Volume 6. Issue 4. April 2012 Rs. 25/-
THE
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
F
los was founded in 1962 in Merano, to develop new lighting concepts, and the first Flos retail store opened in Milan in 1968. Flos is an international organization that offers a complete range of residential, commercial and even custom-made lighting products that can be seamlessly integrated in an office, hotel, or a store. Flos assists architects with the
Light Up The Flos Way! An Interview with Marco Piscitelli, the
Commercial & Marketing Director who was in India recently to expand the reach of this iconic brand. got a chance to interact with their Commercial & Marketing Director Marco Piscitelli. Marco Piscitelli shared details about Flos’ plans
Marco Piscitelli - Commercial & Marketing Director
know-how it has acquired over its forty years of experience not only as a manufacturer, but also as a specialty lighting systems designer for a wide-range of challenging
environments, such as museums, stores, and theatres. Recently Flos’ top brass was in India to meet with designers and the trade. On this occasion, we
to establish itself in India. Here are some of the excerpts from the conversation: continued on page 2
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THE INSIDE TRACK April 2012
Could you elaborate on Flos’ history in India? The Flos history in India is a very young one. And that is a good fact: if we look at the results we have had till today and if we analyze the potential of the market, we have just to be extremely motivated in promoting and investing more and more here. After a positive and productive cooperation with a pretty well considered Indian distributor based in Delhi, we have decided, at the end of 2011, a few other select dealers, based in different regions of the country, to establish a direct relationship with Flos. The aim is to be visible and reachable in an easier way to both the main categories of clients: the end user and the professional (architect, interior decorator, lighting designer), providing not only the best designed and performing products but possibly the best service too. What has been the response to Flos products in India and how do you see its future in the Indian market? There has always been an enthusiastic response every time Flos have introduced a new product in India. I do confirm there is a lot of appreciation for the Italian design in general and in specific for the Flos designers. Let me remind that talented people like the Castiglioni brothers, Philipe Starck, Jasper Morrison, Antonio Citterio, Marcel Wanders, Piero Lissoni, Patricia Urquiola, and many others have designed and are designing amazing products exclusively for Flos, and this is something that not only makes us enormously proud but that strongly contributes to our notoriety and our success worldwide. Of course in India too. Moreover the Indian architects and designers communities are one of the most sensitive to the application of the new technologies as to the “green and ecological” aspects, therefore, especially referring to the last releases; we are even registering a more increasing interest and enthusiasm about Flos. The future then is bright. A pulsating reality related to the project market
The Kelvin LED Design by Antonio Citterio
THE
INSIDE TRACK The D’E Light
CONTENTS
April 2012
COVER Light Up STORY The Flos Way!
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10 Layers Of Pure Comfort, 1 Extraordinary Sleep Experience! 3 The SkyGarden by Marcel Wanders
and to the contract business, and, at the same time, an enormous potential (even if still a bit young) about the consumer market.
Lladró’s Sculptor Is Charmed By India 4 The Latest On Recent Launches And Products 6 Awarehouse - A Brand Experience Centre 14
Could you elaborate on the focus of your marketing and distribution?
Moooi Awards @ iSaloni 16
I have to say Flos is not strictly a marketing oriented company. Therefore our marketing activities are basically pretty instinctive. We are good in doing nice products and we try to display this concept the best we can. In the magazines, with clear and essential contents, and to the point of sale, with a recognizable corner or shop in shop where it’s easier, for the consumer client, to find what he is really looking for. The distribution, as said before, has to be coherent with that. So, few selected partners, based in the major cities, displaying in the proper way, the best of Flos.
Bionic Structures 18
Which are some of the best loved FLOS lighting solutions by the Indians?
Exhibitions and Fairs 20 Terracotta Ventilated Facades By Terreal 22 Big Tower In Little Tokyo 24 Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 6. Issue 4. April 2012. English - Monthly. This issue contains 24 pages including both covers. Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Ahlam Rais, Ulka Manjrekar Layout Design Krishnakant Surve, Asif Shayannawar
I would say many. From the very iconic ones, like Arco, Taccia and Stylos (Castiglioni) to the very decorated ones like Skygarden and CanCan (Wanders) or to the super trendy Glo-Ball (Morrison) and KTribe (Starck), till the most technologically advanced ones like Kelvin LED (Citterio) and D’E-Light.
Marketing: Mumbai B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033
When can we see a flagship FLOS showroom in India?
subrata22@rediffmail.com Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030
It depends on few aspects, first the right chance, and second the right feeling at the right time. Anyway, watch out…Flos likes to surprise! Contact: Flos S.p.A, Via A. Faini 2 25073 Bovezzo (Brescia), Italy email: marco.piscitelli@flos.com web: www.flos.com
Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:response@ marvelinfomedia.com Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo. com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email:
Bruxelles, Belgium. REDUCE REUSE RECYCLE Recycling old magazines and newspapers is one of the easiest ways to help the environment. To increase the supply of recoverable wood fibre and to reduce the demand on the world’s landfills, THE INSIDE TRACK urges its readers to actively participate in recycling efforts.
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THE INSIDE TRACK April 2012
Spot Light
W
estin Hotels & Resorts are havens of wellness and rejuvenation for those seeking a transformative hotel experience. With 169 hotels and resorts in more than 31 countries, the owner Starwood Hotels & Resorts Worldwide, Inc. is the fully integrated owner, operator of the internationally renowned brand: Westin. Ten years ago, Westin received a wake-up call from travellers, who said in a survey that the most important service a hotel can offer is a good night’s sleep.
