Principal developments....................................................................................3 Key sustainability figures................................................................................4 Sustainable business at The Greenery........................................................5 Healthy cultivation.............................................................................................7 Healthy business.............................................................................................. 10 Healthy employees......................................................................................... 12 Healthy innovation.......................................................................................... 14 Healthy communication................................................................................ 17 Ensuring sustainability policy...................................................................... 20 Other information........................................................................................... 21 GRI-table............................................................................................................. 23
Table of contents
2
Principal sustainability developments in 2012 The Greenery wins Modern Employer award
Five Greenery growers awarded the Nature Counts label Signing of the Sustainable Business Initiative
We zijn genomineerd en trots!
Tommies children’s concept wins PMA Impact Award in the ‘Excellence in Packaging’ category’
! Stegrom ente, fruit,
Voor telers! paddestoelen en
Fresh Harvest website runner-up for Website of the Year 2012 in the ‘Health & Well-being’ category
The Greenery complies with the ISO 26000 Social Responsibility standard
1.4 million House of Taste visitors at Floriade
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Key sustainability figures Age breakdown 2012
< 25
> 55
227
2011 2012
Employee table according to country of business < 25
> 55
72
The Netherlands
14
32
25-34
25-34 68
233
Business Operations C02 emissions (in tons) Gas consumption (cubic metres) Electricity consumption (kWh) Water consumption (cubic metres) Waste (kg)
22,100
19,854
413,205
371,529
402
45-54
1,245
253
Male
Female
25,596,331 23,620,883 52,641
41,827
15,318,099
7,575,322
58
81
35-44
35-44
Employees No. of employees (average FTE)
1,506
1,821*
% male
83%
83%
% female
17%
17%
Absence due to illness (excl. maternity leave)
4.7%
5.1%
Participants in in-company training programmes/courses
1,900
2,400
No. of hours spent by employees on training/education
9
17
20%
16%
1,323 192
Italy
6
Spain
7
China
11
Belgium
41
US
10
Brazil 222
45-54
311
England
Germany
3
Poland
3
Russia
1
Romania
2
Total 1,821 CO2 emissions in 100s of tons 30 25
Electricity
20 15
Attrition (% of total)
Fuel
10 5 0
*
The number of people employed by The Greeneryâ&#x20AC;&#x2122;s core business has dropped.
2011
2012
Gas
However the acquisition of shares in the UK tomato producer NBG (formerly Baarda Ltd.) and Brazilian PTLA mango producers ultimately brought the staff complement to 1,821.
Water consumption in m3 x 1,000
Waste in millions of kg 15
60
12,5
50
10
40
7,5
30
5
20
2,5
10
0
0 2011
2012
2011
2012
4
Sustainable business at The Greenery Customers of The Greenery can be assured that our fruit, vegetables and mushrooms meet the highest quality standards, that products are safe, and that the company works via an efficient and sustainable supply chain. Together with its growers, suppliers and customers, The Greenery makes sure that consumers can rest assured that they are enjoying natural products that are healthy, fair and delicious.
We carry this responsibility together with our partners in the chain through active investments in sustainability policy. The Greenery has four sustainability focus areas as part of its â&#x20AC;&#x2DC;Healthy is Moreâ&#x20AC;&#x2122; programme: Healthy Cultivation, Healthy Innovation, Healthy Communication and Healthy Business, of which Healthy Employees also forms an important part.
HEALTHY IS MORE
HEALTHY CULTIVATION
HEALTHY BUSINESS AND HEALTHY EMPLOYEES
HEALTHY INNOVATION
HEALTHY COMMUNICATION
Healthy cultivation is sustainable cultivation. If it is good for nature, it is good for people.
We are improving our business operations to help reduce our ecological footprint. We are also investing in our employees, and believe strongly in a safe and healthy working environment.
We introduce distinctive new concepts and products that encourage a healthy lifestyle.
Our communication encourages consumers and customers to make healthy choices.
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Objectives for 2020 In 2012, The Greenery developed a sustainability action plan for the period leading up to 2020, which is in line with the ISO 26000 guideline. The Greenery’s sustainability strategy for 2020 includes the following objectives*: 1) Achieve a healthy operating result by: - aiming for a 1% operating result on turnover. 2) Achieve healthy cultivation by: - incorporating social sustainability as a fixed part of its supplier agreements. - being able to demonstrate that 95% of its professional suppliers use sustainable methods.
3) Achieve a healthy chain by: - reducing its CO2 emissions by 20%**. - gaining insight into the true extent of food waste at each link in the chain and using this information to set measurable targets to minimise waste. - working to reduce the volume of waste by 40% and to recycle 95% of waste. 4) Achieve a healthy lifestyle by: - contributing to a 15% growth in fruit and vegetable consumption in core markets. - increasing employee attendance to 96.5%. *reference year: 2010
Ambitions for 2013/2014 In the years ahead, our priorities will be to hone current objectives and define concrete actions to fulfil our sustainability
vision for 2020. In 2013 and 2014, the main emphasis will be on identifying and achieving sustainability objectives both within our own organisation and within the operations of our closest chain partners – including our members, growers, contracted suppliers and our customers. To support this process, we will be actively engaging with these partners and with consumers. Our knowledge of the market, consumer contacts and input from stakeholders will play a guiding role in identifying and achieving these goals. Considerable time will also be invested in the coming years in sharing our sustainability vision with our employees and with members of the cooperative, and getting them actively on board. This report sets out the objectives, actions and initiatives defined within each focus area for the period 20132014.
The future starts today Arie van der Linden, Director of Quality and the Environment, coordinates The Greenery’s sustainability policy: ‘We carry responsibility for a sustainable future together with our partners in the supply chain. The future starts today. We have expressly included sustainability as part of our business strategy. Over the years, we have progressed from having a sound policy to its concrete implementation, setting targets for all sustainability aspects included in the ISO-26000 standard. For each aspect, experts from our organisation help flesh out the targets and the approach designed to achieve them, and then set to work. Sustainable business at The Greenery will continue to develop as we move closer to 2020, as sustainability is never really complete. You can always become more sustainable. It’s a race without a finish line.”
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Healthy Cultivation
Consumers must be able to rely on safe produce that is grown in a fair and responsible manner. Sustainable cultivation is a prerequisite for healthy products. The Greenery ensures that all fruit, vegetables and mushrooms supplied are grown sustainably.
CROP PROTECTION The Greenery bases its cultivation methods on using as few crop protection agents as possible. All growers who supply to The Greenery cultivate according to the GlobalGAP guidelines. Our customers also often have requirements for the use of crop protection agents that go beyond the statutory regulations. In 2012, some of our retail customers tightened up their additional protocols. The Greenery satisfies these quality requirements, while also entering into a dialogue with customers on food safety legislation. Discussions also
Nature Counts grower BakkerBio has an open mind when it comes to the opportunities offered by nature: ”Attention to fertilisation and catch crops will increase the resilience not only of the soil, but also of the plant. Cauliflowers grown this way can resist cabbage moths without any further help.”
took place in 2012 with independent environmental organisation Natuur & Milieu on how make production more sustainable.
