WOMEN'S
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MEN'S
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COLLEGE
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VETS
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WALKING
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DISABILITY
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SMALL-SIDED
...&FUTSAL!
NATIONAL EDITION
MEDIA PACK
CHAMPIONING THE BEST OF GRASSROOTS FOOTBALL
2022
RE ACH GR A S S A R AU D I E O OT S NCE
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WHO ARE WE?
The Grassroots Post is a free national publication championing the very best of grassroots football.
Born from a love of grassroots football, a desire to see more coverage of the positive stories that exist within the amateur game and an understanding of the opportunities for brands and organisations within that market, we launched to fantastic success in December 2020. Covering Women’s, Men’s, College, University, Veterans, Disability, Walking, Small-sided and Futsal forms of the sport our content is always diverse, warm, relatable and positive. We began by covering London & The South East, but in January 2022, we go nationwide. We are the ONLY periodical that covers grassroots football in The UK.
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WHAT'S GOOD ABOUT IT? • We’re a FREE publication both in print and online, there is no barrier to our audience. We are an authentic grassroots voice that not only shines a light on grassroots stories, but educates our readers on the best practices, products and health advice to improve their grassroots experience.
•W e feature on the Matchday Digital App, alongside some of the most well-known football titles in The UK and are also able to link out to your site from our digital version. •W e communicate with hundreds of leagues, thirty County FAs, and the FA itself to drive awareness of our publication to a grassroots audience.
• We’re at the heart of grassroots football, in 150 venues across the country, including all Goals • Our readership in print and online and Powerleague centres, and for our first national edition is forenumerous clubhouses that see cast to be close to 100,000 grassroots 750,000 players, coaches, managers, readers. If they’re reading The Grassvolunteers and supporters through roots Post, they are a consumer of their gates every week. grassroots football products.
A RECENT SURVEY REVEALED THIS ABOUT OUR AUDIENCE:
• • • • •
82% 25-44 • 79% have a say in 71% male, 29% female purchasing decisions 62% play 2-3 times a week! for their team! 86% play 11aside!+ • 34% grassroots coach 64% play small-sided or manager! football!
Our Partners: We work with brands and organisations that enhance the grassroots game.
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WHAT'S IN IT?
We champion the best of grassroots football:
CLUBS • LEAGUES • PLAYERS • REFEREES • COACHES CLINICS • PERSONAL & INSPIRATIONAL STORIES • PHOTOGRAPHY • GREATEST GAMES • INSIGHT FROM LEADING ORGANISATIONS • COUNTY ROUNDUPS • TOP SCORERS • NUTRITION • MENTAL HEALTH As well as...
BOOTS • KITS • APPAREL • EQUIPMENT • TRAINING • PERFORMANCE • FOOD & DRINK • APPS • TECH• TOURS • MEDIA • GAMING • BOOKS • EVENTS • HEALTH • GROOMING • ORGANISATIONS • MATCHDAY • SPONSORS • PARTNERS • Got a product launching in these sectors? • Running a social campaign targeting grassroots football that needs supplementing? • Want to reach the lost segment of that audience that gets up, gets out and plays and doesn’t necessarily live on social media? • Want to place your brand among the great and good of grassroots football?
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WHAT COULD IT LOOK LIKE? Right: Quarter Page Advertisement example Far Right: Single Page Advertisement example
Below: Half Page Advertisement example
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Above: Double Page Advertorial example Below: Double Page Advertisement example
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WHEN'S IT OUT? PUBLICATION DATES:
2022: Volume 02 – The National Edition ISSUE 01:
JANUARY
ISSUE 02:
MARCH
ISSUE 03:
APRIL
ISSUE 04:
JUNE
ISSUE 05:
JULY
ISSUE 06:
SEPTEMBER
ISSUE 07:
OCTOBER
ISSUE 08:
DECEMBER
PUBLISH E EVERY SI D X WEEKS!
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WHAT'S THE COST? ADVERTISING RATES:
ADVERTS: Double Page Spread...................................................................................................£500 Full Page.................................................................................................................................... £300 Half Page .................................................................................................................................. £200 1/4 Page .......................................................................................................................................... £100
ADVERTORIALS: DPS (produced by TGP - copy, images, design - signed off by client).......................... £750 DPS (copy and images supplied by client, design by TGP)............................................... £600 DPS (copy and images supplied by client to specs)............................................................£500 FULL PAGE (copy and images supplied by client, design by TGP)............................ £400 FULL PAGE (copy and images supplied by client to specs)........................................ £300
*All DPS come with a carousel social post, similar to page opposite
SOCIAL POST:
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AMPLIFICATION Amplify your editorial by sharing on our partner platforms.
PLANET SPORT •P lanet Sport owns and operates titles including Football 365, TEAMtalk and Planet Football. • 20m+ unique users in The UK. • 64m page views. • 45m+ social reach. • TGP will help to power Planet Sport’s new grassroots channel, allowing opportunity for branded grassroots editorial to be shared among their vast communities.
Above, Left to Right: adidas x FC Not Alone cross-promotional feature; The Greening of Football parallax PF feature; TGP cross-promotion feature
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FOOTY ADDICTS •F ooty Addicts is a social platform that connects football enthusiasts in UK cities, allowing them to organise and play games, and socialise. • We can share the link to your editorial on their app & website. • 170K grassroots players registered. • 12K active grassroots players per month. • 900K monthly impressions from actual grassroots players on previous brand campaigns.
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PARTNERSHIPS As with our current crop, our most effective way of working is with long term partners. That way we can offer category exclusivity so you and you alone in your field, will be part of an exclusive club of brands and organisations that truly enhance the grassroots game.
We are able to create bespoke partnership packages to suit your needs, from the following:
Category exclusivity Monthly consultancy from our editor and introductions to TGP network Opportunity to join exclusive affiliate club of grassroots brands and organisations with shared values of increasing participation Inclusion on partners page Regular shares of social posts Email mike@grassrootspost.uk to set up a chat.
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HAVE YOU GOT THE SPECS? S INGLE PAGE AD REQUIREMENTS (ABOVE):
• A rtwork Dimensions: W: 170mm x H: 250mm + 5mm bleed all around (total artwork dimensions: W175mm x H255mm) • Colourspace: CMYK or GREYSCALE • Min. Artwork Resolution: 300dpi
S UPPLIED SINGLE PAGE ADVERTORIAL REQUIREMENTS (BELOW): • Artwork Dimensions: W150mm x H225mm (no bleed necessary) • Colourspace: CMYK or GREYSCALE • Min. Artwork Resolution: 300dpi
NOTES: • Please keep ink coverage low and images as light as possible. • The Grassroots Post is printed on a salmon coloured paper, so please accept the colours in your artwork may not be perfect when printed.
19 BLEED: 5mm
HEIGHT: 250mm
SINGLE PAGE AD
WIDTH: 170mm
SLUG
PAGE MARGIN (10mm)
HEIGHT: 225mm
ARTWORK AREA
WIDTH: 150mm
SUPPLIED SIGNLE PAGE ADVERTORIAL
ARTWORK AREA
THE GRASSROOTS POST — CHAMPIONING THE BEST OF GRASSROOTS FOOTBALL
grassrootspost.uk mike@grassrootspost.uk