The Inside Track November 2016 by The Inside Track

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Volume 10. Issue 11. November 2016 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

TAILWATER BY ARTIZE Inspired by the form of a bird perched on a tree, the Tailwater faucet blends the beauty of nature with modern engineering genius.

“Tailwater expresses inspiration from the natural world embodied in a beautifully engineered piece of industrial design.” - DanelonMeroni Inspired by nature and the elegant, fluid lines of contemporary architecture, Tailwater is a striking bath fitting. Introduced by Artize, the luxury bath brand from the Jaquar group, Tailwater is a new design classic. Deep research of freeform is to show how technological know-how and inspiration from nature can be expressed in a beautifully engineered piece of industrial design. The abstract image of a bird, perched on the edge of a pool, emerged from the early concept sketches. The lever and spout of tailwater are united in a single, friendly form, which is simple and enjoyable to use. The curve of the tap’s body echoes the movement and flow of water, while its reflective surface appears as seamless as liquid metal.

The ‘tail’ acts as a mixer lever, which moves smoothly backwards and to the left and right. Finely tuned for ergonomic comfort, function and aesthetics, the curved lever is both intuitive and inviting to the touch. When tilted backwards, the tap’s form is transformed into a graceful silver arc. Designed to be deckmounted, Tailwater widens and curves slightly at the base to give the impression of delicate balance, while ensuring strength and stability, and discreetly concealing the fixtures and water supply.

The mixer lever swings by 30o

Designer Claudia Danelon

DanelonMeroni design studio creates humancentred design to deliver products and experiences with meaning and personality. The studio is led by founders Claudia Danelon and Federico Meroni, who have designed for a diverse range of global brands including Molteni, Velux, Steelcase, Poltrona Frau, Cathay Pacific, Tecno, Adidas, Philips, Pirelli, Samsung, Electrolux, Bombay Sapphire, Dove, Danone, Sony and many more. The Tailwater faucet by Artize is now an addition to their portfolio of bespoke creations.

Contact Email: info@artize.in Ph: 0124-4746800 web: www.artize.com

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Volume 10. Issue 11 . November 2016 Rs. 25/-

INSIDE TRACK CONNECTING THE DESIGN COMMUNITY Now view our web edition at www.theinsidetrack.in

Cersaie Spl.

ersaie, the International Exhibition of Ceramic Tile & Bathroom Furnishings, was held at Bologna from 26th to 29th September this year. The 34th edition broke the attendance record that was set last year as many more visitors attended the exhibition, including industry professionals, businessmen, journalist’s and consumers from almost every corner of the world. The exhibition saw people from Argentina to Japan, from the UK to the UAE, from all over Europe and the United States, and as far away as Vietnam. For so many people from so many countries coming to Cersaie, the six product sectors was accordingly showcased in a massive 156,000 square metre floor space. The media too were active with their prominent presence as over 797 Journalists made it to the event. The grandeur was marked by exhibitors in large numbers, presenting innovative and creative ceramics and bath space furniture. A total of 852 exhibitors showcased their best products. The notable factor about this year’s event was that a record number of countries, 43 countries to be precise, affirmed

Captivating Ceramics at Cersaie 2016

Top brands exhibit their best collections at the 34th edition of Cersaie in Bologna.

a foot forward to display a wide range of impressive products to the world. Cersaie is the undisputed world leader with no fewer than 335 non-Italian exhibitor companies, a figure that is increasing and stands at almost a third of the total participation. Amidst all the majesty and o p u l e n c e , t h e In t e r n a t i o n a l Exhibition centred on the products and their respective categories. ‘Ceramic tiles’ was the best represented sector with 491 companies that included a remarkable 237 non-Italian entities. Bathroom furnishings had the second best representation with 194 companies. These numbers speak for themselves and reaffirm Cersaie’s position as the largest exhibition in the bathroom furnishing sector in Italy and one of the leaders in Europe.

Cersaie 2016 opened with the inaugural conference about fair trade and competitiveness of manufacturing in the global marketplace. Then a series o f c o n f e re n c e s , e x h i b i t i o n s , displays, and talks on various subjects related to the ceramics industry ensued. The highly-anticipated cultural programme, “Building, Dwelling, Thinking” too made its mark as the Keynote Lecture given by British architect and designer Lord Norman Foster, winner of the Pritzker Architecture Prize 1999. The attention though was completely on what was being displayed at the event by the best brands in the world. Both the Ceramic tiles and Bathroom furnishing segments had continued on page 4

THE INSIDE TRACK November 2016

THE

INSIDE TRACK

CONTENTS The Marble Cream range by Roca created for timeless spaces reinvents classic marble by introducing geometric ornamentations

continued from page 3 enchanting products that garnered rightful appreciation. The 34th edition of Cersaie had an essence of innovation and technology that moulded the way ceramics is perceived or used. Indian brands too made their mark as companies like Qutone, Kajaria and Somany did unveil some sleek designs and interesting products. Here’s a look at some of the most interesing products that the top brands had to offer at Cersaie 2016 exhibition.

Roca Roca presented various ranges of tiles that reflect the essence of Cersaie. The Marble Cream range created for timeless spaces reinvents classic marble by introducing geometric ornamentations. In the Rock&Rock collection, Fabric conveys a one-colour sobriety in different tones while Tweed, with an ear-shape design, pays a tribute to the traditional Jacquard. In the Porcellanato collection, Roca displayed the ranges continued on page 6

NOVEMBER 2016

COVER Captivating Ceramics at STORY Cersaie 2016 3 Restored And Ready To Re-Open 8 Emulating Timeless Artistry 10 Innovation Amidst Evolution 12 Keuco:Taking Bath Spaces To Another Level 14 4th Anniversary Celebrations For Canadian Wood In India 16 Veka’s Futuristic Approach In India 18 Utilizing Market Trends To Stay Ahead 20 Where Food Is Art, And Art Surrounds All Food 21 Dubai Design Week 2016 22 The Latest On Recent Launches And Products 24 An Emotional Pavilion To Trade New Memories 28

Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1, 23743069 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 10. Issue 11. November 2016. English - Monthly. This issue contains 28 pages including both covers.

Creative Director Natalie Pedder-Bajaj Assistant Editor Shweta Salvi. Sub-Editor Sneha Lukka LayoutDesign Asif Shayannawar, Darshan Palav, Priyanka A. Dhumal, Snigdha Hodarkar Marketing: Mumbai, Ganesh Gurav, Vivek Jadhav. B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 23736133/1, 23743069 Email:response@ marvelinfomedia.com. Chennai Mr. S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: svenkat@marvelinfomedia.com. Europe 282, Rue du Noyer, bt 16, 1030 Bruxelles, Belgium.

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THE INSIDE TRACK November 2016

continued from page 4 Momentum, Poniente and Flamant that stood out among the novelties. Momentum, inspired by the nature, uses fabric and cement and introduces tiles decorated with birds in English wallpapers style. The Poniente range is designed for one-colour floors and is inspired by the roughness of volcanic rocks while the Flamant range inspired by wood, with an organic touch. Roca also displayed 5 new ranges of Wall Tiles - Cricket, made for a large range of interiors and painted walls; Room, inspired by the combination of fabrics and cement with a slight romantic touch; Bahia, stirred the colours of the sea,

by delivering products that steal the show, especially at international exhibitions like Cersaie. VitrA VitrA’s exhibited a gamut of rich, creative and unique textured tiles, an enriched version of their previous VitrA PRO tiles concept. This range is designed for professionals and creates unique spaces with different styles, materials, patterns and solutions. VitrA’s specialty has always been in providing ranges that target a specific style and to serve a purpose in the luxury home. The categories under this range include Nature, Technic, Pool and Facades tiles, each varying backgrounds and utility spaces.