PRODUCT MONITORING All of our growers and suppliers act in accordance with statutory provisions that govern the cultivation and quality of produce. The Greenery does not deal with growers or suppliers who are in breach of the law. We constantly monitor growers’ compliance with quality and sustainability requirements, taking over 4,000 samples per year in
Sustainable Spanish Strawberry Agronomist José María Martín from Spanish grower Alfonseca: ‘We have been working with The Greenery and Bayer CropScience on our strawberry cultivation for a number of years now. It’s been a very positive partnership, delivering real efficiency improvements in our use of crop protection agents and the quality of our product. There’s a clear protocol and we have been well supported. The improved monitoring gives us greater security.’
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Traceability order to determine and guarantee food safety. We also assist our growers (both national and international) in limiting their use of crop protection agents.
Dilemma Minimising the use of crop protection agents requires adjustments to cultivation methods. This increases the risk for growers, affecting the volumes, shelf-life and availability of produce. At the same time, there is greater pressure from consumers to fulfil the requirements of external appearance, shelf-life and availability.
MICROBIOLOGICAL APPROACH In response to the 2011 EHEC crisis, The Greenery took the initiative to initiate an international discussion forum for the creation of a joint microbiological action plan. In 2012, experts from Belgium, Germany and the Netherlands started sharing their knowledge and cooperating to perform measurements and tests. The network of sales and sector organisations thus created is also better equipped to coordinate the approach and communication during a crisis.
LEADERS IN SUSTAINABILITY The Greenery runs the Nature Counts label for leaders in sustainability. Five
growers were awarded the label in 2012 for their outstanding application of sustainable crop-protection agents, energy conservation, recycling of waste materials and consideration for nature and the landscape. During the cooperative’s Green Academy seminar held in March 2012, members held talks on sustainability. One of the topics looked at was whether ‘the Nature Counts concept is suitable for the in-store presentation of sustainable products’. The conclusion of the discussion on Nature Counts was that it is an extremely suitable concept for inspiring growers, and for informing customers of which growers are leaders in the field. The decision was made to research whether sustainability among growers can be measured more objectively.
Dilemma The current economic climate is putting pressure on growers’ operating results. Investments in general (including those in sustainability) represented a major challenge for growers in 2012.
SOCIAL SUSTAINABILITY Since 2011, we have been devoting considerable attention to social sustainability. The Greenery demands that its suppliers operate in accordance with
The General Food Law prescribes that it must be possible to ascertain the origin and destination of any product within four hours, a process that is facilitated by electronic data exchange with retail customers. The SAP automation system that The Greenery worked on throughout 2012, and which will be implemented company-wide in 2013, will contribute to increasing product traceability.
the International Labour Organisation’s (ILO) code of conduct and the Universal Declaration of Human Rights. In 2012, Dutch supermarkets and trade organisations (including The Greenery) signed the Sustainable Business Initiative (Initiatief Duurzame Handel, IDH), thus expressing their intention to ensure that all fruits and vegetables from Central/South America, Africa and Asia are sourced in a fully sustainable manner by 2020. The IDH places a major focus on improvements to working conditions and terms of employment for seasonal workers, as well as sustainable water usage. This widespread alliance of supermarkets, trading companies and NGOs aims to increase
sustainable purchasing volumes stepwise in three stages; from 30 per cent in 2014 to 50 per cent in 2015, and reaching 100 per cent in 2020.
progressing fast: over 15% of international suppliers delivered in accordance with the social sustainability programme in 2012.
To realise these targets, The Greenery is seeking out cooperation with its suppliers in order to comply with the BSCI programme or ETI directives. Improvements and monitoring are
EQUITABLE MUSHROOM CULTIVATION Equitable cultivation is an important subject in the Dutch mushroom sector. The Greenery is urging the introduction
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Signing the Initiative Joost Oorthuizen, CEO of IDH: ‘In conjunction with the entire fresh produce sector, we have committed to an initiative designed to take existing standards such as BSCI, the Rainforest Alliance, ETI and Fairtrade and make agreements concerning the nature of sustainability and how we plan to achieve it as a collective. I am extremely proud that we are now addressing sustainability throughout the supply chain as part of a widespread alliance.’
Targets for 2012
Progress
Encourage sustainability among growers
Not achieved in 2012; five growers were
so that they ultimately qualify for Nature
awarded the Nature Counts designation.
Counts, resulting in a minimum of 8-10 new growers receiving the Nature Counts designation every year. In 2012 all of The Greenery’s suppliers
Achieved in 2012.
must meet the GlobalGAP certification of the international GRASP system, which can be implemented by all fresh produce product groups and connected directly to GlobalGAP, thereby offering international support and recognition. GRASP also applies to Europe and is supplementary to BSCI and the ETI, which only cover ‘at-risk’ countries. We expect to implement GRASP in 2013.
FairTrade The Greenery supplies Fairtrade products, which are purchased from farmers in developing countries at a fair price and subject to equitable international trade conditions. These prices are based on equitable trading terms, giving the farmers an opportunity for improved living and working conditions.
ORGANIC PRODUCTS Organic cultivation means growing in soil, and using only organic crop-protection methods and natural additives. Naturelle, The Greenery’s organic label, sells many of its products in the Netherlands under the Bio+ brand, which received the Food Magazine Marketing Award in 2012 under the category for fresh produce and preserves. Acreage for organic vegetable fruits increased in 2012; asparagus was added to the Bio+ range, and Naturelle entered into partnerships with international suppliers of organic apples and tomatoes.
requirements. Have around 15 international suppliers
Achieved in 2012. Seventeen international
involved in our social sustainability
growers participated in the social
programme in 2012.
sustainability programme (BSCI or ETI).
Targets, campaigns and initiatives for 2013/2014 • Revitalise Nature Counts: - research suitable instruments for
• Cooperation with international manufacturers of crop-protection agents in Food Chain
measuring sustainable production
Partnership projects, in order to develop
methods
cultivation programmes that produce
- select suitable measurement tools
high-quality products while impacting
- include Nature Counts in The Greenery’s
the environment as little as possible.
sustainability system • Import 30% of our volumes from at-risk • Award the Nature Counts designation to at least three new growers a year. • In 2013 en 2014 all of The Greenery’s suppliers must meet the GlobalGAP
countries under the ETI, BSCI or Fairtrade conditions. • Develop and launch the implementation of GRASP.
certification requirements.
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Healthy Business The Greenery constantly examines its own business operations with a critical eye, and aims to further increase the efficiency of logistics processes by placing a major focus on operational excellence. One important target is the reduction of CO2 emissions in 2013 by 25% relative to 2008.
REDUCTION IN CO2 EMISSIONS In 2012, The Greenery drew up a plan outlining concrete CO2-reduction goals for the 2009-2013 period and defining KPIs (Key Performance Indicators). The plan was checked by the Netherlands Organisation for Applied Scientific Research (TNO). In 2012, the most significant savings were achieved on energy consumption in the distribution centres, as well as by reducing vehicle mileage and fuel consumption for transport purposes.
