THE
Volume 11. Issue 05. May 2017 Rs. 25/-
INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in
Cover Story
T
he bathroom is a space which is the most relaxing and comforting after the bedroom. This is what necessitates the need to re-invent the bath space with the best that design and technology has to offer. With state-of-the art innovations and amazing products evolving every day, the bathroom is today a key focus of the home scene. A multitude of brands have entered the bath and sanitary ware market today in India. I S H , t h e w o r l d ’s b i g g e s t exhibition for the combination of water and energy, took place from 14th to 18th March 2017 in Frankfurt, and showcased 2,482 exhibitors from 61 countries, including the leaders in the worldmarket who launched their latest products in the fair, thereby setting new trends for the bathroom and sanitary ware segment. With the trend catching on, the latest bathroom fittings are something to watch out for. Technology has played an immense role as smart bathroom with automated functionalities with greater impetus on cleanliness, comfort, hygiene and personal well-being is the startling new idea! The Bath Special issue of The Inside Track takes you on a journey of the latest trends innovations in the bathroom and sanitary ware segment. We bring to you inspiring ideas that can help you revamp your bathroom to a space that is eloquent in design, comfort, convenience and hygiene.
Essence from Grohe combines the exact edges of the basic with soft and organic touch
Inspiring Ideas, Upgrading Bathrooms We take you on a journey of the latest trends
and innovations spotted at ISH-Frankfurt that are creating a rage in the bath and sanitary ware segment!
TP3 Comfort from Duravit comes with elegant design, curved edges and soft transitions that concentrate on comfort and hygiene
The Futuristic Bathroom The bathroom of the future is what the world is seeking currently. It is essentially a relaxing space that has a subtle combination of design and technology. The futuristic bathroom space has evolved itself to be a precise and exacting solution of ergonomics and functionality combined with soft and organic levels of comfort and luxury.
A minimalist bathroom design from Villeroy & Boch is an ideally spaced out bathroom
Minimalism The minimalist bathroom design continues to dominate the scenario with an ideally spaced out bathroom. The bathroom space is still divided and designed in accordance to three primary continued on page 2
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Bathroom furniture from Villeroy & Boch for the luxurious touch to the utility essentials
THE
INSIDE TRACK
CONTENTS
MAY 2017
COVER Inspiring Ideas, Upgrading STORY Bathrooms 1 Celebrating Water With Grohe 6 TOTO Scores A Ton! 8 continued from page 1 functional areas which are bathing, showering and using-the-toilet areas. A clear division of this kind sorts out the spacing problems in compliance with the needs of the customer and the design prospects of the professionals to create a harmonious and consistent design language for the bathroom. Bathroom Furniture The requirement for bathroom furniture arises out of a true design
inspired bathroom that adds the luxurious touch to the utility essentials such as cabinets, basin vanity units, wall hung storage units, organizers, accessories and plethora of other ‘store in style’ options. Additionally the bathroom stays free from clutter. The most important aspect of accommodating bathroom f u r n i t u re i s c o n s i d e r i n g t h e size of your bathroom space. A large bathroom space can have continued on page 3
Vitra Makes Its Mark @ ISH 10 Duravit: Where Innovation Meets Intelligence 12 New Design Language From Viega 14 Customer Satisfaction Is Ultimate 15 Leading With Social Responsibility: H&R Johnson 16 Hansgrohe Is Setting New Trends 18 The Latest On Recent Launches And Products 20 New Subsidiary, New Premises: Blum 24
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Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi. Sub-Editor Anindita Ganguly LayoutDesign Asif Shayannawar, Darshan Palav, Jayshri Narawade-Patil, Pooja Modak, Snigdha Hodarkar Marketing: Mumbai, Ganesh Gurav, Vivek Jadhav. B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@marvelinfomedia.com. Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com.Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.
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THE INSIDE TRACK May 2017
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continued from page 2 large sectional cabinets while a relatively smaller bathroom can be decked with smaller sized storage units. Nevertheless the prime goal should be to make the bathroom look organized and appealing. Another consideration for bathroom furniture is the personal style quotient which differs from one individual to another. While one may prefer wall and basin cabinets, others would like to keep things simpler by keeping just one cabinet in a corner of the bathroom. You can choose from the high-gloss lacquered storage cabinets or the antique cabinets in wooden finish or even the userfriendly mirror cabinets. Rimless Sanitary Ware The rimless technology introduced in the sanitary ware segment is a major breakthrough for it speaks
Lamp Shower from Axor is a unique innovation
harmful micro-organisms foster in the toilet seats. To this end, glazed toilet seats have been known to counter 99 per cent bacterial growth on the toilet seat. The glazed toilet seats come as a
Neorest bathtub from TOTO is shaped to give the feeling of weightlessness
Surfaces The bathroom space is today enlivened with astounding flooring patterns. High-gloss and large format ceramic tiles are providing a sensational look to the bathroom. You can also opt for a subtle and natural look with the wood patterned tiles; they can add the old wood warm endearing charm to the space effortlessly. If you seek an even more neutral look, you can also go for the stone tiles that are creating a buzz lately.
sleek black or classic white and neutral tiles. If you are in favour of the antique interior look, you may go for panelling on the walls to render a vintage touch to the bathroom. Wallpapers in prints and patterns as well as classic metallic and neutral tones also create an impactful look. Lights Lights are of utmost significance in any section of the home. No wonder lighting is a must-explore dĂŠcor option as well. Whether you
Ambient, task and accent lighting are the dominating trends for lighting up the bath space
volumes of the popularity of an improved sense of cleanliness and hygiene. The innovative rimless flushing technology exhibits impressive performance, efficiency and hygiene in toilets. The open design of the toilet rim enables an innovative flushing process that initiates a dynamic and powerful flow of water completely rinsing the inner surface of the bowl. This innovation is directed at ensuring perfect and hygienic flushing results, even with smaller volumes of water. The open and easily accessible rim area keeps the bowl particularly clean and germ free, and reduces the cleaning time as well. Hygiene Enhancing Glazing The glazed surfaces which saw an happen to an innovation clearly directed at ensuring a cleaner, healthier and more user-friendly bathroom. Bacteria and other
boon and deliver the promise of a clean and hygienic toilet - the pre-requisite of a bathroom. Washlets Washlets are the latest innovation in the sanitation segment. They are being increasingly preferred all over the world because of the userfriendliness that they advocate amongst everything else. These shower toilet seats come with a series of essential functions. They are easily installed, save energy with an integrated flowheater and are cost-effective as well. Besides the standard versions of the washlets, you may choose from the ones that come with a heated seat, bidet wand, remote control - more high-end models might include UV light technology that kills bacteria and other cleansing functions to keep the luxury bathroom clean and fresh.
