The Illustrated Collection Look Book by The Illustrated Collection

S/S 2019 LOOKBOOK THE ILLUSTRATED Collection

THE ILLUSTRATED Collection

. . . g n i c u d o Intr

THE ILLUSTRATED Collection S/S 2019 Collection

The Illustrated Collection is a unique jersey wear range created for ASOS.com. The collection consists of quirky illustrated prints and graphic motifs for jumpers, t-shirts, jogging bottoms and underwear sets. The prints are vast and designed with everyone in mind, so whether your 16 to 23, or maybe older, we have something to offer you. The slogan for the brand is â&#x20AC;&#x2DC;No Basicsâ&#x20AC;&#x2122; which in short, means no print you will find in the range is simple, every print is designed to be above and beyond and stand out from the crowd, making you look and feel awesome. This S/S 2019 look-book magazine showcases the new range and consists of various ways the collection can be worn and styled. This magazine aims to show you a diverse way of styling the items, making a unique, stand out look. We hope you enjoy reading or mainly flicking through this look-book style guide and we hope you love the range and what The Illustrated Collection has to offer in Spring and Summer 2019!

Love, The Illustrated Collection

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Spring and

Summer 4

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IN THIS ISSUE

3 Introducing... 6-33 The Collection 34-37 Interview with Natalie Winter 38-51 London Extended

CONTENTS 52-55 Interview with Abbie Smith 56-59 Model Profiles/Extras 60-62 Behind the Scenes Extras 63 Credits / Thankyou

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THE S/S 19 COLLECTION 6

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Summer Fruits

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THIS PAGE GEORGIA WEARS: THE ILLUSTRATED COLLECTION ‘FLORAL’ set

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THIS PAGE KAYLEY WEARS: THE ILLUSTRATED COLLECTION ‘MELON’ set with ASOS 21 mom shorts

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THIS PAGE KAYLEY WEARS: THE ILLUSTRATED COLLECTION ‘MELON’ set

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THIS PAGE KAYLEY WEARS: THE ILLUSTRATED COLLECTION ‘HOTLINE’ cropped jumper, styled with asos MOm24 shorts

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THIS PAGE Kayley WEARS: THE ILLUSTRATED COLLECTION ‘bad attitude’ cropped jumper, styled with an Oversized denim jacket and lace leggings

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THIS PAGE GEORGIA WEARS: THE ILLUSTRATED COLLECTION ‘TOO HOT FOR YOU’ cropped jumper, styled with ASOS BOYFRIEND JEaNS AND FISH NETS 28

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THIS PAGE Kayley WEARS: THE ILLUSTRATED COLLECTION ‘Floral’ 32set crop top and THE ILLUSTRATED COLLECTION JOGGING BOTTOMS

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THIS PAGE Georgia WEARS: THE ILLUSTRATED COLLECTION ‘HOTLine’ cropped jumper and THE ILLUSTRATED COLLECTION JOGGING BOTTOMS

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Interview

. . . h t i w s e t u n i m 5

LONDONâ&#x20AC;&#x2122;S UPCOMING CREATIVE

NATALIE WINTER

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Interview

TIC: How is your style different to others?

atalie Winter, a 21 year old upcoming fashion blogger and professional spared a moment to be interviewed by The Illustrated Collection on her current work. From loving photography from such a young age, she speaks about the latest fashion and how it feels being a young creative of today.

N: “ My style is different to others because I don’t try too hard, I just like being comfy but cute and I try not to wear things that everyone is wearing”.

TIC: That's an interesting answer! So how would you describe your personal style? N: “I would describe my personal style as quite boy-ish, but I like to make it more feminine with certain things I wear and how I accessorise my outfits”. TIC: That’s cool! So what things do you think are big for fashion now then? TIC: Hey, Natalie! Thanks for speaking to us. First question, What do you do currently for a living?

N: “As summer approaches I think cute 90's sunglasses with tinted frames are big right now!”

N: “Hey, I am currently a freelance photographer and blogger”.

TIC: Yes, love 90’s sunnies! So then, what 5 clothing/ accessory things are you loving right now?

