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Chicago Denver Los Angeles How do we come back together? This is the topic for New our FallYork issue of the eighth. Reunion, and reuniting a new way. Stories that highlight an array of people SaninandFrancisco touch upon how they’ve been tackling the return toSeattle normal. Which might be a different normal. A new

normal. Whether it’s returning to student work, overcoming past experiences, and understanding how brands and companies are restructuring to move forward - this issue encompasses a range of stories that hopefully will inspire you. We really hope you enjoy it. And that we will, in fact, reunite with you all very soon. The Eighth Magazine @theeighthmag

Doing Things PUBLISHED ON SOCIETY 6 AND THE NEW YORKER

Staphanie DeAngelis, an L.A.-based graphic designer and illustrator recently collaborated with Outdoor Voices for one of their OV Outdoors campaign. Outdoor Voices and their #DoingThings infamous hashtag inspire both women and men to go out and adventure together.

EVERY BODY Stephanie DeAngelis has created pop-y illustrations for Refinery 29, Who What Wear, Anthropologie and ManRepeller to name a few. Staphanie truly wants to celebrate every body and would identify her work as being feminist,and inclusive. Her illustrations depict what she feels and it is her way of journaling her “experience” especially as a response to the political and cultural conversations. She mainly depicts women sometimes in the nude going about their lives in relateable scenarios “it strips away the archaic stigma that the nude femal body is for the male gaze.” She recently collaborated with Outdoor Voices, illustrating figures of females of all shapes sizes and color for the OV workout kits. Outdoor Voices is all about movement no matter what body size you are. OV is motivated by the love of #DoingThings. This collab was such a nice marriage because OV and Stephanie do not discriminate

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against body sizes and if you’re not “going to the gym”. Athleisure, in any case, means different things for different people. You and your friends could be lounging on the couch or going on a hike together but you would still be #DoingThings in comfy athletic wear together! As a creative, I feel like I have an obligation to represent women in a true and empowering way. I hope that is evident in my work. I aim to be inclusive, positive and relatable. In my teens and early 20’s, I feel as though we were still being bombarded with unrealistic beauty standards across the board. Even if something was praised for being “unique” or a form of self expression, it was called out so much that in a way, it marginalized it even more rather than acknowledging it as normal. I hope that women and girls see my art and feel solidarity, and feel like they are being represented. Often, I receive messages from people about how my work brings them happiness and that ‘it’s amazing to see my body being drawn and represented’, and I love that. Rather than advertising world-class athletes engaged in rigorous training or fierce competition, OV emphasizes low-key workouts and everyday movement.

B O D I E S S H O U L D B E C E L E B R AT E D , I N W H AT E V E R W A Y Y O U C H O O S E

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CHARACTER

HOW WE IMMERSE OURSELVES IN CULTURE WHEN OUR EXPLORATION HAS NEW LIMITS PUBLISHED ON CHARACTER.CO WRITTEN BY ANDIE WEXLER

CHARACTER

PERSPECTIVES

Empathy is key to getting to know the world around us. It’s how we achieve understanding from immersion, going outside our comfort zone, having conversations that make us think, and learning about how the world looks from perspectives that aren’t our own. These exchanges help us tell true stories. They influence and form the brands we help to create. But we’ve been missing those exchanges, and the ways we’re used to exploring. So during our time indoors, we’ve had to rediscover how to investigate, understand, and immerse ourselves in the outside world while in safety of our own home.

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Never look straight at the answer.

Speak to those who have no idea what you do.

We start in the most obvious place, the internet. The wonderful world wide web. One of the most powerful research tools— when used correctly. Our industry is an echo chamber of statistics, insights, and ideas, so the unintentional searching leads us to the same observation as everyone else.

Call up a cousin who just had a baby. Facetime a friend from far away. Text dad and ask him for his perspective (he’ll freely give it!).

To source less obvious content, we go beyond the stereotypical “search and see what comes up.” We look for credible articles published by an outlet seemingly unrelated to our research topic. Think reading Wired to get inspired for a wellness brand. Or stumbling upon a YouTube video by an expert psychologist who has spent years in her practice to discover the psychology of kissing. We know that in order to find what we need most, we must look in new places and explore new avenues of insight. Become best friends with words. Words are everywhere. So we search for them in a variety of areas. Words in articles and words in reports. Words in songs and words from poets. Words by our favorite authors and words in other languages. Whether it’s online or in a book, it’s important that we find an eclectic range of voices and perspectives. So, drop that strategy book your first boss told you to read and pick up something new. Find a classic and relearn an old lesson. Read a memoir, then go read some tweets. Peruse a few articles in the New Yorker then find a couple more on Imbibe. By exposing our eyes to a variety of writers and writing styles, we gather diverse thoughts and opinions as well as learn new vocabulary and styles.