Vero Air Faucet from Duravit has an elegant overall look
The wall patterns also have a similar striking effect on the overall look of the bathroom space. It is important to choose the perfect wall finish to complement the floors and to create the look that you desire at the same time. The metro tile or the subway tile can revamp your bathroom and give it a modern yet classic appeal. Concrete has become a not to be missed out trend with a minimal and industrial appearance, which can also be brightened with the lustrous metallic touch to the concrete walls. You can also go for wall tiles with floral patterns, geometric prints, colourful tiles or even
are seeking a high-end luxurious bathroom or a minimalistic bathroom, stylish lighting options can always rev up the look of your bath space. Ambient, task and accent lighting are the finest trends dominating the bathroom dĂŠcor scenario. You can choose a brilliant pendant lamp, a vanity light bar, floor lamps or bathroom ceiling lights. The latest trend in lighting up the bathroom is the vanity mirror lamp which justifiably combines the mirror function with the prospect of lighting up the bathroom just where you need it most of all. continued on page 4
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continued from page 3 Direct and overhead lighting often is found to be uncomfortable. I n o rd e r t o a v o i d t h i s , t h e bathroom is conveniently made with a taller ceiling with cantilever detailing or coves, wherein lights can be ideally fitted in to create a soothing impact in the bathroom. If you are particularly captivated by the rustic or industrial dĂŠcor, nautical lights can help you keep up with the trend. You may also consider placing dimmers to control the intensity of light in accordance to the personal needs. LEDs are the one of the best lighting options to go for as they are not only energy-saving and convenient, but also are durable and versatile. Additionally translucent lights can also be considered for the bathroom space as they can create a decorative yet an ambient aura in the bathroom.
TOTO Actilight actively fights waste and germs with Actilight technology
Hansgrohe Raindance Overhead Shower combines generous surfaces and qualitymaterials with sophisticated water performance
bathroom as now more than a mere space meant just to serve its utility purpose, it is now a space to relax, refresh and re-energize oneself. Today it is as individual in terms of its functions and design as the people who plan them. People have been bestowed with the choice of realizing their own custom bathroom with the support of installers, bathroom planners and manufacturing industry. With inspiring innovations and uniquely designed ideas and products that can be added to the bathroom, the time you spend here becomes a truly invigorating experience for you. Moreover, technology has gifted such brilliant innovations that not only improve the bathroom experience for you but also aid in conserving water. From showers, bathtubs, Jacuzzi, chromo lights and sounds, the new bathroom experience is one that is enriched with luxury and pampers you with all the amenities. Your dream bathroom is only a step away!
Aquasymphony from Grohe is symbolic of the ultimate luxury in-home water experience
Mirrors Mirror is an indispensable part of a bathroom. Choosing a mirror that has an edgy appearance or a remarkable frame can intensify the impact of the bathroom. A mirror in the bathroom should be strategically placed in terms of design, functionality and comfort. Mirror cabinets are amazing storage and mirror combinations and give a sleek look to your bathroom. T h e m i r ro r c a n b e s t y l e d up in innumerable ways in the bathroom. You may consider placing two or three mirrors in a series, an unconventionally shaped mirror, mix and match with different sized similar shaped mirrors or mirrors with built-in lights that just add a luxurious touch to your bathroom! The latest bathroom trends from ISH 2017 speak of the
Premium wallmounted washbasin from Axor offers the best in design and functionality
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Spot Light
G
rohe is the world’s leading provider of sanitar y fittings and a global brand, dedicated to providing innovative water products. With its engineering, innovation and design activities firmly anchored in Germany, Grohe products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. Grohe led the next wave of innovation at ISH 2017 with the concept of well-being in the home as well as a truly revolutionary Smart Home innovation. Grohe’s most recent accolade is the “Design Plus powered by ISH” badge, awarded by the German Design Council on the first day of the fair.
Celebrating Water With Grohe Grohe’s presence in ISH was marked by an astounding range of products and innovations! Gr o h e h a s re va m p e d a n d expanded its popular range of Lineare faucets, giving them an allnew look along with a number of smart user-friendly improvements. Originally launched ten years ago, Grohe has now reengineered Lineare for even greater ease of use. The broad range of models includes a basin faucet with swivel spout, a free-
Essence Colour Range offers a tremendous variety with 10 possible combinations of deluxe colours and state-of-the-art finishes
Grohe Blue Home consists of a special faucet and a cooler with integrated filter and carbonator
Grohe Sense and Grohe Sense Guard are Grohe’s latest intelligent solutions for the smart home. The Grohe Sense smart water sensor monitors humidity, detects leaks and alerts homeowners instantly in case of a problem, while Grohe Sense Guard is installed in the main water pipe and can switch off the water supply in case of a burst pipe. Grohe’s broadest faucet range Essence is an incredibly rich toolbox for the creative mind. It allows for a degree of individuality unthinkable before. The full range, from faucets to showers and accessories, offers a tremendous variety with 10 possible combinations of deluxe colours and state-of-the-art finishes. Another breath-taking innovation is the exclusive shower AquaSymphony, probably the most luxurious shower in the world, which brings a personal Spa into the home.
standing tub filler, a wall-mounted basin model, as well as a three-hole basin version. Eurosmar t combines high quality with an attractive design and innovative technology. At the heart of Eurosmart’s enduring functionality is Grohe SilkMove t e c h n o l o g y, w h o s e u n i q u e smoothness of operation allows for accurate water control at all times.
Euphoria 260
Grohe Smart Control gives shower aficionados even greater freedom in designing their bathroom
Grohe Smart Control is a modern shower system, for which Grohe has developed two new versions. The first combines the key benefits of concealed and exposed shower systems: the water pipe is neatly concealed in the wall but the shower control unit remains exposed, doubling as a convenient shelf for shower gels and accessories. The second new version, SmartControl Concealed, is even more elegant. The new Tempesta and Euphoria head showers have not only grown in size but are also distinguished by a sleek Contemporary Design style and a completely chromeplated spray face. Created in the
THE INSIDE TRACK May 2017
Grohe Senseguard can switch off the water supply in case of a burst pipe
manufacturer’s Contemporary Design style, the new Tempesta 210 head shower is an attractive eye-catcher and chimes with a wide variety of bathroom styles. The new Grohe Rainshower 310 2-Jet showers combine the best of both worlds for a thoroughly satisfying shower every time. Moreover, the juxtaposition of an extra-large shower head with a slender shower arm introduces an exciting design language into the bathroom. Available in round or square options, and sporting a
Eurocube E is ideal for bathrooms for children and older people
Grohe Aquasymphony brings a personal Spa into the home
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The Grohe Sense smart water sensor monitors humidity, detects leaks and alerts homeowners instantly
Grohe Lineare includes a basin faucet, a free-standing tub filler, a wall mounted basin model and a three-hole basin version
minimalist design that promises an exceptional water experience, these showers will harmonise perfectly with any modern bathroom design. Grohe Blue Home kit consists of a special faucet and a cooler with integrated filter and carbonator. Family and friends will love the delicious taste of freshly filtered water. Speaking of space, no kitchen is too small for Grohe Blue Home. The new Grohtherm Special combines the proven qualities of a Grohe thermostat with a number of unique and innovative features. This combination makes it the perfect choice specifically for the elderly as well as for anyone with reduced manual dexterity.