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10 Layers Of Pure Comfort, 1 Extraordinary Sleep Experience! Get Westin’s Heavenly Bed for a restorative sleep others can only dream of. BY ULKA MANJREKAR
The 10 layered Heavenly Bed provides the foundation for a deep and calming sleep, whilst plush goosedown pillows, crisp cotton sheets, a cosy down blanket and fluffy duvet wrap you in comfort
Westin spent more than US$30 million to create the perfect night’s sleep and introduce 52,000 new Heavenly beds in its 39,500 guest rooms, becoming the first hotel brand to take sleep seriously. Following an overwhelming guest response and unmatched media attention, “Heavenly” soon became synonymous with “Westin.” Westin Hotels turned the travel industry on its head and sparked a hotel bedding revolution with the 1999 launch of the Heavenly Bed. This unique sleep experience is found in all Westin Hotels worldwide, and is available for your enjoyment at home as well. Westin jump-started the hotel-retail phenomenon after receiving hundreds of inquiries from guests who wanted to know where they could purchase their own Heavenly Bed.
In the decade since, more than 75 million guests have tucked themselves into Heavenly Beds at Westin and more than 30,000 beds and 100,000 pillows have been sold. The sumptuous, 10-layer Heavenly Bed has grown from a cult favourite to a well-loved classic. Westin has expanded Heavenly into a full-lifestyle brand, with similarly luxurious offerings for the bath, the baby, and even the dog! Where most traditional mattresses utilise perhaps 200 springs, the Heavenly Bed utilises approximately 850 of the smaller pocket coil springs. A movement by one occupant of the bed is not felt by the other. The Heavenly Bed is manufactured exclusively for Starwood Hotels & Resorts by Simmons. It features a no-flip 13” pillow-top mattress utilising Simmons patented pocket
• • • • • • • • • • •
The Recipe Of A Heavenly Bed 13” pillow top mattress with 8 3/4” box spring Two feather and down pillows Two hypo-allergenic pillows Boudoir pillow and cover Duvet cover with an overstuffed polyester insert Down blanket Bed skirt Top sheet Decorative sheet Bottom sheet Pillow cases
coil design, with the one-of-a-kind motion separation technology and individually pocketed coils. The mattress is matched to a set of either 8 ¾ inch or 5 ½ inch low profile box
springs. Each bed is sold as a mattress and box spring unit and is made exclusively for ‘Westin at Home’. The Heavenly Bed made its debut after testing hundreds of mattresses and pillows for the perfect night’s sleep. The Westin Heavenly mattress with its unique pillow-top design, provides the foundation for a deep and calming sleep, whilst plush goose-down pillows, crisp cotton sheets, a cosy down blanket and fluffy duvet wrap you in comfort. So tuck into the Westin Heavenly Bed with 10 layers of pure comfort, every night at home and discover for yourself why everyone is talking about it! Contact: International Business Park, Oberoi Garden City, Goregaon East, Mumbai 400063 tel: 022 6147 0000 web: www.westin-hotelsathome.com
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THE INSIDE TRACK April 2012
Spot Light
L
ladró, founded in 1953 by the brothers Juan, Jose and Vicente Lladró, is a multinational company known for its high quality porcelain figurines. This iconic brand is known for its heritage and quality; its beauty translates emotions into fine classic pieces of porcelain. The work of Lladró expresses the connection between real people and their feelings. Each piece is a work of art which sources its inspiration from dreams, fantasies, traditions, literature, art, nature and daily
Lladró’s Sculptor Is Charmed By India Raul Rubio recently visited India to showcase the art of sculpture making for Lladró, the Spanish luxury porcelain brand. BY ULKA MANJREKAR
Raul Rubio doing a live demonstration on a clay model & creating the limited edition Mridangam Ganesha
life. The ongoing evolution of its sculptures has made Lladró creations the finest representation of porcelain art right from the mid 20th century to our day. The personal style of the work and their ability to express the positive feelings has made Lladró the third most recognised and named brand in the luxury sector abroad. Lladró entered India in the year 2000 and has been gaining popularity here ever since. Lladró has an extremely varied range of products, the themes of these emotive sculptures range from the classical and historical to the modern and minimalist. Lladró’s most famous creations are its sculptures with soft colouring and a smooth finish that have seduced millions of people over the decades. Lladró is well known to draw inspiration from various cultures and heritages and captures their essence in their works of art.
Veena Ganesha
Lladro artists have shown in their work a fascination for Eastern cultures, especially Indian. The luxurious attributes of the ornate and enthralling wonders of India are captured in the pieces of one such collection called the ‘Spirit of India’, which includes works such as Radha Krishna, Ganesha, Goddess Lakshmi, Lord Krishna, the Sacred Cow etc. Recently, Lladró got its ace sculptor Raúl Rubio from Valencia to tour all across India. Raúl has been associated with Lladró for over a decade and has designed some of the most popular and exquisite sculptures. Pieces such as the Rama & Sita, a series of four Ganesha gods (with bansuri, with veena, with mridangam and dancing), are all part of this master craftsman’s work. Raúl did a live demonstration at the Lladró boutiques and took the customers through the intricate process of sculpture making. He also interacted with them to give them insights on this art form. Speaking on the occasion, Raúl
Mridangam Ganesha
THE INSIDE TRACK April 2012
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The Dancing Ganesha and Bansuri Ganesha pieces. This is a series of four Ganesha Gods (with bansuri, with veena, with mridangam and dancing), and are all part of this master craftsman’s work
said, “I have always been fascinated with the Indian culture which reflects in the sculptures I have designed i.e. the series of Ganeshas and Rama & Sita. This is my first visit to the country and I am eager to discover the culture in its true form and take back inspiration for my upcoming creations.” Raúl is currently working on two more sculptures, Lakshmana and
Hanuman to complete the quartet from the Rama Darbar. Raul has also designed some very famous internationally accepted sculptures like the Sweet Caress, Celestial Joy, Basketball Dunk, Tennis Ace, etc. Nikhil Lamba, COO, Lladró India is delighted to have Raúl in India , “The pieces Raúl has designed for Lladro have done amazingly well in the Indian market especially the
