The Inside Track November 2017 by The Inside Track

THE

Volume 11. Issue 11. November 2017 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cover Story

ersaie is the largest and most important international exhibition for the ceramic tile and bathroom furnishing sectors. Cersaie’s status as the largest and most important international exhibition for the ceramic tile and bathroom furnishing sectors is confirmed by the presence of 323 international exhibitors, including 224 nonItalian ceramic tile manufacturers out of the sector total of 457. The participation of 197 bathroom furnishing companies also demonstrates that Cersaie is the leading show for this segment in Italy as well as a major event at a European level.

The idea of the exhibition derives from the need to offer visitors an appealing narrative

Cersaie Designs Your Home Held in Bologna, Cersaie the International

Exhibition of Ceramic Tile and Bathroom Furnishings confirmed its status as the leading commercial event for the global market.

Cersaie is the largest and most important international exhibition for the ceramic tile and bathroom furnishing sectors

There were 323 international exhibitors, including 224 non-Italian ceramic tile manufacturers out of the sector total of 457

Following the ribbon-cutting ceremony in Piazza Costituzione, Cersaie 2017 opened on Monday 25th September with the inaugural conference entitled “Sustainability and competitiveness of European manufacturing in an international context”. The increasingly high levels of aesthetic and functional performance of porcelain tile are once again grabbing attention at this year’s Cersaie. The key factor in terms of surface quality is the advent of digital printing technology, which is capable of reproducing natural materials, especially marble and wood, with an astonishing degree of fidelity. The versatile digital printing solutions create aesthetic qualities continued on page 2

THE INSIDE TRACK November 2017

Cersaie is the leading show for this segment in Italy as well as a major event at a European level

THE

INSIDE TRACK

CONTENTS

NOVEMBER 2017

COVER STORY Cersaie Designs Your Home 1 Häfele India Honoured 4 Every Floor Tells A Story 6 A Textured Fantasy 7

continued from page 1 that are virtually indistinguishable from the original materials while ensuring far superior characteristics of strength, sustainability and ease of maintenance coupled with lower costs. As for the ceramic bodies, the use of cutting-edge manufacturing technologies together with highquality raw materials makes it possible to produce very thin and consequently much lighter tiles that are nonetheless extremely

resistant and hard-wearing. These thin tiles and panels come in an extremely wide range of sizes, from very small through to extralarge, and the fact that they can be installed over existing surfaces like a second skin makes them ideal for renovation projects. T h e s h o w ’s o u t s t a n d i n g appeal combined with the positive economic situation in the various markets led to growth continued on page 3

More With Maison&Objet 2017 8 Enhanced Aesthetics With Cera 10 Viega: Setting Milestones 12 Quality, Design And Perfection 14 A Unique Tale 15 Classic Marble Company At Acetech 2017 16 Creating Green Spaces 17 Importance Of Quality Baby Bedding 18 Timeless And Contemporary 19 The Latest On Recent Launches And Products 20 The Gifts Of The African Craftsman 24

Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 11. Issue 11. November 2017. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi. Sub-Editor Anindita Ganguly LayoutDesign Asif Shayannawar, Darshan Palav, Pooja Modak, Snigdha Hodarkar Marketing: Mumbai, Saurabh Shah, B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia. com. Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com. Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.

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THE INSIDE TRACK November 2017

There were 197 bathroom furnishing companies that participated in Cersaie 2017

in numbers of both Italian visitors (+5.0% to a total of 58,422) and international attendees (+4.3% to 53,182) from almost all countries worldwide. As always, the Italian and international press was very strongly represented with a total presence of 922 journalists.

Bathroom furnishings with 197 exhibitors, confirmed the key importance of this segment

Tiling Town in Area 49 hosted six work-in-progress areas

Cersaie is increasingly establishing itself as a key event for the world of architecture and interior design, installers, the media and the general public

Representativeness and international scope were as ever the key characteristics of Cersaie, which alongside the traditional sectors of ceramic tiles and bathroom furnishings once again hosted a large number of exhibitors of wood, marble and natural stone surface coverings and key components of the ceramic supply chain. Cersaie is increasingly establishing itself as a key event for the world of architecture and interior design, installers, the media and the general public. The architecture conferences were strongly attended and the Lesson in Reverse given by Fabio Novembre saw the participation of more than 1,300 students. Contact web: www.cersaie.it

The most innovative Italian products were awarded

THE INSIDE TRACK November 2017

Spot Light

äfele India, a subsidiary of the Häfele Global network since 2003, lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers. The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture fittings and kitchen fittings and accessories. The company also has a strong presence in related industries through its independent product verticals namely Appliances, Lights and Sanitary catering to the focused demand from these market segments. Frost & Sullivan honored Hafele India Pvt. Ltd. with ‘India Small and Kitchen Appliances Competitive Strategy Innovation and Leadership’ Award at its 2017 India #BestPractices Awards Banquet held on 5th October at ITC Maratha, Mumbai. Mr. Jurgen Wolf (Managing Director), Mr. Sudhir Patil (Business Head Appliances), Ms. Taniya Bose (Product Manager Appliances) & Mr. Aditya Jalgaonkar (Sr. Executive Digital Marketing) received the ‘India Small and Kitchen Appliances Competitive Strategy

Häfele India Honoured

Häfele India wins Frost and Sullivan Award 2017 for Small and Kitchen Appliances Competitive Strategy Innovation and Leadership. fire Indian cooking along with the convenience of modern technology through its range of ORO built-in hobs from Nagold. These hobs come with supernova brass burners which have been engineered to provide the most favorable flame for In d i a n c o o k i n g s t y l e s - t h e flame automatically takes the shape of the cooking pot be it a round-bottomed wok or a flatbottomed pan!

Häfele has always distinguished itself from contemporaries in the market on three aspects functionality, innovation and quality. This has also been the underlying thought behind its range of Nagold home appliances where innovative designs and features, coupled with superior quality and unmatched functionality has paved the way for a successful foray into the Indian Appliances market. Häfele’s Nagold range comes with the promise of “Indian features with International Functionality”.

Innovation and Leadership’ Award from Mr. Amit Varma, President Corporate Strategy, JK Organization in the presence of Mr. Niju V, Director & Business Unit Head Measurement & Instrumentation Practice, Frost & Sullivan, at Frost & Sullivan’s 2017 India #BestPractices Awards Banquet.

Fr o s t & Su l l i v a n Aw a rd s recognize companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer ser vice, & strategic product development.

