NEW DEVELOPMENT MARKETING
OUR PLEDGE
Doing business since 2005, we bring a wealth of expertise in the real estate development and sales. At The Inhouse Group, we understand the significance of real estate development projects and the importance of a collaborative partnership. We are committed to providing exemplary service and maintaining timely and effective communications to ensure the success of your project and our collaboration.
OUR COMMITMENT TO YOU IS BASED ON 4 FOUNDATIONAL PRINCIPLES
ACCESSIBILITY
We are readily accessible to address all inquires, concerns, and obligations. Our rapid response to both you and sales inquiries is what we pride ourselves on. We are available through various communication channels and are committed to responding promptly.
We maintain a commitment to transparency whether it’s about project progress, market conditions or negotiations, you can rely on us for honest and straightforward information.
We recognize that every real estate development is distinct. The InHouse Group’s approach is personalized to address the specific design and location of the project, and we work collaboratively to achieve the best outcomes.
We adhere to the highest standards of professionalism, ethics, and integrity. We value your trust and confidence, and we uphold it throughout our partnership.
Make us your inhouse marketing & sales group
The InHouse Group is a pioneering, creative, all-in-one Real Estate agency providing “out of the box” marketing, leasing, sales and consulting with integrity and a friendly approach.
WATCH OUR REEL
UNCOMMON MARKET INSIGHT
We bring uncommon maket insight, service excellence, and an enterprising approach to everything we do to ensure a residential Real Estate project’s success.
From positioning and marketing boutique infill developments to maximize value, to collaborating with developers from start to finish, The InHouse Group directs all aspects of residential real estate projects’ marketing and sales processes.
Whether spearheading a project from conception or breathing new life into a project that has lost momentum, The InHouse Group delivers innovative marketing and sales solutions across a multitude of scenarios and project sizes.
By precisely defining appropriate target markets and tailoring customized solutions for each unique project, The InHouse Group provides unprecedented versatility in residential developments.
The InHouse Group leads all aspects of marketing and sales or leasing for developers and deploys a thoughtful, strategic, disciplined, and progressive approach to these services. From defining the vision and product to the sale of the last condominium or lease of the last apartment, The InHouse Group is involved the entire way.
The InHouse Group offers a full complement of services to successfully market your Real Estate development for a quick project sell out or lease up.
Integrating print, interactive and environmental branding, we make your pre-sales push, project launch or phased sales approach effective and results-oriented.
Branding a Real Estate development requires specialized expertise. It all begins with understanding the target audiencetheir needs, wants and motivations. Whether they’re looking for stylish urban living, room to grow, or a luxurious space to downsize, The InHouse Group builds a branding and communications program that directly appeals to their particular lifestyle choice.
preDevelopment Collaboration
The InHouse Group is right by your side for each step of the process, including well before you break ground.
Pre-development design consulting is a crucial step in ensuring the success and profitability of a condo or rental project. It involves collaborating with design experts and real estate professionals to create a well-thought-out and attractive design plan. Whether you are a seasoned developer or a first-time investor, use The InHouse Group’s passion and knowledge for your pre-development stage.
PROJECT VISON 01
Begin by clearly defining the vison and objectives for your project.
Ie; What is the target market, your goals in terms of design, amentias, and market positioning?
03
02 04 VISUALIZATION
COLLABORATE WITH DESIGN TEAM
Engage architects, interior designers, landscape architects, and other experts.
Create a project team that will work collaboratively to develop a comprehensive design plan.
CONCEPT DEVELOPMENT
Brainstorm and create design concepts that capture the essence of your project.
Consider architectural style, layout options, and interior design themes. Ensure the design aligns with your project’s vision and your target market.
Collaborate with graphic designers to create renderings and other visual materials to help potential buyers visualize the final product.
These visual aids are valuable for pre-sales efforts.
MARKETING & CREATIVE SERVICES
• Strategy Development
• Branding & Re-Branding
• Website Design and Development
• Email Marketing
• On-Line and OffLine Advertising
• Sales & Rental Center Graphics
• Site Signage
• Market Research & Target Market Analysis
• Project Positioning & Identity
• Marketing Strategy & Development
• Print Media & Collateral Design
• Social Media Strategy & Execution
• Design Consulting
• Public & Media Relation
THE INHOUSE MAGAZINE
The exclusively-owned InHouse Magazine is created and published for each InHouse Group property in order to define and showcase the uniqueness of each individual property.
“It is a great way to dive deeper into a property and its neighborhood.”
CONDO DEVELOPMENTS
MARKETING PORTFOLIO SNAPSHOT
THE IN HOUSE GROUP
The InHouse Group has the experience and creativity to develop a brand that resonates with your project’s target audience and the community.
PREVIOUSLY SOLD OUT PROJECTS
RICHARDSON STREET
184
RUSSELL STREET
The design of 150 Richardson is inspired by historic warehouse buildings. The eight boutique condo apartments are an exquisite blend of classic rustic and modern design. Both the interiors and the exterior display authentic craftsmanship and attention to detail like no other residence in East Williamsburg, Brooklyn.
184 Russell Street is comprised of two distinct townhouse style condos. With a contemporary concrete facade accented by cedar wood siding. Large duplex and triplex layouts with private outdoor space.
A 14 Unit elevator building nestled in East Williamsburg. Contemporary design with sleek modern finishes.