Flamant range inspired by wood, with an organic touch stood out among the various products of Roca Tiles

the sand and the sea foam to create interiors with great personality; Chaplin, touches the industrial and art-déco to reinvent a subtle texture and Maiolica, the handmade look pays tribute to ceramics with gradient colours that unite in glossy enamels. Just like always, Roca’s collection impressed and exuded class that a ceramics range of this calibre should have. Roca’s products have always been sought after especially because of the way they put ideas and technology together to adorn a place, merely with the installation of tiles. The leading tiles producer is quite revered for bringing what the customer wishes to have and

VitrA also showcased the Nature Collection including porcelain and wall tiles by blending tiles expertise with the inspiration drawn from nature. The innovative series is independent from time, concept and trends while enriching basic construction materials such as marble, stone, wood, concrete and ceramics with different size, colour, and surface, pattern and tiling options. VitrA puts forward various cues for creating both commercial and living spaces including residences, restaurants, malls, airports and hotels. The brand includes handpicked ranges intended for residential use in addition to an extensive range

VitrA

The Woodmix Collection by VitrA creates unique spaces with different styles, materials and patterns

of professional series designed for industrial and commercial establishments. Versatility has always been their forte, they switch from genius to mastermind at will to either bring something innovative or something simple yet impressive. VitrA sports a broad array of styles developed for all kinds of indoor and outdoor areas from kitchen and living room to pools and terraces, increasingly expanding the reach of VitrA beyond the boundaries of the bathroom. It is the incessant reach of VitrA’s ideas that make its products worth

The Poniente range by Roca is designed for one-colour floors and is inspired by the roughness of volcanic rocks

having. They deliver a complete package- right from providing a perfect product derived from an idea that solves problems to a collection that adorns a place! At Cersaie 2016, VitrA managed to do what it does best - display awe-inspiring products that draw the audience to mar vel with a silent applause.

The Tech-Slate collection improvises on visuals and delivers a spectacular product this is pleasing to the eye

that are available in a wide range of colours, formats and decorations for diverse interior designs. One can use any of the options available to suit a setting perfectly. The crux of this collection revolves around the variety that offers a design so much to experiment with. The trendy and expressive ranges of “wood” and “concrete” shone amidst the extensive assortment of products. The natural-stone looks with nuanced finishes and fine structures that create both vibrant and harmonious surfaces also drew considerable attention. Apart from the appearance factor,

Villeroy & Boch Villeroy & Boch Tiles presented the tile collection under the motto “Creating Spaces”. It combines on-trend and timeless concepts for walls and floors that bear the flawless signature of Villeroy & Boch and

this collection also drew praises owing to its versatile application. Other ranges included new decorations with vintage touches, arts-and-crafts elements and the contemporary brick formats that enable individual and highly aesthetic creations. But, the core of this collection has an essence of ‘complete’- it is all a design requires as far as the walls and floors are concerned. This collection at Cersaie was a unique one as it was one range that encompassed everything that a design would require, no matter what patters or theme was to be followed. continued on page 7

THE INSIDE TRACK November 2016

continued from page 6

Somany has been constantly inspiring innovation and creating new benchmarks

The individual ranges are not limited to a specific style but, depending on the choice of colour, décor and interior, they complement different interior environments -ranging from urban and puristic, understated and natural to timelessly classical and modern. The tile collection at Cersaie certainly drew interest for private building owners, as well as for planners, architects and interior designers. The wealth of applications ranges from family homes to administrative buildings, f ro m re s i d e n t i a l a p a r t m e n t s to hotels. Visitors from Europe, America & Middle East appreciated the products for beautiful array of designs, colors and latest trends. Somany has anticipated styles and trends in the sector, and always been taking design and innovation to newer heightsthanks to the excellent, technical and artistic quality of its ceramics, to its endless ability to invent and innovate in ceramic industry. These initiatives will help position Somany Ceramics as a strong global leader in international markets and will also strengthen the identification of India as a preferred ceramic products destination.

Somany has produced styles and trends and has always been taking design to newer heights

Somany Ceramics Somany is known as a company ranks in the global ceramic industry. At Cersaie 2016, the focus was on an exclusive range of tiles that exhibited world class quality. Justified to its billing, Somany Ceramics put forward durable tiles ranges, a trait of its products that has worked wonders for the name. Somany has been transforming India’s dreams into a beautiful reality, by constantly inspiring innovation and creating new benchmarks. The same was witnessed in Cersaie 2016 as Somany displayed some fine products. The highlights were Rhodium finish tiles that have a metallic lustre and envious shine and VC shield tiles that take durability to whole new level. Amongst the notable spectacle was also the Dazzle finish tiles having crystals, something

that an enticing floor would love to have. Other products included the HDR tiles and Anti-Skid tiles that had a touch of technology, solving issues of day to day life. With such high-end products at Cersaie, Somany pleased in a major way and certainly enhanced its fan base, just like the increase it experienced in its following and reputation. Ta k i n g t h e b r a n d t o a n international platform consecutively for several years, the company showcased that it can keep delivering products consistently through the years without compromising on the quality it promises. Following previous years’ success, intense efforts were made to promote t h e b r a n d i n t h e h i g h - l e ve l international trade segment made up of construction firms and large architecture practices.

Kajaria Being one of the top international ceramic brands in the world, Kajaria’s Eternity tiles were expected to add a lot to Cersaie 2016. With the kind of products that were displayed by the brand, they purged all expectations and lived up to their high stature. Kajaria Eternity at Cersaie 2016 displayed suave tile collections that had the gist of elegance and beauty. The various collections on

display had the common elements of pleasing designs coupled with modern aesthetics that produced tiles with an unconventional twist and consummate attraction. The highlight of Kajaria Eternity’s various collections was the Gres Tough range that fused the durability or top quality tiles and the beauty of innovation and exclusiveness. It was different from the pack that is usually displayed and hence made space for itself as a centre of attraction at the Eternity stall. Other notable products that grabbed maximum attention and generated ecstatic reactions were the HD Digital Wall Tiles with entrancing appearance and adaptable utility, the 600mm X 600mm glossy Glam collection that adds panache to any living space and the Trend collection empowering you to choose from a multitude of colours and patterns. Contact web: www.roca.in www.kajariaceramics.com www.vitra.com www.villeroy-boch.com www.somanyceramics.com

Kajaria Eternity Collection

THE INSIDE TRACK November 2016

Spot Light

econd chances are rare in this world, a reality lived especially tragically in strife-torn regions whose cultural traditions, texts and buildings are being threatened by rampaging armies of religious warriors. With calm determination, one region is rebelling against this trend and boldly preserving one of its richest cultural sentinels. It is the where-time-stopped town of Fez in Morocco, a hamlet straight out of our fondest Arabian folk tales where dusty streets and low-rise structures snake and stand across a confusing maze full of the sounds of shouting tradesmen, the shuffling feet of shoppers and pedestrians, and prayer calls from a faraway mosque. The Khizanat al-Qarawiyyin library in Fez was built in 859 to be a part of a compound of culture and learning that would include the Qarawiyyin Mosque and the legendary Qarawiyyin University (the world’s oldest). The visionary behind the construction was Tunisia’s Fatima al-Fihri, a seminal female connection that is receiving an unexpected honour through Aziza Chaouni, an architect of CanadianMoroccan descent and a Fez local, who was chosen by the Ministry of Culture to lead the restoration of the ancient library. The revered but till-recently crumbling library is home to 4,000 prized texts, including a camel skin copy of the Qur’an written in the 9th century in the beautiful Kufic calligraphic script. This sacred tome, along with other oldest manuscripts, are now housed in a temperatureand-humidity-controlled room inside the restored library. The restored structure will also feature a café, local wood furniture, courtyards shielded by umbrellas, and administrative offices. The cupola will transform into an exhibition space.

