FORTUNATA TATTOO STUDIO

By the time Noah and Courtney Pasino explain that they set out to build a different kind of tattoo studio, their creation, Fortunata, has already spoken loud and clear for them.

Making your way through the downtown area surrounding the couple’s studio might conjure expectations of the grungy, hip decor and biker-bar ambience classically associated with tattoo shops, but Fortunata’s sleek, upscale vibe deliberately defies such stereotypes. When I enter through the large glass door, a receptionist offers refreshments while I wait for the Pasinos.

“We saw a big need in the industry for a more welcoming, respectful environment, and we strive to be a place that anyone can feel welcome and comfortable in,” Courtney explains.

“Essentially we wanted a place that we would want to go” Noah adds. “We get a lot of college kids, we get a lot of older clientele — people who want tattoos but are maybe kind of scared to get one.”

This willingness to make tattooing approachable for the uninitiated has paid off handsomely. In only 16 months, they’ve doubled the size of their studio, now home to 12 artists specializing in a broad range of styles, from abstract to freehand to Courtney’s own photorealistic portraits and plants.

The couple’s commitment to respecting their clients supersedes their own financial interests.

“If a client wants a piece in a style that none of our artists specialize in, and we feel they would get a better tattoo from someone else, we would always prefer that they get the best tattoo they possibly can, and we have other friends in town we’ll recommend instead,” Courtney says.

“It builds trust. Even if we’re not going to ultimately be the ones tattooing them, they know we have their best interests in mind. It’s not just ‘we’re

— NIC RENSHAW

2nd PLACE: Anchored Art Tattoo & Gallery

3rd PLACE: UndeadInk Studios

BEST AESTHETIC/MEDICAL SPA SARAH HAMILTON FACE

When getting cosmetic work done, going to professionals you can trust is important. As Sarah Hamilton FACE has remained a recurring Best Of winner for years, it’s safe to say that Spokane’s voters highly recommend Hamilton and her team. From facials, fillers and laser treatments, Sarah Hamilton FACE does it all. And if your skincare routine is in need of an upgrade, their skincare store offers a full line of products designed to meet your needs. (SSa)

2nd PLACE: Crafted Beauty

3rd PLACE: Lakeside Med Spa & IV Lounge, Coeur d’Alene

BEST DENTAL PRACTICE DR. C DENTAL

Studies estimate that nearly 60 percent of patients have some sort of dentist-related anxiety. But at Dr. C Dental, you can rest easy. The team led by Dr. Josh Cochran focuses on creating a calm environment for patients, with complimentary beverages and easy-going staff. If you need a distraction while getting your teeth checked out, you can play a game or listen to music on one of the office iPads, or even lie back and catch up on the latest show with one of the ceiling-mounted TVs. (NS)

2nd PLACE: Cheney Dental Care

3rd PLACE: NorthView Family Dental

NORTH IDAHO’s BEST: Post Falls Family Dental

BEST BARBER SHOP BLACK LONDON’S BARBERSHOP

“Not only is the owner, Will, an amazingly talented barber, he is a valued member and a leader and humanitarian for our city and the community.” (LeRoy W.); “My son always feels amazing about his cut when he leaves.” (Crystal C.); “They do so much more than cut hair; Will is a great mentor and role model for young black men and young men period. He’s been my son’s barber since he was 5. He’s almost 16 now.” (LaToya L.)

2nd PLACE: Brickyard Barbershop

3rd PLACE: Maverick’s Men’s Hair, Liberty Lake, Coeur d’Alene, Sandpoint

BEST TATTOO ARTIST ALEX DELGAGO, BLACK HORSEMEN TATTOO

“A solid artist in the community. Crispy lines, wicked free-styling, hands down best script locally.” (Rickcanna B.) “Alex is an amazing artist with real grit and darkness ingrained into his art. He can truly bring ideas to life with incredible precision. His dedication to his craft is very apparent.” (Logan S.) “Outstanding work all around whether it be lettering or portraits. He’s done all my tattoos so far and he takes care of his clients like family.” (Jacob D.)

2nd PLACE: Courtney Pasino, Fortunata Tattoo Studio

3rd PLACE: Sarah Philp, Little Bear Tattoo Co.

BEST HEALTH CLUB/GYM MUV FITNESS

Whether you’re a fitness newbie or a lifelong athlete, finding the right gym can be a challenge. At MUV fitness, members can access state-of-the-art equipment, group classes in Zumba, yoga, and cycling, plus a strong support group from the staff and other gym members to help make your fitness journey more fun. (SSa)

2nd PLACE: YMCA

3rd PLACE: SoulBarre Studio

NORTH IDAHO’S BEST: PEAK Health and Wellness Center, Coeur d’Alene

Best Waxing Salon European Wax Center

With head-to-toe waxing options for men and women, and various wax passes that can offer serious savings over time, European Wax Center offers hair-removal expertise, with friendly advice on their website to explain all their services. Reviewers rave about the staff’s ability to make them feel comfortable during sessions and put them at ease. (SW)

2nd PLACE: Plush Tanning Salon & Spa

3rd PLACE (tie): Mode Wax Theory, Platinum Hair Salon

Best Pilates Precision Pilates

“Amber and Alexis are always knowledgeable, helpful, and fun — you will always have a great Pilates experience with them!” (Janet F.); “Enjoyable experience. Great people. Personal attention to the way MY body works (or doesn’t).” (John R.)

2nd PLACE: Club Pilates

3rd PLACE: Pilates Evolve Studio

NORTH IDAHO’S BEST: Reform Studio, Coeur d’Alene

BEST MASSAGE

BEST SPA

La Rive At Northern Quest

“Very reasonable for what they offer and surprisingly serene and chic tucked into a bustling casino.” (Patricia B.); “All of the women are great and welcoming. Top-notch care!” (Tawnya L.)

BEST MASSAGE

2nd PLACE: Davenport Spa and Salon

3rd PLACE: Spokane Prenatal Massage

NORTH IDAHO’S BEST: Highlands Day Spa, Post Falls

BEST SPA

2nd PLACE: Davenport Spa and Salon

3rd PLACE: Urbanna Natural Spa

NORTH IDAHO’S BEST: Coeur d’Alene Resort Spa