Ganeshas, and the Rama & Sita. To give our customers the feel of what goes on in the making of these fine pieces of art in Valencia we decided to get the craftsman himself and make it a once in a lifetime experience,” he says. Lladró’s creations combine beauty with functionality, in which porcelain gives an emotional meaning to everyday life. These extraordinary
pieces are available in a price range of Rs.1,500 to Rs. 1.15 crores in the Indian market. Contact: 21st Floor, DLF Square, Jacaranda Marg, DLF City, Phase II, M- Block, Gurgaon 122002 Haryana tel: 0124 4982800 web: www.lladro.com
The Rama & Sita (Limited Edition) piece. Raúl is currently working on two more sculptures, Lakshmana and Hanuman to complete the quartet from the Rama Darbar
The Sweet Caress - One of the International Bestsellers by Raul
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THE INSIDE TRACK April 2012
Pergo Introduces Its Natural Variation Design Feature
It Products Ego and Kronotex Partner Kronotex, one of the world’s biggest manufacturers of laminate wooden flooring, has tied up with Ego flooring to introduce its premium collection of the new Mammut and Blissart range of floorings. The Mammut range of floors which retains the natural wood look is ideal for dainty parlours as well as heavy foot-count spaces with its 3 Ex-factors: extra hard, extra long and extra practical. These panels are 50% faster to install and require no hammering, tapping block or pulling bar. Available in a spectrum of 10 fabulous shades ranging from Barnwell Oak, Wenge and Limed Oak to Barrique Oak and Ice Oak, the panels boast of chrompore and embossed surfaces with a four sided V-groove; these are
priced at Rs 275/- plus taxes, per square foot. The Blissart range, inspired by the elegance of nautical décor is finished in high-gloss or silk-matt; both these exude a luminosity unseen in any other range. They are available in 5 shades ranging from Canyon Andiroba, Cumbrian Maple to Hungarian Oak at Rs 325/- plus taxes per square foot. Contact tel: 022-23787500 web:www.egofloor.com
Pergo, the Sweden based global leader in laminate flooring is introducing a new, patented design feature called Natural Variation; it involves a unique production process that gives each plank a chalked and rustic look, creating endless pattern variations similar to real wood. Pergo offers you a whole new world of style, beauty and enduring durability for your floors with nearly 500 granted patents. The company has employed latest technological advancements to make laminate flooring more sophisticated by using the best combination of the distinctive character of genuine wood flooring with all the advantages of Pergo’s highly
durable laminate. Pergo’s innovation has risen to a higher level and even closer to the look and feel of a real wood floor with its new launch. The Natural Variation is offered in Classic Plank format with four bevelled edges and surface texture. Decors vary from light Blonde Oak to dark Coffee, with Grey and Taupe in between. All Natural Variation products are suitable for high-wear domestic environments as well as moderate-wear public areas. The floors are easy to install and have built-in sound reduction. The planks are available in 1288x195x9mm and are priced at Rs.195/sq ft. Contact web:www.pergo.com
Nitco’s Onyx And Travertine Range For Surfaces A Fresh Floral Summer Look By Somany
The “country home look” comes alive with Nitco’s Onyx and Travertine marble. Onyx Marble known for its translucent nature is a premium kind of marble used throughout the world. The Nitco Onyx range is available in orange, white, green, honey, mango, tiger, vanilla and sunrise shades. The price range for Onyx Rainbow Marble starts from Rs.1,500 - Rs 4,000. If you prefer a natural look then Travertine Marble stands out as a good proposition; it has
natural looking crevices on its surface and can be used with or without fillings; it is most commonly used on façades, wall cladding and floors. The Travertine range is classy and is available in cream, red, noche, silver, walnut and yellow shades. Travertine Yellow Marble starts from Rs 300 - Rs 850. Both the varieties are available in 3ft W x 4ft H up to 10ft W x 4ft H slabs, depending upon the marble lots. Contact tel: 022 24919922 web: www.nitco.in
Spring is just around the corner and it’s time for a new look for interior spaces. Somany Ceramics has launched their new range of wall tiles designed especially for Spring/ Summer 2012. A blend of pastels and prints, the tiles add an instant refreshing character to your home. Light pastel colours work beautifully through the season with a cool and calming appeal. Along with the other favourites of summer, bold and detailed floral prints make just the right statement for your homes. Colourful and vibrant textures as a part of this collection complete the summer feel. The newest offering by Somany brings a variety of patterns, colours and prints. The tiles are available in 300
x 450mm at Somany stores pan India. Priced at Rs. 490 per sq metre, the range is the perfect choice for a completely refreshed look. Contact web: www.somanyceramics.com
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THE INSIDE TRACK April 2012
Siemens FlexInduction Hobs
It Products Aran and Karim Rashid Partner Aran is one of Italy’s largest modular kitchen exporter catering to 123 countries in 5 continents. The product range comes in contemporary and traditional design with 40 models in 600 colour variations. Aran Kitchenworld in India is a result of an Indo Italian joint venture between Kitchenworld India and Aran World Srl, Italy with presences in Ahmedabad, Bangalore, Chennai, Coimbatore, Hyderabad, Mumbai, Indore, Surat, Goa, Vadodara, Lucknow and New Delhi and planning to expand to even more cities. Every year, Aran World Srl, Italy participates in the Milan
show Salone Del Mobile, showcasing and introducing new kitchen models with magnificent finishes. This year global designer Karim Rashid has designed two exclusive kitchen models for Aran and will personally introduce the kitchen models. Aran is participating in the Salone Del Mobile 2012 which will be held at Milan from the 17th of April to the 22nd of April 2012. They will be presenting their magnificent new kitchen models in the presence of Karim Rashid on the 17th of April, which is bound to be a great attraction. Contact tel: 044 42112754 www.arankitchenworld.com
Siemens, the number one market leader in Europe for built-in kitchen appliances has developed Induction hobs offering world class functionality, aesthetic appeal and energy efficient elements. Siemens’ latest FlexInduction hob (EH675MN11E) offers a wide array of technological features, whilst simultaneously providing flexibility and integration in cooking and food preparation. This world class model by Siemens has its own set of cutting-edge features that set it apart from other hobs available in the market. Siemens FlexInduction hobs are designed comprising of 4-5
