MEDIA + MARKETING PLANNER Your Access to ALL Stakeholders Management Industry When They Are Most Engaged
LEARN.
CONNECT.
SHARE.
The Only Institute 100% Dedicated to Innovative www.theihccforum.com
Health and Benefit Management
70,000+ DECISION-MAKERS FOLLOW US IN PRINT, ONLINE AND AT OUR EVENTS With the dynamic changes taking place within the health and benefit marketplace, collaborating with fellow stakeholders has become a necessity. Problems and solutions need to be reviewed collectively in order to work through this new landscape and implement updated best practices. For this reason, it’s imperative the solutions and services you offer reach all corners of the industry at once. Marketing within The Institute for HealthCare Consumerism means reaching ALL stakeholders including employers, brokers, consultants, health plans, TPAs and solution providers, instead of reaching just one group of at a time like the other marketing opportunities out there. With the industry changing as dynamically as it is, you don’t know which particular stakeholder will be looking for your solutions next. Because The Institute of HealthCare Consumerism is a place to “Learn, Connect and Share”, you are also reaching these stakeholders in an environment where they are engaged and open to new information. We provide the ideal foundation for a successful marketing campaign.
HELPING ALL STAKEHOLDERS LEARN, CONNECT AND SHARE SINCE 2007 OUR MISSION: The Institute for HealthCare Consumerism is the only institute leveraging multi-media to corporate management teams, health plans, third party administrators, benefit brokers, advisors and benefit consultants to focus on the NEW GENERATION of health and benefit management solutions.
OUR AUDIENCE: The Institute for HealthCare Consumerism sets itself apart by matching the right buyers and sellers around compelling content in print; online and with its events. Since 2007, The IHC has reached a high-quality audience of over 70,000.
OUR EXPERIENCE: CEO Doug Field has over 25 years in healthcare, benefits, and HR markets. He has a commitment to advancing consumerism solutions by connecting and building collaborations with thought leaders. The Institute for HealthCare Consumerism team is professional, knowledgeable, and dedicated to the common goal of being “The Collective Voice on HealthCare Consumerism.”
HERE’S A SAMPLE OF COMPANIES WHO SHOWCASE THEIR SOLUTIONS THROUGHOUT THE INSTITUTE
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Bank of America AHIP Simplee
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WeCareTLC J.P. Morgan
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FOUR INTERACTIVE MEDIA CHANNELS TO IMPACT THE MARKET: 13*/5 t %*(*5"- t 3"%*0 t &7&/54
100% of our content is about innovative health and benefit management and best practices, which makes our magazine, radio show, online community, and events very compatible to your messages. We offer editorially relevant content so Doug Field, Ron Bachman, CEO + Founder Editorial Chairman your message reaches your prospects when and The Institute The Institute where they are most receptive. Our focused and of HealthCare of HealthCare Consumerism Consumerism engaged audience is comprised of employers, brokers, consultants, health plans, and TPAs.
TOP 5 REASONS
TO MARKET THROUGH THE INSTITUTE FOR HEALTHCARE CONSUMERISM
1 2
Your company is part of the marketplace that is advancing Health Care Consumerism.
3 4
You’re open to learning about the new marketing platforms that will generate demand where traditional strategies have not.
5
You want your marketing messages to reach people in an environment where they are engaged and looking for solutions and strategies.
You have a solution or opinion to contribute to the ongoing discussion amongst all stakeholders within The Institute: brokers, consultants, employers, health plans, TPAs and solution providers.
With the Health Care Law standing as is, you provide a solution for employers to keep up with the tremendous pressure to keep costs down, and to grow participation.
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Position your ad adjacent to premier health and benefit editorial in the The Institute’s official publication HealthCare Consumerism Solutions Magazine. For year-round exposure, utilize our special annual issues: HealthCare Consumerism Solutions Outlook and HealthCare Consumerism Superstars.
HealthCare Consumerism Radio is a weekly online radio show where issues at the forefront of our industry become a roundtable discussion with the leaders and executives who are both shaping and experiencing this fast-changing marketplace. Connect with our weekly radio show listeners by sponsoring and/or producing segments or complete shows that specifically address the health care consumerism megatrend and best practices.