Restored And Ready To Re-Open

The Khizanat al-Qarawiyyin library in Fez, Morocco, dating back to the 9th century, is home to 4,000 precious texts and is now set to become a model of sustainable restoration and cultural revival.

This sacred tome, along with other oldest manuscripts, are now housed in a temperature-and-humidity-controlled room inside the restored library

The new library, its opening delayed but now anticipated in 2017 with an inauguration presence of King Mohammad VI, will boast of sophisticated gadgetry to preserve the books and slow-down or obliterate the break-down of their pages due to elemental factors. A lab on the site helps with the digitisation of the texts, while a special treatment machine makes sure that the books and manuscripts have just enough moisture in them so as to prevent their cracking. Other mechanical marvels include digital scanners through which ancient paper rolls can be checked for the tiny holes that slowly disintegrate their character. The current stage of renovation in fact builds on an earlier French effort of the 1940s which introduced lovely relief work and shiny wooden furniture in the complex. The current stretch of renovation, begun in 2012, walked a tight line between restoring long-ignored parts of the building with modern materials, and maintaining original details

that are hard to replicate today. The structural additions include a brilliant underground sequence of canals which will ensure that no moisture accumulates in the book storage zone, as well as a new sewerage system. The Medina of Fez is a UNESCO World Heritage site, deemed a place of ‘Outstanding Universal Value’. The restoration of the Khizanat al-

Qarawiyyin library is one more step towards Fez staking a reclamation of its status as a living, breathing city of culture, religion, and knowledge, a position that for centuries lay discarded and in ruins. “I hope that the people from Fez will use the space like a second home. The library’s value is not simply to preserve it for tourists, but that it is functioning,” Chaouni mentioned in an interview.

The current stage of renovation in fact builds on an earlier French effort of the 1940s which introduced lovely relief work and shiny wooden furniture in the complex

THE INSIDE TRACK November 2016

Spot Light

he hectic and troublesome nature of modern life makes one follow the trail of the uncomplicated. Having avenues that are hand crafted and imperfect - natural as they come are traits one craves for. The global ‘World Woven’ collection by Interface

Emulating Timeless Artistry Interface simplifies and weaves aesthetic textures in planks by drawing inspiration from history. hand-woven textiles and enhanced by biophilic design - the idea that is most productive, creative and at peace when close to nature and its majestic originality. The collection weaves together modern sensibilities with memories of some of the most enduring textiles of the past, including tweeds and bespoke woven textiles - a striking combination. Product designer David Oakey opines, “These products lend themselves to a wide range of possibilities - from a simple neutral background to a composition of multiple textures that create

freeform weaves known as Saori are similarly diverse.” The ‘World Woven’ collection includes six Skinny Planks and three FLOR squares, each providing eight colour options. The impressive core of the collection has four patterns that were inspired by classic woollen textiles, grounded in the fine traditions of plain woven fabrics made for fashion. Those include upholstery and home accessories that are still so essential today. The palettes of colours remarkably recall undyed wools with just a bit of contrast that matches perfectly.

The complementary patterns that are included in floor compositions to define space, create area rugs or combine with the rest of the collection to add interest and detail

lives up to the earthliness, catering to some fine planks and squares that are deeply influenced by the timeless familiarity of local textiles found around the world throughout history. With a gist of artistry in weaving from Japan to the UK and from the Americas to Australia, this is a unique collection presented by Interface. In a league of its own, this global collection includes

three accent patterns designed specifically for the World Woven Collection. It’s not the design alone that makes distinctive difference. The complementary patterns that are included in floor compositions to define space, create area rugs or combine with the rest of the collection to add interest and detail. The World Woven Collection was inspired by this artistry found in

These inspiring and unconventional carpet plank collections were created with 100% recycled content nylon in factories that are increasingly powered by clean energy

The collection weaves together modern sensibilities with memories of some of the most enduring textiles of the past, including tweeds and bespoke woven textiles- a striking combination

diversity and movement like that found in the natural world. The beauty of hand-weaving is that it’s closer to nature than the synthetic uniformity of ‘modern’ machined production.” He continue, “World Woven itself does not create spaces with an outdoorsy aesthetic, rather designers may be attracted to the collection for its residential feel or its mix-and-match capability. In traditional Scottish tweed for example, what looks like solid green actually has at least 10 to 15 colours, which is similar to the way nature works with colour. Other artisanal fabrics like the

Interface delivered this and did not compromise on its more than 20-year commitment to pioneering sustainability in the industry. These inspiring and unconventional carpet plank collections were created with 100% recycled content nylon in factories that are increasingly powered by clean energy. Showing an impressive level of dedication t ow a rd s i t s ‘ Mi s s i o n Ze ro ® ’ commitment, Interface sources 85% of its energy needs from renewable sources. Contact web: www.interface.com email: inquiry.india@interface.com tel:080 30589356

THE INSIDE TRACK November 2016

Interview

ishal Raman, Head of Sales at Franke Faber India Pvt Ltd. has witnessed the evolution of the kitchen and the challenges that come with it. With increasing demands owing to modernized kitchens, products of greater quality are being anticipated from top brands. The evolution in this industry certainly puts up a lot of challenges and as a brand, Franke Faber is

Vishal Raman, Head of Sales, Franke Faber India Pvt Ltd.

expected to clear these hurdles and maintain its reputed momentum in the market. Mr. Raman elucidates on how innovation meets all expectations in the general kitchen and how technology helps the brand meet customer demands effectively. What products can we expect in the near future? Franke Faber is a pioneer in bringing innovations to kitchen. Amongst our most recent innovations in the market is the 3D chimney which offers a â&#x20AC;&#x2DC;3 wayâ&#x20AC;&#x2122; suction through the bottom and lateral filters. The challenge

Innovation Amidst Evolution Top brands like Franke Faber utilize

innovation to meet the demands of an evolving kitchen. that the consumers presented us was that the current chimney resolves only 80% of the problem since the smoke that escapes from the bottom vent creates a smoky environment in the kitchen. That is not really a major problem and can be dealt with without much hassle. But, thatâ&#x20AC;&#x2122;s not what we expect our customers to do. We are committed in providing perfect solutions to problems, be it minor or major. We resolved it by creating a 3D chimney that solve the problem and also reduce noise. These vents not only capture the smoke that escape the bottom vent, but also in the process reduces the noise generated by the hood since the surface area for grease capture is increased and hence there is less turbulence. The users hence enjoy noise-free usage of the chimney as well as it adding to the environment of the kitchen. Has there been a demand for technological products? Modern appliances influence kitchen design in numerous ways, some apparent and some not. An increasing number of kitchen manufacturers are nowadays working with the

The Franke Kitchen Appliances started in Switzerland and eventually ventured in the Indian market with a wide array of kitchen appliances

appliance manufacturers to evolve their products so that appliances and kitchens are completely in sync, be it in terms of aesthetics, fit, finish or functionality. Climate change has prompted appliance manufacturers to work towards enhanced resource efficiency and this particular aspect has prompted appliance manufacturers to collaborate with kitchen manufacturers for an optimal solution.

