The Greenery lends fruit and vegetables added value
CAREFREE ENJOYMENT OF FRUITS AND VEGETABLES
EVERY DAY AGAIN – The Greenery wants to make that possible for every consumer –
FRESH PRODUCE WITHIN REACH FOR ALL Over eighty per cent of European consumers buy their fresh fruit and vegetables in a supermarket. The Greenery has therefore made the logical choice of focusing its sales strategy on retail. This channel essentially provides a direct, short connection to the consumer. Retail chains seek to offer their customers a diversified range of fresh fruit and vegetables. The Greenery can help its retail customers fill their fruit and vegetable sections with the appropriate produce
thanks to clear preconditions, quality sourcing, commercial support and an excellent logistics organisation. Naturally, we also supply fresh fruit and vegetables to wholesalers and exporters on a daily basis. This customer group seeks out the right party at the right price. Here too, The Greenery can serve as an effective supplier, delivering to customers without any ado, fast and flexibly.
200
PRODUCTS
SALES IN
60
COUNTRIES
PURCHASING IN
60
COUNTRIES
OVER
OVER
650
EXCLUSIVE GROWERS
OFFICES IN
13
COUNTRIES
TURNOVER OF APPROX. €
1, 3
BILLION
Source: Annual Report 2013
Wimco van de Water, grower of Sweet Sensation
SUPER FRESH THANKS TO THE SHORTEST SUPPLY CHAIN In order to be certain that our products reach consumers in the freshest possible condition, we have opted for a short supply chain, achieved through the use of qualified grower locations that ship fresh produce directly. Our specialised distribution centres allow us to provide customers with special product selections and cross-dock orders. Continual insight into all stocks and expected produce deliveries is key in ensuring that our products pass through the chain as quickly as possible. Our Supply Chain Management department
WE GUARANTEE CONTINUAL AVAILABILITY OF THE BEST
FRUIT AND VEGETABLES
has the requisite insight on a 24/7 basis. It centrally controls all flows of goods and links the right products to the right customer. This helps to safeguard the reliability of our deliveries. BUYING FROM THE SOURCE All our products are derived directly from the source. As the sales organisation for Coรถperatie Coforta, The Greenery has direct access to cultivation operations. Our product managers are responsible for the daily arrival of all of our fruit and vegetable products. In order to serve our customers all year round, they continually strive to strike an optimal balance between the volume of produce purchased from our own growers and products from external suppliers. By effectively combining our knowledge of customer requirements and product specifications with the expected product volumes, we can guarantee continual availability of the best fruit and vegetables.
THE GREENERY HELPS ITS RETAIL CUSTOMERS TO FILL THEIR FRUIT AND VEGETABLE SECTIONS WITH THE BEST
FRESH AND HEALTHY PRODUCE FOR INFORMATION The Greenery B.V. Spoorwegemplacement 1, Barendrecht P.O. Box 79, 2990 AB Barendrecht Telephone: +31 180 65 91 11 E-mail: info@thegreenery.com www.thegreenery.com