separate cooking zones that add to the convenience and ease of cooking. They offer all the advantages of induction cooking, including boost settings, pan recognition and have a power output of up to 3.6 kW. The 60 cm wide hob also comes with an automatic pan recognition technology that provides better efficiency, reliable small object detection and uniform heat distribution. Siemens is one of the technological leaders of induction cooking and has brought this innovative technology to India at a price of Rs. 1,05,000/Contact web: www.siemens-home.com
Coffee At Its Best With The Lavazza Coffee Maker Plushplaza.com announces their association with Lavazza; one of the premier coffee companies of the world offering an outstanding variety of exceptional singleserve coffee machines. Lavazza blends experience, innovation and passion to spread the Italian culture of drinking expresso coffee around the world. They offer a dazzling array of products that combine quality with immense style, and are suited for varied tastes. These supreme coffee making
machines with patented capsule technology, brew the finest authentic Italian espressos and cappuccinos as well as other invigorating soluble drinks such as gourmet teas – all of this just at the touch of a button. Now making a good cup of coffee is not tiring but just a button away from being perfect. So, take your time, browse around and get ready to Plush out! Contact web: www.plushplaza.com
Electrolux Launches Side By Side Refrigerator
Great meals start with fresh food. And the freshest food comes out of Electrolux refrigerators. The Electrolux side by side refrigerator is one of the group’s
state-of-the-art products. This high performance refrigerator designed with a fine quality craftsmanship in a superb European style is fully tropicalised to handle the extreme Indian climate. The Electrolux side by side refrigerator is a part of Electrolux’s Eco-Range. These products are designed to meet the highest standards of both energy and water efficiency. To keep foods at their peak of freshness, separate temperature controls let you choose your ideal average temperature in both the refrigerator and freezer compartments. Additionally the FreshLogic deodoriser filters out all odours from inside the refrigerator, absorbing them and keeping the individaual flavours of the foods intact. You can bank on keeping your refrigerator smelling clean and fresh all day. Priced at Rs. 1,50,000/-, this refrigerator is the perfect buy for the summer. Contact web: www.electrolux.com.
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THE INSIDE TRACK April 2012
SaVeri’s Cast Concrete Furniture Comes To India
It Products The Candy Colour Range By LoomCrafts Spring always brings in a burst of refreshing style into our homes and never fails to reflect our upbeat and cheerful moods. LoomCrafts offers candy coloured furniture which is an outcome of mixing pastel shades with bright neon colours, catering to those wanting to make an ultra bold statement! Pared-down pastels never fail to bring a look that’s both fresh and classic into interior spaces, garden areas and pool sides. This candy colour range harmonises your space, inviting a natural beauty into it. Happy colours like fuchsia pink, yellow and orange and pastel shades of pinks, greens and blues and a whole
range of pale shades are the colour options available for one. The furniture is ergonomically comfortable and bright as well becoming a perfect choice for most spaces. The range includes sofa chairs and sun loungers. The collection is 100% resistant to all kinds of weather conditions and can be left outside all year round. It is hand woven with unique synthetic fibers that are UV stabilised for all weather resistance. The entire Candy Colour range is dirt repelling and above all environment friendly. Contact tel: +91 120 4561647 web: www.loomcrafts.com
Steelcase Introduces The Leap Chair Steelcase, a global leader in the office furniture industry has unveiled its latest offering called the Leap chair; a high performance, ergonomic seating solution. The Leap chair is based on four key elements of movements, orientation, fit and sustainability. Changes in posture help one stay comfortable and more attentive. Leap seating’s Natural Glide System enables you to recline comfortably without straining your eyes, neck or arms; it also
adjusts easily to fit you, your preferences, and how you work. Every material and every stage of a Leap chair’s life is designed to respect and nurture human and environmental health. The Leap chair is up to 98% recyclable and contains no hazardous materials. The Leap chair is a long lasting product and its back cushions, seat assembly, arms, and lumbar support can be added, changed, or replaced at any given time. Contact web: www.steelcase.com
World Bazaar, a premium store stocking imported home furniture and elitist décor accessory brands has now introduced to the Indian market, “SaVeri” a noted German company which manufactures an outdoor collection made up entirely of cement and concrete. This brand is globally known, for its aesthetically designed centre tables, fire tables, planters, dining tables and chairs which are composed of a special material called Mareco. This line of furniture is cast out of cement, sand and granite and reinforced with natural fibre. The designs are original, modern, inspiring, functional and
very eye catching. The range can withstand prolonged exposure to the heat of the sun, the rain and other weather elements without showing any corrosion or disfigurement. This beautiful range by “SaVeri” requires absolutely no maintenance. The extent of cleaning involves a mere wiping down with a damp washcloth to remove any dust or debris. To sum it up, brand “SaVeri” is an excellent choice for the environment and comes packed with a whole array of products to complement your luxurious life. Contact tel: 011 26502902 web: www.worldbazaarindia.com
The Classic Eames Lounge Chair And Ottoman Buildcraft Interiors have announced the availability of Herman Miller’s internationally renowned Eames Lounge Chair and Ottoman, the quintessential modern classic which is now available in an expanded range of materials, to suit any interior and every taste. The comfort built into the Eames Lounge Chair and Ottoman has stood the test of time since it was first introduced in 1956. The new contemporary design is perfect for today’s lighter and airier interiors; both the chair and ottoman are offered in an all-white version—pearl MCL leather and a white ash shell that complements the white leather. The metal components of the chair have been updated to a white finish that highlights the polished aluminium accents on the base. Some other recently added features are: cushions are individually upholstered and replaceable; back cushions are