Essence E and Eurocube E lines of faucets - the two new Grohe faucets demonstrate that they can also make bold design statements, making them optimally suited for bathrooms and sanitary facilities used by children and older people. With such core values as quality, technology, design and sustainability, Grohe ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality. Contact web: www.grohe.com/in
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Spot Light
J
apan’s leading manufacturer in the sector, TOTO offers a comprehensive range of products including ceramic sanitary ware, faucets and accessories - all created in close collaboration with renowned designers. The company is celebrating its 100th birthday in 2017! TOTO focuses on people and their well-being, developing products that combine modern design and extensive expertise.
TOTO Scores A Ton!
TOTO celebrates its 100th anniversary this year with a continued emphasis on simple, brilliant, elegant solutions for basic human needs.
Toto Museum is the first plumbing museum in the world
The Japanese company has perfected its technologies over decades, incorporating them into innovative products in an understated, easy-to-use way. The company aims to create a new attitude towards life through regeneration, comfort and hygiene. TOTO products integrate technologies into their designs in a smart, nearly invisible way, while prioritising hygiene, resource conservation and comfort. For the past 100 years, TOTO, the world’s largest plumbing manufacturer with $5.1 billion in annual sales, has been committed to developing innovative products that make people’s lives cleaner, healthier, less complicated and more beautiful. In recent times TOTO’s iconic Washlet brand was been a huge sensation globally. During the past 37 years, TOTO has expanded its Washlet sales worldwide, and
Neorest Series gives an opportunity to experience first-hand luxury and technology
today these revolutionary personal cleansing systems are available on all seven continents, in countries as diverse as the U.S., Germany, France, the Philippines, Thailand, t h e Un i t e d A r a b E m i r a t e s , Indonesia, Taiwan, India, Brazil, Mexico, China, Singapore, Korea, and the United Kingdom - to name but a few. Consumers are impressed by its Japanese precision engineering and high-tech innovations. More builders, planners, architects, and designers choose Washlet for their construction projects - from luxury hotels to hospitals, from apartments to retirement homes. Today, with ever-increasing water shortages and the rise of g l o b a l w a r m i n g , TOTO h a s rededicated itself to sustaining the environment through the development of high-quality, water-efficient products and technological innovations.
THE INSIDE TRACK May 2017
Toto Comfort Wave is an invigorating spray ideal for refreshment over the course of the day
Working together, the TOTO Group continues to address the environmental and social issues of each region. Delighting people from around the world TOTO’s innovations are not limited to its products. The company has created a new kind of brand ambassador with the launch of its new Gallery TOTO in the departures section in Tokyo’s Narita Airport through which over 20,000 travellers from Europe and around the world pass daily. The colourful and whimsical space is designed to give tourists an opportunity to experience first-hand the luxury and technology of TOTO’s Neorest Washlet toilets and their worldrenowned personal cleansing system. Gallery TOTO was named Public Toilet of the Year by Japan’s Ministry of Land, Infrastructure and Transportation. It is part of the upgrades Narita Airport is undertaking in preparation for the 2020 Olympic Games in Tokyo. Another TOTO innovation
Toto Louvre
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Toto Gallery is a part of the upgrades in Tokyo’s Narita Airport
Shower Ambience integrates technology into the designs in a smart way
Neorest Vessel
is establishment of the first plumbing museum in the world. Designed to help celebrate the company’s 100th anniversar y in 2017, the TOTO Museum in Kitakyushu, Japan, displays over 950 of the company’s most iconic products, including its high-tech toilets and prefabricated modular bathrooms. As they travel through time, visitors from around the world come to understand company’s role in the modernization of Japan through Western-style plumbing products and the development of public sanitation systems, helping create a healthy, comfortable lifestyle for its citizens. The Museum itself is a sustainable building designed with the latest environmental technologies, including water conservation, solar power, green roofing, crushed porcelain paving materials, Hydrotect and natural ventilation. Contact web: www.asia.toto.com
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Spot Light
V
itrA has products and solutions that make homes and bathrooms beautiful, add value to life and inspire professionals. The VitrA 2017 collection helps transform dreams and aspirations into living spaces - with intelligent solutions, innovative technologies and inspiring design. Here are some
Vitra Makes Its Mark @ ISH With an amazing range of products and
innovations, VitrA makes its presence felt at ISH 2017 in Frankfurt.
Vitra Memoria enriches VitrA’s world of special sensations
of the pioneering products and innovations showcased by VitrA at the recently concluded ISH bath and sanitary fair in Frankfurt. Memoria Elements - Designed By Christophe Pillet Elegant pieces maintaining the innovative and aesthetic design line of VitrA’s bathroom furniture further enriches VitrA’s world of special sensations. Featuring organic forms, modern designs and unique minimal details, Memoria Elements opens the door to brand new and impressive combinations with excellent harmony.
The series includes different solutions for storing cleaning materials. Sento has a multipurpose unit to house a washing machine and laundry basket. Fine and rounded corners ensure safety and enable easy cleaning in small bathroom spaces. The washing machine unit also has a closed cabinet to neatly store anything you want. In this section, there is a laundry basket and shelf for storing cleaning materials. Sento’s large range of products offers elegant combinations suitable both for smaller and larger bathrooms.
ergonomics and functionality with VitrA distinction. It considers different needs and styles and provides common solutions for everyone regardless of age, ability or condition. It also offers special products for hospitals, hotels and other public buildings considering special needs. Eternity - Designed By Sebastian Conran This accessories series created by Sebastian Conran boasts elegant, creative and innovative lines, beautiful details, and a wide variety
mink, matte taupe, matte white, and white. Frame Series Authentic and modern design merges with the finest technology and functionality in this collection. Offering black, white-oak and taupe colour options addressing many taste, Frame’s uniquely designed products create an unusual bathroom experience for its users. Frame Half-Monoblock VitrA introduces a brand new elegance in with this half monoblock basin collection. With its round
Vitra Frame White creates an unusual bathroom experience for its users
Furniture with or without legs can create different atmospheres in bathrooms. Nest - Design For All This special series combines design,
of products with user-friendly features. Fine and minimalist lines ensure easy cleaning, while a broad range of design, color and material options provide greater freedom in designing user experiences.