Tropicalized Compressor The Nagold built-in refrigerator has a climatic class of SN (SubNormal) -T (Tropical) which has an operating temperature of 10˚C to 43˚C. The Tropicalized compressor works perfectly for the Indian climate providing optimum cooling and humidity thus reducing wear and tear and boosting the life-span of the refrigerator. Supernova Burners Häfele presents to you the efficiency of the traditional wood-

Mr. Jürgen Wolf , Managing Director, Hafele South Asia

Filter Free Extraction Nagold’s Teresa 90 Extraction hood has been specially designed to absorb the heavy fumes of Indian cooking. What’s more is that this hood comes without filters, eliminating the tiresome activity of cleaning and maintaining the filters on a weekly basis. Häfele’s recognition by Frost and Sullivan for the Innovation and Leadership Strategy Award for its range of Home Appliances is a true celebration. Häfele promises more innovation, convenience and comfort in the years to come. Contact web: www.hafeleindia.com

THE INSIDE TRACK November 2017

Interview

ver the decades Bharat Floorings has laid some of the best-known floors in India’s landmark buildings. The Inside Track spoke to Mr. Firdaus Variava, Vice Chairman, Bharat Flooring to better understand the brand’s strategy and the scope and growth of specialised flooring solutions in India.

Every Floor Tells A Story

The Bharat Floorings Group is the undisputed leader in quality cement floorings in India. wall claddings. Next in line, we would be developing tiles with talented designers. What is the mind-set of the average Indian consumer towards tiles? How do tiles compare to other materials for floors and walls?

What makes Bharat Flooring unique? In our experience, quality and integrity have always been greatly complemented by imagination a n d i n n ova t i o n . Eve r y f l o o r that we envision and design is not just about another home, institution or any other space floored successfully. It is about our constant search for beauty, grace, meaning and an idea. We specialise in Heritage tiles. Every state in India, every community in every direction of the country has its own idiosyncrasies, which is fascinating. Embodying this characteristic and keeping in mind the speciality of each state we have introduced the ‘MADE IN INDIA’ series. Each state’s speciality has been entwined into the designs to stand for what India truly represents: Unity in Diversity.

Cement is incredibly durable. Floors can last up to 60 to 70 years if used and maintained properly. In addition to this, the tiles can be re-polished a number of times during their life and will look as good as new each time this is done. Cement floors can take a lot of wear and tear, and are perfect for high traffic areas.

and can take a large amount of footfalls with ease. This keeps them looking like new even over a period of many years. The long life cycle of the product makes them popular for those users who do not want to change their floor again and again. What steps has Bharat Floorings taken towards a sustainable future?

Mr. Firdaus Variava, Vice Chairman

What accounts for your increasing popularity? Our production is not massive; it’s more about passion and enjoying making something beautiful Every Floor Tell a Story i.e. each floor has its own unique look. The tiles can be customised to virtually any design that the client has in mind. Furthermore, the tile colours can be varied as needed to match with the decor of the establishment. Like all Bharat Flooring products, the tiles are extremely durable

We t i e u p w i t h a c o u p l e o f designers every year for launching new trendy and designer products. We brought BFT+ Range which is collaboration with young and visionary designers to create art. Also, we are constantly bringing in

new flooring ideas which are at par with International standards. We p r o v i d e a b l e n d o f handcrafted heritage and contemporary floorings; we continue to be a one-stop supplier of design, installation, production & maintenance solutions which convert customer aspirations into reality. What are the new, innovative or game changing products recently released by Bharat Floorings? New products are Made in India Range, Micro cement, Extra Large Please- for bigger spaces, Aranya- Inspired by nature in motion, and Shatkona - Hexagonal

What do you feel are going to be the future trends in this segment? Uber cool designers have started using a lot and concrete materials, including patterned cement tiles and micro-toppings. Heritage™ tiles have become the rage, and the patterns used have started reflecting modern sensibilities with pastel colours, lots of geometric and minimalist designs, and some funky use of tile design to create Ikats. Cement based micro toppings can be used indoors and outdoors to provide a clean canvas for decorative treatments such as stain, dyes, textures and stenciled patterns. Contact Bharat Floorings & Tiles (Mumbai) Pvt. Ltd. 32, Mumbai Samachar Marg, Ground Floor, Next to Stock Exchange,Fort, Mumbai - 400 023 email: info@bharatfloorings.com web: www.bharatfloorings.com tel : +91 22 4057 4400/23/44

THE INSIDE TRACK November 2017

Spot Light

ith autumn slowly giving way to winter, evenings are soon going to become cooler. With the drop in temperature, there’ll be a need to convert your home into a warmer space. Play with floor rugs and cushions by WovenDreams to create the perfect ambiance. WovenDreams brings the latest in international floor fashion by top American designers to your very home. Each cushion and rug is an embodiment of elegance and comfort. The brand houses a curated collection of exquisite designer rugs across a wide spectrum of colours and textures. Hence, there’s something for every mood, taste and requirement. The products are available at affordable prices, keeping in mind the requirements of a variety of clients. The cushions and rugs are not high-maintenance and work marvellously even in houses with children.

A Textured Fantasy Let your home do all the talking with exquisite rugs and vibrant cushions from WovenDreams. BY DEBARATI CHAKRABORTY

Dark Brown Hand-tufted Pile

Charcoal and Cream Hand Tufted Pile

Pink and White Hand Hooked Pile

WovenDreams has recently tied up with Artistic Weavers and Surya, aleading American company specialising in home accessories. The collaboration with such a huge player spells magic for WovenDreams’ client base, who will now have access to a diverse range of high-end international home and decor products. Rugs add sophistication and luxury to a home, and WovenDreams knows it well. Their rugs, vibrant or subtle, fill empty spaces, veering conversation around them. The patterns and textures help uplift a room and transform it into a habitable space. The cushions and rugs enhance and complement the decor of any room. WovenDreams products can instantly make a room appear chic and fashionable or cosy and relaxing, depending on the selection. Since the brand believes that each home is as unique as the owner, their outstanding collection is available in a variety of styles, textures, colours and materials. Choose as per your requirement, and be prepared to wow friends and family. Shop Woven Dreams products on www.designowl.com/shop!