REDUCING FUEL CONSUMPTION Percy Somoredjo, a driver at The Greenery said: â&#x20AC;&#x153;A fuelefficient driving style means you can save 4% on the fuel costs of your truck, on average.â&#x20AC;?
The Greenery organises the transport of vegetables and fruit as efficiently as
possible. For example, The Greenery uses five Long and Heavy Lorries (LHLs), resulting in a fuel saving of 137,500 litres per year, or 15% per pallet. These vehicles typically carry 60% more cargo than conventional semitrailers, resulting in benefits for long trips.
For collection transport, The Greenery will also be investing in ten new semitrailers with optimised internal space, accommodating more pallets when picking up products from growers. This will improve efficiency by 4%.
SHIPPING DIRECT FROM GROWERS The Greenery intends to replace five Euro III trucks in 2013 with Euro VI models, which have an efficiency of 1:3.4 rather than 1:3, saving 15% on fuel costs and on carbon emissions. The categorisations (Euro III and Euro VI) are derived from European emission standards. These are EU-wide standards for harmful emissions, which are subject to constant review.
Shipping direct from growers
In 2012, the number of direct shipments from growers increased, resulting in fewer transports to sites of The Greenery. Improved scheduling also caused the number of transports between our own sites to drop by 38%.
2008 2009 2010 2011 2012 33% 35,20% 35,90% 45% 47,1%
10
REDUCING
NUMBER
OF TRANSPORT
MOVEMENTS
SideWings trial complete The Greenery participated in a SideWings trial that ran from 2010 to 2012. SideWings are panels that sit underneath the semi-trailer, designed to reduce fuel consumption by 5-10%. The trial results have now been evaluated: The Greenery has decided not to continue using SideWings, as the panels do not lead to significant reductions in the type of semitrailers used by The Greenery.
SUSTAINABLE DRIVING The Greenery has fitted its trucks with on-board computers, which also analyse the individual styles of each driver. The Greenery sees the importance of sustainable driving due to the potential positive effects on road safety, reductions in CO2 emissions, the vehicles’ service life and on reducing noise pollution. More economical driving results in trucks using an average of 4% less fuel.
DEVELOPMENTS IN SUSTAINABLE PACKAGING In conjunction with Wageningen UR and Smurfit Kappa cardboard suppliers, The Greenery conducted research in 2012 into opportunities for re-using post-harvest organic waste from tomato plants as the basis for cardboard tomato boxes. A range of tests were carried out involving the processing of tomato stems into fibres that can serve as raw material for cardboard.
The tests have proven successful, and our goal is to start converting 80,000 tons of leftover tomato plants into cardboard tomato boxes by the end of 2013. The objective is similar to the ‘cradle to cradle’ philosophy, involving the incorporation of leftover products into other products. Re-using products completely and in an environmentally neutral way can create a closed loop of recycling. The number of retail customers who switched from rigid EPS containers to EPS folding crates increased in 2012. On average, this results in 70% less space required during transport, helping to reduce the total number of transport movements. New packaging was developed for greenhouse rhubarb in 2012 incorporating stronger corners, allowing 100 boxes to be loaded per pallet. This will reduce logistics costs for both growers and customers. The new rhubarb packaging was also given a full design overhaul as part of the modification.
WASTE, WATER AND ENERGY The Greenery has a central registry for recording the consumption of water, gas and electricity at all of its own sites. CO2 emissions in 2012 were 10% lower than in 2011. The 11% rise in gas usage can be attributed to the severe winter and relatively low autumn temperatures. Electricity consumption fell by almost 8% in 2012. Total waste decreased from 15,318,099 kg in 2011 to 7,924,824 kg in 2012, as
the result of separating green waste, paper, plastic and wood from the remaining waste. The massive drop in volume was due to extremely high waste flows in 2011 as the result of good-quality product being rendered unfit for sale after the EHEC bacterial outbreak, and being disposed of as green waste. The total volume of water used dropped from 52,641 in 2011 to 41,827 m3 in 2012.
Targets for 2012
Progress
Performance of conservation checks,
Not achieved in 2012.
investigating how we can release less CO2. Produce 25% less CO2 by 2013 relative
CO2 emissions in 2012 were 10% lower
to 2008.
than in 2011. Emissions were 24% lower than in 2008.
Targets, campaigns and initiatives for 2013/ 2014 • Performance of conservation checks, investigating how we can release less CO2.
• Produce 25% less CO2 by 2013 relative to 2008.
• Continued implementation of LEAN method to optimise processes across the business.
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Healthy Employees The Greenery is aware that the success of an organisation is due to a large extent to its employees, which is why we choose to invest in the talents of our staff and in a healthy and safe working environment.
The Greenery aims to be an attractive employer, where people can enjoy the work they do in good health. We offer our employees development opportunities, as well as appropriate pay and benefits. In 2013, the Greenery started work on a health programme aimed at placing a concrete focus on health. The main goal of this programme,
â&#x20AC;&#x153;The Greenery offers plenty of opportunities for employees to further their careers within the organisation,â&#x20AC;? according to Marcel Goesten, former Trade Marketer who is now a Mushroom Sales Representative.
called GreenFit, is to ensure that all employees of The Greenery go about their work in a healthy, productive and motivated fashion. Healthy employees are the foundation of a healthy organisation. Other targets in the programme include increasing employee attendance to 96.5% by 2020, and further increasing our attractiveness as an employer.
Employees are actively involved in the achievement of these goals. Employee involvement is essential to being able to make continuous improvements as an employer. One concrete result of this involvement was an employee satisfaction survey carried out in 2012, for the first time since 2009.
Stable Employee Satisfaction During the employee satisfaction survey: ... participation was 72%; ... the average rating given to The Greenery as an employer was 7.0; ... the average rating employees gave their jobs was 7.2; ... the results were discussed with 300 employees in scores of in-depth discussions.
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GreenFit health programme A poll among The Greenery staff revealed enthusiasm for a health programme, and one group of employees even participated actively in coming up with some concrete ideas. Esther van der Haar: ‘I think GreenFit is a good idea. When I think of a health programme at The Greenery, the first thing that comes to mind is a healthy diet. Things like hiring a nutritionist, handy tips on the intranet, or having narrowcasting screens and only healthy food in the cafeteria. But I think organising sports tournaments and greater financial incentives to participate in sport would also be welcome additions.’
Targets for 2012
Progress
Draw up KPIs for the Healthy Employees
Not achieved in 2012.
focus area.
IMPLEMENTATION OF SAP In 2013, The Greenery will take the next step in the implementation of SAP software in our desire to become the most reliable supplier of vegetables and fruit. Reliability means supplying the right, fresh products on time and with guaranteed food safety. In order to prepare employees properly for working with SAP, in 2012 The Greenery set up a large-scale internal communication and training programme to help them become aware of, and familiar with, what a new automation system will mean for their own work. In the training courses, The Greenery applies the train-the-trainer principle. This means that training is provided by
internal staff, ensuring that knowledge is retained by the organisation.
YOUNG TALENT 2012 saw the completion of the third higher-education trainee programme. Upon completing the programme, five of the seven trainees were given a position within the organisation. The GreenTalent programme was being run at the same time, intended for young employees with a similar profile. Fourteen participants completed the programme.