Sento from Vitra offers all the modules needed in a bathroom with functional and warm details
Vitra Outline is characterized by distinctive design and Cerafine material
The Outline Series The Outline series is characterized by distinctive design and Cerafine material that give a new look to bathrooms. Modern, authentic and charming, Outline washbasins come in 5 different forms - TV, oval, square, pebble and round, and in 5 colours - matte black, matte
lines, modern look and easy-to-clean form, Frame Half Monoblock basin adds a clean and vivid ambiance to bathrooms. Sento Series Sento with a Nordic clarity offers all the modules needed in a bathroom with functional and warm details.
THE INSIDE TRACK May 2017
Nest: Design For All combines design, ergonomics and functionality with VitrA distinction
VitrA and Innovation Autoclean Washbasin VitrA underlines the importance it attaches to hygiene with user - friendly cleaning solutions. VitrA’s newly developed AutoClean washbasins offer an auto clean function that makes cleaning fast and easy and contributes to bathroom hygiene and healthier homes.
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Vitra Eternity boasts elegant, creative and innovative lines
AquaSee Practical and hygienic water-saving photocell faucets operate with a brand new sensor technology that helps you to preserve natural resources. Showering Areas Cosey It provides compact unit with personal Vitra Aquasee operates with a brand new sensor technology
Zest Space VitrA Zest Space is a unique showering area with a stunning look. Its black Eloxal aluminum profile and elegant glaze are highlighted by LED lighting that uses chromotherapy to help balance your body’s physical, emotional, psychological and mental energy.
Autoclean Washbasin contributes to bathroom hygiene and healthier homes
Faucets Suit Combining purity and elegance with timeless and universal design, Suit offers a high-end user experience. Available in different forms, sizes and colour options, the Suit series enhances the elegance of spaces with dazzling designs.
care and ablution section with suitable outlet and powerful evacuation. With Cosey, VitrA combines hygiene and comfort for you. Cosey Mini VitrA’s new Cosey Mini Ablution Unit provides an ergonomic and elegant solution for performing ablution comfortably. With its hygienic acrylic
Vitra Zest Space is a unique showering area with a stunning look
floor, ergonomic seat, functional bars and personal items shelf, Cosey Mini is ideal for public buildings as well as personal bathrooms.
Vitra Hideaway
Artema Suit
Cosey Mini Ablution Unit is ideal for public buildings as well as personal bathrooms
Hideaway VitrA’s innovative Hideaway offers a new perspective in the bathroom. The foldable shower panel not only provides a smart solution for narrow areas, its reflective glass also makes it suitable for use as a full-length mirror. Contact web: www.vitraglobal.com www.vitra-india.com
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Spot Light
A
t the ISH 2017, Duravit exhibited new designs and a holistic bathroom structure that is divided into four areas of application. With approximately a dozen innovations, including three bathroom series, three tap fitting series, numerous technological and product developments, Duravit’s presence at ISH 2017 was remarkable. Duravit and the Danish designer Cecilie Manz presented their interpretation of Nordic chic with a new series - “Luv.” Luv marks the first collection where Duravit has used matt glazes in soft tones on the outside of the DuraCeram wash bowls to contrast the high-glaze white ceramic inside the bowl. Vero, designed by Duravit, has been an architectural geometric classic in the bathroom since 2001. The new Vero Air series re-interprets the timeless geometry of its predecessor by using state-of-the-art manufacturing technologies to make it more refined. With its clarity, precision and reduction, the new DuraSquare series is designed to be sustainable and is made with the innovative, Duravitdeveloped materials DuraCeram and DuraSolid. Duravit presented three universal tap fitting ranges - B.1, B.2 and C.1 - for the showroom and project sector. The ranges are appropriately positioned in the entry-level and midlevel price segment. Tap fitting ranges B.1 and B.2 impress with an attractive price structure, offering ideal added value for architects and developers. B.1 features soft, round contours, while B.2 boasts a straight-lined, striking design. Two different spout heights cater to personal requirements for the washbasin. The C.1 design range, conceived by Swiss designer Kurt Merki Jr., perfectly
Faucet C.1 reflects Duravit’s design language of Vero Air and DuraSquare
Duravit: Where Innovation Meets Intelligence Duravit presents new bathroom designs and activity spots at ISH 2017.
Faucet B.1 and B.2 offers ideal added value for architects and developers
Faucet B.1 B.1 features soft and round contours
reflects Duravit’s design language of collections like the new Vero Air and DuraSquare. The ergonomic handle, which features a recess on its underside, feels comfortable in the hand and enables precise, yet ergonomic operation. B.1, B.2 and C.1 also offer an ideal tap fitting solution for any installation scenario in all other areas of the bathroom - bidet, shower and bathtub. For the shower there is a choice between single-lever shower mixers and a thermostatic shower mixer for exposed or concealed installation. These can be combined with any square or round showerheads for wall or ceiling installation, and shower rails and hand showers in various versions. The Duravit BlueBox, a universal installation system for a range of tap fitting, is used for concealed installation. This allows the design decision to be taken even after the basic set has been installed. Innovative features in the areas of comfort and hygiene, including further development of HygieneGlaze and further optimization of the flushing performance of the Vero Air rimless toilet demonstrate the quality standard and production strength of Duravit. Contact email: pradeep.nair@in.duravit.com web: www.duravit.com www.duravit.in
Faucet C.1 shower is ideal for wall or ceiling installation
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Spot Light
W
ith its new Visign for More 105 WC flush plate line, Viega has embodied the latest trends in modern bathroom design. It combines rounded corners, highgrade materials and a distinctive decor design element to create an integrated look. Visign for More 105 is available with manual flush actuation as well as in a touchless variant named Visign for More 105 sensitive.
New Design Language From Viega Viega has re-interpreted flowing lines featuring soft-geometric contours in its new WC flush product series.