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Our advertorials offer unique opportunity to brand your best practice, profile a thought leader or share your product innovations and solutions in an advertorial format. Each publication provides maximum value as a long-lasting, tangible print piece and a digital piece that can live eternally online and can be used in your own digital marketing campaigns.
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Corporate Membership Profiles –
The above mentioned publications are all available in digital format.
Online Ad Exposure – Premier, top
banner and skyscraper advertising opportunities on our online community website deliver a precisely targeted audience. Digital formats of our publications are also available on our website.
Showcase your company, solutions, white papers, research and executives in our web community plus receive a ¼ page print profile.
every two weeks to more than 70,000 employers, TPAs, brokers, consultants, and health plan providers, our eNewsletter is an efficient lead-generation tool.
E-mail Blasts Solutions – Target your target audience with an email marketing campaign through The Institute that will reach our community of over 70k stakeholders.
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the kind of solutions or thought-leadership you provide.
Online Articles, Blogs, White Papers – The Institute’s website is where our
HealthCare Consumerism Today eNewsletter – Sent
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2013
The IHC FORUM East & West conferences are the only national events 100% dedicated to health and benefits management. Opportunities to exhibit, speak and sponsor are available twice a year. The Institute for HealthCare Consumerism’s annual FORUM East + West is not only the ultimate destination for in-person networking amongst all stakeholders within our industry, but it’s also rich with key note speeches, workshops and panel content.
EAST & WEST
www.t heihcc
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industry comes to keep up with the latest marketplace trends, legal decisions, case studies and more. This content is contributed by members, our League of Leaders and our Editorial Board. Webinars – Webinars produced by The Institute’s “HealthCare Consumerism University” for your company provide an opportunity for your company to connect with an engaged audience looking to learn about
The offical publication of the Institute for HealthCare Consumerism
University – HealthCare Consumerism University is a continued education environment created by those at the forefront of HealthCare Consumerism directly to “students” from every corner of the industry. Content exists in the form of webinar series, presentations and literature.
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INDUSTRY INNOVATORS + CORPORATE MEMBERS HERE ARE TWO UNIQUE WAYS YOUR COMPANIES CAN BE SHOWCASED AND INTERACT WITH STAKEHOLDERS ACROSS THE INSTITUTE… INDUSTRY INNOVATORS 2011 Our leadership and membership program allows you to utilize ALL the platforms throughout this packet to get your message out there while showcasing your company as a quality resource with insightful thought leadership.
Industry Innovators can connect directly to thought leaders, early adopters, and “fast followers” to drive change and successful product introductions.
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CORPORATE MEMBER your brand into a more visible, results driven position within The Institute. The Corporate Membership provides your company with the ability to utilize our marketing programs at a base level while still receiving meaningful discounts on our multiple platforms and engagement opportunities.
GOLD, SILVER and BRONZE Membership and Program Levels offer a combination of benefits to suit your marketing and relationship building needs and budget.
Contact your account representative to discuss.
The offical publication of the Institute for HealthCare Consumerism
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THE INSTITUTE LETS YOU LEVERAGE THE FOLLOWING RELATIONSHIP BUILDING
BRAND BUILDING
Events: IHC Forums
Print/Digital advertising Online Exclusive Community Sponsorships Advertorials – print/digital eNewsletter Advertising & Advertorials Membership in League of Leaders Webinars
Continuous Print & Online Marketing Messages Advertorials/Thought Leadership Series via Video; Online and Print Networking via our Online Community on IHC Site and within Special League of Leaders Networking Group within the site Webinars
THOUGHT LEADERSHIP Advertorials Custom Videos
LEAD / DEMAND GENERATION
White Papers Blogs Membership in League of Leaders and Presentations at special League Live Events and Online
eNewsletters eBlasts Market Intel/Lead Survey
Thought Leadership and/or Innovation Showcase Videos
Videos
Community Sponsorship
Who’s Who Profiles
Proprietary, Private and Shared Online Networking Group in League of Leaders & Channels with all Sectors of IHC
White Paper Distribution Webinars
Webinars
CONTACT US DOUG FIELD CEO/FOUNDER 404.783.9820 DFIELD@FIELDMEDIA.COM
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The offical publication of the Institute for HealthCare Consumerism
BRENT MACY MANAGING DIRECTOR 770.296.7276 BMACY@FIELDMEDIA.COM
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AUDIENCE PROFILE TARGETED AUDIENCE You’ll reach more than 70k+ employers—CFOs, VPs of HR, benefits managers, and corporate wellness directors , as well as TPAs, benefits brokers, consultants and regional health plan administrators and providers.