The people in our lives can be the most helpful tool in understanding an idea. If there’s one thing that’s certain for every person in the branding world, it’s that we often get stuck in our own ways, especially if they’ve worked well. Think about the process or approach in the same way. Find answers from the same places. One way to break the cycle is to speak to a friend who finds branding bothersome. They don’t have to hate it but they do have to be far enough away from it that their answer offers no professional bias. Make every day an opportunity to immerse. Watch a new film every week (The Good, the Bad, and the Ugly from the ‘60s), then a show that received a Golden Globe nomination last year (Fleabag with Phoebe Waller-Bridge). Discover a new hobby—maybe it’s yoga, maybe it’s basket weaving. Dive deep into a new skin care routine and end up immersed in the world of r/skincare. At Character, we believe the only true way to understand culture is through immersing ourselves in it. The answers to our most important questions lie within these situations, in real people and the real world. The world we live in may have been made smaller by the bubble of quarantine, but it hasn’t limited our ability to explore. There’s no doubt we miss the rush of standing in a crowd at a concert and hearing the perspectives of those around us, but with these limits we must work harder and smarter to learn from others.

Home– made

Reconnecting with my peers through the sharing of beloved family recipes. BY EDITH FREEMAN I L L U S T R AT I O N S — A B I G A I L D A H L , U W D E S I G N 2 0 2 2 WRITTEN EXCERPT — ANNABELLE GOULD

In March 2020, the University of Washington moved to fully remote learning due to the COVID-19 pandemic. After a challenging first quarter in the ZOOM classroom, my 22-person Visual Communication Design cohort was feeling disconnected and unmotivated; prior to being separated, we had found much of our creative inspiration through each other. As we limped through the early stages of remote learning, we feared that re-forging that connection through a screen would be impossible.

When the following Autumn quarter was also online, we came together to break that feeling of isolation, reconnecting through the intimacy of food and family. FALL 21

From the introduction to “Homemade” written by my incredible typography Professor and Chair of the UW Design program, Annabelle Gould:

“

The University of Washington’s Advanced Typography class is pleased to share Homemade —Recipes from Our Family to Yours. This book is a collection of recipes that hold special meaning to each member of the class. These dishes serve as reminders of childhood moments, beloved family members and heart-warming occasions. Some recipes have been passed down through multiple generations and have traveled great distances. The title Homemade is a reflection of not just the origins of each recipe, but also of the circumstances during which this book was created. As the world continues to face the challenges of COVID, we are all looking for reminders of family and good times past.

“

Food is a universal source of comfort and while these recipes will not solve the world’s problems, we hope you’ll welcome some of the dishes into your home.

UW Design 20 FALL 21

022 in class with our Professor, Annabelle Gould. 21

“

Edith Freeman

My childhood home in Ballard had a massive plum tree in the backyard. Every summer the ground was littered with hundreds of plump, juicy plums that would then overwhelm our kitchen counter and refrigerator. That tree has since fallen down and my family has moved to another house in Ballard, absent a plum tree.

What hasn’t changed, however, is this delicious recipe that made use of our summertime bounty. My family calls it “Plum Duff,” which is actually an English plum pudding served around Christmas time... I don’t know why we’ve been calling it the wrong name all these years. This cake is simple, delicious and immensely comforting.

My recipe spread — feel free to give it a try! FALL 21 52

HOMEMADE

Servings: 12–16

Prep Time: 25 minutes

Cook Time: 30 minutes

ke 6–8 plums (6 large or 8 small) 3/4 cup unsalted butter 1 cup white granulated sugar 2 eggs 2 cups flour 2 tbsp baking powder

p To

1/2 cup flour

1 stick unsalted butter 1/2 cup sugar

Directions Preheat oven to 350° F • Wash plums, halve, and remove pits • In a large bowl, cream together sugar and butter • Add eggs, one at a time (mix thoroughly before adding the second egg) • In a separate bowl, mix together dry ingredients • Gradually add the dry ingredients into the egg mixture • Mix until ingredients are fully incorporated • Flatten the dough on a thickly greased jelly roll pan (13×9) • Cut together the topping ingredients with a pastry blender to combine • Sprinkle topping evenly over the surface of the cake • Arrange plums, cup side down, evenly on top • Bake for 30 minutes (longer if using a smaller pan) • Allow to cool for 10–15 minutes • Cut the cake so each slice has a plum half on top.