Visign for More 105 sensitive additionally offers the facility to activate the Hygiene+flush function
Viega has retained the tried and proven Bowden cable technology for both the manual and touchless flush actuation variants. In the Visign for More 105 sensitive it is combined with the familiar electronic touchless flush actuation, which can optionally be powered from the mains or by battery. The manual Visign for More 105 just needs a light press of the button to initiate either a full flush or a water-saving partial flush, as required. To differentiate between the flush volumes, the designers created a distinctive stand-alone decor element in the form of a milled groove. It divides the press-flush area into a large and a small zone, providing a self-explanatory visualisation of the respective function. To obtain a distinct sense of depth, and to avoid the typically slightly greenish discolouration of the colour white, Viega uses a special six millimetre thick white glass. The exclusive look of the flush plate is enhanced by the satin finish of the groove and of the glass edges. The high standards of design and innovation of the
Viega Megapress is suitable for thick-walled steel pipe
Visign for More 105 has an integrated look
Visign for More 105 create an integrated look which has already been awarded the “Design Plus powered by ISH 2017” quality label and the internationally renowned iF Label for design excellence. Characteristic features of the touchless Visign for More 105 sensitive are two horizontally milled grooves. They create a flat look and their delicate satin finish underscores the design without dominating the new soft-geometric
styling. The electronically actuated Visign for More 105 sensitive additionally offers the facility to activate the Hygiene+ flush function developed by Viega and so counteract drinking water stagnation. Visign for More 105 is available in white/traffic white or parsol/ black glass, and in chrome-plated or chrome matt aluminium variants incorporating the practical antifingerprint feature. At the world-leading ISH
trade fair held from March 14 to 18, 2017 in Frankfurt am Main, Viega highlighted its technical and aesthetic expertise as one of the leading system suppliers in the building technology field with lots of new products and upgrades. Among the classic installation systems, the focus was on the Megapress piping system for thick-walled steel pipe. The new XL sizes (2½, 3 and 4 inches) are ideal for use in large-scale installations. Viega demonstrated its high design standards this year with new flush plates which have already been awarded the title “Design Plus powered by ISH 2017”. With the Megapress piping system, Viega has for the first time enabled the pressing of thick-walled steel pipes in sizes from 3/8 of an inch to 2 inches. Thanks to the ne w XL sizes (2½, 3 and 4 inches), the press connection system can now also be deployed in large-scale cooling, heating, sprinkler or compressed air installations. Contact web: www.viega.com www.viega.in
THE INSIDE TRACK May 2017
Dealer Speak
L
ovely Sanitations is a dealer in tiles, sanitary ware and bathroom fittings. The Inside Track spoke to Mr. Vishal Agarwal, Director of Lovely Sanitations, Jalandhar, who gave us valuable insights into the demand for popular bathroom and sanitary ware brands and emerging trends that will dominate the segment in the future.
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Customer Satisfaction Is Ultimate “Quality control and meeting the requirement of our customers is a priority”. There are many international sanitary ware companies that have entered the market. How are they performing? How are they competing with Indian brands?
Mr. Vishal Agarwal, Director
What was the genesis of your enterprise and your core strengths? We are dealers of tiles, sanitary ware and bathroom fittings and kitchen ware. We also specialize in granite and marble. We started our business in 2000. Our 25000 sq ft showroom in Jalandhar operates for the entire North Indian region. We deal in bathroom and sanitary ware from Jaquar, Artize, Kohler, Viega, Vitra and Hansgrohe, and kitchen ware from Indoline. We have independent galleries of bathroom and sanitary ware as well kitchen products on display. We also specialize in exclusive wellness bathroom ware from Oyster particularly Jaccuzzi, steam shower cabins and sauna heaters and steam generators.
Indeed there are many international sanitary ware companies who have entered the market and they are all performing impressingly well. Amongst them are Kohler, Grohe, VitrA and Hansgrohe which are all MNCs. Nevertheless, Indian brands like Hindware, Jaquar and Cera are also performing very well. These days the Indian brands are also able to satisfy the demands of the customers. Today there is a concept of ‘complete bathroom solutions’ offered by brands. Are consumers opting for these concept bathrooms or are they still mixing and matching? Each brand has its own USP. Considering this, a brand that specializes in faucets does not excel in wellness or sanitary ware products. At times, customers are certain about what they are looking for and then we provide them their requirements. However, at other times, the customer may ask us to suggest and then we offer them the best of products from the brand that specializes in the particular product. Quality control and meeting
the requirement of our customers is a priority for Lovely Sanitations. Which companies are providing high quality water saving bath fittings today? Is there a great demand for such products? Water conserving bath fittings are not much in demand as there is less awareness regarding the same. Hansgrohe is one such brand that offers such bath fittings. There has been an increase in the premium segment in the sanitary ware industry. Which according to you is the leader in this segment and which are some their best-selling products? Indeed there has been a significant increase in the premium segment. Toto is the world leader in premium sanitary ware and their best product is the electronic seat cover. Duravit, Kohler and VitrA are also performing very well. Amongst the Indian companies, Hindware is a leader as a domestic economic brand.
How do you rate the demand of bathroom furniture? Are consumers opting for this? Bathroom furniture is greatly dependent on the display factor, customers go for them if a showroom has an adequate display of bathroom cabinets and mirrors. Our customers indeed look for bathroom furniture. What do you think could be the trends in this segment in the coming year? Do you see any new ideas product-wise? I can visualize a trend that I recently came across in ISH, Frankfurt. It is the waste sensor toilet seats which have sensor that can use the water quantity in accordance to the waste. Contact Lovely Sanitation Nakodar Road,Near Nari Niketan PO Box:144003 Jalandhar - India email : lovelysanitations@gmail.com tollfree tel : 1800 2121 214
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THE INSIDE TRACK May 2017
Interview
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&R Johnson is the pioneer in the tile and sanitary ware segment as well as a leader in the Industrial tiles vertical which includes high performance tiles, alkali resistant tiles, anti-static tiles and scratch free ties. The Inside Track spoke to Mr Pankaj Sharma, President - Johnson Bathrooms & Kitchens, H&R Johnson (India). What kind of products and solutions does HR Johnson specialize in? What are the products that are specifically meant to cater the bathroom and sanitary ware segment? H&R Johnson caters to various sectors with its wide range of tiles for every space - scratch free tiles, swimming pool tiles, porcelain tiles with germ-free quality, anti-skid tiles for bathrooms, stain and scratch resistant tiles for living room and kitchen, germ free tiles for both floor and walls, large format tiles etc.
Mr Pankaj Sharma, President, H&R Johnson India
Johnson Bathrooms offers the most comprehensive range covering CP Fittings, germ-free sanitaryware, wellness and bathing luxury products. Our ‘CARE’ series collection has been designed prevents mould and stain causing bacteria and highlights the slip and scratch resistant qualities which ultimately provide robust interiors. The ‘Elite Collection’ from Johnson Bathrooms series brings the luxury and style in a complete package.
