A View from Europe

There is a growing pressure to accelerate the sustainability pressure in DIY & Home Improvement, especially regarding renewable energy, such as in West Gate.

Circularity and waste management, both are part of the required shift from a linear economic model (use and dispose) to a circular business model (reuse and recycle) which leads to a substantial reduction in energy consumption.

It is the major merit of Brico Belgium to have converted these insights into a magnificient total concept.

Great job, Patrick Vandenbogaerde: we take our hats off to this achievement!

About Brico Belgium

– The Belgian market leader celebrates in 2023 its 50th anniversary.

– A milestone for the entire industry and ever since then, Brico Belgium managed to perform and maintain its pole position.

– Today Brico is part of Maxeda, the overarching organisation for the 156 stores under the banner of the three Brico formats in Belgium and the 196 Praxis stores in The Netherlands.

– Maxeda (turnover ¤1.4 bn.), led by the French CEO Guy Colleau, is mainly a French private equity organisation (Ardian & Golden Tree).

– 130 Brico midsized stores

– 12 Brico Planit Big boxes

– 14 Brico City neighbourhood stores us more than three decades of experience in the international Home Improvement Sector. He was the chairman of the Belgian DIY Association, a unique organisation which brought together retailers, independants and manufacturers much like Hardware Association Ireland. He works with a network of European and Worldwide Stakeholders to share best practice while seeking innovation in the art of facilitating the common interest focussing on customers’ needs. He is the author of the essay Hammertime, a provocative vision on the future of the Home Improvement store.