FUNDRAISING TOOLKIT
Welcome WANT TO HELP OUT JUST THAT LITTLE BIT MORE BUT DON’T REALLY KNOW HOW TO GO ABOUT IT?
Whether you are planning your trip with African Impact - or have just returned home, this guide will help you through the maze of steps to a successful fundraising campaign. We’re here to help you launch your campaign, hit your fundraising goal and make a lasting impact in Africa.
This step-by-step guide will help guide you to success, but remember, we’re always here to support you when you need it. Email us if you have any questions. morgan@happyafricafoundation.org
WHAT’S INSIDE THE TOOLKIT TABLE OF CONTENTS 3 4 5 6 7 8 9 10 11
Choose your campaign Get Inspired Set your goal Communication Plan Get the word out Make it social Keep going & Last Chance Do's & Dont's Important Information
You can do almost anything ... choose what works for you By now you know that The Happy Africa Foundation works together with African Impact to raise funds for the projects on the ground. Each of the volunteer projects have specific causes and it is up to you where you want the money to go. (You can also choose to raise funds for the charity to use where the need is greatest.)
Getting Started: 1. CHOOSE the project you are going to raise money for 2. Set an MANAGEABLE target 3. Look at WHAT you are going to do to raise the money
Choose what works for you
HOST AN EVENT Host an event to raise funds for your chosen project. Hold a ball, quiz night, auction or yard sale for family and friends and your community.
CELEBRATE YOUR BIRTHDAY What better way to celebrate your birthday than by giving back? Ask family and friends to donate to your chosen project in place of a gift
ACCEPT A CHALLENGE Accept the challenge to shave your head, bike 15 km's or run a marathon if a certain amount of money is raised.
INVOLVE YOUR SCHOOL/WORKPLACE
Challenge your school/ schools in your area to get on board and campaign with your teachers and fellow students. and colleagues
ENCOURAGE MONTHLY GIVING
Set a monthly giving goal. Ask your family and friends to give up one coffee a month, or one less drink on the weekend and donate that money towards your chosen project
See what other people have done to raise money.
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Put your goals to the S.M.A.R.T test. Remember to set a MANAGEABLE target. This will go a long way to help you reach your goal and will make fundraising a lot less daunting. Without defined goals, it’s pretty tough to know if you’re actually succeeding.
Ask yourself: Is my goal:
Specific, Measurable,Achievable, Realistic,Time-limited. £120 / $150 feed 20 girls for the year in the Girl Impact Programme £230 / $300 sponsor a child's schooling for the year £2000 / $2500 provide a solar pump for farm irrigation £3500 / $4500 cover all medical & home based care for 30 patients for a year £4500 / $5800 host a street sports competition for 100 underprivileged children £5400 / $7 000 build an ablution block for a community £9250 / $12 000 build a classroom to cater for 80 students £35 000 / $46 000 build a community centre for one of our communities
Aesop 10 year old, Shaan Patel, decided to do something for our projects after volunteering with his family. He ran a lemonade stand in his neighbourhood and this and his other amazing fundraising efforts managed to raise $375!
Launch your Fundraising campaign.. Decide how you want to approach the fundraising campaign. Online fundraising is one of the easiest ways to raise money for charity. You could either create either a webpage or Facebook page which highlights your campaign or create a page on one of the fundraising or crowd sourcing sites listed below. You can also direct your followers friends and family to our website: www.happyafricafoundation.org where they can make direct donations via credit card or Paypal – all they need to do is click on DONATE and choose the project.
CROWDSOURCING There are many online fundraising platforms out there that allow you to set up a donations page. We suggest Virgin Money Giving (www.virginmoneygiving.com) or Global Giving (www.globalgiving.org). The Happy Africa Foundation is a registered charity with Virgin Money and Global Giving, which should make verification of your fundraising easier! These donations platforms allow you to write a brief overview of what you are fundraising for and as well giving you a running total of how much you have raised! You can share the link and your friends and family can donate online – making it easier than ever before!
DIRECT FUNDRAISING If the online fundraising options are not for you, you can always host your event, run your race or fund raise in your community and then donate the amount into our account via our website, or directly into our account. For help and advise you can email us and we will guide you through the process: finance@happyafricafoundation.org
Refine your message and spread the word ... Once you have chosen your campaign, set your goal, and laid out your communication plan, it is time to get the word out. It is important to make sure that your message is clear, your supporters know what you are fundraising for, what your target is and how you plan to get there.
s Refine your message and make your page more PERSONAL by: Posting photos of your experience to invite people to experience the journey with you. Telling your story - let them feel the impact you made with African Impact & The Happy Africa Foundation. Making your goal clear - the more others understand, the more likely they are to want to donate.
s Get the ball rolling and inspire others - DONATE to your own campaign. s REACH OUT to your contacts. Spread the word to 10-15 people who you know will support your goals. Let them be the first to know. The more personal your outreach, the more likely it is they will donate. riend, Dear f
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Spread the word.
s Once your page is launched, use SOCIAL MEDIA to get the word out. Use Facebook, Twitter and Instagram to launch your campaign. Let your friends and family know what you're are planning and how they can be involved. Post photos and updates to celebrate milestones, send Thank You's and keep making it clear WHY you are fundraising.