Hand Knotted Pile in amazing hues

THE INSIDE TRACK November 2017

Spot Light

he September 2017 edition o f Ma i s o n & Ob j e t s a w a significant rise in the number of visitors. Insight into current and future trends, the new and improved layout for the Objet Hub, the endless supply of creativity from exhibitors and a wealth of complementary content available on social networks have provided additional momentum to the event. A successful show, with a record high economic context and a very promising outlook for the months to come, this major

More With Maison&Objet 2017 Maison&Objet 2017 boasted a unique

multi-channel ecosystem that provided an important source for business, interactions, conversations and new contacts. facilitating contact with suppliers and offering the possibility to save items to their personal selection. Already very popular with industry professionals, importers, distributors, restaurateurs, hotel b ou ti qu e m an ag e rs , i n t e r io r designers, shop and concept store owners, MOM provides an innovative solution to maintain exhibitor visibility in between events and a unique growth lever for brands. Maison&Objet 2017 chose its theme as ‘Comfort Zone’. In this light, it provided visitors with an introduction to the fair in the form of an exhibition inspired by

international event for lifestyle, interior and design professionals featured 3,000 brands, including 674 new exhibitors. Designed as the continuation of the physical Maison&Objet show, the online platform titled ‘Maison&Objet and More’ gives brands and visitors the means to keep the Maison&Objet experience going all the year round. Manufacturers and design brands use it to present their showrooms and latest collections with over 25,000 products just one click

away. This online gallery is a constant source of inspiration, f e a t u r i n g n e w p ro d u c t s a n d product selections by influential personalities from the interior, design and lifestyle industries. Launched just one year ago, MOM recorded impressive traffic during and especially in between the January and September shows. Exhibitors have reported numerous requests from qualified contacts and excellent order conversion rate. Visitors have also praised the platform for how convenient it is, the theme of how seating comfort has evolved. This exhibition along with others focused on a variety of specific design challenges in the home office, sleeping habits, materials, etc. and mainly featured products by brands exhibiting at Maison&Objet. François Bernard had devised a game, an illustrated alphabetical exhibition around the notion of comfort, using products by exhibiting brands. Both an introduction and a conclusion to the fair, the Inspirations Space and the Bookshop was one of the fair’s most popular attractions amongst the visitors.

According to a survey, 91% of visitors attended the fair to discover new products. Since January 2017, Maison&Objet has featured ‘What’s New?’ exhibitions at the entrance of Halls 3 and 6, two events dedicated to showcasing exhibitors’ new products, curated by Francois Delclaux, Founder of trends agency ‘un Nouvel Air’. These two new highlights provided visitors with the most striking new finds. In the heart of the IPROJECTSI sector in Hall 8, Tristan Auer presented an exhibition where visitors found a quiet and relaxing atmosphere - an enthralling

THE INSIDE TRACK November 2017

getaway suggested by the perfect architectural features (arches), light hues (white and pastel green), and a few vibrant colours that articulated with some of his most iconic pieces. The concept developed around a bar in the middle, which brought an element of fun and elegance; a vintage car, evoking travel; and to echo his interest in cinema, a series of recesses showing objects in cinematographic compositions. Since 2011, Maison&Objet has distinguished brands and companies with an eco-friendly

Julien Phedyaeff & Christopher Santerre, Luce Couillet, Lysandre Graebling, Samy Rio, Raphaël Pluvinage , Marion Pinaffo and Jean-Baptiste Fastrez. Contact Raj Anand Official Sales & Visitors Promotion Maison&Objet Raj Anand & Associates 46/2, Sindhi Society Chembur, Mumbai 400071 email: raj@rajanandassociates.com tel: +91-22-25224081 cell:+91-9833685256 design approach. This season, the jur y made up of editors from Maisonapart.com, Lejournaldesfemmes.com and Atelier Rue Verte, the blog chose to reward 11 exhibitors that share the same focus on local production, fair trade, recycling, artisanal know how and sustainable development. Recipients of this year’s Rising Talent Awards were selected among the latest graduates of the prestigious ENSCI – Les Ateliers. The recipients include Claire Lavabre, Alexandre Echasseriau,

THE INSIDE TRACK November 2017

Spot Light

era Sanitary ware Ltd., one of India’s fastest growing home solutions provider, launched a new collection of exclusive designer tiles for floor and wall at an event held in Kadi, where its main manufacturing plants for sanitary ware and faucets is situated. Cera invited around 500 distributors of tiles from across the country to see the new collection, which was displayed over an area of 9,000 sq. ft. The new collection included 500 designs in floor tiles and over 150 design concepts in wall tiles. The categories included digital glazed vitrified tiles, digital wall tiles, thirdfired tiles, digital porcelain tiles, etc. in sizes varying from 600x600mm to 800x1200mm. “The response from trade was overwhelming,” said Mr Atul Sanghvi, Executive Director, Cera. All the designs are unique and break the current clutter of tile design in the industry. Lucido, the glazed vitrified range, which includes the new book match series is in vogue in both the residential and commercial constructions. The Marble series and Rustic Stone series have been designed keeping in mind the consumers’ changing tastes. The new Highlighter series in the glazed vitrified tiles is truly unique designs that can be used both for floor as well as for wall. Passion, the third fired wall tiles range are designed in such a way so as to enhance the aesthetics. Apart from the 23 third fired designs, one can also select from a range of 104 regular wall tiles. These look equally amazing in both contemporary and traditional settings. Designed by a team of

Enhanced Aesthetics With Cera

Cera has launched an exclusive range of designer tiles for floor and wall.

well-known tile designers, the new range gives a refreshingly different look from the present designs available in the market currently. Cera’s tile plant at Gudur in Andhra Pradesh also commenced the production of Glazed Vitrified Tiles. Apart from sanitary ware, faucets and tiles, Cera’s product

range also includes bathroom cabinets, storage water tanks, kitchen sinks, mirrors, sensor and wellness like whirlpools and steam cubicles. Its distribution network consists of over 2,000 dealers and 10,000 re t a i l e r s . T h e c o m p a n y a l s o showcases its products through

company-managed Cera Style Studios and dealer-managed Cera Style Galleries. The newly launched tiles include: Lucido Range These are digital glazed vitrified tiles in 800x1200mm, 800x800mm, 600x1200mm and 600x600mm dimensions. Eterno Range These are digital porcelain tiles with a size of 600x600mm. Digitale Range The digital wall tiles have a dimension of 300x600mm. Passion Range These are third fired tiles in 300x600mm. Hardrock Series Hardrock series are ideal for high traffic areas like showrooms. Contact web: www.cera-india.com

THE INSIDE TRACK November 2017

Spot Light

iega was founded in Attendorn, Germany, in 1899. Worldwide, more than 4,000 people are employed by the Viega Group, which is among the leading manufacturers of installation technology for sanitary and heating. Their range consists of approximately 17,000 articles in the product categories of piping

systems as well as pre-wall and drainage technology. They are used nearly everywhere: in building services installations, in utilities or in industrial plant construction and shipbuilding. Since 2005 Viega has been successfully present in the Indian market. After several years with independent Sales Representatives, in 2015 the legal entity Viega India Pvt. Ltd. was founded in Ahmedabad, Gujarat to foster the Indian local footprint. This includes investments in a production site in Sanand to better serve local market needs, with sales and service teams present in all the major cities in India.

Viega: Setting Milestones

With Viegaâ&#x20AC;&#x2122;s tileable extension piece one can have uninterrupted flooring thereby eliminating the need of conventional grate for the bathroom drain.

