TheHomeMag NorCal - MEDIA BOOKLET - East Bay CA by TheHomeMag Northern California

East Bay CA MEDIA BOOKLET

Pioneers in Home Improvement Niche Marketing When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement advertising did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our marketing efforts on a very specific and well defined segment of business – and doing so to an equally well defined segment of the population. Being clear about who we market and who we target is but two pieces of our triangle. The message – that how we promote and what we say – is critical to the success of our business, and to the success of every one of our customers here in the East Bay, along with all of our customers nationwide. Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag. Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. This belief has driven us to become America’s #1 Home Improvement Magazine™.

TheHomeMag East Bay Reader

Average Age of Homeowner

364,318

Average Income

1.2M

Average Home Value

Average Age of Home

1.8 MILLION

Average Net Worth

THEHOMEMAG® REACHES 180,000 OF THE MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT HOMEOWNERS IN THE EAST BAY MARKET. 72% of our readers frequently purchase products or services from ads seen in TheHomeMag. 66% of our readers plan to remodel or redecorate part of their home during the next twelve months. 81% of our readers plan to purchase home improvements during the next twelve months. Averages stated above are based on 2019 data and subject to change.

“My business really ramped up after I started advertising in TheHomeMag. The advertising paid for itself the first day it hit mailboxes. The folks at TheHomeMag know how to catch the customer’s eye. I highly recommend TheHomeMag for anyone in the home improvement industry.” Bar-B-Clean // Phoenix AZ America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

Our National Footprint TheHomeMag® is mailed to 60 unique markets covering 27 states across the United States. As a blend of franchises and corporately owned publications, we publish nearly 105 million magazines annually, each of which is direct-mailed to the ideal home improvement audience in each specific area. Serving the East Bay market since 2002, we continue to mail to 180,000 of the most aﬄuent single family homes each month.

1 Southwest FL 2 Sarasota, FL 3 San Fernando Valley, CA 4 Ventura, CA 5 Tampa, FL 6 Palm Beach, FL 7 Jacksonville, FL 8 Orlando, FL 9 Ft. Lauderdale, FL 10 Las Vegas, NV 11 Kansas City 12 Miami, FL

13 Tucson, AZ 14 Atlanta, GA 15 Dallas, TX 16 Denver, CO 17 East Bay, CA 18 Nashville, TN 19 Orange County, CA 20 Houston, TX 21 Fort Worth, TX 22 Charlotte, NC 23 San Antonio, TX 24 Phoenix, AZ

25 Chicago, IL 26 San Diego, CA 27 Washington DC 28 Oklahoma City, OK 29 Austin, TX 30 Raleigh, NC 31 Silicon Valley, CA 32 Colorado Springs, CO 33 Richmond, VA 34 Salt Lake City, UT 35 Central NJ 36 Indianapolis, IN

37 St. Louis, MO 38 Nebraska 39 Riverside, CA 40 Lakeland, FL 41 Boston, MA 42 Columbus, OH 43 Sacramento, CA 44 Philadelphia, PA 45 Portland, OR 46 Minneapolis, MN 47 West LA, CA 48 New Orleans, LA

49 South Bay LA, CA 50 Long Island, NY 51 Detroit, MI 52 Coachella Valley, CA 53 Tidewater, VA 54 Cleveland, OH 55 Northern CO 56 Daytona, FL 57 Pittsburgh, PA 58 Queens, NY 59 Treasure Coast, FL 60 Cincinnati, OH

“Our work with TheHomeMag and their wonderful staff of employees has been fantastic! We began advertising with TheHomeMag in June 2009. We had originally started with a quarter page ad. I kept that quarter page ad going for the first year and was very happy with the results I received. I was a bit skeptical about spending any more money on a larger ad simply because the quarter page was good enough for me. I was WRONG! I eventually moved up to a half page and was so shocked at the difference it made! After seeing the difference between the quarter and the half page I decided to try the full page just for a month and I will never go back to a smaller ad. TheHomeMag has a wonderful design team and a phenomenal support system. They literally did everything for me.” Expert Concrete Coatings, Inc. // Las Vegas NV America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

East Bay Distribution Map

“I am writing this letter as an expression of gratitude for the professionalism in service and product that TheHomeMag has displayed. While we were skeptical at first of taking on another publication, TheHomeMag hits the exact right demographic for us. Value Remodelers and Handyman Services, while being owned by Archadeck, was not exactly a household name. We were looking to not only brand the company but also generate more potential leads. TheHomeMag has done both in just a couple of years! Thank you once again. You represent a business that is a great partner for our industry.” Value Remodelers and Handyman Services // Charlotte NC America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