HEALTHCARE CONSUMERISM SOLUTIONS, A FIELDMEDIA PROPERTY, HAS A THREE-FOLD MISSION:
COMPANY SIZE HealthCare Consumerism Solutions
PURCHASE INVOLVEMENT
HEALTHCARE CONSUMERISM SOLUTIONS’ AUDIENCE INCLUDES BENEFITS CONSULTANTS; TPAS; BROKERS AND REGIONAL HEALTH PLANS THAT WORK WITH EMPLOYERS. Annual Outlook
ACTIONS TAKEN HealthCare Consumerism Solutions HealthCare Consumerism Solutions
REACHING MORE THAN 70,000+ ONLINE AND IN PRINT
OUR AUDIENCE IS CONTROLLED, WHICH MEANS OUR READERS GET THE MAGAZINE FREE IF THEY FIT OUR QUALIFICATION GUIDELINES. OVER 46,000 OF OUR AUDIENCE IS FOCUSED ON EMPLOYERS, TPAS, BROKERS, AND HEALTH PLANS.
A TARGETED READERSHIP FOR YOUR ADVERTISING:
HealthCare
HealthCare Consumerism Solutions
Consumerism Solutions
SIZE OF COMPANY
JOB TITLES AND FUNCTIONS
by Number of Employees
HealthCare Consumerism Solutions
More than 25,000 10,000 – 25,000 5,000 – 9,999 1,000 – 4,999 500 – 999 1 – 499
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The offical publication of the Institute for HealthCare Consumerism
6% 9% 17% 35% 26% 7% A FieldMedia Property 404.671.9551 www.theihcc.com
2013 ONLINE MARKETING RATES 4
2
ONSITE PLACEMENTS FOR WWW.THEIHCC.COM (In U.S. Dollars, all rates are gross) AD Sizes
Flat Rate Options
1. Top Premier
6m $4,300, 12m $8,400
250 x 250 pixels—Our most prominent and in-demand display ad
1
2. Top Banner
6m $4,500, 12m $8,900
3. Skyscraper
6m $3,800, 12m $7,000
728 x 90 pixels—Our largest area ad delivers great value 120 x 600 pixels—Prominent ad exclusive to the left side for leadership visibility
3
4. Top Featured Right
6m $2,600,
5. 2nd Premier Spot
6m $3,800, 12m $7,000
170 x 90 pixels—Inexpensive and small but effective, perfect for promoting products/events 12m $4,800
250 x 250 pixels—Prominent location, great price, effective display ad
5
White Paper Pricing 2. White Paper Pricing
6 months — $2,995 12 months— $4,995
eNEWSLETTER ADVERTISING /SPONSORSHIP Gold Sponsorship: Build your brand, tell your story/generate leads. Email newsletter with sponsor signature sent out to more than 70,000 decision makers, top-sponsored story on sponsor’s solutions, white papers, or research with direct link to sponsor’s website. Sponsorship is $4,250 per HealthCare Consumerism Solutions Today™ email transmission. When you purchase a Gold Sponsorship you receive free placement in our 150 x 300 Featured Ad Spot, a $2,250 value.
Gold Sponsor Advetorial Featured Ad Spot
Featured Ad Spot: Home page spot. Ad sizes are 150 x 115 px (priced at $1,750) or 150 x 300 px (priced at $2,250) Pricing is per HealthCare Consumerism Solutions Today™ email transmission.