The kitchen appliances of the future will draw power from a solar grid installed within individual dwelling units. This is a very important step forward not only for us as a brand but also as an induction of greater technology in products and in delivering products that are inclined to support nature. For example, the kitchen appliances of the future will draw power from a solar grid installed within individual dwelling units. As a result, the entire kitchen layout will have to be customized to support this. This will change the way we perceive our kitchens and pave the way to better innovations and designs as well. How do you plan to stay ahead of other competing brands? A modern kitchen design has three elements, worktop where the food is prepared, sink where the water for cooking and waste disposal happens and refrigerator where the food preserved for cooking is stored. These three distinct elements have to be placed in an equilateral triangle with the consumer in the centre. We strive tirelessly to maintain equilibrium and focus in centering the consumer at any cost.

THE INSIDE TRACK November 2016

Nowadays increasing number of consumers want their kitchen to be the hub for all gadgets required for cooking. That is evident in the way kitchens have changed. Design along with neat spatial arrangement has become a very important consideration for consumers while doing up their kitchens. Hence the chimney has suddenly transitioned from an optional avenue to an essential appliance within the kitchen. Now, with its growing importance, various kinds of chimneys have been introduced to meet customer demands. What are the emerging trends in the bathroom / kitchen segment? 3D hoods are obviously amongst our top selling products. In addition, we also sell a range of Silk chimneys which have strong acceptance from the consumer. This product is amongst the most silent chimneys in the market with a noise level almost 20% lower than any other chimney in its class. This enables the consumer to cook in a completely noise

Design along with neat spatial arrangement has become a very important consideration for consumers while doing up their kitchens

free environment, something a consumer eyes for and expects from an advanced appliance by a reputed brand. Trends in the kitchen keep changing at a fast rate and if there is something that changes faster it is the trend in the bathroom. It is difficult but essential to keep an eye on the needs of a user so that trends can be captured or created, ideologically or technologically, to gratify a consumer.

As far as the bathroom is concerned, the most animated trend is of the shower systems that can be used in variations. Heated toilets too are making their mark currently. What do you think is missing in the current bathroom / kitchen segment? A decade ago, appliance offerings for the kitchen included an exhaust fan and

a cooktop. With changing lifestyles, western influence, the advent of the modular kitchen and high economic growth, there is an influx of appliances into the kitchen. Increasing number of consumers are now replacing exhaust fans with hoods which not only provide superior functionality, but are also aesthetically pleasing. Cooktops are getting replaced with hobs, since hobs provide a sleeker alternate to the bulky basic looking cooktop. As modular kitchens are gathering more acceptance from the consumer, altogether new category of appliances like ovens, microwave ovens dishwashers have been added to the mix. Whatâ&#x20AC;&#x2122;s missing in a bathroom is a complete collection that can be both versatile and adjustable. Something that fits the bill for many bath spaces, effortlessly. As far as the kitchen is concerned, it has to be the introduction of smarter appliances that can multitask that is currently missing and needs to be presented to the consumer. Contact web: www.faberspa.co.in www.franke.com

THE INSIDE TRACK November 2016

Co. Profile

esign and planning is a premeditated strategy or idea that acts like a blueprint to the eventual creation and placing of various objects in a space. This concept hasn’t been new to furnishing, but it’s only in the current epoch that we experience creativity in the bath space. Keuco is arguably the only brand in the

Keuco delivers a water experience straight from the age old concept of hydrotherapy

world that has introduced the concept of ‘Design and Planning’ in the bathrooms, encouraging users to enjoy bathrooms that have a well chalked out design. Keuco’s impetus is also inclined towards planning, quality, function, ergonomics, convenience, comfort and safety. All this has been a part of its grand idea to identify bath spaces with well-being. Not many brands can comprehend that a product can control the lighting, adjust and match the illumination based on individual needs, which can have a positive effect on your well - being.

Keuco:Taking Bath Spaces To Another Level Keuco emphasises on the ‘bathroom experience’ using innovative design and planning. These clear deliverables of ‘health and well-being’ within the bathroom are delivered to the customer today. Apart from that, Keuco has excelled at the art of building a story, a narrative in the bathroom. This paves the way for the user to have an emotional connect with the space and this can’t be done without having great concepts and complementing products. It’s this bathroom concept that is on offer which is the most sought after in any bath space. The whole idea is to offer an integrated concept which can convert the dimensions into an individual space with design, functionality, light, colour, comfort, ergonomics and material all in harmony. Keuco delivers a water experience straight from the age old concept of hydrotherapy. Showering concepts also have redefined design freedom offered within the bath space. If accessorizing is an art, then Keuco owns the space, ensuring that the bath space is truly complete in functionality and appearance. But bathroom aesthetics are far beyond the designs, looks and combinations. Comfort and safety matter the most because that’s

Keuco delivers both safety and comfort without any compromise on first class design

Keuco’s bathroom concepts, lets users create a dream room the way they like it

what a contemporary bath space stands for- relaxation and reposing. Delivering comfortable products is a matter of ergonomics as it has to understand the movements within the bath space. Keuco delivers both safety and comfort without any compromise on first class design. As far as versatility is concerned, Keuco is the only bathroom brand in the world which works with ceramic,mineral cast, varicor, brass, chrome, aluminium, tampered glass, looking glass, flexi glass, LED, ABS, original wood veneers, high quality HDF, chip boards, hard wood, porcelain and stainless steel to bring the highest standards of quality and material orientation to all its products. Keuco has always been very serious about the role of materials and technology in its products as being detail oriented is half the job done. Since it uses different materials for various product categories, it has always been easy for the bath giant to offer so many possibilities

and subsequent gratification within any bath space to any consumer age and profile. Contact web: www.keuco.com email: rahul.kher@keuco.com

Edition 400 light mirrors and mirror cabinets enbales you to adjust light based on your preference

THE INSIDE TRACK November 2016

Co. Profile

4 Anniversary Celebrations For Canadian Wood In India An event that showcased success stories of th

anadian Wood, represented i n I n d i a b y Fo r e s t r y Innovation Consulting India Pvt. Ltd., celebrated 4 years of existence in India at their display centre in Mumbai. The event was marked by the valuable presence of the Honorable Minister Michael de Jong, Minister of Finance, British Columbia, Canada who was accompanied by senior industry leaders from real estate, architecture and woodworking. Canada has a unique way of dealing with deforestation, where every tree uprooted is replaced with 3 trees which are all certified by regulatory bodies. Focus on ecology

various projects in India where Canadian Wood was used.