Shower areas in modern bathrooms play an important role when it comes to the design and comfort. One of the critical design elements in the shower area of the bathroom is the requirement of continuously tiled floor. With Viegaâ&#x20AC;&#x2122;s tileable extension piece one can have uninterrupted flooring thereby eliminating the need of conventional grate for the drain. Without a frame, it integrates virtually seamlessly into the floor. This tileable extension piece can fit on all Viega Advantix Bathroom Drains. The tileable extension piece from Viega can be combined with any type of flooring. Be it tiles,

natural stone or marble. As the new fixture only needs an installation height of 5 millimetres, it is even possible to use glass mosaics. This undeniable decorative advantage is coupled with another strong point i.e. its functional efficiency. The tileable fixture from Viega is without a frame and the reserve height does not exceed more than 5 mm. Despite of its low width, it has efficient drainage capacity of between 0.4 and 0.5 litres per second. The tileable extension peace can be combined with all drain base elements from the Viega Advantix series. Like all Viega drains, the new tileable extension piece is also

suitable for composite seals as well as in connection with inlet element to be used with conventional sea la nt s such a s bit um en or plastic web. For Viega, the new tileable extension piece is an addition to the Visign grate series, which has won numerous design prizes. It is a component of the Advantix bathroom and floor drain range, which stands out due to its sophisticated building block concept. The super-flat bathroom drains with an installation height of just 62 or 70 millimetres are also part of this range. Contact web: www.viega.in

THE INSIDE TRACK November 2017

Interview

irage Ceramics, a pioneer of vitrified tiles manufacturing in India, is a dynamic business house that has evolved over two decades. A c o n v e r s a t i o n w i t h M r. R o n i t K h a d i l k a r, E x e c u t i v e Director Mirage Ceramics, g ave us a wo n d e r f u l i n s i g ht into the innovative ideology of the brand.

Quality, Design And Perfection

“Mirage plans to stay ahead by always making new and innovative products.” light, zero stain marks, no image distortion, absolute joint free images, high design resolution with best transparency effect, perfect micro crystalline structure without micro porosity and 3D effect with higher thickness of Crystal Glaze. Thus, Crystal Glaze takes care not only of the aesthetics but also the functionality of the tile, and its application aids the process of making a tile a masterpiece.

Could you tell us in brief about Mirage Ceramics? What is the inspiration behind the products? Mirage Ceramics has grown from being one of the largest importers of ceramic wall tiles in India to being an iconic symbol of artistry and creativity in tiles manufacturing and flooring solutions. It’s the first Company in India to make GVT and PGVT and Metallic Tiles. Mirage offers products and solutions that are synonymous with the words ‘Quality’, ‘Design’ and ‘Perfection’.

Mr. Ronit Khadilkar, Executive Director

Mirage Tiles are inspired from life-like natural surfaces, which give each tile a rich aesthetics. For inspiration we look out for world trends and find a way to make something better than those existing in the market. What steps has Mirage Ceramics taken towards a sustainable future? Mirage Ceramics has received various certifications & Award from Indian Green building Council, and also from Global Group for Environmental Management System. What are the latest innovations from Mirage Ceramics? Recently we have launched our newly Gold & Platinum Tiles, the first manufacturer to do so

What do you feel are going to be the future trends in this segment in the coming years? How do you plan to stay ahead of competition?

in India. These are available in two variants 600mm x 600mm & 600mm x 1200mm. It is generally used for highlighting a section or a wall. What is the mind-set of the average Indian consumer towards tiles? How are tiles more effective compared to other materials for floors and walls? Tiles are cheaper, more durable, easier to fix and maintain. Coming at the individual homes, people are less price-sensitive as they go for the premium products, bigger and exclusive tiles. They don’t go with the cost whereas all they prefer is the elegant and classy look. Could you tell us about the ‘Crystal Glaze’ tiles from Mirage Ceramics? Mirage has always been an iconic symbol of artistry and creativity in tiles manufacturing and flooring solutions. Over the years Mirage has successfully mirrored various International trends. One such trend is the use of

Crystal Glaze in the manufacture of Polished Glazed Vitrified Tiles. Crystal glaze leads to high polished marble. Usually used to create exact marble replicas, it is highly transparent and gives the tile a rich look. Some of the pivotal features of Crystal Glaze are - superior flatness with perfect reflection of

It varies from time to time basis but the gold and platinum tiles, slim tiles and large size tiles will be the long lasting trends in future. Mirage plans to stay ahead by always making new and innovative products and maintaining also building on relationships with our partners. Contact Mirage Ceramics Pvt. Ltd., Trade World D wing, 7th floor, Kamala Mill Compound, Senapati Bapat Marg, Lower Parel, Mumbai 400013 email: info@mirageceramics.com web: www.mirageceramics.com tel : +91 22 3373 7700/ 99

THE INSIDE TRACK November 2017

Spot Light

hy should laptop bags, organiser books or yoga mat bags have to be dull and boring? It is time to let your radiant personality shine through products of daily use. The Initiative brings to you well-designed and handcrafted products, which include quilts, utility rolls, laptop sleeves, yoga mat bags and organiser books. Every piece is one of a kind and handmade from the superior quality materials. The Initiative empowers women by training and employing them. These women are talented and motivated but often lack economic independence because of family obligations or circumstances. The brand up-cycles waste created by garment production units to make these products. As a result, only a limited number of each design is created. Hence, each piece has a unique story behind itâ&#x20AC;&#x2122;s creation. As all the items are handmade, each is different from the other, and have a distinct look and feel.

A Unique Tale The Initiative empowers women by training and employing them, and brings precious, handmade products to its customers. BY DEBARATI CHAKRABORTY

Red Laptop Sleeve

Off White Organiser Book

Currently, the women are working on Godhadhis, hand quilted blankets native to Maharashtra. Here, multiple layers of old saris or bits of soft cloth are hand stitched to create a warm blanket. It takes a group of women and several days to complete one blanket. Owning one of these warm, soft quilts is like owning a piece of that rich experience. The founder of the brand, Arushi Aggarwal grew up seeing her grandmother create beautiful with her own hands. Perhaps, this love got translated into her own appreciation

of handmade products and led her to build this brand. The Initiative believes that each of their product has a tale to tell, from where it came, who made it and how. But to be able to sustain the age-old handcrafting practices and ensuring sustainable livelihoods to their practitioners is a long and daunting process. The Initiativeâ&#x20AC;&#x2122;s ability to do this is what sets the brand apart. Shop these truly owesome products from The Initiative on www.designowl.com/shop!