HEALTHY AND SAFE WORKPLACE In 2012, The Greenery worked to help reduce the physical strain on warehouse and office staff.
When setting up or reorganising these areas and purchasing new equipment or vehicles, consideration was given to reducing physical strain and optimising machine safety. Workplace inspections were also carried out by the OH&S service at a number of sites in 2012. This survey resulted in the adjustment of a number of employee workstations. The importance of safety is also evident in the CERT teams organised at each location. In addition to the regular training drills, a national training day was also held in 2011, incorporating all relevant exercises that were made as realistic as possible.
Achieve 70% participation in the employee
Achieved in 2012, 72% of staff took part.
satisfaction survey.
The Greenery aims for a sickness absence
Not achieved in 2012. Sickness absence
target of 4.5% or lower.
was 5.1% in 2012, with a particular increase in long-term sickness absence.
Targets, campaigns and initiatives for 2013/ 2014 • 2013 will see the concrete formation
• The survey has shown that although
of a health programme for employees
attention to desired behaviour has
called GreenFit.
increased, more effort is required.
• Follow up on the employee satisfaction survey by drawing up concrete improvement
• The Greenery aims to achieve an employee attendance rate of at least 95%.
plans for each unit.
Modern Employer award In 2012, The Greenery won the AWVN Modern Employer award for its progressive and sustainable 2011 personnel policy. ‘The 2009 employee satisfaction survey formed the springboard for an ongoing programme of sustainable innovation, with an emphasis on the wishes and needs of our employees’, says Ulla Ellens, HR Manager at The Greenery.
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Healthy Innovation The Greenery enters into partnerships with growers, seed companies, research institutes and customers aimed at encouraging healthy innovation within the fresh produce supply chain. Innovation in varieties and concepts is an important instrument in the realisation of product improvement and broadening the product range.
IMPROVEMENT AND DEVELOPMENT OF VARIETIES IN 2012:
In 2009, The Greenery started working with the higher professional education (HBO) programme in Horticulture and Arable Farming at HAS Den Bosch University of Applied Sciences. Lecturer Toine Buijs sees great value in the collaboration: ‘The questions put to us by The Greenery are of course very much grounded in reality. They keep us up to date on practical developments in the soft fruit sector.’
‘Tasty Pep’ miniature bell pepper. A seedless orange snack pepper that encourages consumers to make healthy snack choices. Grower Dolf Boekestijn introduced the miniature pepper after three years of crop improvement work in conjunction with The Greenery. The Angello™ Sweet & Seedless Pepper. A new variety of red miniature seedless bell pepper, developed by Syngenta Seeds. The Greenery is the exclusive sales partner of Angello™ Sweet & Seedless Peppers for northern and western Europe.
Red Egg Plum Tomato. A new variety of plum tomato that was developed in close collaboration with The Greenery’s Red Fresh growers’ association. It is a full, robust variety with a flavour highly regarded by tasting panels. Grandeur Raspberry. In 2012, preparations were made for the transition from Brilliance to the exclusive Grandeur raspberry variety by Plant Sciences Inc. in California. Grandeur has improved shelf life, is less susceptible to grey mould, has a better size, pleasant flavour and offers improved picking for growers.
from Tulameen to Lagorai raspberries, which The Greenery will be able to put on the market in small volumes in 2013. The test was successful; Lagorai has a pleasant taste, is less susceptible to disease and has a longer shelf life than Tulameen, which had been the leader until now. Incentive blackberries. The first commercial crops of Incentive were planted in 2012, a new variety of blackberry by Plant Sciences Inc. in California. It is a very tasty, large blackberry that also goes into production early, improving the availability of blackberries.
Lagorai Summer Raspberry. In 2012, a range of Greenery growers switched
HAS students
support cultivation technology
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11122119 Red Egg adv Duits HR.pdf
16-02-2012
13:47:38
New strawberry varieties. The first two commercial crops of the abundantly-fruiting Triumph strawberry were planted in 2012. The strawberry is ideally suited to growing on racks, giving the sector a solution to the soil diseases that had emerged due to intensive field growth over the years. The Greenery will scale up production of this variety in 2013. Sweet Sensation Pear. All over the world, more and more pears of the successful Sweet Sensation variety are being grown. The first harvest in the southern hemisphere in Argentina marks an important step towards achieving year-round availability of Sweet Sensation, and will cause volumes to continue to grow in 2013. Dazzling Gold Pear. The Greenery introduced the Dazzling Gold pear in 2011, which saw successful sales in 2012 in England in particular. Taste tests carried out by The Greenery in 2012 show that consumers like the flavour of the Dazzling Gold.
Leaf vegetables. The focus in leaf vegetables has shifted from increased production to taste and health aspects. At Carlo de Jongh’s leaf-vegetable testing field in Prinsenbeek, The Greenery growers and a range of seed breeding companies have selected varieties of conical cabbage, carrots, butterhead lettuce and iceberg lettuce for their distinctive flavours. The soil in the testing field is light, and suitable for growing a large number of products. Test crops will be scaled up in 2013.
IMPROVEMENTS AND DEVELOPMENTS IN NEW MARKETING AND PRODUCT CONCEPTS: Fred&Ed snack vegetables and fruit sweets. Sales of Fred&Ed units quadrupled in 2012. In total, around 6 million units were sold in 2012. With Fred&Ed snack vegetables and fruit sweets, Food Sense and The Greenery have succeeded in establishing a children’s brand in the fresh produce sector, a category driven primarily by private labels. Fred&Ed encourages healthy snack choices for children.
The Fred&Ed fruit sweets range has been expanded to include Petite Pears, and also includes snack tomatoes, miniature bell peppers, cucumbers and apples, as well as seasonal blueberries and strawberries.
Packaging’ is a recognition of innovation and packaging quality. Tommies received the packaging award for the shaker cup, the small bag and the bucket.
CONSUMER OPINION Chestnut mushroom grill concept The chestnut mushroom grill concept has created a new occasion for the consumption of mushrooms. This new grill concept is the first initiative in providing extra encouragement for the consumption of mushrooms yearround.
TIn conjunction with research institutes, The Greenery carries out taste tests, consumer research and shopper surveys in order to find out more about consumer behaviour. These activities will continue in 2013, including the
Tommies children’s concept in North America Together with GreenCo, The Greenery started growing Tommies snack tomatoes in Mexico in 2012, which means that they will soon be available all year round for sale on the North-American market. Winning the PMI Impact Award for ‘Excellence in
15
Targets for 2012
Progress
Develop or improve three marketing/product
Achieved in 2012.
concepts to better meet customer needs establishment of a consumer panel to test concepts and marketing ideas, as well as to discuss issues related to vegetables, fruit and mushrooms.
SHOPPER SURVEYS In late 2012, The Greenery conducted a major shopper survey with the aim of improving the performance of store chains, not only in terms of sales, but also to help reduce food wastage. One of the matters raised during the survey was the use of packaging in fresh-produce displays.