All doors & windows in Douglas-fir wood which is as strong as teak but lighter

and maintenance of verdant forests makes Canadian Wood something to be considered beneficially. Pranesh Chhibber, Country Director, FII India said, “India’s total forest cover is approximately 7 million sq. kms. which is 21.34% of its total land area. India’s fibre deficit will only grow as consumption increases fuelled by the increasing affluence of its middle class. Trends clearly indicate the country will have to rely on imports from sustainable sources to meet its needs. Canada is well positioned as a long term reliable source of wood for furniture. It has over 10% of the world’s total forest cover with B.C. alone accounting for over 50% of Canada’s total lumber exports with zero deforestation over the last two decades. Canadian Wood species have tremendous durability, resistance to termites, ability to expel moisture and longevity. They are lighter than teak and are as efficient as any top species of wood available in the world. In India, the available

5 species are Western Hemlock, Douglas-fir, Yellow-Cedar, Western Red Cedar and Spruce-Pine-Fir (SPF). Some of these have been used in an extensive manner for several projects. One of the major projects where Canadian Wood was used is highlighted by 14,000+ door frames made in Yellow-Cedar wood used in 3 large scale residential projects. Srikanth Srinivasan, President - Procurement,

Spruce-Pine-Fir (SPF) short spans finger-joint to achieve an economical 16-feet long table. Rustic flooring shown is in Douglas-fir wood

Puravankara Projects Limited said, “Adopting Yellow-Cedar wood in some of our large scale residential projects has enhanced our quality of construction. Yellow-Cedar is one of the world’s most durable woods with exceptional longevity. We were impressed with its fine even texture and easy working characteristics. The wood’s natural ability to resist termites and decay is a large advantage in India.”

Canadian Wood, represented in India by Forestry Innovation Consulting India Pvt. Ltd., celebrated 4 years of existence in India at their display centre in Mumbai

A n o t h e r v e n t u re w h e re a species of Canadian Wood was used is in Himachal Pradesh a private residence designed by Aakar Design Consultants Pvt. Ltd., Gurgaon. Gurpreet Singh, Founder and principal architect said, “700 cubic feet of Douglas-fir was used in the project. What amazed us most was the strength of the timber which was equivalent to that of teak, yet lighter. This allowed us to think beyond the ordinary and center the space around natural solid timber posts and beams. Given the location’s varying climatic conditions, our concern of wood movement was put to rest given that the lumber comes heat-treated and kiln-dried to a moisture content suited to India. This has been an exciting project and I hope to work more with B.C. wood species in the future.” Contact web: www.canadianwood.in email: pranesh.chibber@bcfii.in tel: 91-22-49221600/ 91-8451022990

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THE INSIDE TRACK November 2016

Interview

eka’s expansion has been formidable in India and with an increasing demand for their products, the largest international provider and manufacturer of uPVC profile systems for windows and doors now eyes greater presence in the country.

Veka’s Futuristic Approach In India Sensing a surge in the demands of its product’s Veka eyes direct presence in various parts of India.

Mr. Rajesh Chawla, Director, Veka India

Mr. Rajesh Chawla, Director, Veka India, expounds the next steps that Veka’s set to take to expand its prominence in India. What are your future plans for the brand? At Veka India, we are planning to increase our direct presence to areas where we were not present until now. This is to connect with the customers and market directly. This will not just give us a better understanding of the market, but will also allow us to generate curiosity towards our advanced products. What products can we expect in the near future? We are offering high end products like AD 70, SL 73 & SL 90 and plan to offer more colours in laminates and co ex colours in the near future. It is particularly essential to make these products easily available, so that consumer efforts are lessened.

The emphasis is on providing upscale technology for windows and doors along with an assortment of choices that increase the purchasing spectrum of the buyers. Has there been a demand for technological products? Yes, lately there has been a surge of demand for such products. For instance, lift and slide doors, windows with a higher degree of sound insulation etc. have been requested. We are in the process of meeting these demands. This will engender a satisfied customer base that we have always envisioned. How do you plan to stay ahead from other competing brands? Wider connect in the market,

efficient services that we are able to offer and a larger portfolio of our products will help us achieve this. Our approach to pervade the market has worked well and our services have always garnered positive reviews. What really seems to give us an edge is our product and company portfolio that is extensive in range and has the reputation synonymous with quality in the industry. What are the emerging t re n d s i n t h e w i n d ow s a n d doors segment? Customers now look for larger openings with better sealing systems and higher glass specifications. Trends keep changing all the time, but currently these are the ones that have been in demand while more and

more people are requesting similar specifications. It’s a great indication for us as we take longer strides to introduce better technology in India. What do you think is missing in the current segment? What can be good for the industry? A quality benchmark is something that is missing and this is very critical for the industry’s good growth in the future. This will certainly create a line that will dictate terms of quality in the windows and doors segment, ensuring benefits for both the brands and their consumers. Such a thing is extremely important especially in uPVC profile systems for windows and doors. Contact web: www.veka.in

THE INSIDE TRACK November 2016

Dealer Speak

s trends in sanitary ware segment keep changing, staying in the race becomes all the more difficult. Mr. Akshit Bansal, Marketing Director of Bansal Sanitary Store talks about market influx and the strategies used by BSS to keep up with the pace of such an evolving market.

Utilizing Market Trends To Stay Ahead Bansal Sanitary Stores keep a track on trends to adapt and emerge as top runners.

Mr. Akshit Bansal, Marketing Director of Bansal Sanitary Store

Could you tell us about your business? BSS was incepted in 1981 as a small side business by Mr. Ram Lal Bansal along with his son Mr. Ashok Bansal. The business started off with top branded taps and seats like Essco, Lion, Somany, Orient etc. and operated for nearly 15 years with the same brands. Later, branded sanitary ware like Hindware, Hansgrohe, Jaquar and multi-brands from China, Spain and Italy were added to the list. It is now a one stop studio for complete bathroom solutions with a wide range of exclusive Kohler bathroom fittings, chinaware etc. along with Indian tiles like Simola, Kajaria etc. catering to North India.

BSS is now a one stop Studio for complete bathroom solutions with a wide array of exclusive Kohler Bathroom Fittings, Chinaware etc. along with Indian tiles like Simola, Kajaria etc. catering to entire North India

There are many international sanitary ware companies that have entered the market. How are they competing with Indian brands? Undoubtedly, international brands like Grohe and Kohler have taken the major share of the upper segment market in India with the help of their strong marketing techniques, after sales service, product quality etc. The strategy of Kohler is to track down the big projects followed by the smaller ones, narrowing it down to r esidential houses. Grohe enjoys a very niche market in India by catering to high end residential and commercial projects.

So, there is no competition with Indian brands for the kind of clientele Grohe holds in India.

How do you rate the demand of bathroom furniture? Are consumers opting for this?

Which companies are providing high quality water saving bath fittings today?

I think the rate of demand of bathroom furniture has quadrupled over the last 3-4 years due to the increasing construction activity, renovation and most importantly the consideration with respect to healthy and hygienic living standards in India.

Koher has introduced the Air-Foil (Katalyst) Showering technology in which 2 parts of air + 1 part of water is mixed in order for the shower to operate, which facilitates a better showering experience while conserving water. All the Kohler taps come with a dual operation lever that can be adjusted according to the usage. Who according to you is the leader in this segment and what are some of their best selling products? Kohler has emerged clearly as the leading brand in India, catering to the low and high end segments. The Puretide cleansing toilet seat, equipped with the Bidet functionality makes it easy to add freshness and assurance to personal cleansing. Kohler has launched the DTV+ which is a digital interface that consists of 4 elements: steam + music + light + water.

