniture Store Montana Expressions......................................................... 44 General Contractor A.S. Hathaway Construction, Inc........................................ 9 Cary Contracting............................................................... 69 Dan Schmidt Contracting, LLC............................................ 80 Guided Tours Montana Whitewater Rafting and Zipline Co........................ 63 Health & Wellness Advanced Performance & Rehabilitation Services................. 51 ASEA - Bonnie Lynn........................................................... 33 We Care Chiropractic......................................................... 48 Hearing Aids Treasure State Hearing...................................................... 53 Hearing Health and Wellness Treasure State Hearing...................................................... 53 Holistic Healing ASEA - Bonnie Lynn........................................................... 33 Home Caretaking Beehive Property Management........................................... 42 Home Remodeling Bare’s Stove & Spa............................................................ 31 Honeymoons The Travel Station............................................................. 67 Horse Properties Shirley Van Osdol @ Keller Williams Montana Realty............ 7 Hot Tubs Bare’s Stove & Spa............................................................ 31 Housekeeping Mountain Maids of Montana............................................... 10 Interior & Exterior Painting Another Peters Painting..................................................... 25 Interior Design Montana Expressions......................................................... 44 Landscaping & Snow Removal Greater Gallatin Contractors............................................... 22 Luxury Auto Detail Swiss Detail...................................................................... 54 Luxury Homes Shirley Van Osdol @ Keller Williams Montana Realty............ 7 Luxury Landscaping Blanchford Landscape Group.............................................. 14
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Luxury Properties Raich Montana Properties LLC............................................ Back Outside Cover Optical Boutique The Bent Lens................................................................... 41 Optometrist 20 Twenty Eyecare............................................................ 51 Outdoor Entertainment Montana Whitewater Rafting and Zipline Co........................ 63 Pain & Stress Management Advanced Performance & Rehabilitation Services................. 51 ASEA - Bonnie Lynn........................................................... 33 We Care Chiropractic......................................................... 48 Painting – Interior & Exterior Another Peters Painting..................................................... 25 Lynch Painting Inc............................................................. 37 Parking Lot Stripes Another Peters Painting..................................................... 25 Pet Care Montana Veterinary Hospital & Boarding............................. 33 Physical Therapy & Rehab Advanced Performance & Rehabilitation Services................. 51 Private Mortgage Banking Wells Fargo Private Mortgage Banking................................. Front Inside Cover Property Management Beehive Property Management........................................... 42 Real Estate Joyce Miller @ Montana Realty........................................... 2 Laurita Green @ Remax Realty Group................................. 21 Peg Potter @ Prudential Montana Real Estate...................... 4 Tracy Raich @ Raich Montana Properties LLC....................... Back Outside Cover Sharon Isler @ ERA Landmark of Bozeman......................... 63 Shirley Van Osdol @ Keller Williams Montana Realty............ 7 Recreation Big Boys Toys.................................................................... 17 Retirement & Assisted Living Hillcrest Senior Living LLC.................................................. 41 Roofing & Inspection Ridgeline Roofing Cooperative............................................ 13, Back Inside Cover Senior Living Hillcrest Senior Living LLC.................................................. 41 Senior Services Alternative Care Services................................................... 63 Sewing & Alterations Seam Ripper Sewing & Alterations...................................... 25 Specialty Foods Yellowstone Wild Game Processing..................................... 64
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Sports Massage Healing Perspectives Massage Therapy............................... 78 Tax Advisor Amatics CPA Group............................................................ 43 Taxes CS and Company............................................................... 19 Travel Agency The Travel Station............................................................. 67 Tree Service Tree Care Solutions........................................................... 64 Tubing/ Snowmobiles/ ATVs Big Boys Toys.................................................................... 17 Vacation Rentals Beehive Property Management........................................... 42 Veterinarian Montana Veterinary Hospital & Boarding............................. 33 Veterinarian Hospital & Boarding Montana Veterinary Hospital & Boarding............................. 33 Wedding Photography Jessie Moore Photography.................................................. 28 Weddings The Country Flower Shop................................................... 75 Wild Game Processing Yellowstone Wild Game Processing..................................... 64 Windows & Doors Pella Windows & Doors...................................................... 27 Window Cleaning A Touch of Glass Window Cleaning, Inc............................... 25 WOW Window Cleaning..................................................... 47
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