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Join me in making an impact! Join my campaign: [Insert a Link to your campaign page]
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I’m halfway to my fundraising goal! Support me by donating to my campaign: [Insert a Link to your campaign page]
Help me reach my final goal by supporting my campaign here: [Insert a Link to your campaign page]
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s Keep your NETWORK up to date.
Post on all the social platforms at least once a week, but remember to vary the content you are posting. Alternate between updates on progress, thanking donors and talking about the project you are fundraising for and asking them to get involved.
AL PS I C ates, h upd SO IA TI g u o r ur h ive yo o ry - t G t s . s r o u our n vide Tell yo t to y d eve x ME D n e a t s n o to a sk
e c ply pho e som . Don’t sim c n e i aud hard orts their ng eff i r s i o f a nd r y fund who a munit m m e o h c t ir how your ney, s m the o o r f m t d i enef earne w ill b t a h ions. w donat
Create your "trend". Decide on your goal and choose your call to action and hashtags to match. Stick with these throughout your campaign. Check out the "Do's and Don'ts" in this guide.
Details, Details, Details - let your friends and family know what we are all about. We are happy to give you any information you need. The more they realise the impact your campaign will make, the more likely they are to give.
Get Sup port - le t us kno doing, w w what hen you you are are doin much yo g it , and how u plan to raise. Sh your pag are links e, websit to e, twitte can shar r etc. so e it arou we nd and g et you m o re exposur e.
Keep Going! Continue to keep everyone up to date and follow up on potential donors. Let them know what the progress is throughout your campaign.
Updates and following up.
s CONTINUE to keep everyone up to date and follow up on potential donors.
Dear friend, As you know, I’ve been raising money for African Impact and The Happy Africa Foundation. Many of you have already donated to my campaign and I’m incredibly grateful for your support. If you want to check out my fundraising progress or still want to donate it is really easy! Just click here: [Link to fundraising page] Have a look at what they do here: [insert Link to project page]. Thanks, Your Name">Send mail</
Finish strong with a final push.
s Keep your supporters UPDATED. Celebrate your PROGRESS, thank the people who have already donated, talk about how there is still time to get involved.
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Thanks to everyone who donated to my campaign! Check out the progress on my fundraising page: [Link to fundraising page]
Send out one last REMINDER email.
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Dear Friend, My Education campaign is ending soon and I’m asking for your help to reach my fundraising goal! Together, we can change that. Every little bit helps - you can make a difference by donating to my campaign: [Link to fundraising page] Just a few days to go! Thanks for joining me, Your Name
Some tips to keep is simple for you.
INSPIRE s
It is about more than just the money.
It is important that not every message is a call for money Remember to tell your supporters you are campaigning for The Happy Africa foundation. This is a chance to share what you are passionate about.
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Do's and don'ts of Hashtags The more specific you can get with your hashtag, the more targeted your audience will be and targeted means better engagement. â&#x20AC;&#x201C; your hashtag should represent what you are fundraising for.
- try to keep it short and sweet. Too long and no one will use the hashtag because they just donâ&#x20AC;&#x2122;t want to type in that many characters. Too clever and no one will understand it. It generally dilutes your message and comes off as desperate. Focus instead on being specific, which we already explained above.
LINK IT s
Teamwork gets the message across.
Don't forget to share the project pages and the charity pages in your updates - you want your supporters to know who we are and what we are doing. The more they see the impact their donation will make - the more inspired they will be to donate.
FOLLOW IT s
See for yourself where your money is going.
Follow your project team, African Impact and The Happy Africa foundation on Facebook to see what is happening on the ground, the progress we are making and the impact that your input has made to the awesome communities we work with.,
USE IT s
Here are some resources to help you on your journey.
Facebook Cover Pictures LOGO's Twitter Backgrounds Annual Reports
All the important information you may need.
s Charity Registration information. The Happy Africa Foundation is a charity registered in the UK (1122529) and a registered NGO (NonGovernmental Organisation) in South Africa (NPO 084-529) and Zambia (RGNO101.0195/14).
s Banking Information and payment access points. The Happy Africa Foundation (GBP account):
Bank: HSBC UK Bank Address: 2 The Promenade, Cheltenham, GL50 1LS Bank Account: The Happy Africa Foundation Sort Code: 401710 Account Number: 12198363 IBAN: GB78HBUK40171012198363
Via the website: www.happyafricafoundation.org (paypal or credit/debit card) Via Virgin Money Giving: uk.virginmoneygiving.com/charities/happyafricafoundation Via Global Giving: https://www.globalgiving.org/donate/16752/the-happy-africa-foundation/ Via CAF America: https://www.cafonline.org/ (for US Donors) Via Givengain: https://www.givengain.com/c/happyafricafoundation/
WHO WE ARE AND WHAT WE DO ... In 2008 African Impact helped establish The Happy Africa Foundation as a way to responsibly manage the generous donations received from our volunteers. We maintain a a close partnership and are proud to have contributed to the building of clinics, crèches and school classrooms, provided communities with education and skills training and helped beneficiaries improve their wellbeing and quality of life through improved nutrition and the provision of much-needed health equipment. The Foundation manages and facilitates donations received by its donors and, along with African Impact, are dedicated to sustainable change and progress for underprivileged communities in Eastern and Southern Africa.