Featured Ad Spot
Corporate Member Profile Directory: Drive traffic to your Corporate Profile. On newsletter to your Corporate Member Profile on www.theIHCC.com. For only $600, help ensure your online profile is generating quality leads for your company. If you do not have a current Corporate Member Profile, talk to your Sales Rep about the opportunity. Frequency discounts available. Due in full at signing. Pay online and get a 2% discount. Ask your Sales Rep for more information.
Corporate Profile Spotlight
Webinar Rates Frequency
Non-Member
Member
1x
$22,500
$19,600
3x
$20,500
$18,000
6x
$18,500
$15,600
12x
$14,500
$13,200
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2013 PRINT & SPECIALTY MARKETING RATES PRINT/DIGITAL PLACEMENTS FOR HEALTHCARE CONSUMERISM SOLUTIONS: THE OFFICIAL PUBLICATION OF THE INSTITUTE FOR HEALTHCARE CONSUMERISM (In U.S. Dollars, all rates are gross) Four-Color AD Rates Space
1x
3x
6x
9x
12x
6 mo
12 mo
1 Page 2/3 Page 1/2 Page (Island) 1/2 Page (Horiz.) 1/3 Page (Vert.) 1/4 Page 1/6 Page Spread
Premium Position Charges:
Two-Color Insertion:
Inside Front Cover (Cover 2): Inside Back Cover (Cover 3): Back Cover (Cover 4): All other premium positions:
Match: Standard: Business Reply Card: Single Page Inserts:
E-Blast Mail Rates # Sent
1x
3x
6x
5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
Corporate Member Print/Digital Profile Rates (net) (all rates are gross) Space
1 mo
3 mo
1/4 Page
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2013 EDITORIAL CALENDAR STANDARD: Bachman’s Banter Broker Spotlight C-Suite Spotlight Stats & Data
JANUARY/FEBRUARY Ad Reservation 1/24 Ad Materials Due 1/31 Mails 2nd week in February
MARCH/APRIL
Ad Reservation 3/15 Ad Materials Due 3/22 Mails 2nd week in April
JULY/AUGUST FEATURES
Advancements in Telemed Adoption (Health Access Alt) Health Care Tech Benefit Enrollment & Eligibility FORUM Preview Guide
DEPARTMENTS
FEATURES
Dental & Vision Data Analytics PBM Trends
DEPARTMENTS
Plan Design/Exchanges HSA/HRA/FSA Admin & Finance Health Plan Communication & Education Health Access Alternative Health Decision Support Tools Health Incentives Population Health Management Benefit Enrollment & Eligibility Medical Travel Regulatory and Compliance
Plan Design/Self-Funding HSA/HRA/FSA Admin & Finance Supplemental Health Health Plan Communication & Education Health Decision Support Tools Health Incentives Population Health Management Health Data Analytics Medical Travel Pharmacy Benefit Management Regulatory and Compliance
Bonus Distribution: IHC FORUM East, Benefits Selling Expo
MAY/JUNE
Ad Reservation 5/17 Ad Materials Due 5/24 Mails 2nd week in June
DEPARTMENTS
Plan Design/Exchanges HSA/HRA/FSA Admin & Finance Supplemental Health Health Plan Communication & Education Health Access Alternative Health Decision Support Tools Benefit Enrollment & Eligibility Health Data Analytics Medical Travel Pharmacy Benefit Management Regulatory and Compliance
NOVEMBER/DECEMBER Ad Reservation 11/9 Ad Materials Due 11/17 Mails 2nd week in December
FEATURES
Defined Contribution Case Study Transparency Decision Tools Keys to Higher Employee Engagement Percentages IHC FORUM West Recap
DEPARTMENTS
Plan Design/Exchanges HSA/HRA/FSA Admin & Finance Supplemental Health Health Plan Communication Health Access Alternative Population Health Management Benefit Enrollment & Eligibility Health Data Analytics Medical Travel Pharmacy Benefit Management Regulatory and Compliance
HEALTHCARE CONSUMERISM SUPERSTARS Ad Reservation 11/17 Ad Materials Due 11/24 Mails 2nd week in December
FEATURES
Supplemental Trends CDHP Case Study Wellness Implication Case Study FORUM Preview Guide
DEPARTMENTS
Advertisers receive a full-page thought leadership advertorial page opposite their ad, allowing their CEO or top executive to share his or her own outlook for 2013
ACO Case Study Health/Financial Wellness Trends in Incentives
Ad Reservation 9/13 Ad Materials Due 9/20 Mails 2nd week in October
HEALTHCARE CONSUMERISM OUTLOOK
Thought leaders share insights and speculate what is on horizon for health and benefit management and health care consumerism for 2013.