Leading With Social Responsibility: H&R Johnson A pioneer in the tile segment, H&R Johnson transforms spaces with its exclusive range of products.
flushing systems, infrared controls, and sensor taps and showers are gaining popularity. Moreover, there is also a marginal rise in premium segment products. How do you rate the demand for bathroom and sanitary ware in India?
What are the sustainable products and solutions that HR Johnson has ventured into through its ‘green initiative’? Johnson Bathrooms division has launched a collection of Water saving Closets that consume less water for flushing. Ceramic flooring is considered as one of the most sustainable flooring options and are highly durable and maintenance free. Our manufacturing operations are increasingly using greener fuels like biomass and wind energy. The company has registered two projects
under the Clean Development Mechanism and two projects on the VER+ scheme accruing VER+ credits. We have also launched the Johnson Endura Cool Roof SRI Tiles, a revolutionary technology that helps keep the harsh rays of the sun off the building and bounces them back into the atmosphere. This results into a drop in temperature naturally in turn reducing load on external cooling appliances like the air-conditioners or coolers and saving electricity. What are the emerging trends in the bathroom and sanitary ware segment in India? Do you see any new product ideas? The next focus area for our new age consumer is bathrooms, all set to witness the technology outburst. From automatic seat control to temperature control; from massage functions to electronic faucets, bathrooms are truly becoming an extension of our individualities. Toilets conserving water, sensor controlled functions and a lot more options exist for these compact spaces of our homes today. Solutions such as high efficiency
The sanitary-ware market has been growing at a CAGR of 12.5% since 2010, and this trend is expected to continue in future. Today the sanitary-ware and bathroom fittings industry in India together is estimated to be valued around 60 billion INR. The Indian sanitary-ware market accounts for 8% of the global production and ranks second in terms of volume in the AsiaPacific region. Manufacturers face a very big challenge of serving customers from each and every segment and are hence driven by innovation leading to the demand in this sector. Contact H&R Johnson India, 7th Floor, Windsor, C.S.T. Road, Kalina, Santacruz (East) Mumbai - 400098 India web: www.hrjohnsonindia.com tel : +91 -22-30647300/ 26547300
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THE INSIDE TRACK May 2017
Spot Light
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o meet the beauty of water in the bathroom and kitchen, Hansgrohe develops trendsetting solutions that bring together outstanding design, long-lasting quality and intelligent functions for ultimate convenience. Dedication, German art of engineering and the constant review of everyday needs build the foundation for the development of numerous innovative technologies that offer users real added benefit. Their recently launched intuitive, purely mechanical ‘Select’ water control system has been a bestseller. This makes mixers in bathrooms and kitchens even more user-friendly. Here are some more novelties that were showcased at the ISH Bath and Sanitary ware exhibit at Frankfurt recently. Hansgrohe Raindance E The Hansgrohe Raindance E shower range impresses with its distinctive design and exceptional water performance. The clean, linear design of the new Hansgrohe Raindance E shower range creates a striking highlight in the modern bathroom environment. In collaboration with designers from Phoenix Design, the brand has created overhead showers and showerpipes that combine generous surfaces and quality materials with sophisticated water performance. With improved Air technology, the square, 30 x 30 centimetre overhead shower generates a rain of full, soft droplets. The many components of the Raindance E shower range offer numerous possibilities for the lay out
Hansgrohe Is Setting New Trends Hansgrohe stands for multi-award-winning showers, shower systems, bathroom and kitchen mixers, as well as kitchen sinks.
Hansgrohe Rainselect Ambience has a unique, sleek silhouette, which gives the wall a clean and uncluttered look
Hansgrohe combines clean-cut edges with gleaming surfaces, beautifully complementing elegant bathroom environments
Hansgrohe Metropol Ambience provides space for individual needs
THE INSIDE TRACK May 2017
Kitchen-sink combination from Hansgrohe
of the shower area, making it easier to fulfil individual customer wishes. Hansgrohe RainSelect With RainSelect, Hansgrohe is introducing an intuitive and convenient control unit for overhead showers with adjustable spray modes. This panel controls all functions in one unit, and its aesthetically sophisticated design, and linear, horizontal shape make it a striking addition to the bathroom. Its unique, sleek silhouette, which gives the wall a clean and uncluttered look, was developed in collaboration with Phoenix Design. Moreover, thanks to its minimal installation thickness, the RainSelect shower control unit opens up space for more freedom of movement in the shower.
shapes and clean lines emphasise the high quality of the Hansgrohe Croma 280 showerheads. Their design is the work of Hansgrohe’s longstanding partner Phoenix Design. The 280millimeter spray disc is generously sized; it is made of metal, is durable, robust and can be detached for easy cleaning. Thanks to air-enriched water drops, the lavish shower spray splashes less than conventional shower jets and envelops the body in a warm sense of wellbeing. The Hansgrohe Croma Select 280 shower pipe combines all components in a single system: overhead shower, hand shower, shower holder, thermostat and hose - a complete package convenient for both new construction projects and bathroom remodels.
Croma 280 Range Of Showerheads The new Hansgrohe Croma 280 overhead showers bring clean design and the pleasure of a generous rain shower to the bathroom. Precise
Hansgrohe Unica Comfort The new Hansgrohe Unica Comfort shower bars double as sturdy grab handles, certified for stability by TÜV Süd, a leading German organisation for technical service,
Ease of use, intelligent functions, personalised service and easy installation stand for “Made by hansgrohe” quality
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Hansgrohe shapes the flow of water in the kitchen and the bathroom
certification and training. Safety on wet floors is an everyday concern for all bathroom users. The Hansgrohe Unica Comfort shower bars are multifunctional and can double as grab handles. They also blend harmoniously into any bathroom setting thanks to their understated, elegant look. The sturdy shower bars have a high tensile strength. It also includes a safe footrest, covered with non-slip plastic to provide stability when caring for feet and legs. Hansgrohe Metropol line The new Hansgrohe Metropol range of mixers makes a striking appearance with its consistently geometric design language. In collaboration with its partner of many years, Phoenix Design, the brand Hansgrohe has developed its most comprehensive range of mixers to date; it not only features a choice of three types of handles, but is also the first range to include a floor-standing washbasin mixer for use with freestanding washbasins. The basin mixers come in four
different tap heights, providing space for individual needs, whether for washing hands, shaving or filling receptacles. Hansgrohe Metropol Classic The Hansgrohe brand expands its comprehensive range of mixers for high-end private and hotel bathrooms with its new Metropol Classic line. In collaboration with Phoenix Design, the Black Forest-based bathroom and kitchen specialist presented the Metropol Classic mixers for the first time at the ISH fair in Frankfurt. One of the outstanding features of this new collection is its surface design: the Metropol Classic collection boasts elegant, gold accents on the base, the handles and the spouts of the mixers. They are also available on special order in an attractive pure chrome finish. The design combines clean-cut edges with gleaming surfaces, beautifully complementing elegant bathroom environments. Contact web: www.hansgrohe.in
Hansgrohe Raindance Classic Chrome Shower creates a striking highlight in the modern bathroom environment
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THE INSIDE TRACK May 2017
It Products Antica Ceramica Launches Neutral Brown Tiles Antica Ceramica, a premium store for tiles and sanitary ware, has launched its exquisite collection of neutral brown colored tiles for the luxurious flooring needs into your living spaces. It comprises of wood look and granite look tiles that are artistically designed by skilled craftsmen.