What do you think could be the trends in this segment in the coming year? The clients would expect the bathroom to be designed online followed by giving them the exact quotation with product details and drawings. With respect to new ideas product wise, it is going to be customization of muti-products being clubbed together in terms of functionality. Example, readymade cubicals consisting of preinstalled body jets, showers, integrated music and steam inlets etc. Contact web: www.bansalsanitary.com email: bansalsanitary@gmail.com/ www.bansalsanitary.architecture@com tel: +91-9780015829/ 91-9780015830

THE INSIDE TRACK November 2016

Spot Light

m u s e u m , i n i t s p u re s t definition, is a place that displays the choicest of forms from a focused walk of life. And while we have walked through museums dedicated to history, geography and art, food is an area that has remained thinly explored by the curatorial business. Happily, that is about to change! An idea struck when Chef Cory Lee was quizzed about designing the restaurant space for the San Francisco Museum of Modern Art. It was a museum, so Lee opined that the restaurant of a museum should also, invariably, be curated! He suggested that the restaurant ‘In Situ’ offer the best dishes from all over the world, though with the refined attitude of

Where Food Is Art, And Art Surrounds All Food The San Francisco Museum of Modern Art

has an expanded eating space called In Situ where international cuisines are served with the same fervour as curated high-art.

Chef Cory Lee suggested that the restaurant ‘In Situ’ offer the best dishes from all over the world, though with the refined attitude of a museum

a museum. As the eclectic mix of cuisines was being drawn up, Aidlin Darling Design got to constructing a space that would amp up the eating experience. The inspirations and blue prints came together to conjure up a striking 6,300 sq. ft. addition to the 1995 Mario Botta building. Walking on its grey-and-black granite floor, Chef Lee would re-emphasise how he wanted the restaurant to be just an extension of the museum, but one that happened to serve food. For principal designer David Darling, the food had to become the final work of art that people were

offered up. While designing ‘In Situ’, he carefully placed things ‘around’ the food, and everything that finally led to the food. “The idea was to create a raw shell, with a mediating layer, and a few carefully placed elements,” Darling said in an interview. There is art strewn all over the place here, with rough, craggy tables fit for a bar, David Nash flaunting a dated rough-hewn work and dark steel pipes paying tribute to ‘The Lightning Field’ by Walter De Maria. Keeping in line with the museum’s mission, the seating has been designed to trigger conversations. The designers have

Walking on its grey-and-black granite floor, Chef Lee would re-emphasise how he wanted the restaurant to be just an extension of the museum, but one that happened to serve food

thrown in a lounge, a long window and tables with ash tops. The décor of ‘In Situ’ tempts you in to sample a menu that includes Wylie Dufresne’s Shrimp Grits from New York’s ‘wd~50’,

and Sweet Wood Sorrel and SheepMilk Yogurt by René Redzepi from Copenhagen’s ‘Noma’. In short, In Situ is where food and art combine in a delectable melting pot.

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THE INSIDE TRACK November 2016

Spot Light

ne of the newest and most ambitious international design events, Dubai Design Week was held at Dubai Design District (d3) and various other iconic locations around the city from October 24 to October 29, 2016. The event showcases UAE’s thriving design scene at an international platform to enthral design lovers, creators and influencers. Held under the Patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, in partnership with Dubai Design District (d3), Dubai Design Week is also supported by Dubai Culture & Arts Authority and sponsored by Audi, Huawei and Swarovski. Showcasing emerging and established creative talent from the Middle East, North Africa and South Asia (MENASA) region, this year’s theme invited designers to produce work inspired by ‘The Human Senses’. This year, six pavilions exhibited the work of the region’s most exciting curators, designers and studios from across India, Algeria, Bahrain, Iraq, Palestine and UAE. In Dubai’s collaborative spirit and as a reflection of the city’s global outlook, its design week is both regional and international in scope, encompassing public and private spheres, culture, education and enter tainment spanning multiple disciplines ranging from graphic and product design to architecture and industrial design.

Dubai Design Week 2016 The 6-day long event thrives to promote UAE-based design talent while celebrating the city’s innovative and forward-thinking approach.

Dubai Design Week showcases UAE’s thriving design scene at an international platform to enthral design lovers, creators and influencers

Panels, keynote speeches, panel discussions, public performances and educational workshops all contribute to the greater discussion of what design means for the region and the world.

THG Paris-Collection

The free-to-attend programme serves as a rich introduction to the design scene in the UAE, and built on the many events and exhibitions happening throughout the week and beyond. Dubai’s design community showcased the best of the city’s creativity through an extensive programme of design-dedicated events. Coinciding with Downtown Design, the region’s leading, qualitydriven design trade fair, Dubai Design Week also includes a number of unique headline initiatives such

as Abwab, the Global Grad Show, Installations and Destination and Iconic City which are held as a part of the 6-day long programme. In 2015, 23,000 visitors from around the world gathered in the city to discover the work and ideas of over 150 designers drawn from around the region and internationally. The success of the inaugural edition cemented the future of Dubai Design Week as an annual event. Contact web: www.dubaidesignweek.ae

Aati-Bentley Home-Kepi Coffee Tables

THE INSIDE TRACK November 2016

Spot Light

he desire to live in sync with nature has never been stronger than it is today. The use of organic materials and transparency allows us to bring elements of nature into our indoor spaces. Duravit combines sustainable design with efficient technology to bring more rationality into the realms of modern design.

Duravit: Natural Like You

Nature, a permanent fixture in the bathroom. SensoWash® Slim

Cape Cod There has never been a washbowl quite like Cape Cod which features elegant, fine edges that measure only 5 mm in thickness. Made possible by the innovative DuraCeram® material, the Cape Cod washbowl provides outstanding elegance without compromising quality, robustness or ease of care. Philippe Starck and Duravit have reinvented the bathroom as a place of rejuvenation for the mind, body and soul. SensoWash® Slim SensoWash ® Slim is a discreet design object that blends into any modern bathroom ambience. It offers the most natural form of hygiene possible - cleansing with water. In order to adhere to a broad spectrum of requirements and tastes it is available in a number of options, making it compatible with seven different Duravit bathroom ranges.

Cape Cod

L-Cube The L-Cube series is a bathroom furniture series that works without unnecessary elements. You can choose from 30 different furniture surfaces for an almost limitless freedom of design to give your bathroom a completely new look. The open shelves, vanity unit and tall cabinet help to create individual highlights underscoring the diversity of the unique collection.

Stonetto

L-Cube Advertorial

Stonetto Duravit’s Stonetto shower tray creates an entirely new and natural shower sensation manufactured entirely in DuraSolid®, the shower area as well as the drain cover form a single visual unit. The result, a surface that not only looks like stone, but is also as robust as stone. The integrated drain cover is easy to remove and easy to clean. With a design that concentrates on the essentials, Stonetto harmonizes perfectly with the layout and ambience of the bathroom. Contact Duravit India Private Limited tel: 07966112300 respond@in.duravit.com www.duravit.in For Professionals: www.pro.duravit.in

