Involve family members and other key

GREENHOUSE GROWER Pure Flavor awarded for ‘Eat Well Together to Be Well Together’ campaign

The FMI Foundation recently announced its 2022 Gold Plate Award winners, highlighting outstanding family meal programs implemented by the food industry and community organizations. This Arlington, Virginia-based foundation supports the food retailing industry by providing information on food safety, health and nutrition. In the Category of Industry Supplier, Canadian greenhouse fruit and vegetable company Pure Flavor won the Gold Plate Award for its ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month in September.

“The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said FMI president and CEO Leslie Sarasin.

“I’m particularly proud of the programs that went the extra mile to connect the importance of family meals, however one defines family, to mental health. Through creative messages, in-store promotion and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.” Pure Flavor’s ‘Eat Well Together to Be Well Together’ campaign was strategically designed to bring awareness to the importance of family meals, both physically and mentally, by encouraging meal prep, family interaction, and the consumption of fruits and vegetables. Each week, the greenhouse fruit and vegetable brand promoted new recipes, tips, and family meal facts, along with engaging three different targeted audiences in surveys, giveaways, and partnership interaction. “Our omni-channel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the righttime with the right message. The promotion of National Family Meals Month was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”, commented Chris Veillon, chief marketing officer. Pure Flavor created a dedicated website to support the campaign: www.pure-flavor.com/fueling-healthyfamilies/

Pure Flavor partnered with the Healthy Family Project, reaching more than 20,000 e-newsletter subscribers and securing 94,000 impressions and 11,000 engagements between their combined social media accounts. Pure Flavor’s celebration of National Family Meals Month gained more than 436,000 impressions on social media and more than 15,500 surveys completed, contributing further impact to improving family mealtime for their customers. “Healthy Family Project was honoured to partner with Pure Flavor for National Family Meals Month. It is important that we are part of any momentum that helps create a healthier generation. This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce”, said Tracy Shaw, senior digital marketing manager, Healthy Family Project.

FMI Gold Plate Award Campaign Summaries: www.fmi.org/familymeals/award

Source: Pure Flavor December 16, 2022 news release

Sollum and Savoura team up for technology showcase

To highlight the benefits of dynamic lighting for Québec horticultural businesses, Investissement Québec, as an agent of the Québec government, has granted $350,000 to Sollum Technologies for a l showcase involving a novel strawberry research trial in partnership with Savoura.

Strawberry production in greenhouses under lighting is relatively new. The goal of the project is to use Sollum Technologies’ unique dynamic LED grow light solution to refine lighting strategies to increase the productivity and quality of greenhouse strawberries. The Ministère de l’Économie, de l’Innovation et de l’Énergie (MEIE) program is a perfect vehicle for this commercial-scale demonstration. That’s because Investissement Québec administers MEIE’s Innovation program that encourages companies and research bodies to develop cutting-edge technological and economic initiatives. Sollum has previously been supported by the program to conduct critical research for a wide variety of fruits and herbs to expedite the commercial launch of its lighting solution.

“We at Savoura are thrilled to take part in this technology showcase,” says Richard Dorval, Agr., president and COO at Savoura Group, who adds that the LED fixtures will be tested to adapt to different growth states.

Sollum Technologies vicepresident business development KassimTremblay, says “Growing strawberries under supplemental lighting is no small task. We hope to provide a model for strawberry cultivation using dynamic lights just as we have done for winter pepper production.”

“In Québec, we need to innovate to increase and ensure year-round food autonomy. Sollum and Savoura stand out with their project to increase and extend strawberry production while ensuring better use of energy,” said Pierre Fitzgibbon, Minister of the Economy, Innovation and Energy, Minister responsible for Regional Economic Development and Minister responsible for the Metropolis and the Montréal Region.

The project will be carried out in Savoura’s greenhouses in Danville, in the Eastern Townships. This is not the first time that Sollum and Savoura Group have worked together. Earlier in 2022, Sustainable Development Technology Canada granted Sollum $2.5M in phase two funding to conduct greenhouse tomato research in collaboration with Savoura Group, Prism Farms and the Harrow Research and Development Centre in Ontario.

Source: Sollum Technologies November 29, 2022 news release

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