These elegantly customized tiles hold sophisticated textures and patterns to lift up your living spaces with the relaxing and vibrant look. These tiles come with an excellent finishing touch and safety glazed porcelain coating which restricts it to be non-slippery and scratch resistance. According to Mr. Rahul Bhugra, Director - Antica Ceramica, “This array of neutral brown colored tiles is best to introduce textural richness to your living space while wonderfully emitting a modern living zone and finer lifestyle”. These tiles are the most cost effective investment to add a graceful look to your interior spaces for a countless number of years. The neutral brown colored tiles of this collection also excellently provide the added benefit to making small spaces look bigger and brighter. Contact info@anticaceramica.in
Wisma Atria Interiors Presents Fringes Furniture Pieces Known for her aesthetically curate high-end selection, Interior designer Nomita Kohli of Wisma Atria Interiors has launched a contemporary collection of Fringes furniture pieces. The array of Fringes furniture pieces comprises of admirable designs of sofas and ottomans with uniqueness in their colours, shapes, and sizes to add an amazing versatility and dynamism to the decor of your abode. Owning an innovative interplay of indigenous materials, these furniture pieces are carved out of premium grade solid wooden frames, superfine fabrics like silk, linens, leather etc. and designer fringes like Bullion Fringe or bullion tassel fringe braid trim tickling the floor. Emitting cozy functionality, the furniture pieces lets you rest in sheer style as the seat cushions of the sofas and the ottomans hold the high reliance expanded polyurethane, superfine elastic belt, and 100% feather foam inside it
completing the classic appearance and comfort. Showcasing the innovative skills while inculcating the latest technology in lieu with craftsman’s creativity, Wisma Atria Interiors guarantees to offers the insightful customers with a lifestyle that is crisp and catering to aesthetics, and attentive to even the minutest details. Contact www.wismaatria.in
Usha Strengthens Its Flagship E-Series Range Of Fans
Usha International, one of India’s leading consumer durables company, launches two new models EX7 and EX9 in its flagship automotive inspired E-series fans range. Both the models have ‘Automotive Paint’ finish, high torque motor and Aerodynamic blades that offer silent operation and high air delivery. These fans come with an air delivery of 240 cmm (cubic meter per minute) whereas most fans give air delivery of 210 - 220 cmm. Geared to inspire the automobile enthusiasts, Usha E-Series is a perfect blend of cutting edge
technology & aesthetics to deliver high performance. The E-series range features three layered ‘Automotive inspired’ metallic colours and finish. On the new launches, Mr. Rohit Mathur, President - Fans, Usha International said, “Our strategy on Usha E-series launch is based on emerging consumer trends of design & color in the automotive industry. Usha is geared up for launch of more than 20 new models of fans across consumer segments this year.” Contact www.usha.com
Notion’s New Collection Of Hardwood Flooring Keeping today’s generation’s demand for upgraded lifestyle Notion a pioneering brand in wooden flooring have introduced Hardwood Flooring for your different need. According to Mr. Akash Saini- Director - Notion, “Our latest Hardwood Flooring is a far better option than old flooring choices like cement, marble, tiles etc. these hardwood floors can work very well in kitchen, basements, living area, bedrooms, lobby and even bathrooms as well. This flooring is an innovative option for luxurious style, ease of installation and their environmentally friendly benefits. They increase the value of living areas in a visible manner as they are the prime thing that one notices as they enter into a place. They are easier to clean than carpets and look warmer than tiles.” The Hardwood Flooring by Notion is made up of core of hardwood, plywood and HDF glued with top layer of
hardwood veneer. The range is versatile and tougher then solid outdoor decks and laminate flooring because of higher resistant to moisture and humidity. Contact www.notion.net.in
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THE INSIDE TRACK May 2017
It Products Zynna Launches Duralee’s Debonair Fabrics Zynna, worldwide famous for its exuberant range of fabrics has recently launched the enthralling Duralee’s Fabric Collection. Duralee continually creates palettes and styles with comfort and authenticity, injecting a heavy dose of what’s now and what’s timely, all the while maintaining a balance with timeless versatility. Sophisticated, yet youthful and fun, the Duralee design aesthetic upholds an ageless appeal. The collection involves relaxing and decent tones and patterns which is perfect for soft furnishing especially curtains and cushions. This new range
of soothing and blooming upholstery is rich in floral prints and is a perfect choice for those who want to redefine their interior in style and grace. Mr. Retesh Sharma, MD, Zynna says “ Duralee is one of our best selling brands and is widely accepted by our customers. This new range of Fabrics, with blossom prints and patterns promises calm and soft interior inspired by nature and English garden, giving an elegant look to ones’ ambiance. This collection is very graceful due to floral patterns and is seen quite acceptable by every generation”. Contact www.zynna.in
Idus Launches Contemporary Bar Cabinets The collection of Contemporary Bar Cabinets by Idus are ideal to reflect your style, personality and taste with a touch of classy interior décor. With an absolute amalgamation of style and exclusive design, these bar cabinets come immersed in high sheen finishes like lacquered glass finish, dark oak polish, walnut veneer, antique silver on wood with designer variations in shapes, colours and sizes. The bar cabinets also come packed with sufficient storage space and additional sections like shelves and columns to hold the bottles and other quintessential in the coolest manner.