Serve warm and enjoy!

23 DESSERT

(Divider Page)

The divider page for the lunch section of Homemade. FALL 21

In addition to creating my recipe spread (see above), I was tasked with creating divider pages to separate the four sections of our cookbook: breakfast, lunch, dinner and of course dessert. For these pages, I chose to combine large type displaying the section title with collaged images of my classmates favorite plates and bowls. As the section titles were comprised of familiar words, I was able to sacrifice some legibility in favor of typographic playfulness. The consistent circular shape of the bowls and plates served as a sort of pattern that created cohesion among the dividers. Once the cookbook was consolidated into one InDesign file, we sent it off the Paper Press Punch, a communityfocused print and book studio in Seattle that specializes in Risograph printing. We chose to have the cookbook Risoprinted primarily because of its efficiency in time and cost. Due to its textural treatment of ink, Riso printing gave our cookbook a playful tone and feel that perfectly encapsulated its “homemade” nature. As we let go of our expectations for how our college career would play out, my cohort came together to create something I will cherish forever – a collection of stories framed by our shared appreciation for food as a source of comfort and ritual in a time of great uncertainty. hhhhhhhhhhh

In many ways, the COVID pandemic has forced me reimagine what creative collaboration can be. I look forward to returning to the UW campus for classes this fall and to reunite with the people that have empowered me to grow amidst uncertainty.

TIK TOK BY @THE DESIGNED BY

RECO

This is for the immigrants and th immigrants that are learning to re that is not being American enou to apologize, give up pieces of ou of ourselves for the

We should be able to com the seat at the table a FALL 21

EKOREANVEGAN ROBYN YEH

OVERY

he generations that come from ecover and heal from the trauma ugh. We should have never had ur culture, and suppress pieces comfort of others.

me together and claim as our whole selves. 27

Ever since I was little, my mom made it very clear to me that she was embarrassed about certain aspects of our culture. She would never let me bring kimchi to school after a certain point, and when non-Korean friends came over after school she would always apologive in advance for the smell. Yesterday, I went to my mom’s house to make a kimchimaking video and my mom kept insisting that we sauce the kimchi on the table instead of the floor even though in all my memory, it’s always been done on the floor. Once again my mom was worried about appearances, and I thought she was just being overly self-conscious.

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• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.•

ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’L

I posted a picture of us doing our kimchi-squat on Twitter and then so replied wit

LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.

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omebody th this

• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.•

LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.

ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I’LL PASS THANKS.• ON THE FLOOR? I

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I was furious. Not for me, but for my 72 year-old mom who– spent the last half of her life assimilating into this country– still needs to be afraid of this. That she still needs to be self-conscious about her culture. That she’s still being told that the white way is the only right way . For the record, I’m done apologizing. And so is my mom.

PA I N T I N G S B Y M E G A N L E E

POETRY BY ARIANNA CALABRESE

SAGA

SAGA, a collaboration of painting and poetry, shares a history recorded from a lost memory. The paintings present impressions of type and untenanted images, creating a structure reminiscent of reminiscing. The idea is there, but the details often blurred. Paired with poems to create evocative vignettes, Megan and Arianna explore themes of memory, language, and nostalgia.

To wake to memory. Is this how water rushes through? Only for daylilies I open my door

closing in the shade. Unbidden,

The rest of the day I sit in silence.

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—like poppies,

A small pain now, erasing—

But I shall not lose it

Alone for so long I forgot how it feels Would you once open

to be

Never to open again?

watered

A small breath once my ocean

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PA I N T I N G S A N D P O E T R Y ON VIEW SEPTEMBER 7-19 AT C H I N AT O W N S O U P , 16 ORCHARD STREET, NYC TO EXPERIENCE THE S H O W V I R T U A L LY , VISIT MEGANJLEE.ART/ 39

@ N AT I O N A L C O U N C I L

@STEPH_ANGELIS

CHARACTER.CO

@THEKOREANVEGAN

MEGANJLEE.ART/S-A-G-A

@MEGANJLEE.ART

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CONTRIBUTORS Edith Freeman Megan Lee Robyn Yeh Amanda Jordan Nicole Lewis Anders Gustafsson Kirsten Finkas

PRINTER All digital for this issue!

TYPOGRAPHY Noe Text DINPro

Bangalore Chicago Denver Hyderabad Los Angeles Mumbai New York San Francisco Seattle

The Eighth Magazine @theeighthmag