DJ LUCKY LUCK

Photo by @stunttimehd

Master of Visibility

Interview by David R. Navarro

DJ Lucky Luck is a respected DJ and Promoter. His years of experience, industry knowledge, and big picture attitude have lead him to work with amazing artists such as Krizz Kaliko, Snow Tha Product, Lil Flip, Caskey, Don Trip, Three 6 Mafia, MO3, Boosie, Mystikal, Juvenile, Mya, H-Town, Bell Biv Devoe, Bobby Brown, Warren G, Xzhibit, Snoop Dogg, The Dogg Pound, Tyga, Tinashe, Baby Bash, Devin The Dude... and many more.

David R. Navarro: Tell us a little bit about yourself?

DJ Lucky Luck: I started DJing when I was 18 years old. I had a love for it ever since I heard the scratching sound coming out of a turntable at 12 years old or so. I had a rap group that I was apart of that I just volunteered to DJ and rap. I went to school for computers and learned a lot about internet marketing, so I chose to apply that into promoting shows.

DN: How long have you been a DJ? Promoting shows?

DJLL: I’ve been DJing for 22yrs. I started dabbling with promoting around the same time I was promoting my own events and other events, but really got into it after college. I would say, somewhere about 2010 is when I really got involved in promoting bigger shows.

DN: What made you decide to be serious about music?

DJLL: It has always been a passion of mine… since 12 years old. I’ve always felt if you work hard at it, anything is possible. I started working the networks and avenues I needed to make it a possibility.

DN: Who has had the most influence on your music career and why?

DJLL: I’ve got a lot of national celebrity artist friends, as well as local friends and people I look up to. But, I would say one of the people who taught me some game in this industry would be, Lil Flip. He’s a good friend and businessman.

DN: What would you say is the #1 key to success in the music industry?

DJLL: Persistence and Perseverance.

DN: Talk about the biggest failure you’ve had. What did you learn from it?

DJLL: There was an event I helped organize that the car denizer decided to pull the event last minute. There were 50 disgruntled artists who paid to get on the event. They have yet to receive their refunds. Now, I deal with the guilt that I introduced the people, even though it wasn’t my event solely. So, it doesn’t fall on me. I’ve learned that contracts go further than conversations.

DN: What advice can you give other individuals who want to follow in your footsteps?

DJLL: Dream big, because anything is possible. It takes hard work and dedication to break through in this industry.

DN: What does a typical day in your week look like?

DJLL: Wake up. Respond to emails. Work on social media presence. Client meetings either in person or via Zoom. Scheduling and paperwork.

DN: What keeps you going when things get tough in the business?

DJLL: I have a no-quit attitude. I’m in it for the long run.

DN: What’s next for you? Promoting any shows?

DJLL: A couple shows I’ve been helping with, but Covid has really strained the music entertainment industry. I’ve just been taking this time to spend with the family.

DN: Please list your social media platforms.

DJLL: DJluckyluck on all social media platforms.

DN: What’s your all time favorite artist?

DJLL: I have a few favorites. It’s kind of hard to choose. I like Da Baby, Lil Dicky, Lil Wayne, Dr Dre and Slick Rick as some of my favorites.

DN: Is there anything else you’d like us to know about you?

DJLL: Life is about roller coaster rides and challenges. Keep pushin through the drops to get to the tops.