WAGENINGEN CHAIR For a total of five years (until the end of 2012), The Greenery and Rijk Zwaan jointly supported the ‘Fresh Innovation’ Chair at Wageningen University and Research Centre. The associated research was aimed at increasing our understanding of the factors that influence quality and shelf life, and was carried out on tomatoes, lettuce and mangoes. Special research was also conducted on the quality of ready-toeat mango varieties.
Improve or develop three new varieties that
Achieved in 2012.
better meet customer needs. Double sales of Fred&Ed vegetable and fruit
Achieved in 2012.
products in 2013 (compared to 2010) Targets, campaigns and initiatives for 2013/2014 • Establish a consumer panel to discuss ideas
• Continued international roll-out of child-
and issues related to vegetables, fruit and
ren’s snack-vegetable and fruit-sweet
mushrooms on a regular basis.
concepts, thus also contributing to healthy and conscious eating habits among
• International implementation of the new
children.
brand identity of the Sweet Sensation pear.
Results of ‘Captain’ survey Proof that Fred&Ed has established a firm reputation as a supermarket brand was provided by the fact that Fred&Ed was voted ‘captain’ of the fresh produce category by supermarket owners this year, scoring above-average on the following aspects: - ‘Brings innovation’ (7.7 versus the category average of 7.4); - ‘Effectively supports the product group in the media’ (7.3 versus the category average of 7.0); - ‘Campaigns executed well’ (7.3 versus the category average of 7.0).
16
Healthy Communication The Greenery is happy to inspire consumers with healthy ideas, not only through the supply of healthy fruit and vegetables, but also by supporting our customers in arranging their fresh produce displays.
Straightforward information on vegetables, fruit and mushrooms.
FRESH HARVEST
CONSUMER CAMPAIGNS
Fresh Harvest (Verse Oogst) was voted runner-up for Website of the Year 2012 in the ‘Health & Well-being’ category. Fresh Harvest is an online information platform which aims to inform customers about vegetables and fruit and inspire them with recipes, whilst also serving as a link between consumers and growers. Since 2010, the website has been meeting the consumer need for honest and uncomplicated information on vegetables, fruit and mushrooms. Sustainability is also becoming increasingly more important, with growers talking about how they cultivate their own products. In 2012, 350 growers for The Greenery had their own profile on Fresh Harvest, and over 190,000 people visited the site (148,633 unique visitors). Fresh Harvest has 6,175 fans on Facebook and 1,671 followers on Twitter.
I love witlof – In May 2012, The Greenery began a campaign with its chicory (witlof) growers to generate enthusiasm among young people for chicory and its versatility as a vegetable. Given the target audience, the campaign was run primarily using new media: a website (www.ilovewitlof.nl) and a Facebook page. The successful ‘I love Witlof’ campaign on Facebook resulted in the Netherlands’ first ever ‘Social Media Cookbook’, full of delicious chicory recipes. Other positive campaign results included: • • • •
more than 300 recipes uploaded; 6,500 Facebook fans; many responses to recipes, the most popular item on ilovewitlof.nl; A lot of media attention for the publication of the first-ever Social Media Cookbook.
Sprout Week – In conjunction with Thuisafgehaald.nl, Fresh Harvest organised ‘Sprout Week’ to help improve the image of these little Dutch rosettes. Many home cooks answered the call, offering their sprout recipes on Thuisafgehaald.nl and sharing their dishes with their neighbours. Shine Factor – The ‘Shine Factor’ promotion began on Facebook at the start of the Dutch blueberry season. The campaign created a link between blueberry consumption and personal health, and tested Facebook visitors’ knowledge of blueberries and personal physical health. Those who took part were offered some interesting facts about blueberries.
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Libelle Zomerweek - The Fresh Harvest stand at the Libelle Zomerweek summer festival was manned by staff and growers of The Greenery. Growers informed visitors about their products, cultivation and harvesting, and their businesses. Visitors were offered inspiration for new dishes made using familiar vegetables, fruit and mushrooms.
Dilemma The Greenery advocates communication about the healthy aspects of fruit and vegetables. In practice, however, the immense body of food safety legislation and the restrictions imposed by the EFSA make it difficult to communicate extensively on the beneficial substances they contain.
Greenery growers were present at the event to allow visitors to taste their products and to provide information about fruit and vegetables and how they are grown. My Tomato campaign in Germany – On the initiative of five sales organisations (including the Greenery), a promotional campaign for tomatoes for the German market has begun, scheduled to run from 2011-2013. The aim of the campaign is to maintain (and even enhance) the strong position of Dutch tomatoes in the German market. www.my-tomato.de Have a Junami break – The promotional campaign ‘have a Junami break’ was used to draw consumers’ attention to this relatively new apple variety.
SECTOR-WIDE PROMOTION In conjunction with other sales organisations in the fresh-produce sector, various consumer-information campaigns were run in 2012. Five examples of sector-wide campaigns in which the Greenery took part are described below. Floriade – The Dutch fresh-produce sector was well represented at the Floriade exhibition by the House of Taste (Huis van de Smaak). Many
The 2x2 campaign – The aim of the 2x2 campaign (coordinated by The Fruit Vegetable Agency Holland (GroentenFruit Bureau)) was to enthuse parents and to convince them that it is not difficult to eat 200 g of vegetables and 2 pieces of fruit per day. The Greenery is co-promoter of the campaign, and places the logo on its packaging. ‘Conference, always a good idea’ - the campaign, run by the fruit sector, generated additional attention to this pear, which is the number-one pear in the Dutch pear cultivation industry.
SOCIAL COMMITMENT School fruit - During the 2012/2013 academic year, around 1,200 schools and a total of around 235,000 children took part in the ‘school fruit’ programme. Offering children free vegetables and fruit, the campaign aims to introduce fruit as a standard element of primary school policy, and to educate children more about fruit and vegetables. The purpose of the EU ‘school fruit’ programme is to lay the foundation for healthy dietary habits in the future, an issue gaining in importance as the number of children with obesity is increasing. The Greenery was one of the chief sponsors. The Food Bank – Unsold products are donated to the Food Bank for free. This gives people living on a minimal income greater access to healthy food. In 2012, 6,000 kg of produce was donated to the Food Bank per week (mainly vegetables), with a peak in the summer months. Ride for the Roses - With a team of 100 participants and for the tenth time, The Greenery took part in the Ride for the Roses, the proceeds of which are donated to the KWF Children’s Cancer Fund. Kom in de Kas (Visit the Greenhouse) - Around 200,000 people attended Kom in de Kas, the largest public event organised by the Dutch greenhouse
horticulture sector. Over 200 participating greenhouse horticulture businesses organised a range of activities, with the theme ‘in a greenhouse, anything iss possible’. Many Greenery growers also held open days. Spinning for Sophia - A group of 74 employees took part in the spinning event, the proceeds of which went to the Sophia Children’s Hospital and will be spent on researching lung-development defects in children. A total of €300,007 was raised. GreensParade - In September, Barendrecht experienced its first edition of the GreensParade, with a business-to-business conference on the topic ’sustainable as one’ (VerduurSAMEN) and a fruit and vegetable event for private individuals. During the conference, The Greenery was a guest speaker in the discussion on how businesses, the government and educational institutions can work together more closely to create a healthy, sustainable society. Barendrecht Sustainability Platform (Duurzaamheidskring Barendrecht) The Greenery is a member of the Barendrecht Sustainability Platform, in which companies work together and contribute to potential sustainability initiatives within the municipality of Barendrecht.
