Influence of Customer Orientation on the Growth of Manufacturing Firms in Nakuru East and West....

[11] Wiesen, G., (2014). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the Academy of Marketing Science, (4); 411-427.

[12] KNBS (Kenya National Bureau of Statistics). (2016) Economic Survey 2016. http://www.knbs.or.ke/index.php?option=com_phocadownload&view=category&download=862:economicsurvey-2016&id=107:economic-survey-publications&Itemid=1181.

[13] KNBS (Kenya National Bureau of Statistics) (2018) Kenya Economic Survey. Retrieved From: https://www.knbs.or.ke/download/economic-survey-2018/

[14] Were, A. (2016). Manufacturing in Kenya: Features, Challenges and Opportunities. A scoping Exercise

[15] Nduati, P., & Kavale, S. (2014). How does strategic orientation affect organizational competitiveness? Evidence from a large cement manufacturing firm in Kenya. Basic Research Journals, 4(4).

[16] Langat, C., Chepkwony, J., & Kotut, S. (2012). Market orientation and firm performance in the manufacturing sector in Kenya. European Journal of Business and Management, 4(1); 20-27.

[17] Kiiru, W., Iravo, A., & Oloko, M. (2015). Dynamic Capabilities, Strategic Orientation and Competitive Advantage of Small and Medium-Retail Enterprises in Kenya. Unpublished Master Thesis Jomo Kenyatta University of Agriculture and Technology.

[18] Mohamud, A. (2017). Effect of Firm Size on the Relationship between Strategic Planning Dimensions and Performance of Manufacturing Firms in Kenya. Unpublished Master Thesis Jomo Kenyatta University of Agriculture and Technology.

[19] Wernerfelt B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2); 171-180.

[20] Borg, W., & Gall, D. (2009). Educational research: An introduction. (5th Ed.). New York: Longman.

[21] Gupta, K. & Govindarajan, V. (2011). Business unit strategy, managerial characteristics and business unit effectiveness at strategy implementation, Academy of Management Journal, 27; 25-41.

[22] Azhar, S. (2007). Strategies, market orientation and capabilities: business performance perspectives from Pakistan, a developing market economy (Doctoral dissertation, University of Nottingham).

[23] Venkatraman, N. (2009). Strategic orientation of business enterprises: The construct dimensionality and measurement. Management Science, 35(8): 942-962.

[24] Teece, D. (2007). Explicating dynamic capabilities: the nature and micro-foundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13); 1319–1350.

[25] Kohli, K., & Jaworski, J. (2010). Market orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54(2); 1-18.

[26] Appiah-Adu, K., & Singh, S. (2010). Customer Orientation and Performance: A Study of SMEs, Management Decision 36(6); 385-394.

[27] Nganga, Z. (2017). Influence of Strategic Orientation on Performance of Telecommunication Firms in Kenya. Unpublished Master Thesis University of Nairobi.

[28] Atuahene-Gima, K., & Ko, A. (2011). An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Organization science, 12(1); 57-74.

[29] Udegebe, S., & Maurice, U. (2013). The Relationship between Market Orientation Firm, Innovativeness and Business Performance of Companies in Nigeria. International Journal of Asian Social Science, 3(11); 2350-2362.

[30] Mahrokh, M., & Bahareh, B. (2016). Exploring The Effect of Customer Orientation on Dana Insurance Performance Considering the Intermediary Role of Customer Relations and Service Quality Management. Faculty of Business Economic and Entrepreneurship, 3(4); 51-61.

[31] Kim, H., Young-Gul, K., & Chan-Wook, P. (2010). Integration of firm's resource and capability to implement enterprise CRM: A case study of a retail bank in Korea. Decision Support Systems, 48; 313–322.