Ikat Utility Roll

Yellow and Blue Laptop Sleeve

THE INSIDE TRACK November 2017

Spot Light

pioneer in the imported marble industry, Classic Marble Company (CMC) since its inception in 1994 has grown to become the number One stone company in India. Over 700 of the company’s product offerings are manufactured at its state-of-the-art plant spread over 5,00,000 sq. m. of land and distributed through exclusive showrooms and several distributor and dealer network in India

and overseas. CMC’s factory at Silvassa is an ocean of opulence exhibiting over 5,00,000 sq. m. of finished marbles, with a production capacity of 30 million sq. ft. of natural marble and 30 million sq. ft. of agglomerated marble and quartz per annum. C l a s s i c Ma r b l e C o m p a n y (CMC) - India’s leading stone company exhibited a collection of some of its most exquisite product offerings at Acetech 2017. From amongst the latest products on exhibit were, the company’s flagship brand - Kalinga Stone which turned out to be the show stealer with its Terrazzo engineered marble collection and Zen collection under its quartz products offerings.

Mr. Amit Shah, Managing Director

Classic Marble Company At Acetech 2017

CMC Exhibits The Latest Range Of Product Offerings In Engineered Marble, Quartz & Ultra-Thin Tiles At Acetech 2017.

The products were showcased in the first week of November at Acetech - Asia’s leading trade fair for architecture, building materials, innovation and design. In a first of its kind, CMC also launched ‘9th Avenue’ here at Acetech. 9th Avenue is the c o m p a n y’s b e s p o k e o f f e r i n g from a limited edition of earth’s rarest masterpieces that define its unparalleled glory and grandeur. “CMC has been at the forefront in the architectural world with its expansive products portfolio. Ou r n a t u r a l a n d e n g i n e e re d products offering have captured the imagination of many. We are positive that our latest offerings across all the segments will enthral architects and the end users alike,” says Mr Amit Shah, Managing Director, CMC. The company exhibited an extensive range of natural stone products in shades of white, beige, brown, grey and exotic colours suited for all kinds of décor styles and spaces. Terrazzo, the Kalinga Stone Marble range displayed its Roma and Café collection which include Imperiale, Treia, Pantheon, Ducale, and Salerno products among others. The products sport the all-time classic

mosaic patterns and are available in shades of white, beige, crème, brown and grey. Inspired by Venetian designers for modern architecture, the Terrazzo collection has been reinvented with contemporary finesse and is suitable for flooring, stairs, wall cladding, vanity tops, counter tops, and kitchen tops among other applications. On the other hand under Kalinga Stone Quartz, the company has launched the Zen collection which consists of an exclusive range of fifteen quartz slabs that includes Zenna, Nirvana, Yana, Sensei, and Roshi among others. The new quartz collection is unique in designs with grains,

products are available in polished finishes, while the Techlam range features rustic or vintage style in its designs. The tiles cover a wide range of colours and patterns to suit the most urban and minimalist contemporary elegances. Both the large format slabs are popular for their slim dimensions and technical characteristics that offer flexibility, durability and hygiene. The products are apt for applications ranging from floors to walls, kitchens to bathrooms, and even indoor outdoor furniture including doors. “The demand for processed imported marble and premium quality marble and quartz is on a rise and the growth is being

swirls or streaks moving across the quartz surface and is offered in shades of crème, white, brown and black. CMC’s Kalinga Stone Quartz remains the most preferred choice for installations in worktops, kitchen countertops, and even as flooring in industrial and trafficprone areas. The exhibition also showcased the latest edition of large size, ultra-thin porcelain slabs - Iris and Techlam with 6mm and 3mm thicknesses respectively. The Iris

observed from the tier 2 regions in the country. This is a green signal for us to move faster and we are widening our dealer and distribution network in these regions.” concludes Mr. Shah. Contact Classic Marble Company Pvt. Ltd. 15, Bhandup Village Road, Subhash Nagar, Bhandup (W), Mumbai 400078. email: info@classicmarble.com web: www.classicmarble.com tel: +91 22 4140 4140

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iving in the financial capital of India, or for that matter any city built on concrete, can make one long for trees and plants. As a result, more and more people are planting shrubs and plants in their homes and offices. Yuccabe Italia, with their expansive range of planters and vases, is motivating everyone to go green! From planters of all shapes and sizes to vases in different colours and textures to interesting indoor fountains, Yuccabe’s products adorn hotels, residences, offices and business parks. Being chosen to turn Select Citywalk in Saket, New Delhi, into a green haven was a major turning point for the brand.

Creating Green Spaces Yuccabe Italia, with its expansive range of

planters, vases and fountains, is building a more habitable world. BY DEBARATI CHAKRABORTY

Red Flower Pot - Vase

The initial days, were not this rosy and Kalsi had to invest his own resources to drive the company. A unique catalogue of products were created under his watchful eyes. These not only addressed the flaws of traditional designs, but were also rooted in modern styles and sensibilities. The competitively priced products are all stunning and highly durable. The designs are in accordance with latest market trends, making them perfect makeover pieces for your home or office. Shop Yaccabe Italia products on www.designowl.com/shop!

An initiative of banker-turnedentrepreneur Kuldeep Kalsi, the brand was born out of a passion for décor and landscape design. A part of the Yuccabe Group, the brand first upgraded the humble planter with bold style statements.

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Creame White Ceiling Hanging Bowl Planter

With their innovative and skilful designs, Yuccabe is a market leader in contemporary and expertly-crafted décor solutions, both for indoors and outdoors.

& No. of Issues

FOXB Grey Planter

The planters were now sleeker, more durable and easily portable. The products, in myriad colours, designs and of unparalleled quality, won over architects and end-users. The increase in popularity and demand encouraged Yuccabe to evolve and expand. The company today has an extensive range of over 150 designs in a range of sizes and finishes that can appeal to every client, project, designer and user.

Black Flower Pot - Vase

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Please fill up this coupon and send it along with your cheque/DD to: Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033. Tel (022) 23736133/1, 32958501Fax (022) 23743069 Email response@marvelinfomedia.com www.theinsidetrack.in I am enclosing a cheque/DD No _________________ Dated __________________ drawn on ( name of bank ) __________________________________________________favouring “Marvel Infomedia Pvt. Ltd.” for Rs.___________________________________________ ( Add Rs 40/- for non Mumbai cheque/DD ) YOUR DETAILS Mr/Mrs/Miss/Ms_____First Name _________________surname _______________________ Address_______________________________________________________________________ ______________________________________________________________________________ City____________________________________________State__________________________ Pin Code_________________________________Phone _______________________________ Email___________________________________Occupation____________________________

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THE INSIDE TRACK November 2017

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s parents, nothing is more important than your baby’s health and sleep. An undisturbed sleep is vital for the baby’s growth and overall wellness. This is why reliability and comfort of baby beddings is of utmost important. To create the most stimulating sleep experiences, The Baby Atelier focuses on making eco-friendly bedding made from organic fabric. While the fabric, which is soft