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Kika - The initial harvests of a number of specific seasonal products are often auctioned off for a high amount, which is then doubled by The Greenery and donated to the KIKA Children’s Cancer Foundation (Kinderen Kankervrij).
conference-peer.nl
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C A M PAG N E G E F I N A N C I E R D MET STEUN VAN DE EUROPESE UNIE
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Importance of the European Union and the Euro - The Greenery commissioned the Netherlands Institute of International Relations ‘Clingendael’ to conduct a study on the importance of the European Union and the Euro for the Dutch economy, and for the country’s fruit and vegetable sector in particular. The Greenery’s aim with the report was to contribute to the provision of accurate, objective information for its growers, employees and stakeholders, in order to maintain clarity in the formation of opinions regarding Europe and the Euro. The report also served to aid mutual and external communication on the subject, based on premises that are both sound and relevant. The report showed that the European Union provides substantial benefits to the sector.
Customer administration services Well-organised complaints processing and a clear understanding of customers’ product claims are both essential for us to maintain our position as a reliable supplier for all of our customers. Understanding the background to product claims helps us to work with our growers to effectively anticipate customer needs, and to serve our customers better with correct sorting and quality. The Greenery manages complaints using Customer Administration Service (CAS), a complaints management module used to process all customer complaints such as quality issues upon delivery, incorrect deliveries, price corrections and returns. Complaints from growers are processed by the Customer Service Desk, and consumer complaints by the Quality & Environment and Corporate Communication departments.
Targets for 2012
Progress
Fresh Harvest (Verse Oogst) should reach
Achieved in 2012.
2,500 fans on Facebook and 1,500 followers on Twitter. The Greenery should issue at least 10
Achieved in 2012.
communications on sustainability per year. The Greenery should carry out audits among
Achieved in 2012.
the current Nature Counts growers. Targets, campaigns and initiatives for 2013/ 2014 • Fresh Harvest (Verse Oogst) should reach
• The number of consumer contacts will be
350,000 visitors, at least 10,000 fans on
increased through promotional campaigns
Facebook and 2,000 followers on Twitter.
on social media, on the shop floor during purchase, and generic campaigns in
• Consumer panel Fresh Ideas (Verse Ideeën) should engagewith active and committed consumers who wish to give their opinion regularly on vegetables, fruit and mushrooms.
conjunction with other parties. • The Greenery carries out audits among the current Nature Counts growers.
Ride for The Roses Bert Wilschut, one of the initiators at The Greenery said: ‘The passage leading past the Erasmus MC-Daniel den Hoed left a big impression on me, as we were cheered on by doctors, nurses and patients – the ones you’re actually doing it for. The atmosphere in the peloton is always special. Some people cycle in remembrance of someone, but many are riding for close friends or relatives who are fighting the disease!’
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Ensuring sustainability policy In 2012, a sustainability steering committee was set up that included representatives from the General Management and responsible persons from Human Resources, Logistics and Quality & Environment. The sustainability policy and the targets for 2015 were jointly established on the basis of the international ISO 26000 standard, which provides a guarantee of structure and coherence. Management guides employees in the day-to-day implementation of the policy, while the steering committee monitors the realisation of targets.
COMMUNICATION WITH STAKEHOLDERS Stakeholder involvement contributes to the realisation of the results outlined in the sustainability strategy, the design of which involved nearly all stakeholder groups in the fresh-produce supply chain. Forums for discussion of sustainability issues include the DPA (an industry body for buyer organisations) and Freshfel, the Europe-wide industry body. The Greenery has become a part of various partnerships focusses on finding solutions to social issues. This report provides a range of examples of how stakeholders are involved. The most important items include:
Members of Coöperatie Coforta and suppliers – Increasing the sustainability of cultivation, developing new varieties and concepts, and the realisation of an efficient supply chain. Employees – Contributing to a healthy and safe workplace, and discussing development opportunities. An employee satisfaction survey is run every three years. Customers – The realisation of an efficient chain, communication with consumers, and the development of new concepts. Consumers – Transparent cultivation, and knowledge of consumer behaviour that serves to continually improve the range and presentation of vegetables and fruit. Research institutes, seed breeders, tree nurseries – development of new varieties, and learning more about products and cultivation.
Civil society organisations – One example of collaboration with civil society organisations is the ‘Stuffed Bell Pepper’ project (De Gevulde Paprika), an initiative of independent environmental organisation Natuur & Milieu in conjunction with Jumbo, Hessing, Groentehof and The Greenery, facilitating the introduction of new, more sustainable products to consumers. The Greenery conducted a stakeholder survey in 2012, which showed that The Greenery is regarded as a leader in the field of sustainability. The survey also revealed that sustainability issues are seen as important. Code of Conduct and Whistle-blower Scheme The Greenery’s Code of Conduct endorses the regulations set out in the ETI code, and further lays down stand-
ards for The Greenery and its whollyowned subsidiaries and employees. The aim of the Code is to ensure that The Greenery conducts its activities with honesty, integrity and openness andwith respect for human rights, the environment and the law. This not only includes the rights of employees, buyers and shareholders, but also those of suppliers and other involved parties. The whistle-blower scheme is what enables The Greenery’s Code of Conduct to be enforced. This scheme offers all employees of The Greenery and its subsidiaries the opportunity to report suspected violations of internal and external regulations (Code of Conduct), without fear of personal consequences.
The members of the Sustainability Steering Committee (from left to right): Philip Smits, General Manager Arie van der Linden, Director of Quality and the Environment Ulla Ellens, Director of Human Resources Ingmar den Doel, Marketing Director Rob de la Grand, Logistics Manager
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Other information
SCOPE AND METHODOLOGY
GLOSSARY AND DEFINITIONS
This sustainability report relates to the fresh-produce company The Greenery B.V., as well as its subsidiary companies. It is an annual report describing the company’s performance between 1 January and 31 December 2012. It can be downloaded from www.thegreenery .com, along with additional information on the company’s financial results and legal structure.
FFV: Fresh fruits and vegetables. Organic cultivation: Cultivation using only natural raw materials/additives and organic crop protection methods and in which produce is cultivated in the ground. BSCI: Business Social Compliance Initiative. BRC: British Retail Consortium, a trade association. Packaging unit: The individual units in which products are packaged. CO2: The chemical name for carbon dioxide. CO2 emissions are produced mainly through the burning of fossil fuels (e.g. gas) for purposes such as producing heat or electricity. DPA: Dutch Produce Association, a trade association for sellers of fruit, vegetables and mushrooms. Sustainable cultivation: Healthy cultivation is sustainable cultivation. If it is good for nature, it is good for people.
This report was drawn up according to Global Reporting Initiative (GRI) guidelines, level B (self-declared). The GRI guidelines define the most important performance indicators for this report. The report also complies with the criteria set by the Ministry of Economic Affairs, Agriculture and Innovation’s transparency benchmark. The data is stored centrally. Unlike The Greenery’s Annual Report, this report has not been verified by an external party.