interchangeable; the chair base has a built-in swivel mechanism; shock mounts are resilient natural rubber and the stainless steel glides are adjustable. Contact tel: 49003731
THE INSIDE TRACK April 2012
It Products Italian Stainless Steel Mirrors
Italian brand Riflessi offers a great selection of beautiful wall mirrors, which are absolutely minimalistic sans the frame and other contemporary solutions in stainless steel with unusual shapes at Blackberry Overseas, New Delhi. “Basic”, the stainless steel wall mirror by Riflessi is a stunning piece of art which creates an atmosphere of opulent panache. The magnificent mirror perfectly demonstrates matchless elegance of Italian design and high quality of production. The Basic mirror is the first mirror which is not made from glass, but from stainless steel grade 304. It is polished and processed through a special process which gives the stainless steel product the mirror like reflection. This mirror is for life long use with no fear of breakages, rusting, or any other depreciation which any ordinary mirror can have and is priced at INR 1,17,000/-. Contact BlackBerry Overseas Pvt. Ltd. tel: 011-47050973
Flaunt Your Quirk Quotient With Baaya Design
Baaya Design gives you a chance to flaunt you taste with its new eco friendly range of “PRESS GLASS” products. Made from 100 percent recycled glass, each piece undergoes an 8-hour process to emerge as a one-of-a-kind masterpiece. The pieces are usually made from old wine or liquor bottles, which have been put in a kiln on their side and heated to create a flattish surface. This technique is used to make platters, planters, glass lamps and some other masterpieces of art! The platters provide a lovely backdrop to the cheese, crackers,
fruits or salads one may serve at a party in them. The wall planters can be used to add the wonderful charm of plants to a deck or a patio. The glass lamps provide pleasant mood lighting, particularly when it is filtered through the dark greens and browns of a press glass wine bottle. Fit for a home or an office, they add a touch of quirkiness to any space, making the people present gaze with amazement. The products fall in a range of Rs 2700 – Rs 5850. Contact tel: 022 65210165 web: www.baayadesign.com
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Accentuate Your Doors And Cabinets With Tattva Art Hardware! Tattva Art Hardware has unveiled its new collection of knobs. The myriad design and aesthetic character of these knobs and handles from Tattva.etc is sure to add value to your home makeover plans. Conceived and designed by Mukul Goyal, Tattva offers one of the most wide-ranging home hardware selection to the customer in terms of designs, finishes, combinations, styles, materials and budgets. It brings an out-of-the-world feel to your surroundings through a spectacular range of rock knobs, pulls and handles. Rock knob is a nature-inspired and styled knob that is a perfect treat for your cabinets, be it country style or contemporary and straight-lined. Rock handle is perfect for that desired modern look on your cupboards and wardrobes; these handles add an eclectic touch to the overall
look. Rock mortise handles can be used on doors for a completely avant-garde look and for the added benefits of the lock mechanism too. Appropriate both in contemporary and traditional settings; Tattva adds to the charm and elegance of any décor through its varied range of products. Contact web:www.tattvahardwarnde.com
Light Up With Great Eastern From sheer elegance to class, table lamps can quickly update any space with style and illumination. The warm, comfortable glow of a table lamp enhances your room by adding grace to the décor. Accessories never fail to adorn an abode, especially if chosen with care. The new range of table lamps has been handcrafted to add opulence and lavishness to any interior space. From contemporary to colonial, The Great Eastern Home brings to you its extensive and exquisite collection of lamps. Adorning your home with
these decorative accents, which are enhanced with unique designs would not only add splendour to your home but would also give it the exclusivity it deserves, adding a touch of royalty at the same time. The Great Eastern Home helps you experience luxury and allows you to sink yourself into a world embellished with classic and artistic furniture. It offers a confluence of ideas, design, and art - a homage to the art of fine living and a celebration of past ages. Contact tel: 022 22910764 web: info@greateasterstore.com
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THE INSIDE TRACK April 2012
Spot Light
I
nterface, the winner of ‘The Athaneum Good Design Award for World Textiles’ is known for its design and production of highquality, stylish, innovative modular floor coverings. Being a world leader in the design and manufacture of stylish, high-performance carpet tiles, InterfaceFLOR has launched Awarehouse - a spectacular new state-of-the-art brand experience and learning centre for customers and partners in Europe, Middle East, Africa and India. The Awarehouse which has been created by transforming a disused factory building in Scherpenzeel, (Netherlands) into a beautiful, functional, and inspiring space reflects its heritage in design and sustainability. Dutch architects Claessens Erdmann along with InterfaceFLOR VP of Branding Michele Lacovitti designed this innovative, multi-
Awarehouse - A Brand Experience Centre The Awarehouse building showcases the complete range and diversity of InterfaceFLOR products while providing a real life example of sustainable construction and design. BY ULKA MANJREKAR functional space with a variety of areas and zones which include an office space, a sustainability corner, product and brand experience areas, a gallery where new products and the works of emerging artists can be displayed, meeting rooms, as well as
a hi-tech hospitality suite, complete with video wall and theatre which can host up to 400 visitors. The building showcases the complete range and diversity of InterfaceFLOR products, while providing a real life example of
sustainable construction and design. Neutral carpet tiles provide a blank canvas in the main space, with different textures and patterns used to create walkways that lead people through the building. The overall feeling is one of openness, space
The Interface FLOR Awarehouse Building - a real life example of sustainable construction and design