Importance Of Quality Baby Bedding The Baby Atelier is here, bearing the gift of

peaceful sleep for babies and peace of mind for their parents. BY Debarati Chakraborty

Junior Blankets

as butter, is made without using any chemicals, the yarn is dyed in colours that last long. From bolsters to pillow covers, from flat sheets to blankets, there’s something for every child, both girls and boys. The brand believes in simplicity yet longevity of products. Nothing

Organic Pillows and Bolsters

too complicated or with loud colours or patterns, instead the focus is on versatile pieces that can be used over time. Keeping in mind how fast children outgrow styles and products, flexible sheets and pillow sizes that children from a few months to 12 years can use are created. Additionally

Off - White and Pink Dots

designs are never repeated and limited quantities of linen’s made - ensuring you’re child truly has something unique. To ensure strict quality standards, The Baby Atelier work with reliable and responsible factories and spinners. All the fabric is made in India. The brand does not carry out

Organic Flat Sheets

finishing processes that use chemicals to soften fabrics. No wonder every fabric is hypoallergenic and soft on the skin. The Baby Atelier aims is to create a pleasant and chemical-free sleeping space for every baby. Shop The Baby Atelier products on www.designowl.com/shop!

Blue and Yellow Dotty

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n 2014, it began as a furniture experiment at the Highlight Films office in the commercial hub of Mumbai. It involved handmade furniture in reclaimed and old teak, largely speaking the mid-century modern language. In the course of two years it was learnt that visitors were pleasantly surprised by what they found here.

Timeless And Contemporary From the trio which has worked in film for

over 4 decades and includes 2 of the Blue Frog founders, comes â&#x20AC;&#x2DC;Baroâ&#x20AC;&#x2122;, a 3,000 sq. ft. furniture and home-art store that is the new avatar of highlight living. It is a space for sharpened aesthetics and creative expression, filled with inspiration from near and far. It embodies a philosophy that elevates beauty and design to a predominant position in every aspect of life.

The furniture collection consists mainly of Siddharth Sirohiâ&#x20AC;&#x2122;s designs, heavily influenced by the timeless mid-century modern movement, with a particular attention to the balance between form and function.

Baro draws on the ideas and inspiration that sparked Highlight Living

It was an easy-going space where one could discover different art forms and out-of-the-box designs, and meet interesting people. Best of all - at prices that made sense. The experiment has propelled the next steps. It evolved into a brand that has its own identity but draws on the ideas and inspiration that sparked Highlight Living. This is the genesis of Baro. The vision: a seamless union of aesthetics, ethics and ergonomics.

The vision: a seamless union of aesthetics, ethics and ergonomics

It is a space for sharpened aesthetics and creative expression

The pieces are manufactured locally, using only reclaimed, weathered teak and an entirely natural linseed oil and beeswax polish. The approach is old school, relying on traditional wood joinery methods, but the result is as timeless as it is contemporary. Apart from original designs, one can also expect to find pieces of vintage furniture, which are painstakingly restored to an exquisite new form. Whether original pieces or restored classics, Baro furniture is a nod to the cherished wabisabi aesthetic. The accent is on the essence of a thing, with all its charms and flaws, rather than cosmetic appeal. When an old piece is restored, it is not to hide its natural ageing, but to celebrate it. And when a new piece is modelled, it is keeping in mind the principles of balance and transience. Contact email: info@baro-india.com web: www.baro-india.com

Vintage furniture from Baro are timeless pieces

THE INSIDE TRACK November 2017

It Products Faber Launches RO Water Purifier FFIL is India’s leading kitchen appliances manufacturer with Swiss and Italian parentage for “Franke” and “Faber” brands respectively. Faber has recently launched a RO water purifier ~ Designed by Faber, Italy. Made in India. Faber uses “Filmtec” membranes across the range. These membranes are 100% made in USA and are untouched by human hands during the manufacturing process. This helps the water purifier to perform in the TDS limit of 3000 ppm. Our range of RO water purifiers offers assurance of 100% RO water & 100% UV water. We do not use TDS controller in our range of RO water purifiers.

All the water purifier offer “Germblock” technology which protects the purified stored water from microbial contamination. With “Copper Guard” & “MAT” Mineral Addition Technology filter which adds back essential minerals to purified RO water, with copper acting as an anti-fouling agent and enhances the taste of water making it potable. User can avail water whenever they need with 9Ltrs Storage capacity. Contact www.faberindia.com

Grey Series Of Vitrified Tiles From Antica Ceramica

Cera Launches Designer Tiles

Cera Sanitaryware Ltd., India’s fastest growing home solutions provider, launched a new collection of exclusive designer tiles for floor and wall at an event held in Kadi, where its main manufacturing plants for sanitary ware and faucets are situated. Cera invited around 500 distributors of tiles from across the country to see the new collection, which was displayed over 9,000 sq. ft. area. The collection included 500 designs in floor tiles and over 150 design concepts in wall tiles. The

categories included digital glazed vitrified tiles, digital wall tiles, third-fired tiles, digital porcelain tiles, etc. in sizes varying from 600x600mm to 800x1200mm. “The response from trade was overwhelming”, says Mr Atul Sanghvi, Executive Director, Cera. Designed by a team of well-known tile designers, the new range gives a refreshingly different look from the present designs available in the market currently. Contact www.cera-india.com

Tuffstone From Disha Pavers

The Grey series of Vitrified tiles from Antica Ceramica are natural in calming effect that harmony well with the room interiors. Both the matte and gloss finish with large tiles infuses utmost perfection to the living room, guest room, bedroom or lobby area. The Grey coloured tile collection comes both for floor and walls in more than 50 different patterns, styles & variety of grey shades and in the size of 600 x 1200 format. These tiles are surely one of its kinds that come with an excellent finishing touch and safety glazed coating which

restricts it to be non-slippery and scratch resistance. The best part of these tiles is that they can be mixed and matched to decorative effect with a wide variety of grey tile models. According to Mr. Rahul Bhugra, Director of Antica Ceramica “Our grey colour tile collection can easily blend in with the décor of any room. There is a huge demand of this collection, especially for the people who are looking for the contemporary, modern and sleek finish.” Contact www.anticaceramica.in

Disha Ecoloc Pavers is India’s leading paver brand with a wide range of designer pavers in the offering. The eco-friendly laying system and the innovative designs make it a preferred choice amongst architects and landscape designers. Tuffstone, one of Disha’s newest products, has already become a crowd favourite. It gives a natural look with its uneven stony surface. Tuffstone

is available in four soft colours - Lilac, Saffron, Dove Grey and Dholpur Yellow. A combination of these colours can be used to get an impressive display of designs. Tuffstone blends easily with natural landscapes and is ideal for landscaped gardens, resorts, clubs, parks, walkways and open amphitheatres. Contact www.dishapavers.com