FEATURES
SEPTEMBER/OCTOBER
Bonus Distribution: ECFC
Ad Reservation 2/14 Ad Materials Due 2/21 Mails 2nd week in March
Ad Reservation 7/19 Ad Materials Due 7/26 Mails 2nd week in August
Plan Design/ACOs Health Plan Communication & Education Health Access Alternative Health Decision Support Tools Health Incentives Benefit Enrollment & Eligibility Health Data Analytics Medical Travel Pharmacy Benefit Management Regulatory and Compliance
Bonus Distribution: AHIPFORUM, SHRM
FEATURES
Self-funding Case Study Fraud and Abuse Managing Admin Costs and Best Practices IHC FORUM West preview
DEPARTMENTS
Plan Design/Exchanges HSA/HRA/FSA Admin & Finance Supplemental Health Health Plan Communication & Education Health Access Alternative Health Decision Support Tools Health Incentives Population Health Management Benefit Enrollment & Eligibility Health Data Analytics Medical Travel Pharmacy Benefit Management Regulatory and Compliance
Special annual honoring exceptional professional who are innovative in the health care consumerism arena. This includes employers, TPAs, brokers and forward-thinking CEOs. This annual keepsake will be shipped with the Nov/ Dec. issue of HealthCare Consumerism Solutions. Advertisers receive a full-page thought leadership advertorial page opposite their ad, allowing their CEO or top executive to share his or her own outlook for 2013
Bonus Distribution: IHC FORUM West
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ADVERTISING SPECIFICATIONS PRINT Premium Position Sizes Magazine Trim size: 8-1/8" x 10-7/8" Full Page (non-bleed): 7" x 10" Full Page (bleed*): 8-5/16" x 11-1/8" Live matter area: 7" x 10" Spread (non-bleed): 15-3/8" x 10" Spread (bleed*): 16-1/4" x 10-7/8" Live matter area: 15-3/8" x 10"
If the file is under 7mbs, email it to kfrissell@fieldmedia.com
2/3 (non-bleed): 4-9/16" x 10" 2/3 (bleed*): 4-7/8" x 11-1/8" 1/2 Horizontal (non-bleed): 7" x 4-7/8" 1/2 Horizontal (bleed*): 8-3/8" x 5-3/8" 1/2 Vertical (non-bleed): 3-3/8" x 10" 1/2 Vertical (bleed*): 4-7/8" x 11-1/8"
Corporate Member Profile – Print & Digital
1/2 Island (non-bleed): 4-1/4" x 7-7/8" 1/3 Vertical (non-bleed): 2-3/16" x 10" 1/3 Vertical (bleed*): 2-7/8" x 11-1/8" 1/3 Square (non-bleed): 4-9/16" x 4-7/8" 1/4 (non-bleed): 3-3/8" x 4-7/8" 1/6 (non-bleed): 2-3/16" x 4-7/8"
1/8 (non-bleed): 3-9/16" x 2-1/4"
Graphics:
If the file is larger, please contact Kellie at 678-386-4472 and we’ll set you up with a Dropbox. NOTE: Final file folder must be stuffed or zipped before being uploaded.
If color matching is very critical, send hard copy to:
your company logo Acceptable formats:
Hoards Printing HCCS Magazine Month/Year ad will run P.O. Box 801 Fort Atkinson, WI 53538 920.563.5551
Fonts:
WEBSITE PLACEMENTS
ADVERTORIAL SPECIFICATIONS Print And Online
AD Sizes
eNewsletter Specifications
Design services provided at $150/hour
Flash Files:
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