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The Interface FLOR Awarehouse is designed with recyclable materials; this is design with purpose at its most beautiful
and light with few walls and bright vibrant carpet tiles used to define areas for distinct activities. Inter face is committed to reaching its ‘Mission Zero’ goal of sustainability to eliminate its impact on the environment by 2020 by continually going beyond current business models, practices and solutions. Awarehouse has been designed and built using recycled and sustainable materials and by putting in every effort to retain as much of the old factory as possible; the architects have used every bit of the demolished building and recycled the rest to eliminate any waste. Also the building has been super insulated to boost energy efficiency. The Awarehouse creates its wow factor with InterfaceFLOR’s creative
spirit and an expression of everything the company stands for. It captures their strength in design, their passion for innovation, their desire to keep abreast of the latest trends and to inspire themselves and everyone they do business with. The Awarehouse not only looks spectacular, but is also a very functional space where one can work, collaborate, share knowledge and share ideas in a space that has been designed to cause minimal harm to the environment. This is design with a purpose at its most beautiful. Contact: InterfaceFLOR India Pvt Ltd Unit No. F/8, Prabhadevi Industrial Estate, 408, Veer Savarkar Road, Mumbai: 400 025 tel : 022 43213102 web: www.interfaceflor.in
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THE INSIDE TRACK April 2012
Event Review
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ne of the year’s biggest inaugural interior design award, hosted by Moooi, will be concluded at Milan during the Salone del Mobile fair in April. Founded in 2001, the design label Moooi, is the brainchild of Dutch designer Marcel Wanders and Casper Vissers - a marketer with a keen eye for design. The company is named after their native Dutch word for ‘beautiful’ - the third ‘o’ in the brand name stands for the extra value it adds in terms of beauty. Moooi takes pride in producing timeless objects posing the uniqueness and character
Moooi Awards @ iSaloni Moooi celebrates its 10 years with a
worldwide design contest that will conclude at Milan during the Salone del Mobile fair in April.! BY ULKA MANJREKAR Get some bling in your office and apartment with the KROON chandelier by ZMK
Get that heady feeling with Decanterlight, Lee Broom’s creation for a bar
Mist of Arch - Revive the winter mist with Keiko + Manabu’s furniture for a toilet in a department store
THE INSIDE TRACK April 2012
Gaze at the Stairway to Heaven. Bertjan Pot’s pendant light for a theater cafe
of antiques combined with the freshness of modern times; its range includes a mix of lighting, furniture and varied lifestyle accessories. Moooi launched this international award in mid-2011 with the goal of finding the best custom-made lamp or piece of furnishing designed for a specific interior. It commemorated 10 years of production and exhibition by initiating a contest inviting designers
and architects to submit interior space design along with furniture and lighting objects that were custom developed in a worldwide context. The contest received an enormous 891 submissions by designers from over 79 countries. Philippe Starck, an internationally acclaimed French creator, designer and architect who is the awards’ juror selected the finalists with an
Which one are you wearing today? Facet Studio unleashes ShoeBox a display system for a sneaker shop
anonymous approach, in that he didn’t know the designers’ names or countries of origins. Some of the designs which made it to the top 10 include the Stairway to Heaven by a Dutch designer Bertjan Pot, he designed a pendant light for a theatre café with 8-step ladders equipped with 308 multi LED-bulbs. Facet Studio (Australia) developed The Shoe Box, a display
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system for a sneaker shoe shop, similar in fashion to those seen in museums. Sketch, a display for a fashion shop by Ypsilon Tasarım, allows the user to become involved in a creative process while arranging clothes on a vertical hanger. ZMIK (Switzerland) designed Kroon, a chandelier by combining the elegance of the art deco genre with a smart and contemporary design. The Decanterlight by Lee Broom (United Kingdom) was also a finalist which had its pendant lights for a bar made out of vintage crystal decanters, serving as an eye-catching centerpiece. Some of the other shortlisted entries include the Mist of Arch design by Keiko + Manabu (Japan) for restrooms in a department store, Lab 3’s (Netherlands) design for a locker system, an educational table system for an art museum by Studio Makkink & Bey (Netherlands), Shl Design’s (Denmark) design for a ceiling light for an office and an LED table lamp for a bar conceived by Pablo Martinez Diez (Spain). As per the award rules, the finalists’ products can all lead a life outside the interior for which they were designed. At an award ceremony on the 18th April in Milan, Marcel Wanders will present the 10 finalists and Philippe Starck will crown the winner (who will be richer by 25,000 Euro) during the popular Salone del Mobile fair. Contact: web: www.moooi.com
Sketch - Declutter is the new mess. A fashion display designed by Yesim Bakirkure
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THE INSIDE TRACK April 2012
Spot Light
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s the urban population spikes in numbers, future cities have to be designed in a way so that the urban population doesn’t lose touch with nature; a perfect symbiosis between the two has to be achieved. In an effort to synchronise this idea in the minds of the young, architects Spanish Architects Javier Gomez Pioz and Maria Rosa Cervera, have conducted a lot of seminars across the world. At a recent seminar held at Studio-X Mumbai, the couple briefed the audience about bionic structures and their inspirations before getting into the nitty gritty of the various projects they have undertaken. “Bionic Structures have flourished in different corners of the world, moreover the convergence of science bionics and bionic architecture has paved the way for a number of sustainable bionic structures which can truly stand out as eco-friendly and energy saving marvels of the 21st century” said Javier who also noted that science bionics emerged in the former USSR and United States driven by the need for armaments. “The convergence of engineering, architecture and biology that bionics has to offer takes into account the holistic aspects of a healthy home, which many a times gets overlooked in a world getting increasingly globalised day by day” added Maria.