According to Mr. Sameer Hora-MD IDUS, “this marvelous collection of Contemporary Bar Cabinets is absolutely a perfect embodiment of fascinating furniture piece that can be befitted with any decor”. Setting the tone of a graceful piece of furniture, these bar cabinets will let you keep your beverages collection dust free. With an easy-to-use latch, the entire bar cabinet collection is focused to elevate the décor and mood of the owner serving closed and secured space to hold the drinks and decanters. Contact www.idus.in
Graff Presents Sade, The Expression Of A Unique Design Graff, the worldwide manufacturer of innovative faucets and shower systems has now come up with their latest Sade collection, the expression of a unique design. Sade’s silhouette is definitely its hallmark and the harmonious movement of the faucet body recalls the natural gush of water, like an old fountain transformed into a stylish and contemporary object. The faucet’s spout is not made from a forged brass bar, but from a solid brass block internally emptied. The spout is thicker than normal and gives the entire element more importantand a unique sense of proportion. Sade is manufactured in brass, with a very low nickel and lead content, in compliance with all drinking water regulations and the most restrictive criteria required for the protection of health and the environment. Sade collection derives from the encounter between clean and modern lines with technology and selected materials. The faucet is a real
piece of furniture carrying a contemporary concept and net geometry.The Sade collection provides a comprehensive range of articles both deck and wall mounted, with a single lever or as a widespread set, for the bathroom and for the shower. Contact www.graff-faucets.com
New Grohtherm Special Thermostat From Grohe The new Grohtherm Special combines the proven qualities of a Grohe thermostat with a number of unique and innovative features. This combination makes it the perfect choice specifically for the elderly as well as for anyone with reduced manual dexterity. Care homes and hospitals, in particular, stand to benefit from this thermostat, which is the most ergonomic and safest unit of its kind in the Grohe range. Where safety, quality and comfort are at a premium, Grohtherm Special definitely delivers. Grohtherm Special is a modern thermostat, which offers a range of specific features for care home operators and residents. Grohe Quickfix technology’s innovative installation system makes it easy to remove the thermostat from the wall in order to inspect, and possibly replace, the back-flow stop valve. Residents also benefit from the proven Grohe CoolTouch technology, which protects users
against scalding on hot metal surfaces. The new Grohtherm Special is available for washbasins, bathtubs and showers. While the wall-mounted basin variant comes with spout lengths of 115 and 175 millimetres, the concealed variants for installation in the Rapido T Box and the on-thewall models share the same innovative features. Contact www.grohe.com/in
THE INSIDE TRACK May 2017
It Products NITCO Launches Bathroom Tiles NITCO’s bathroom collection tiles are an evergreen option for tiling bathroom floors. It exudes the perfect look and texture which are comforting to the feet. Designed to turn your bathroom space into an artistic canvas, the tiles are crafted with captivating textures and patterns. Their Lapato finish tiles offers better traction with an anti-slip surface whereas Rustic Finish on tiles imparts long-lasting anti-slip properties. Matt finish tiles show far less slipping tendency than
high glossy tiles. Glossy finish tiles reflect the light and create an illusion of a large space. NITCO’s High definition and advanced 6 color prism printing technology has enabled replication of near to life designs on tiles. Besides 3D technology helps to create low and high relief on the tiles surface that gives unique engraved look to the tile. Contact www.nitco.in
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Legrand India Launches Arteor Range Of Switches Legrand India is a global specialist in digital and cabling infrastructure with their highend sophisticated products. Arteor combines versatility and global vision and is an innovative answer to the increasingly complex requirement of the market all over the world. The Arteor range extends
from wiring devices, through innovative radio automation solutions, up to fully networked home automation systems. The timeless design of Arteor features hi-tech yet minimalist and sober characteristics. Its design is inspired by the most modern technological devices, such as flat screens, digital photo frames etc. creating the impression that the product is floating on the wall. Arteor offers a wide choice of ergonomics and finishes. All control functions are available in two shapes of rockers – square or round and two international colors - white or magnesium. It offers a rich choice of finishes that are innovative, refined, modern, classical and contemporary. Contact: www.legrand.co.in
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THE INSIDE TRACK May 2017
Spot Light
A
ustrian fittings specialist Blum is a market leader in the furniture fittings industry. One of the company’s success factors is its international market presence. The specialist of lifts, hinges and pull-out systems has decided to continue its policy of internationalisation by establishing its own subsidiary in India. The new premises were officially opened in Mumbai on 27 April 2017. Blum believes that its three most important success factors are innovative products, committed employees and an international presence. The fittings manufacturer is a traditional family-owned company that is firmly rooted in Austria, but one of its main objectives for many years has been to establish itself in the global market. During the last business year, for example, the company exported 97% of its products. 28 subsidiaries and/or representative offices around the world ensure that Blum is always close to its customers and provides optimal support in the four corners of the earth.
Philipp Blum, Managing Director of Blum
The latest subsidiary to join Blum’s international group is Blum India. “For us, India is an important future market. We believe in the great potential of the Indian market. That’s why we decided to invest in Mumbai and ensure that we are on site to cater to customers’ needs,” commented Managing Director Philipp Blum at the official opening in Mumbai on 27 April. Established in 2016, the new subsidiar y has just moved to new offices in Mumbai, clearly showing Blum’s commitment to the Indian market. Thanks to modern workplaces, a state-ofthe-art training centre and an impressive 200 sq. metre (2,150 sq. ft.) showroom, Blum India believes that it is well equipped to meet growing market requirements.
New Subsidiary, New Premises: Blum Austrian fittings specialist, Blum, moves to new location in Mumbai.
An exclusive Blum Showroom
Blum’s international market presence makes it all the more successful
Blum is a specialist of lifts, hinges and pull-out systems
Blum will continue to work with its longstanding partner Häfele India to fill customers with enthusiasm for Blum products. “Blum and Häfele have worked well together since 2004. We jointly take care of the whole of India and neighbouring countries, such as Sri Lanka, Nepal, Bangladesh and Bhutan. And we’ll continue to do so in future,” said Martin Herr, Managing Director of Blum India, pointing out the close collaboration with its longstanding sales partner. Blum India offers Tandembox and Legrabox - two box systems with many different design options. The idea is to give customers
Martin Herr, Managing Director of Blum India
greater design scope and plenty of possibilities for differentiation. As far as motion technologies are concerned, furniture manufacturers are currently very keen on Tip-On Blumotion. In addition, Blum will offer a dark coloured hinge in onyx black for the first time this year. As regards lift systems, the Aventos HF bi-fold lift is very popular on the Indian market. Last but not least, the Austrian manufacturer of fittings attaches great importance to training and service. For Blum, it is very impor tant to maintain good relations with customers and promote a personal exchange of ideas and experiences. This is part and parcel of successful customer service. Contact web: www.blum.com