WOODPOINT ROAD
Nestled in East Williamsburg, 46
North Henry is a boutique 6 unit condo building. Every unit comes with great private outdoor space. Contemporary classic design.
NORTH HENRY STREET
WITHERS ST 222
222 Withers is 6 unit boutique building in the heart of East Williamsburg, Brooklyn. Spacious Loft inspired homes with 12 foot ceilings and private outdoor spaces.
6 Townhouse-style Condos ranging from Studio to Three-bedrooms in the heart of historic Bedford Stuyvesant.
MADISON STREET
8 Condo residences in the hip East Williamsburg with a unique French inspired designed inside and out.
MESEROLE STREET
A collection of 5 carefully curated and designed condominium residences in East Williamsburg, Classic Contemporary design.
CONSELYEA STREET
6 new condo residences in Historic Bedford Stuyvesant. All homes are designed TO INSPIRE. Modern European design.
HART STREET
278
NASSAU AVE
11
CONSELYEA STREET
A collection of 7 European Townhouse-Style condos in the heart of Greenpoint , Brooklyn.
Designed as 4 townhouses with 3 Duplex one bedrooms with REC Room and 3 Triplex two bedroom homes with private roof terrace. and one stand alone 5 story townhouse with 2-car garage and private roof terrace.
6 condo residences in the heard of Williamsburg with loft-like layouts, warehouse style windows, high ceilings, and private outdoor spaces.
AVE 533
THROOP
533 Throop Avenue is an extraordinary duet of beautiful triplex homes that blur the lines between modern luxury, industrial chic, and Stuyvesant Heights classic charm. With two stunning residences that feature inspiring spaces and captivating design.
394
KOSCIUSZKO STREET
Located in the heart of Historic Bedford Stuyvesant , 394 Kosciuszko is a collection of 5 unique homes designed for Today’s Living with private outdoor spaces and comfortable work from home design.
901
GREENE AVE
A boutique 4 unit building blends tastefully into the aesthetic so characteristic of this classic and diverse location in Stuyvesant Heights.
Steuben & Park at 66 Steuben Street in Clinton Hill is 6 units, a mix of one and two bedroom homes each with private backyards/roof terraces.
STEUBEN STREET
A boutique, 4 unit condominium is a home decor lover’s dream that offers expansive living areas, incredible square footage. All units have private outdoor space.
DEVOE STREET
MC GUINNESS BLVD 81
A collection of 8 condo residences in the heart of Greenpoint Brooklyn. Classic modern design and finishes. Expansive layouts.
A collection of 8 condo residences in the heart of Bushwick Brooklyn. Modern boutique design.
PALMETTO STREET
1346 Pacific is a brand new condo building with 7 units in Historic Crown Heights. A 2BR garden duplex, 5 1BR’s, plus a 2BR penthouse with private roof terrace.
PACIFIC STREET
A collection of 4 units in Greenpoint. Exceptional attention to detail and design. Floor through residences with modern classic finishes.
NEWEL
99
CONSELYEA STREET
A mix of 6 units, simplex and duplex all with a lofty-like sleek and natural and private outdoor spaces
MARKETING PORTFOLIO SNAPSHOT
THE IN HOUSE GROUP
RENTALS
PREVIOUSLY LEASED OUT PROJECTS
295 297
STOCKHOLM STREET
THE STOCKHOLM FLATS
Rental development located at 295 Stockholm, Bushwick.
Consulted on lighting, bathroom, and kitchen finishes. Customized the vibe of the building for target marketing. All marketing, tenant screening and leasing.
Achieved record pricing for 1 bedroom units in Bushwick.
WYCKOFF AVENUE 160
Rental conversion in Bushwick.
Consulted on entire renovation process including finishes, lighting, and overall layouts of each unit. Created the vibe for the building All marketing, tenant screening and leasing. Set record pricing for two bedrooms units in Bushwick
494
SENECA AVENUE
107
CORNELIA STREET
HARMAN STREET 1736 1738
SENECA LOFTS
Once the old Majestic theatre back in the day. It was reincarnated as 7 cool Studio Lofts. We consulted on design and finishes.
A collection of 4 apartments that have been completely gut renovated and re-imagined into loft-like apartments with an industrial farmhouse theme. We helped in the design and branding of this building as a part of a portfolio for this landlord.
THE BUNGALOW LOFTS
A collection of 14 apartments. We created a whole brand with the modern bungalow design.
WHY OUR STRATEGY WORKS
As a creative agency, we work in conjunction with developers, developer representatives, architects, and designers to produce a branding and marketing program that results in maximum selling prices and rental income.
We believe that a successfully branded and marketed real estate project requires a comprehensive approach with a solid strategy in place. MARKET YOUR PROPERTY WITH US
We understand current industry and economic trends.
We know the neighborhood where your project is located. We understand and connect with the target audiences to understand needs, preferences and desires.
We communicate that branding through well planned out and integrated marketing tactics that include strategy, creativity, and execution.
We constantly refine and fine-tune the marketing mix and program over the life of the development to optimize the sales and leasing velocity.
We create a High Impact market presence for each real estate development.
THE INHOUSE GROUP STRIVES TO SET EACH PROJECT APART FROM THE COMPETITION
Branding a new development requires a TEAM working together with all involved in the project from start to finish, often long before ground is broken.
Branding is the key to a successful project.
Branding gives your project personality, mood, and a vibe which ultimately connects to the tenant or buyer. It is the key component of any Real Estate Development