THE INSIDE TRACK November 2017

Backwoods Collection From U Like Fabrics

It Products Sun Shade Louvers From Notion The Sun Shade Louvers by Notion is a customized product during the design phase and can be fixed on different inclination i.e. 22.5º, 45º or 67.5º and choose your own profile design. They are perfect to be used as a sun shade, Louvers, fence, façade balcony fence etc. The USP of this product is when used up against a house , it reduces the heat from the sun, thus reducing your cooling costs. It makes your outdoor living area, more inviting to your guests. According to Mr. Akash Saini - Director Sales “NOTION”,

“We have introduced Sun Shade Louvers, which are one of the best and pioneer for exterior use. This is the most durable and stable products available to revamp your exteriors at valuable cost. All of above its installation method is simple and it takes no more than just several hours for setting.” Contact: www.notion.net.in

Loomclad Aluminium Cladding By Loomcraft

Backwoods collection strikes perfect chords with luxuriousness and urbanness, vouching to add depth to any kind of living space. Launched at Heimtextil, Germany, it redefines its category with non-regular designs and colors that make the fabric perfect for a wide range of needs, including upholstery, cushion covers, curtains, and runners. Made with cotton and polyester blend, the dobby and jacquard fabrics use intermingled yarn in the weave. With an overall versatile finishing, the collection has a universal appeal, assuring to fit all your needs with dot precision.

Completely matte finished, it smartly uses variations of dark and light brown tones to enhance the surroundings. Its overall brown theme offers countless interpretation, including a touch of dignity and a homely feel that brings warmth, comfort and peaceful flavours to home. Incorporating various light and dark tones, it also brings seamless opportunity to give interiors a fresh take all the time. This all-weather collection ensures longevity and optimum value for your money. Contact www.ulikefabrics.com

Usha Presents New Range Of Water Heaters

Loom Clad is poised to revolutionize the building construction code. Loom Clad is basically an extruded aluminium weatherboard system offering a choice of different profiles for use in new construction or for re-cladding. It is suitable for residential or commercial works as exterior cladding for the entire structure or for feature areas in combination with other cladding products. Ergonomically designed, Loom Clad can be customized and installed as per the distinct demands of clients. Available in a wide variety of textures and

colors, Loom Clad can even be installed in a range of profiles and styles to completely change the look and feel of your outdoors. According to Mr. Rahul Jindal, Managing Director of Loom Crafts Company, one of the largest manufacturers of All Weather Outdoor Furniture and aluminum cladding, Loom Clad in India said: “We are happy to unveil the revolutionary innovations of ‘Loom Clad’exterior surfacing solutions to revolutionize the building construction code.” Contact www.loomclad.com

Usha International has recently launched the new ‘Usha Instano’ and ‘Usha Quado’ range. The range of instant water heaters is compact, sleek and extremely energy efficient. This latest offering boasts of a leak proof single body tank, high-grade ABS material on outer body and a brass fusible plug for added protection. Usha Instano offers a perfect combination of ultramodern design and technology that blends perfectly with modern homes. These water heaters come in 2 colours, Macaroon beige and Moonlight white. Usha Quado water heaters range is equipped with vitreous enamel MS tank with 0.5 mm coating best suited for areas with hard water or poor water quality. The latest range is loaded with six safety features and whirl-flow technology offering an unbeatable combination. Usha Quado water heater comes with 5-star energy

competence BEE tag which helps in lower energy consumption and boasts of superior PUF insulation for maximum heat retention. Keeping in line with its longestablished tradition of safety first, Usha’s latest water heaters range comes with added safety features including a thermostat and thermal cutout and a copper heating element. Contact www.usha.com

THE INSIDE TRACK November 2017

It Products Ply Mahal Introduces Louvres Collection

Ply Mahal, an India based company having its corporate office in Delhi with flagship display store at Kirti Nagar, New Delhi specialized into Laminates, Veneers, Designer Mouldings & Interior products have recently launched Louvres Laminate Collection. The Louvres collection are deeply textured pliable decorative laminates, which can wonderfully create an arresting focal point within your living spaces. The collection comprises of Metallurgic Hammer design, metallurgic Specter design, metallurgic hexagonal design and metallurgic Almond design in the royal shade of Gold. These highpressure laminates are designed in such a way that it protects them from scratches & fading. According to Mr. Pankaj Kumar Director of Ply Mahal, “The new collection of laminate series can instantly create a warm and eyecatching focal effect. It’s an accent wall treatment which is used in decorating any area and can transform the appearance of any room.” Contact www.plymahal.com

Wisma Atria’s Fratelli Boffi Collection

Wisma Atria Interiors, has launched the uniquely designed, splendid furniture Collection by Fratelli Boffi from Italy. The Fratelli Boffi Collection consists of meticulously designed and carved Armchairs, Bar, Sofa and sideboard to accent Italian touch into your abode. Each piece is a master piece with exclusive concept behind its designing. This contemporary Italian furniture collection is a perfect blend of style and exclusive design inspired by tradition and modern concept to add vivacity to your living spaces. According to Nomita Kohli, Fratelli Boffi is one of the world leaders in furniture manufacture.

More than an 80-year-old family owned business, based in the heart of the furniture design district of Brianza north of Milan, Boffi is known to create furniture using both traditional methods of production along with modern technology. Their collections are original and have a strong element of modern designs. Inspiration, fantasy, irony are realized in different pieces of furniture that are painstakingly crafted, incorporating latest couture trends, which makes this brand unique and original. It is this individualistic quality of each piece that makes it a prized possession! Contact www.wismaatria.in

Mitashi’s New Washing Machine Range

Mitashi offers a complete gamut of washing machines, from front and top loading to semi and fully automatic. The 8 variants come with an array of advanced features that are perfect solutions to the urban life. The machines come with an international leading hall sensor for more effective operations. The 3-level cleaning with health protection provides for an intensive wash for cleaner, softer clothes. Mitashi’s game-changing air jet dryer is perhaps the most superior

dryer in the market, finding wide popularity with all the users. The self-cleaning drum makes the otherwise tough task of keeping the machine clean, a breeze. The non-corrosive body gives the machine a longer life. Said Mr. Rakesh Dugar, CMD – Mitashi said, “As with all Mitashi products, our washing machine range focuses on bringing together the latest technology at affordable prices, supported by great customer service”. Contact www.mitashi.com