TIC: So on a scale of 1-10 how much do you love fashion? N: “ I’m loving my tinted sunglasses, one bright N: “ I’d say like 8. I do love coloured item of clothing in fashion, but there are things my outfit, my vintage Polo I don’t like about the fashion Sport bag, pink Air Max 90's scene and the industry in and my gold Peso ring that my general”. mum just found and passed down to me”. THE ILLUSTRATED Collection

Above: Natalie's Photography Work

Interview TIC: So that’s it on the fashion front. Let’s move onto photography! How would you describe your photography style in 5 words? N: “ I would describe my photography as representing London’s multi-ethnic youth culture”. TIC: Thats a really cool! So you offer something different to your photography style then. What made you want to be a photographer and when did you start? N: “I always had a passion for photography from a young age and asked for a camera for Christmas when I was like 14. It became my hobby and so it made sense for me to take photography at college, which then led on to me studying it at university and now it has become my career!”

TIC: What's your favourite project or brand you’ve worked on or with and why? N: “My favourite project I worked on recently was shooting for Hoodlab in a London market. I loved representing London culture and I love how it is almost like a documentary of London and shows something real about where we live, yet it is also a fashion shoot which makes the clothing look good. I prefer showing something real in my fashion shoots rather than setting the whole thing up”. TIC: Alongside photography, you blog? What is it about blogging you love?

See more of Natalie’s work Social Media: @natwinter Website: www.natalie-winter.com

N: “I love blogging as it allows me to be creative in even more ways. I get to choose the outfits and locations. I also set up my camera and direct all the shots so I am doing the photography too. It’s fun experiencing both sides of the camera and I get to work on a wider variety of projects which keeps things different”. THE ILLUSTRATED Collection

TIC: What's your plan for the future? Do you see yourself shooting or becoming a photographer for websites like ASOS? N: “Well I’m just going to carry on doing what I’m doing now and hope that I naturally grow and progress if I keep working hard. My dream is to be a photographer but I do love blogging and I tend to get some of my photography jobs through blogging so of course I’ll carry on with that too. I have done a shoot for ASOS before and it was really fun, I can see myself doing more of this kind of thing yes and it would be so amazing to be shooting for brands like that all the time!” TIC: Finally, in the future do you see yourself owning your own fashion brand, seeing as you love fashion so much? N: “No I love working with different fashion brands but I can’t imagine myself having my own, I’d rather just take the pictures!” *Images are owned by Natalie Winter.

“My style is different to

others because I don’t try too hard, I just like being comfy but cute and I try not to wear things that everyone is wearing

”

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n i p u t i â&#x20AC;&#x2122; n i v Li London

LOOK Book EXTENDED VERSION

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THIS PAGE NICOLE WEARS: THE ILLUSTRATED COLLECTION ‘HOTLINE’ CROPPED JUMPER AND ASOS JEANS39

THIS PAGE KIRA WEARS: THE ILLUSTRATED COLLECTION ‘BAD ATTITUDE’ CROPPED JUMPER AND THE ILLUSTRATED COLLECTION JOGGING BOTTOMS 40

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THIS PAGE HOLLY WEARS: THE ILLUSTRATED COLLECTION ‘MELON’ SET AND ASOS LIGHT WASH JEANS

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THIS PAGE HOLLY WEARS: THE ILLUSTRATED COLLECTION 42 ‘MELON’ SET

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CASUAL Florals and

DENIM

THIS PAGE Nicole WEARS: THE ILLUSTRATED COLLECTION ‘Floral’ SET AND Illustrated collection jogging bottoms.

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THIS PAGE KIRA WEARS: THE ILLUSTRATED COLLECTION ‘HOTLINE’ jumper paired with the illustrated collection jogging bottoms

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THIS PAGE NICOLE WEARS: THE ILLUSTRATED COLLECTION ‘BAD ATTITUDE’ CROPPED JUmPER WITH ASOS DAISY DUNGAREES

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THIS PAGE KIRA WEARS: THE ILLUSTRATED COLLECTION ‘FLORAL’ SET

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Interview

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DESIGNER AND PHOTOGRAPHER

ABBIE SMITH

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Interview

TIC: What are your aims and objectives for the brand?

bbie Smith, a 22 year old photographer, co-owner of her own streetwear brand KXC and blogger, speaks to The Illustrated Collection on her current work. From having various creative roles, to co-owning her own brand whilst being a photographer and a blogger! We see how she manages all of this and dig deep into what KXC is all about.

