The Influence of Financial Technology and Quality of Service on Satisfaction and Loyalty on Employees

Referring to the output of Regression model I, it can be seen that the significance value of the two variables, namely X1 = 0.000 and X2 = 0.000 is smaller than 0.05. These results conclude that the Regression Model I, namely the variables X1 and X2 have a positive and significant effect on Y

Based on the output of Regression model II in the coefficients table, it is known that the significance value of the three variables, namely X1 = 0.390, X2 = 0.543 and Y = 0.000 is smaller than 0.05. These results conclude that the regression model II, namely the variables X1, X2 and Y, has a significant effect on Z.

1. The influence of financial technology has a positive and significant effect on the satisfaction of Grab application users on employees of Bank CIMB Niaga Bukit Barisan branch of 0.450.

2. Service quality has a positive and significant effect on user satisfaction with the Grab application for employees of Bank CIMB Niaga Bukit Barisan branch of 0.321.

3. Financial technology has a positive and significant effect on consumer loyalty for Grab application users to employees of Bank CIMB Niaga Bukit Barisan branch of 0.183.

4. Service quality has a positive and significant effect on consumer loyalty for Grab application users to employees of Bank CIMB Niaga Bukit Barisan branch of 0.128.

5. Satisfaction has a positive and significant effect on consumer loyalty using the Grab application for employees of Bank CIMB Niaga Bukit Barisan branch of 0.793.

6. Financial Technology has a positive and significant effect on consumer loyalty through the satisfaction of users of the Grab application for employees of Bank CIMB Niaga Bukit Barisan branch of 0.579.

7. Service quality has a positive and significant effect on consumer loyalty through the satisfaction of users of the Grab application for employees of Bank CIMB Niaga Bukit Barisan Branch of 0.700.