THE INSIDE TRACK November 2016

It Products Decorate Your Walls With Beguiling Mirrors by The Great Eastern Home

The remarkable new collection of classy mirrors introduced by The Great Eastern Home personifies aesthetic interiors beauty as we know it. Having delicate and pleasing design elements,

these mirrors will not only add appeal to your interiors but will also give a majestic feel to your space with its uniqueness and genuineness. This collection has been handcrafted in brass, bronze and wood adding distinction and exclusivity to the décor. These limited edition upmarket mirrors not only reflect your presence but also gracefully beautify the surroundings with some splendid and magnificent designs pursuing appreciation! The patrons of The Great Eastern Home’s new collection are ensured that every time a guest is invited, they are bound to be mesmerized in a matter of moments. What differentiates this new collection from other designer mirrors is the fact that it has a conspicuous inimitability that makes it feel yours, exclusively. In accordance to its traces, The Great Eastern Home has always been known for its exclusivity in period and imperial designs for furniture and accessories. The furniture and accessories available at The Great Eastern Home has always adorned the abode! And these mirrors add to the opulence to the space of their patrons. Contact www.thegreateasternhome.com

Franke Launches Tectonite Sinks Franke has been one of the oldest and most renowned brands in the manufacturing of sinks along with other kitchen appliances. The state-of-the-art centenary design is formed from patented materials. Tectonite sinks come with three tiered accessories. These sinks are created to fit perfectly in functionality and design with third generation materials. One of the world leaders in the production of sinks, Franke offers a unique range of products comprising models at the very pinnacle of functionality and design, complete with various accessories that epitomize practicality and efficiency. Tectonite sinks give you the perfect opportunity to bring some style into your kitchen due to the exclusive and elegant colours available. Tectonite as a material is extremely durable. It can resist temperatures of up to 300 °C and impacts of just about anything you could drop on it in the daily kitchen environment.

Vaccum Cleaner Brand Bissell Launches In India

Bissell, a leader in cleaning solutions and floor care forayed its entry in the Indian market by launching a range of world class vacuum cleaners. Their exclusive range includes four state of the art models-Bissell Aero Vac 2-In-1 Bagless Stick Vacuum Cleaner, Hydro Clean, Easy vac, Vac and Steam which are tailored with world class technology, providing you with perfect cleaning solutions for your home. Bissell, a leader in cleaning solutions and floor care forayed its entry in the Indian market by launching a range of world class vacuum cleaners. Their exclusive range includes four state of the art models-Bissell Aero Vac 2-In-1 Bagless Stick Vacuum Cleaner, Hydro Clean, Easy vac, Vac and Steam which are tailored with world class technology, providing you with

perfect cleaning solutions for your home. Bissell is exclusively distributed in India by Trade Bazaar Hometech Ventures and the range is available on various leading e-commerce platforms including Amazon, Flipkart, and Snapdeal. Talking about Bissell launch in India, Yusuf Hakim, Head Asia-Pacific, Bissell International LLC. says, “We are very excited with test launch done in the last 5 months on amazon.in. The Indian market presents a huge opportunity for Bissell as a company and is a key focus in our international business. In the next three years we look at being the No.2 brand in India in the vacuum and cleaning appliance segment by developing new products for the Indian market that make cleaning, easy and convenient.” Contact www.bissell.com

Ozone Introduces Biometric Door Locks

Due to the exclusive Tectonite texture, the sink can be easily cleaned and automatically repels liquids and dirt from the surface. Franke provides differentiated solutions such as built-in, under-top and topflush solutions to satisfy all sink integration requirements while enhancing visual appeal and practicality. Franke has always been committed to researching innovative material combining beauty, quality and performance. Contact www.franke.com

Enhancing security solutions and for better safety and convenience, Ozone recently launched Biometric Door Locks for keyless convenience to lock & unlock your residence main door. This biometric door lock comes with 02 access options, user code & fingerprint for ease of operation and is powered with easy finger print scan technology, enabling one touch verification process. The password keypad comes with smart touch feature and activates the keypad with random numbers input for enhanced password security. These locks come with an anti-prank, force break-in and fire alarm feature, equipped with auto-lock function for user convenience and security. These locks are suitable for residential as well as commercial

main doors and can have multiusers with each user having unique user code/password or finger print registered. With their incomparable classy looks, these biometric locks offer unmatched security, safety & convenience. Contact www.ozone-india.com

THE INSIDE TRACK November 2016

It Products Inspired By Brilliance Roca Presents Inspira

Roca presents Inspira, an ultimate sleek and contemporary range of basins and wall hung WCs in three shapes – square, soft and round. Definitely the three most relevant shapes in bathroom design: round, soft and square have an ability to appeal

to different styles and personality types. These shapes are an ideal fit for any kind of bathroom space. All the Inspira products are manufactured with Fineceramic - a new, superior quality material used exclusively by Roca. The wash basins under the range incorporates sleek and fine defined walls, are 40% lighter and 30% harder than conventional basins. The products have built in a way that they are easy to clean and are scratch-free. The Inspira WCs comprise of latest technologically advanced features bringing revolution to the bathroom space. Rimless - Wall hung version of Inspira WCs are easy to clean, hygienic and comes with dual flush system of 4.5/3 litres. Inspira also includes an exclusive range of seats and covers of the WCs that are manufactured with Supralit an exclusive resin manufactured by Roca. The fine quality material makes the entire range more durable and noise-free. Mr.Pau Abelló Pellicer, Managing Director, Roca Bathroom Products Pvt. Ltd. said, “The compact and well-defined shapes of Inspira makes it an apt choice for innovative bathrooms owing to its space-optimization quality.” Contact www.roca.in

Wisma Atria Interiors Presents Chest Of Drawers Collection Nowadays modern houses tend to have fewer display surfaces as compared to older ones. Hence a chest of drawers is the best idea that one can opt as it solves many storage problems by occupying less space. Known for her aesthetically curated high-end selection, Interior designer Nomita Kohli of Wisma Atria Interiors has launched the elite and trendy chest of drawers collection that would perfectly suit the style and décor of your home by making it tremendously appealing. The collection comprises of different patterns, shapes, and colours that are designed with hardwood solids and walnut, gold , maple, and expresso finish. Each piece of the collection is designed smartly which make it eye-catching yet fashionable storage solution. According to Nomita Kohli, “With beautiful furniture and accessories, Wisma Atria Interiors offers the discerning customers a lifestyle that is essential yet characteristic,

spontaneous yet refined and always attentive to details. Skills and modern technology combine with artistic creativity to construct such marvellously designed products to offer some astonishing pieces and the chest of drawers collection is the perfect example of it.” With amazing design and colour options, the collection is more than a contemporary classic; it also offers ample storage space. Contact www.wismaatria.in

GM Modular Introduces Swarovski-Studded Cover Plates

GM Modular, a market leader in switches and other home electrical accessories has redefined switch manufacturing in India. GM has a wide range of switches and accessories ranging from smart switches to touch switches, from IR technology in home automation to Bluetooth enabled entertainment devices like i-Dock Player, Galaxy Player and more. GGM has recently introduced Swarovski crystal studded cover

plates as an expression of pure passion towards a luxurious lifestyle. Crystals have a charm. When an object is complemented with them, it’s no more the same. The magical charm of the crystals transforms any given object to its best. And GM has added this spellbinding magical touch of the crystals to their switch cover plates. This exclusive range of cover plates comes in distinct designs to suit one’s tastes and style. Divinity cover plates have religious scriptures or symbols etched on cover plates and adorned with Swarovski crystals and corporate cover plates come with company logos or symbols complimented with Swarovski crystals. Contact www.gmmodular.com

