Pure Flavor acquires Cervini Farms C5

Continuing its growth path, Pure Flavor has acquired Cervini Farms C5 adjacent to its home farm in Leamington, creating a 350-acre, state-of-the-art campus.

“The addition of the Cervini Farms C5 location was an opportunity to strengthen our strategic footprint,” said Jamie Moracci, president. “Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need for scaling up our operations to drive efficiencies. We are excited to add them to our Pure Flavor family.”

“Our company leadership’s ability to recognize and analyze strategic acquisition opportunities continues to breathe enthusiasm into greater expansion possibilities,” said Jeff Moracci, chief financial officer & partner.

“The acquisition of the Cervini Farms C5 location was a competitive process which drew much interest from the industry; yet in the end our group demonstrated an ability to transact this deal in an efficient, transparent, and authentic manner. Pure Flavor’s ability to successfully navigate through the process demonstrates the company’s capabilities to effectively capitalize on investment opportunities. As a family-operated business, Pure Flavor fully embraced the opportunity to acquire additional acreage and the resources associated with the operation to not only preserve jobs but also create even more economic opportunities across all its facilities in the region,” said

Jeff Moracci.

“In the last 60 days, Pure Flavor also completed construction of the company’s new Phase IV, 40-acre organic greenhouse and 210,000 sq ft. centralized packhouse and distribution center in Leamington. The addition of 115 acres of greenhouse production this year will ensure an even greater supply of products year-round for Pure Flavor's retail and foodservice customers throughout North America.

Source: Pure Flavor February 20, 2023 news release