A: “Our main aim is to be in a position where we are one day stocked alongside brands we look up to. It would also be so cool to be out and about seeing people wearing our stuff”.

TIC: Who are KXC, and when did you establish your brand? A: “KXC is an independent streetwear brand started in 2010 alongside my partner Murray”. TIC: So what things do you sell?

TIC: That brings us onto our next question! Whats your plan for the future? Do you see yourself selling on big websites like ASOS? A: “We have been approached by ASOS which we are so happy about! We have turned down a lot of stockist, and are currently in talks with some shops and online stores about stocking for our upcoming collections".

A: “ We sell a range of things, including T-shirts, Long sleeves, Caps, Accessories, Hoodies, Crews”. TIC: So what do you do currently for a living?

TIC: It’s nice you have such a large range of clothing on offer! Streetwear can be a niche market, with mainly younger consumers. So who is your market?

A: “ I am currently working as a freelance photographer for a number of companies and brands including, D.Copperfield and Sole Trader. As well as this A: “Our main customers range from 16-25 but we target I co-own a streetwear brand most ages who are interested called KXC”. in supporting independent streetwear brands”. TIC: On a scale of 1-10 how much do you love fashion?

A: “ I’d have to say about 8, I love brands and I spend a lot of money on my clothes and shoes but I’m pretty happy to go out some days in a tracksuit or hoodie”.

TIC: Using less than 5 words, how would you describe KXC as a streetwear brand? A: “We describe our brand as Street, Independent, British”.

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“ It would be so cool to be out and about seeing people wearing our stuff ”

Interview

This image: Imagery for KXC taken by Abbie

TIC: So to end the chat about KXC... Tell us why is your brand different to others? A: “All of our designs are original, or plays on things we are interested in. In terms of manufacturing, we are strict on the clothing we use, making sure all of our items have a high quality. Myself and my partner do everything ourselves, including web design, photography, graphic design, sourcing clothing. Most importantly we try not to follow trends too much. We tend to design things we love and we would want to wear and this seems to work really well for us”. TIC: Let’s throw a fun question in! If you were stuck on an island and could only keep one item from your collection, what would it be and why? 54

A: “Can I buy something specifically? If so I would take the CP Air- Mattress Parka from Ferraris 2001 inflatables collection. It turns into a tent/ air mattress so it would be pretty handy”.

better the more you shoot, even if you have the odd off day. Sometimes you’ll do things you don’t get paid for but it’s all worth it for the practice and getting your name in there!”.

TIC: Very logical thinking! Last question for you. Your creative, your a blogger, photographer and own your own brand! What drives you to work hard and do so many thing and what are your tips? A: “I have a strong end goal which I’m trying to reach. I believe it’s not going to happen unless I put the hours and work in. I also struggle to have a day off just doing nothing. I enjoy my work so I’m usually doing something whether it’s shooting, editing, designing or just nosing on Instagram for inspiration. My top tips are to keep shooting all the time. You'll only get THE ILLUSTRATED Collection

See more of Abbie’s work Social Media: @itsabbiephoto Brand: www.kxcstore.co.uk Photography: www.abbiesmithphoto.co.uk Blog: www.blondiejournal.co.uk *Images are owned by Abbie Smith.

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This image: Imagery for KXC taken by Abbie

Interview

Model ProfIles

NICOLE LANGRIDGE TIC: Who are you and how old are you? N: “I’m Nicole Langridge, a 19 year old, from London”. TIC: Hobbies and Interests? N: “ I’d say I’m a creative person and have an interest in fashion, art and theatre”. TIC: What is your current occupation? N: “I currently work in administration for a healthcare company”. TIC: Fave piece from the collection? N: “The cropped jumpers!”. TIC: Fave part of the shoot day? N: “ Meeting the lovely girls, and getting involved in general”. TIC: If you could own one collection piece, what would it be and why?

e caught up with models Holly, Kira and Nicole, who modelled The Illusrated Collection pieces in the London look-book shoot and film.

N: “ Any of the jumpers, the designs are so cute and I love the style of them! The white one I modelled was so cute!”.