East Bay 2020 Schedule Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

Ad Schedule 2020

January AD DEADLINE/PAYMENT DUE: December 13 IN-HOME: January 2

February AD DEADLINE/PAYMENT DUE: January 17 IN-HOME: January 30

March AD DEADLINE/PAYMENT DUE: February 14 IN-HOME: February 27

April AD DEADLINE/PAYMENT DUE: March 13 IN-HOME: March 26

May

September

AD DEADLINE/PAYMENT DUE: April 9 IN-HOME: April 23

AD DEADLINE/PAYMENT DUE: August 28 IN-HOME: September 10

June AD DEADLINE/PAYMENT DUE: May 8 IN-HOME: May 21

July

AD DEADLINE/PAYMENT DUE: June 5 IN-HOME: June 18

Summer AD DEADLINE/PAYMENT DUE: July 2 IN-HOME: July 16

August

October AD DEADLINE/PAYMENT DUE: September 25 IN-HOME: October 8

November AD DEADLINE/PAYMENT DUE: October 23 IN-HOME: November 5

December/Holiday AD DEADLINE/PAYMENT DUE: November 19 IN-HOME: December 3

“I wasn’t sure an “all ads” publication would be the right fit for me. I have to say it was a great decision! Eight out of ten calls I get come from TheHomeMag. The quality of the leads is fantastic and the magazine is most definitely hitting my target market. I recently landed a job from the magazine and the quality of that job alone will pay for my advertising for a year! I did a front cover this spring and was blown away with the volume of calls I received. I’ve already booked another front cover for 2016! I can always count on TheHomeMag to make my phone ring with each and every mailing each month. The customer service is always great and my representative truly cares about my success. Thanks for keeping me busy!” R&D Painting // Raleigh NC America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

Opportunities are limited, so act fast. Talk with your Account Executive and ask how you can take advantage of the power of TheHomeMag today.

More than Just a Magazine All companies, no matter the industry, may now take advantage of TheHomeMag’s market leading distribution to send mailings for a fraction of the normal cost. With our ZIPCard™ program, your custom designed, direct mail cards ride along with TheHomeMag® into the mailboxes of aﬄuent homeowners.

TheHomeMag®

* HomeIMPROVED™

ZipCard™ Insert

The Magazine*

Our full-color magazine has proven to be an incredible marketing tool for home improvement businesses from a variety of industries. The magazine offers quarter, half and full page ads along with front and back covers that put your business in the spotlight. Premium placements and double spreads are also available and our pricing structure rewards consistency and commitment.

ZipCard™ Insert (Standard & Oversized)

A 2-sided, full-color, full-bleed, 4” x 6” or 5” x 8” glossy insert, placed inside the magazine to fall right into the hands of buyers as they page through our magazine.

Bookmark Insert

DMLCard

The Detached Mail Label Card arrives in mailboxes like a postcard, but without the expense. This 2-sided, full color, 5” x 9” glossy piece lands directly in the mailbox with the magazine, allowing you to stand out.

Bookmark Insert

The Bookmark Insert is 1” taller than the magazine and creates a unique marketing opportunity. As a 2-sided, full-color, full-bleed, 1 1.5” x 5.25” glossy insert, placed inside, it extends beyond the magazine for exceptional visibility and reader impact.

Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside the magazine. As a 2-sided, full-color, full-bleed, 8.5” x 10.875” insert, it extends .375” from the top and .5” from the right of the magazine. *HomeIMPROVED available in select markets.

Pop-Out Single Sheet

DMLCard

“Elite Grill Cleaning was a new business venture. During early discussions it was immediately clear that TheHomeMag’s target demographic and geographic coverage was an ideal fit. My phone started ringing on day one, not only with high quantity but the quality was outstanding. Continuing with THM became an easy decision. TheHomeMag has provided fantastic customer service and, in dealing with them, it is clear that they truly care about the success of their clients.” Elite Grill Cleaning, LLC // Fort Worth TX America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

Creating Raving Results For Our Readers:

For Our Advertisers:

WE INSPIRE our readers with home improvement

WE REACH local aďŹ&#x201E;uent homeowners with an average income of $364,318 and an average home value of $1.8 Million in the greater East Bay area.

WE CREATE DEMAND for luxury home products and design services in the East Bay area.

WE CAPTIVATE OWNERS of luxury homes who

WE SHOWCASE TALENT from local businesses who are properly licensed professionals and experts in delivering best-in-class services to homeowners.

WE PROVIDE powerful and quantifiable advertising resources to cost effectively reach your ideal customer.

WE PROVIDE A MARKETPLACE where

WE CONNECT reputable businesses with select

ideas and offer an assortment of companies to help them with their home improvement decisions.

homeowners can easily find a wide variety of sources for all styles and design needs.

have a primary interest in enhancing their properties through fine design.

homeowners and we are the best and most trusted name in home improvement marketing.

TheHomeMag creates life long customers for our advertisers and provides the highest quality contractors, remodelers and home service pros for our homeowners.