Bionic Structures The concept behind Bionic Structures is to let nature act as an inspiration in designing the marvels of architecture. BY Vikas bhadra Javier and Maria enlightened the audience about some of their proposed projects like the Tai Da Times Plaza financial complex in Chengdu, China; the design of the complex takes its inspiration from a cactus plant. Another project, an opera house in Korea derives inspiration from the Humpback Whale. Talking about one of their well known projects, ‘The Bionic Tower’ Professor Javier Pioz said “Of course, we’d all like to live in a house on the beach, but Shanghai’s population is expected to reach 30 million over the next four to five decades, and hence they need a new way of conquering vertical space.” Pioz has created a root-like system of foundations that would descend 656ft, surrounded by an artificial lake to absorb vibrations caused by any earth tremors. The top of this tower is predicted to oscillate by a maximum of nearly 8ft., as much as the Empire State Building in New York but so slowly that it would not be perceptible to its inhabitants. The tower will dwarf Kuala Lumpur’s twin Petronas Towers and would be set in a gigantic, wheelshaped base incorporating shopping
The design of the Opera House in Korea draws its inspiration from the strides of a humpback whale and flowers
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The design inspiration for this museum in Taiwan comes from the vertical arrangement of plates and saucers
The Bionic Tower in Shanghai, China is a vertical city which utilises an area only 1km in diameter
malls and car parks. The tower will also consist of 368 lifts, with the journey from bottom to top taking less than two minutes. Water and energy would be transported along 92 vertical columns. Javier and Maria have been involved with a number of Indian projects too, which include Earth Copia - Gurgaon’s first LEED certified green homes, Centra One Offices in Gurgaon, Delhi; The Shiwalik Housing Tower in
Chandigarh and the Sheraton Bio-Twin Towers in Kolkata. Other international projects based on this ideology include Court of Justice Building in Shanghai Fenqxian, Russian Federation Bank in Voronezh, Embassy of People’s Republic of China in Madrid, Spain and the Hangzhou Xixi Tourist Resort Hotel Group. Contact: Cevera & Pioz email: jpioz@cerveraandpioz.com web: www.cerveraandpioz.com
The design of the Tai Da Times Plaza Financial Complex in Chengdu,China resembles a cactus plant
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THE INSIDE TRACK April 2012
Fair News
Light and Building Date 15 - 20 April 2012 Venue Messe, Frankfurt, Germany Contact web: www.light-building.messefrankfurt.com The world’s leading trade fair for architecture and technology unveils in Messe Frankfurt. Around 2,100 exhibitors take part in Light+Building at Frankfurt Fair and Exhibition Centre and almost one in two of the over 183,000 visitors comes from outside Germany. After Germany, the top ten visitor nations are The Netherlands, Italy, Austria, France, Switzerland, Great Britain, China, Spain, Belgium and Sweden.
Salone Internazionale Del Mobile Date 17 - 22 April 2012 Venue Milan, Italy Contact web: www.cosmit.it
Milan, one of the most influential cities in the world best known for its modern design is all set to host its 51st Salone Internazionale del Mobile from 17-22 April 2012. Organized by the company Cosmit started by a small group of furniture makers in 1961, the Salone aims to promote the exportation of Italian furniture thus gaining worldwide recognition over the years through its distinctive and one of a kind trade fair. The Salone Del Mobile is held at the Milan Fairgrounds in Rho covering 230,000 square meters area which attracts more than 290000 trade visitors out of which 50% of them come from 160 countries around the world.
Ideal Home Show Ireland 2012 Date 20 – 22 April 2012 Venue RDS, Simmonscourt, Dublin Contact web : www.idealhome.ie The Ideal Home Show, Ireland’s biggest exhibition for home owners, takes place at the RDS from 20th - 22nd April. Now more than ever The Ideal Home Show has the quality, value and choice that you want for your home and garden. Features include Extend Expo, Eco Expo, Retrofit and DIY, Furniture and Décor, Home Accessories, Ideal Woman and of course, the Dulux Free Interior Design Advice Centre and The Architects
An Exhibit at the Jinhan Fair in Guangzhou, China
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Fairs & Exhibitions Date 19 - 21 April 2012, Power-Gen India & Central Asia 2012. Venue Pragati Maidan, New Delhi Contact web: www.power-genindia.com
Date 05 – 08 April 2012, Furniture & Furnishing Fair Venue Bombay Exhibition Centre (BEC), Mumbai, India Contact email@nesco.in
Following on from its success in 2011 which saw over 7,200 industry professionals attend from over 45 countries, POWER-GEN India & Central Asia returns to New Delhi between 19-21 April 2012 for its eleventh season along with co-located events Renewable Energy World India and HydroVision India as the region’s most important power related conference and exhibition.This is the premier event for meeting the major players in the Indian and international power sector and learning about the latest technologies. Under the theme Switching on India’s POWER Future, this high-level conference and exhibition will address the important technical and logistical issues facing the Indian government’s ambitious plans to modernize its power infrastructure.
Amid 40,000 sq.mtrs of centrally air-conditioned space with world class lighting and ventilation facilities at Bombay Exhibition Centre, Furniture & Furnishings Fair will showcase variety of products that help in enhancing the beauty of home both externally and internally. Several companies will come up with their products and other accessories that highlight the beauty of home. The Exhibition will feature the presence of more than 116 exhibitors offering home furnishings, embroidered home furnishings, kitchen furniture, bathroom furniture, bathroom accessories, home furnishing fabrics, home furniture, home furnishings accessories and home furnishing textiles.
Extension Advice Centre.
The 25th Jinhan Fair For Home & Gifts Date 21-27 April 2012 Venue Poly World Trade Center Expo, Guangzhou Contact web: www.jinhanfair.com The Jinhan Fair for Home and Gifts, is a bi-annual event held in spring and autumn in Guangzhou, sponsored by Guangzhou Poly Jinhan Exhibition Co., Ltd., Jinhan Fair aims at providing a professional communication platform of export and trade for businesses specialized in home ware, gifts, furniture and decoration, so as to promote industry upgrading and explore global business opportunities. Currently, Jinhan Fair covers an area of 70,000 square meters and brings together reputable and competitive trading companies, manufacturers, foreign owned/ invested businesses and private enterprises in the home and gifts industries from China and Southeast Asia. It offers buyers an efficient purchasing platform of quality. It has a stable number of 40,000 buyers coming to every session of the fair. Attracting importers, wholesalers, chain stores, department stores and supermarkets from over 160 countries and regions, the fair has become the top choice for nearly 150,000 professional buyers internationally to source in China.
Kitchen And Bath Industry Show (KBIS) Chicago Date 24 - 26 April 2012 Venue McCormick Place, Chicago, IL Contact web:www.kbis.com As the industry’s largest international trade show, KBIS brings every aspect of kitchen and bath innovation together into one
comprehensive, value-filled marketplace. The event is an inspiring, interactive showcase of everything new, where the brightest and best assemble to spot trends, experience product introductions and find the practical solutions and valuable connections that will take them into the future.