Rustic Hanging lights From The Whiteteak Company This Exquisite array of “Rustic Hanging lights” by the Whiteteak Company holds versatile designs of dramatic Hanging Lights that are absolutely bold, beautiful and have rustic metal structure encasing bulbs to shine brightly. These Rustic Hanging lights have exposed metal and hemp ropes to add a chic rustic feel to any contemporary interior décor. Framed in different geometrical figures of round, rectangular and conical these ceiling lights add wow factor disseminating top notch décor style. Serving a functional light piece, these hanging ceiling lights can interestingly be a

conversation starter among your friends and relatives. With Edison filament bulbs set aptly in number and position these Rustic Hanging lights promise to cast maximum luminous impact to glow your spaces. According to Anu Mehta, founder of The Whiteteak Company, “All you need to do is just shop any of these “Rustic Hanging lights” from the mesmerizing collection, and just place them onto the ceiling of your living areas to watch the play of lustrous glow coming live with rustic charm”. Contact www.whiteteak.com

THE INSIDE TRACK November 2017

It Products Milton Presents Microwow Tiffin

Milton, the pioneer of innovative house-ware in India brings nostalgia in a box with its latest offering, Microwow Tiffin - the world’s first microwaveable insulated tiffin with steel inner. With this new launch, Milton adds a new touch of innovation allowing you to retain your love for steel dabbas. Its unique feature of being microwave safe helps one reheat food in no time and relish their warm meal just like how it is supposed to be enjoyed when cooked and served at home. The tiffin is available in two and three detachable containers with leak proof lids. So, you can choose either of them depending on how much food you wish to pack at any given time. Not just this, Microwow Tiffin is also the first ever dishwasher safe insulated tiffin with steel inner. It comes with a smart shoulder strap which is extremely convenient to carry. Milton’s Microwow Tiffin is an innovation designed to add maximum convenience on a daily basis. Contact www.milton.in

Vector Projects Introduces Gora-V

Idus Launches Red Colour Collection

Idus, the luxurious furniture store has launched its contemporary Red Furniture Collection that would infuse your living spaces with lively, elite and modish touches. The Red color collection by Idus comprises of the elegantly designed furniture pieces like 2 Seater sofa, majestic wall bowls that make up for a wonderful wall art, a magnificent ceramic porcelain goldfish with precious Swarovski crystals, a stylish straight line drawer panel, a tall and elegant bookkeeping stand, a smart space saving sofa bed,

a trendy ottoman with hanging fringes and a grand chair with a comfy back support. All the furniture pieces of this splendid red collection are made from premium quality materials like solid wood moulded foam, iron, steel, aluminium and ceramic. According to Mr. Sameer HoraMD Idus, “This red color furniture collection, while imbibing the vibes of love, life and energy can pop the décor of your space by many folds, making a bold statement with state of art furniture pieces”. Contact www.idus.in

Festive Kitchenware By Wonderchef

Vector Projects - India’s leading turnkey solutions provider, has expanded their armchair range with the stylish Gora-V armchair. An idyllic seating, Gora-V is crafted with a sturdy metal base and wooden legs with a highlighted stacked up seat and anti-slip rubber feet. Suitable for both indoors and outdoors, Gora-V is a fully customizable chair. The patchwork fabric is available in various patterns, is UV rays repellent and easier to clean. A refined combination of design, colour and materials, Gora-V is luxurious, elegant and comfortable.

Commenting on the newly added armchair, Mr. Umesh Rao, Founder & CEO, Vector Projects (I) Pvt. Ltd said, “With our constant effort to bring the best of designs in the Indian interiors market, we have added Gora-V to our latest armchair catalogue. This product stands for its versatility and is a perfect fit in any space. The fabric cushioning adds a quirk element with a comfortable seat to sit on. With Gora-V armchair, Vector Projects aims to contemporize the concept of traditional armchair and set a new trend in the interiors sector.” Contact: www.vectorprojectsindia.com

Wonderchef Kitchenware as a company was born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. Wonderchef has unveiled its festive kitchenware to add to the spirit of celebration, in upcoming festivals like Durga Pooja, Onam, Dussehra and Diwali, just to name a few. Entertain your guests with élan, and offer them healthy sweets and snacks made in Wonderchef Cookware & Appliances. The new range includes Wonderchef Caruso digital Air fryer, Pizza Italia, Nutri-blend - India’s Most Loved Blender & Grinder, Wonderchef Garnet Set, Wonderchef Bluberry Set and Wonderchef Royal Velvet Set.

These colorful products not only enhance the beauty of your Kitchen but also give you an enjoyable cooking experience. Contact www.wonderchef.in

Postal Registration No. MCE/129/2017-19 RNI NO. MAHENG/2007/19853. WPP LICENSE NO. MR/TECH/WPP-266/East/2017. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001. DATE OF PUBLICATION: 15th OF EVERY MONTH, dATE OF POSTING: 15th & 16th OF EVERY MONTH

THE INSIDE TRACK November 2017

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magine being able to bring a slice of Southern Africa inside your living room. Run your fingers on the table top and let it remind you of wild, roaming elephants. Place your hand on the uneven, wooden bench and with eyes closed imagine zebras trotting off into the Kalahari sunset against tall baobab trees. The furniture from Mabeo is truly magical, as it brings a piece of Botswana, Africa, right into your home or office space. The furniture and accessories brand has been making the work of African artisans available to the world for several years now. Mabeo does it in a considered w a y, t o r e f l e c t a n e s s e n t i a l simplicity of form, an idea of purity, the conscientious use and handling of natural materials, the dedication of the craftsmen and women, and the sensitivity of the collaborating designer with a reverence to the rich aesthetic heritage of Africa.

The Gifts Of The African Craftsman

Every time you buy a Mabeo product, you bring a piece of rich African heritage home. BY DEBARATI CHAKRABORTY

Sefefo Long Table

Sefefo Color Series

From dining tables to side tables, from stools to benches, every product stands out for its exquisite design and finish. It was in 2006 that Mabeo launched its products internationally, after 10 years of making bespoke furniture for local commercial projects. The brand has since then collaborated with some of the best designers o n v a r i o u s p ro j e c t s a n d f o r developing a growing collection of in-house products.

including the consideration to purity, the conscientious handling and use of natural materials, the dedication of the craftsmen and women, the commitment and sensitivity of the designer and an overriding simplicity. The echoes of the rich aesthetic heritage of Africa ring loud and clear each time someone invests in a Mabeo product. Shop Mabeo products on www.designowl.com/shop Kalahari Table Round

Kutu Long Bench

What makes products by Mabeo stand out is the brandâ&#x20AC;&#x2122;s commitment to superior design, e x c e l l e n t q u a l i t y, p e o p l e , craftsmanship, sustainability and its work culture. The approach is honest and thoughtful, which is reflected in the designs that have a universal appeal. Each piece is the result of the combination of several factors,

Sefefo Occasional Side Table