The supply chain in focus
ETI: Ethical Trade Initiative – a code of conduct governing Ethical Entrepreneurship. Fairtrade: Importer of products from developing countries in Asia, Africa and Latin America that encourages these producers to take advantage of their opportunities. Freshfel: A European FFV sector forum. GlobalGAP: Global Good Agricultural Practice – an international programme offering guidelines on food safety, hygiene, working conditions, tracking & tracing and sustainability for companies that produce vegetables and fruit. GRASP: GRASP (GlobalGAP Risk Assessment on Social Practice) – a supplement to GlobalGAP covering social and ethical conditions at the GlobalGAP-certified company. GRI: Global Reporting Initiative – the international guideline for reporting on sustainability.
SEED COMPANIES
GROWERS
Please send any
questions, comments or suggestions to:
SALES & MARKETING
info@thegreenery.com
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CONSUMERS IDH: The Sustainable Business Initiative (Initiatief Duurzame Handel) by Dutch supermarkets and trading companies. IFS: International Food Standard – an explicit quality standard for auditing private label food product suppliers. ILO: International Labour Organisation. ISO 26000: An international Corporate Social Responsibility standard that offers support for the implementation of CSR. KCB: Dutch quality code for fruit and vegetables.
KPIs: Key (quality) performance indicators LHL: Long Heavy Lorry (Superlorry) MRL: Maximum Residue Limit – the largest amount of a residual substance that is legally permissible in or on food products. CSR: Corporate Social Responsibility – a form of business aimed at economic performance (profit) with respect to social aspects (people) in line with environmental criteria (planet). QR code: Quick Response – a type of
bar code that can be scanned using the camera of a mobile phone. QS system: Quality and Safety (Qualität und Sicherheit) – a German quality system. RIK: Internal quality control regulation (Reglement Interne Kwaliteitscontrole). SAP: Systems, Applications and Products in data processing – an integrated data and operating system enabling the setup and management of business processes. Sickness absence: Absence from work due to an illness or other condition.
CUSTOMERS
Certifications and quality labels
LOGISTICS
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GRI-table The Greenery Sustainability Report 2012 Indicator Report Comments/response page number(s) Vision and strategy 1.1
Management Board statement.
SR 6, AR 3, AR 17
1.2
Description of key impacts, risks and opportunities.
SR 5, SR 6, AR 17
Looking at the core activities, we can establish that The Greenery
can make a difference in the following areas:
- Encouraging sustainable cultivation among its suppliers
- Encouraging consumers to eat healthy foods and informing
them of the origins of FFV
- Reduction of CO2 throughout the entire fresh produce supply chain
- Development of new varieties or concepts that create added value
in the supply chain Company profile 2.1
Name of the reporting organisation.
The Greenery B.V.
2.2
Primary brands, products and/or services.
AR 5, AR 7-8
Company profile
2.3
Operational structure.
AR 19-20
2.4
Location of headquarters.
2.5
Number of countries in which the company operates.
AR 5
2.6
Ownership structure and legal form.
AR 19-20
2.7
Markets served.
AR 5, AR 14-17
2.8
Scale of reporting organisation.
AR 5-6, AR 18
2.9
Significant changes during the reporting period.
2.10
Awards achieved during the reporting period.
Spoorwegemplacement 1. Barendrecht
Not applicable
SR 3, AR 4, SR13, AR 16, SR 15-17
Report parameters 3.1
Reporting period.
1 January 2012 â&#x20AC;&#x201C; 31 December 2012
3.2
Date of most recent report.
June 2011
3.3
Reporting cycle.
Annual
3.4
Point of contact for questions regarding the report and its content.
info@thegreenery.com
Scope and limits of the report 3.5
Process for defining report content.
SR 21-22
3.6
Limits of the report.
SR 22, AR 19-20
3.7
State any specific limitations on the report or its scope.
Not applicable Not applicable
3.8
Basis for reporting on other entities.
3.9
Techniques and calculation bases for data measurements.
3.10
Explanation of the effects of any restatement of previously supplied information.
Not applicable
3.11
Significant changes from previous reporting periods.
None
SR 22
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GRI table of contents 3.12
Table identifying the location of standard disclosures in the report.
The GRI table is on page 23 of this sustainability report, and can be found at www.thegreenery.com.
Assurance 3.13
Policy and current practices with regard to seeking
The financial data (the annual accounts) have been externally
external assurance for the report.
verified by Deloitte Accountants B.V. Other data in the sustainability
report has not been externally verified.
Governance, obligations and involvement 4.1
Governance structure of the organisation, including committees
that fall under the highest governance body.
AR 19-20
4.2
Chair of the highest governance body.
4.3
For single-tier organisations: state the number of independent
and/or non-manager members of the highest management body.
4.4
Mechanisms for shareholders and employees to provide recommendations
AR 19-20
AR 18-20, SR 12-13
Not applicable Employees provide recommendations and direction to the highest
or direction to the highest governance body.
governance body via the Works Council.
4.5
Link between compensation for members of the highest governance
There is a link between compensation for the Quality & Environment
body, senior and executive managers (including severance schemes)
department and sustainability performance. There is no linkbetween
and organisational performance (including social and environmental
compensation for members of the highest governance body, senior
performance)
and executive managers (including severance schemes) and
performance by the organisation (including social and
environmental performance).
4.6
Processes in place for the highest governance body
AR 18-21
to ensure that conflicts of interest are avoided.
4.7
Process for determining the qualifications and expertise of the members
of the highest governance body for guiding the organisation’s strategy
on economic, environmental and social performance
AR 18-21, SR 21
4.8
Internally developed statement of mission or values, codes of conduct
The Greenery’s Code of Conduct and Whistle-blower Scheme
and principles relevant to the organisation’s economic, environmental
officially took effect in 2007. The Code of Conduct endorses the
and social performance and the status of their implementation
rules of the ETI code, and also lays down standards for The Greenery
and its wholly-owned subsidiaries and employees. In all its activities,
The Greenery pursues a policy rooted in the principles of fairness,
integrity and transparency. We always maintain a respect for human
rights, the environment and legitimate interests. These legitimate
interests pertain not only to employees, customers and shareholders,
but also to suppliers and other involved parties.
The Whistle-blower Scheme is a way of ensuring that we remain
compliant with The Greenery’s Code of Conduct. This scheme offers
all employees of The Greenery and its subsidiaries the opportunity to
report suspected violations of internal and external regulations (Code
of Conduct), without fear of personal consequences. The 2012 Annual
Report contains a chapter on Corporate Governance, which can be
downloaded from http://www.jaarverslag.thegreenery.com.
4.9
Procedures of the highest governance body for overseeing the organisation’s
identification and management of economic, environmental and social
SR 7-9, SR 10-11, SR 16, SR 5, SR 17, AR 19-21
performance, including relevant risks and opportunities and compliance
or conformity with internationally agreed standards, codes of conduct
and principles.
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4.10
Processes for evaluating the highest governance body’s own performance,
AR 19-21
particularly with respect to economic, environmental and social performance.
