1 minute read
DOES & DON’TS
from QSR brand guide
YOU WOULDN’T WEAR A BLUE AND AN ORANGE SOCK TOGETHER SO TAKE A FEW MOMENTS TO THINK ABOUT HOW YOU USE YOUR LOGO. The brand belongs to you so it is up to you to create your own rules but here are a few pointers on how to make the most of your logo/brand.
01. Space around the logo. Always leave some space around the logo to give it room to breath, try to place it on white or neutral colours.
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02. RED ALERT!!!!
Please don’t use the logo on horrible/clashing colours
03. cluttered backgrounds. Really try not to place the logo on top of a cluttered photograph or overly textured background.
04. A LITTLE UGLY. The logo has gone through a long design process so please don’t change the colours or add unneeded effects (like a harsh drop shadow).