After their busy day shooting and various outfit changes, we got a chance to speak to them about their day and their opinions on the new upcoming collection. We also got a chance to speak to MUA and Hair Artist Aimee and Photographer Alexandra on their opinions too! Here’s what they all had to say… Nicole modelling the White Cropped ‘Bad Attitude’ Jumper

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Interview

TIC: Who are you and how old are you? H: “I’m Holly Foxton, a 21 year old student, born and raised in London”. TIC: Hobbies and Interests? H: “I enjoy drawing and photography and have recently started a bit of embroidery”. TIC: Fave piece from the collection?

KIRA Wasniewski

Kira modelling the ‘Floral’ Underwear Set

H: “My favourite pieces were probably the palm leaf set and the trackies. Every piece was really fun and cute”. TIC: Fave part of the shoot day?

TIC: Who are you and how old are you?

H: “I had a great day shooting in sunny London at the Barbican - lovely girls and good vibes all round”.

K: “I’m Kira Wasniewski, a 19 year old student, from London”.

Holly FOXTON

TIC: Hobbies and Interests? K: “Filmmaking, photography, writing”. TIC: Fave piece from the collection? K: “The cropped sweatshirts (white and black)”. TIC: Fave part of the shoot day? K: “Learning about lighting with the reflector and trying out different look and angles”. TIC: If you could own one collection piece, what would it be and why? K: “The black cropped jumper, because it goes with my style and perfectly fitted my frame”.

Holly modelling the ‘Melon’ Underwear Set

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TIC: Who are you and how old are you? A: “I’m Aimee Trinder, 23 from Reading. TIC: What is your current occupation? A: “ Hair Stylist, who enjoys doing a bit of make-up too!”. TIC: Hobbies and Interests? A: “I live, eat and breathe hair!!!”. TIC: Fave piece from the collection? A: “White cropped jumper!!”. TIC: Fave part of the shoot day? A: “ Being the reflective light fairy when hair and make-up was on-point. Plus the general banter!”. TIC: If you could own one collection piece, what would it be and why? A: “ Probably the floral set!”.

AIMEE TRINDER

ALEXANDRA CRANE

Photographer

EXTRAS PROFILES

Interview

TIC: Who are you and how old are you? A: “I’m Alexandra Crane, 20, from Bracknell”. TIC: What is your current occupation? A: “ Self-Employed Photographer and Photo Editor”. TIC: Hobbies and Interests? A: “Photography for sure! I also like painting animals too. TIC: Fave piece from the collection? A: “ Floral set as I love the blue colour and summery vibe!”. TIC: Fave part of the shoot day?

HAIR AND MAKEUP

A: “ Just the general day was great. Using my Canon D100 camera to shoot some of the footage and photos, while Sophie shot the rest on a Go-Pro. It was nice to have a great team to work with.”.

TIC: If you could own one collection piece, what would it be and why? A: “ Floral set as it fitted the models lovely, and I thought it was very inspiring for women our age”.

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Alexandra shooting Nicole. Nicole wears The Illustrated Collection 'Bad Attitude' Cropped Jumper.

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BEHIND THE SCENES

Behind the scenes Image to the Left: Nicole wearing the 'Bad Attitude' Cropped Jumper.

Image to the right: Alexandra shooting, Aimee assisting and Kira modelling.

e decided we could not end the look-book magazine there. So here are some behind the scenes images taken on the day of the London photography and film shoot. We hope you have enjoyed this issue!

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Image above: Team Work!

X Image below: It's a Wrap! Team photo!

Image Above: Nicole and Aimee mucking in. Image above: Alexandra Shooting.

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Image to the left: Strike a pose! Team photo once the shoot was completed.

Image to the Right: Aimee adjusting Kira's hair.

Image Below: Getting the shot perfect! Sophie directing and Alexandra shooting, whilst Kira models the 'Floral' set.

Image Above: Polariod of Nicole and Kira.

Image above: Sophie shooting Kira.

Image above: Sophie shooting Holly.

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CREDITS A big special thank you to everyone who has contributed and helped towards the making of The Illustrated Collection. Project Creator / Stylist / Art Director - Sophie Mahmud Photographer - Alexandra Crane (alex.crane.photography@gmail.com) Hair and MUA - Aimee Trinder (@colourbyaimee) Models - Kayley White, Georgia Austin, Kira Myasa Wasniewski, Holly Foxton and Nicole Langridge Interviewers - Natalie Winter & Abbie Smith Pattern Cutting and Sewing - Amanda Santos and Sophie Alder

For more visit @theillustratedcollection on Instagram.

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