“We originally signed up for 3 months because we weren’t sure what the results would be. We tried other means of printing previously with little to no success. I am happy to say we consistently enjoy a good ROI with TheHomeMag and now sign up for a year at a time. Our representative stays in touch with us each month and offers suggestions when needed regarding our ad design. He didn’t just sell us an ad and walk away. He is with us every step of the way. We know this is a company committed to our success. We highly recommend TheHomeMag to anyone looking to grow their business with solid, quality leads.” Brennan’s Fence & Deck // Raleigh NC America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

Introducing Your Designer Your Unique Experience Our design professional will create an ad that makes your business attractive to homeowners. We include appealing images, hooks, and calls to action that stimulate contact and we will educate you on the process. Advertising with TheHomeMag® regularly makes your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad. We update ads as needed, working with you to find the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process was specifically developed to get readers to stop in 3 seconds, pick up the phone and contact your business.

Introducing Your Designer Hello, my name is Mary Gadbois and I am excited to have you advertising with us here at TheHomeMag. My job as your graphic designer is to make your advertising experience effortless and a success. I have been working with TheHomeMag since 2019 and have experience helping home improvement companies like yours make smart marketing decisions. So what happens next?

1 2 3

Hello, my name is Mary! Phone: 925-348-9730 Email: marygadbois@thehomemag.com

You will receive an email from me once your contract has been signed, which will ask you to respond with a time and date that works best for you so that we may schedule a design consult. In the meantime, gather any high-resolution photographs and logos as well as any pertinent information that you would like to incorporate in the ad. In our design experience, successful ads have a clear focus, highlight your company’s unique skills, and present an enticing offer. Following our consult I will assemble your ad showcasing your business in the best way that will resonate with our homeowners. I will then send you a proof of your ad to review. Please inspect the ad and then respond in an appropriate amount of time with any changes or corrections. I will work to return your email in a timely manner so that the process can be as quick and simple as possible and we can get your ad approved before the artwork deadline.

“I have been an advertiser in the Lakeland, Florida market for 28 years and TheHomeMag has surpassed my expectations in every way. We are currently in multiple markets and intend to stay on board. Thank you for all you have done for our company. I would highly recommend this Home Improvement magazine.” Jack Hall Jr’s Construction Aluminum Inc. // Lakeland FL America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

Intuitive & Powerful Call Analytics We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag. We have partnered with CallRail, a leader in call tracking software, to provide you the most advanced and user friendly reporting platform available on the market. What are the benefits of Call Tracking?

Customers can now text direct to your call track number.

Close deals faster and improve customer service by replying to messages on the go.

Automatically analyzes your calls and texts to reveal hot leads and missed opportunities.

Have a record of call information to review for times when a pen and paper arenâ&#x20AC;&#x2122;t handy.

View full caller IDs and reports in real time through a simple dashboard.

24 hour access to leads and customer messages via app or desktop.

Available On Desktop or:

“The exposure we receive by advertising in TheHomeMag is fantastic because it puts our ad into the hands of the local homeowners who are exactly the type of clients we want to attract. Our account representative is wonderful to deal with. She takes excellent care of us and is always there if we need to speak to her. Her work etiquette mirrors the people she works with because everyone at TheHomeMag is available if we have questions or concerns and that’s really appreciated.” Coastal Kitchen Interiors // Southwest FL America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

More than Just an Ad Instant Included Savings Over $400 every month!

FREE FREE FREE + + Ad Design Call Tracking Web Directory $

350 Value per month

50 Value

39 Value

per month

Print, Mobile & Web

We start with print because it works. Generating more than a million leads for advertising clients all across the country, we know that print advertising is still the backbone of local, community based marketing. We then compliment your print ad with FREE web offerings to enhance a truly comprehensive marketing solution for your home improvement business.

per month

60 Magazines MONTHLY IN

27 States COLLECTIVELY MAILING

105 Million MAGAZINES ACROSS THE US

Tracking That Works

Always know who is calling with our FREE integrated call tracking and management system. You’ll never lose touch with a lead again and you may monitor your results from anywhere. Call tracking proves your ad is working and guarantees an accurate calculation of your return on investment. • 24/7 Reporting • Real-Time Notiﬁcations • Online Recorded Call History

• Re-listen to Every Call • Monitor Staff Performance • Respond to Missed Calls

“Very simple — we’ve been with them all… but you can’t beat TheHomeMag. We received tremendous increases in new leads in our existing market areas, and also many new areas have been reached and that has helped us. We finally have a magazine dedicated to quality home improvement services without the ‘pizza and chicken wings’ mixed in like other publications. Great work, great magazine, great coverage with a smart eyecatching professional layout.” Classic California Spaces // Bay Area CA America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com

INSPIRING HOMEOWNERS TheHomeMag Way - Through Our People, Product & Performance. TheHomeMagÂ® East Bay 9020 Brentwood Blvd., Suite A Brentwood, CA 94513 925-348-9730