Designex 2012 Date 14 – 16 May 2012 Venue Sydney Convention & Exhibition Centre, Australia Contact web: www.designex.info/ Designex2012 is the largest interior design and architecture event in Australia. It features the biggest brands in furniture, textiles, lighting, architecture, bathrooms, appliances and surfaces. Designex 2012 also offers a progressive speaker and event series, featuring renowned local and international design thinkers.
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THE INSIDE TRACK April 2012
Spot Light
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erreal, a leading French manufacturer of building materials, has developed innovative products for terracotta facade-related solutions. Terracotta, which is ecological by its very nature, features widely-acknowledged acoustic and thermal properties. Through innovative building solutions, Terreal has a mandate to introduce this warm and authentic material to the creation of a habitation that is respectful of the environment and of the people who live and work in it. This ventilated facade system developed by Terreal is traditionally warm, decidedly technological and sustainable; it consists of a terracotta panel 20 to 60 cm in height and up to 1.80 m in length, fixed to a building wall using metal fastenings (aluminum or stainless steel), taking care to keep a gap
Terracotta Ventilated Facades By Terreal
Terreal’s ventilated facade system is an innovative, efficient and eco-friendly solution which provides flexibility to progressive architects and designers BY Vikas bhadra between the panel and the wall to ensure constant ventilation of the facade. The ventilated facades may be combined with external thermal insulation (Terreal CoolMax for instance - an aluminum base reflective insulation solution) to
ensure thermal protection and optimal energy efficiency. These façade systems also provide high wind and shock resistance and are generally maintenance free. The Terreal product range provides greater flexibility to
progressive architects and designers. The sunscreen (or louvers) acts as a solar heat reduction system. Terracotta’s strong thermal inertia delays and reduces the release of absorbed solar heat indoors while allowing indirect light to penetrate.
The Terreal sunscreen solutions act as a solar heat reduction system
THE INSIDE TRACK April 2012
Terracotta’s strong thermal inertia delays and reduces the release of absorbed solar heat indoors
A ventilated facade system developed using Terracotta
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It also ensures better thermal comfort and optimized use of natural light. The system is 100% natural and recyclable; moreover the facades do not deteriorate in case of high air humidity content and are noncombustible. The innovative fastening system developed by the company facilitates the fitting of its ventilated facades and sunscreens. By using modern and highly efficient kiln firing methods, Terreal is in a position to provide a range of outstanding width and breadth, whether in terms of colour, format or surface aspects. Te r re a l Te r r a c o t t a b l e n d s industrial tradition with modern technology to develop an innovative and aesthetically pleasing highperformance building solution, which has helped set the standard in contemporary terracotta architecture design. It is ideal for both the construction of new buildings and the redesign of existing structures. The company has demonstrated its international expertise by advising architects in Spain, England, the USA and China and now plans to reach out to the Indian market. Contact: web: www.terrealinternational.com The thin and slightly glossy glazed terracotta plates
Postal Registration No. MH/MR//EAST/129/2011-13 RNI NO. MAHENG/2007/19853. POSTED AT MUMBAI PATRIKA CHANNEL SORTING OFFICE, MUMBAI G.P.O. 400001 ON 15th & 16th OF EVERY MONTH
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THE INSIDE TRACK April 2012
Spot Light
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uilt at a cost of USD 806 million, the Tokyo Sky Tree is the world’s tallest tower; though its elevation beats China’s canton tower by 34 meters, Dubai’s 830-meter Burj Khalifa still retains the status quo as the tallest manmade structure ever built, but that does not belittle the architectural genius of the Tokyo Sky Tree in any way. The Tokyo Sky Tree has a capacity to withstand an 8.0 magnitude earthquake. In fact ever since the tower was thrown open to the public it has turned into a major tourist attraction. The tower serves as a hub for Japan’s terrestrial digital broadcasting and has been designed by Nikken Sekkei, a professional consultancy group providing a onestop solution for a large variety of planning, design and management purposes. The design of the building has a lot of innovation to offer; though the base is triangular it changes to circular as you move up, furthermore it’s a
Big Tower In Little Tokyo The Tokyo Sky Tree is the new architectural
marvel in the Japanese skyline; it has been positioned as the core facility for the new digital broadcasting era and also has the social duty to serve as a lifeline for information during a disaster. BY Vikas bhadra photographers delight, since it offers a variation in its towering appearance depending on the spot and angle from where it is captured. Architects have noted that the tower has effectively fused traditional Japanese architecture in its design. The elevation lines of the tower consist of concave and convex curves and people are reminded of the “sori”
Tokyo Sky Tree, the new marvel in the Japanese skyline is 634 meters high
(curvature of the Japanese sword) and “mukuri” (curving design) forms as seen in the pillars of Japanese temples and shrines. Situated at the confluence of the Sumida and Arakawa rivers joined by the east-west axis of Tokyo city traffic, the tower overlooks the intersection of roads from three directions. The tower also has two observatories - one 350m above ground and another 450m above ground. Restaurants, stores and other facilities are also planned for the 350m section to offer gourmet cuisine and other pleasures while enjoying a commanding view of the Tokyo city and the Kanto region located on the eastern side of the main island Honshu. T h e n e w t owe r h a s b e e n positioned as the core facility for the new digital broadcasting era and has the social duty to serve as a lifeline of information in times of disaster. The lighting and colour schemes of the tower enthuse the young and
old alike; the tower is illuminated by 1,995 blue or purple LED lights, a perfect integration of the illuminated and non illuminated parts has been achieved to ensure that energy conservation and beauty coexist in the design. The Tokyo Sky Tower is white in colour representing the traditional sense of beauty held by the Japanese people. The structural system of the tower recreates the five-story pagoda damping system using the latest technology which ensures that each floor is independent with a central pillar at the core; such a design helps in minimising the size of tremors in the event of an earthquake or during strong winds. The brilliant white peak pointing to the blue sky and grey shafts give depth to The Tokyo Sky Tree and it continues to glow as a symbol of the area, connecting the past to the future. Contact: email: global@nikken.co.jp web: www.nikken.co.jp