Duties associated with external initiatives 4.11
Explanation of the organisation’s application of the precautionary principle.
SR 7-8
4.12
Externally developed economic, environmental and social charters, principles
SR 6, SR 7, SR 8, SR 9, SR 10, SR 18, SR 21
The Greenery’s sites meet the requirements of the IFS, BRC
or other initiatives to which the organisation subscribes.
and QS, and ISO 14001 codes, as well as the Internal Quality Control
die de organisatie onderschrijft.
Regulations (RIK) scheme administered by the Dutch quality control
bureau for the fruit and vegetable sector (KCB).
4.13
FNLI, Foodpolicy, Frugi Venta, Freshfel, Green and Lean,
Membership in organisations
DPA, MVO Nederland (CR Netherlands), BSCI and IDH.
Consultations with stakeholders 4.14
List of stakeholder groups engaged by the organisation.
SR 21
4.15
Basis for identification and selection of stakeholders
SR 21
with whom the organisation engages.
4.16
Approaches to stakeholder engagement, including frequency
by type and stakeholder group.
4.17
Key topics and concerns that have been raised through stakeholder
SR 21, SR 5, SR 7, SR 12, SR 12-16,
engagement, and how the organisation has responded, including
AR 10-11, AR 17-19
through its reporting.
SR 21
Economic Performance Indicators
Information on the management approach.
AR 7-8
EC1
Direct economic values generated and distributed, including revenues,
AR 24-39
operating costs, employee compensation, donations and other community
investments, retained earnings, and payments to capital providers
and government authorities.
EC2
Financial implications and other risks and opportunities for the activities
of the organisation due to climate change.
EC3
Covering liabilities related to the organisation’s established payment plan.
EC4
Significant financial assistance received from a government body.
EC8
Development and impact of infrastructure investments and services
provided primarily for public benefit through commercial, in-kind
or pro bono arrangement.
AR 3, SR 7-8 AR 25, AR 28-29 None
SR 16, SR 18-19
Environment
Information on the management approach.
EN2
Percentage of the resources used made of recycled materials.
SR 5-6, SR 7-8 90% of cardboard boxes are made of recycled paper, 100%
of disposable plastic crates (multi-crates) are made of recycled
materials, as are 20% of the plastic trays (R-PET).
EN4
Indirect energy consumption by primary source in joules or multipliers.
SR 4, SR 11
EN5
Energy saved through conservation and efficiency improvements,
SR 4, SR 10-11
in joules or multipliers.
EN6
Initiatives to provide energy-efficient or renewable energy-based products
and services, and reductions in energy requirements as a result
of these initiatives.
EN7
Initiatives to reduce indirect energy consumption and reductions achieved.
SR 6, SR 10-11
EN8
Total water withdrawn by source in m3 per year.
SR 4, SR 11
EN12
Description of the significant impact of activities, products and services
SR 7-9
on biodiversity in nature reserves and in other areas with a high level
of biodiversity.
SR 6, SR 8, SR 10-11
In part
In part
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EN16
Total direct and indirect GHG emissions by weight (in CO2-tonne equivalent).
SR 4, SR 10-11
EN17
Other relevant indirect GHG emissions by weight (in CO2-tonne equivalent).
SR 4, SR 10-11
EN18
Initiatives to reduce GHG emissions and reductions achieved.
SR 10-11
EN22
Total weight of waste by type and disposal method.
SR 4, SR 11
EN28
Monetary value of significant fines and the total number of non-monetary
sanctions for failure to comply with environmental laws and regulations
EN29
Significant environmental consequences of the transport of products
and materials that are used in the organisationâ&#x20AC;&#x2122;s activities and for
transporting staff members.
None
SR 10-11
Working conditions
Information on the management approach.
SR 12-13
LA1
Total staff complement by employment type, employment contract and region. SR 4, AR 36
LA2
Total number and rate of employee turnover by age group, gender and region.
SR 4
LA4
Percentage of employees covered by a collective labour agreement.
70%
LA6
Percentage of the full staff complement represented in formal joint
12% of staff members have had CERT or first-aid training. Meetings
employer OH&S committees, and employees who contribute to the
are also held at various locations within the organisation among the
monitoring of recommendations for OH&S and other safety programmes.
CERT heads, OH&S teams and in the Works Council. There is an OH&S
LA7
Rates of injury, occupational diseases, lost days and absenteeism,
and total number of work-related fatalities per region.
LA10
Average annual no. of hours spent per employee on training,
broken down by employee category.
LA13
The composition of administrative bodies and subdivision of employees
by category, gender, age group, ethnic minority background or other
diversity indicators.
steering committee, local OH&S teams and a national crisis team.
SR 4 SR 4 SR 4, AR 19-20
Human rights
Information on the management approach
SR 8-9, SR 21
HR2
Percentage of significant suppliers and contractors that have
SR 8-9
undergone screening on human rights, and measures taken.
HR4
Total number cases of discrimination and the measures taken.
HR6
Activities that have been found to involve a substantial risk
of child labour, and measures taken to eliminate child labour.
HR7
Activities that have been found to involve a substantial risk of forced
or compulsory labour, and measures taken to eliminate forced
or compulsory labour.
In part No cases reported
SR 8-9 SR 8-9
Social
Information on the management approach.
SR 6, SR 8, SR 21
SO6
Total value of financial and in-kind contributions to political parties,
politicians and related institutions, by country.
SO7
Total number of legal actions for anti-competitive behaviour,
anti-trust and monopoly practices, and their outcomes.
SO8
Monetary value of significant fines and the total number of non-monetary
sanctions for failure to comply with laws and regulations.
None. Some directors have personal involvement with a political party. None None
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Productverantwoordelijkheid
Information on the management approach.
SR 6, SR 7-9, SR 14-16
Life cycle stages in which health and safety impacts of products
SR 6, SR 14-16
and services are assessed for improvement.
PR2
Total number of instances of failure to comply with regulations and voluntary
codes regarding the health and safety consequences of products and services
for the duration of their useful life, organised by result type.
PR3
Type of information on products and services made obligatory by procedures.
SR 7-9, SR 18
PR5
Practices related to customer satisfaction, including results
SR 6, SR 19
of surveys measuring customer satisfaction.
PR6
Programmes for compliance with laws, standards and voluntary codes
related to marketing communications, including advertising, promotion
and sponsorship.
Not present
SR 17-19
PR7
Total number of instances of failure to comply with regulations and voluntary
codes regarding the marketing communications, including advertising,
promotion and sponsorship, organised by result type.
PR9
Monetary value of significant fines for failure to comply with laws
and regulations governing the supply and use of products and services.
None
None
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More information The purpose of this report is to provide a clear and transparent description of activities and developments within The Greenery in the area of sustainable business in 2012. We would be pleased to receive any questions, comments or suggestions at the following address: info@thegreenery.com
Design by Mirakuleus
The Greenery B.V. Spoorwegemplacement 1, Barendrecht, The Netherlands P.O. Box 79, 2990 AB Barendrecht, The Netherlands Telephone: +31 (0)180 65 59 11 E-mail: info@thegreenery.com www.thegreenery.com
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