Premium Tiles Brand Kajaria Ceramics Launches The Eternity Tile Collection

Known for creating lasting beauty in homes, offices and public spaces with its magnificent tiles, Kajaria group launched their all new eternity tiles collection. Eternity is a premium tiles brand from Kajaria Group, specially designed to be your tile forever. The designs are contemporary, evoking a feeling of timelessness. Eternity Tiles come in a splendid array of 750+ designs and SKUs across 12 different sizes in multiple finishes. Almost 100% non-porous, the tiles do not allow water to seep through. The unique nano polish along with special glazes ensures that the tiles remain stain-proof,

scratch-proof and abrasionresistant. The tiles are made with natural raw materials of the highest quality, using the most advanced technology available. The extraordinary aesthetic appeal of the tiles is the outcome of the skill and passion of the European master-designers. The vast variety of the collection allows you to create any look you desire for corner of your house or workplace. Exploring new finishes, textures, materials and dimensions, the eternity tiles collection meets global standard innovation and quality. Contact www.kajariaceramics.com

THE INSIDE TRACK November 2016

It Products Action Tesa IntroducesWater Resistant Plywood Action Tesa took a massive leap in the Indian interiors industry by presenting HDHMR boards. This move is a masterstroke in a country that has eagerly waited for a viable resolution for the delicate nature of plywood. HDHMR stands for High Density High Moisture Resistant boards tha are made of hardwood. Apart from the problem of

moisture, generally used plywood is also subject to heavy damage due to the ravages of time. If not damage, plywood suffers a depreciation of appearance, causing depletion in the aesthetic beauty of an interior. This is achieved by using special German Technology for MAT formation & pressed by 8 cylinders, 18 day light press - a process introduced for the first time in India. A special kind of glue is used that reinforces the hardwood and assists in production of a sheet that is highly resistant to moisture. Apart from being moisture resistant, the HDHMR sheets are also Borer Resistant & Termite Resistant adding more to the already high value to these hardwood ply boards. This product has clicked well and is gaining early momentum, setting up an ideal base to popularize it more, both in home and office furniture segments. Contact www.actiontesa.com

Water Heaters By Parryware Now Available With Temperature Controller India’s leading contemporary bathroom solutions brand, Parryware recently treaded into launching an exquisite range of water heaters in three different capacities: 25L, 15L & 10 L. These water heaters come with an adjustable water temperature control that can range from 30 to 75°C with the turn of a single knob. Owing to its 5 star rating, Parryware Water Heater ensures best savings in terms of energy consumption. Trendy in shape & design, it fits into the modern-day Bathroom spaces perfectly. Fulfilling the pre-requisites of a state-of-the-art water heater, these water heaters come with four-fold safety protection that guard it from dry heating, extratemperature, electric leakage and high hydraulic pressure. The highly durable range is manufactured by using advanced enamel electrostatic dry method technique which make it anti-

rust, corrosion proof, incrustation resistant and leak proof. The incrustation resistant technology makes it safe to use and the Sapphire enamel inner container prevents the Inner Tank from rusting, making it durable for years to come. Coming with 7 year warranty on inner tank, Parryware water heaters are available in all the stores across India. Contact www.parryware.in

Haier’s French Four Door Refrigerator

Strengthening the diverse portfolio of Haier’s premium range of refrigerators in India, Haier launched the all new Golden Glass Finish (712 Litre) 4-Door refrigerator featuring innovative and technologically advanced features. The new HRB-738 GG enables users to maintain a

clear segregation amongst all four separate sections of the refrigerator. With the iconic convertible Bottom Mounted feature (118 Litre freezer + 118 Litre Convertible), the refrigerator serves both the purpose of a Side By Side as well as a Bottom Mounted Refrigerator. In order to keep the food fresh and hygienic, this refrigerator is embedded with ABT-AntiBacterial Technology that kills 99.9% bacteria with the help of Ag+ ions. The refrigerator features a bright back tower LED accompanied with two top LEDs fitted respectively in the fridge and freezer sections for better visibility. It also comes with a Dual Zone feature which provides two different zones in a refrigerator 1 for Humidity and 1 for Dry and also helps in saving up to 50% energy since it consumes less than 0.78 Units a day (as per the Haier internal tests). Contact www.haier.com

Panasonic Presents Colourful Air-Purifiers Panasonic, a leading electronic brand in India recently launched its new collection of colourful air purifiers which are specially designed to blend with your house décor. Equipped with an attractive new age design, the two new air purifiers F-PBJ30AAD and F-PXJ30AAD are available in attractive Orange and Blue colours and are backed with powerful user features Designed to appeal the health-aware younger generation, it has 3D circulation air flow to get rid of dust and odour from the house. In addition, it minimizes noise levels and harness modularity for true ease of use at an affordable price. Priced at Rs. 11,995, Panasonic’s F-PBJ30AAD covers 215 sq. feet which makes it ideal for small rooms and office cubicles. This compact and efficient air-purifier comes in Orange colour, making it a perfect fit for your house. The F-PXJ30AAD model is available in blue colour and is priced at Rs. 16,995. Beneath that colourful skin lies the Nanoe technology which filters out harmful

particles, including PM2.5. In addition, it comes with a filter replacement indicator which reminds you to replace the filter when it reaches its lifetime. The new air-purifiers are energy efficient, lightweight and easy to maintain, making them a perfect offering this festive season for your near and dear ones. They are available at all Panasonic stores across the country. Contact www.panasonic.com/in/

THE INSIDE TRACK November 2016

It Products K-lite Introduces LED Bollards Founded in 1977 in India, K-Lite has grown to be the leading manufacturer of outdoor luminaires and decorative poles. Exploring the many potential facets of lighting that supports the wellbeing and safety of all,

the brand has established a niche for itself in producing top quality lightning products for the landscape segment. Stylishly lightning the space, K-Lite’s product range for the landscape segment includes an array of Linear Wall Washer, Up-Down Lighters, LED Strips/Neon flex, Promenade Lighting, Bollards, Under Water Lighting, Post top luminaires, Bulk Heads, Path finders, Polar lighting and newly added series of Facade Lighting. Over the years, the brand has also excelled in providing lightning solutions for your indoor spaces too. Contact www.klite.in

Crompton Launches Anti-Dust ceiling Fans Providing a wide spectrum of home appliances and products, Crompton, a leading Indian fan brand launched a revolutionary range of ‘Anti Dust’ ceiling fans -‘Avancer Prime - Anti dust’ and ‘Aura Prime - Anti Dust’. These Anti Dust ceiling fans attracts 50% less dust compared to any regular fan. It includes the use of a nanotechnology based paint which has hydrophobic and oleophobic properties that reduces the accumulation of dust and grime on the fan.Talking about the launch of the anti-dust ceiling fans, Mr. Shantanu Khosla, Managing

Director, said, “We laid down 5 key strategic choices for the company a year back at the time of foundation which are centered around Brand building, Innovation, Go-to-Market reach, Operational Excellence and Building organizational capabilities. On Innovation, consumer insights have been the core of our innovation engine. Moving on this we identified that, hassle of cleaning a ceiling fan has been a concern for the consumers and our new product addresses this need.” Contact: www.crompton.co.in

Advanced Room Heaters By Usha Foray In The Indian Market Usha International a household name in India known for its range of appliances, sewing machines, fans, power products, water cooler, water dispensers, modern farm equipments and auto components recently launched a collection of advanced room heaters. With a special focus on aesthetics and technology, the all new room heater features fan, quartz, halogen, carbon and PTC heaters and oil filled radiators. The newly introduced Usha oil filled radiators are equipped with wider fins for better heat efficiency. The PTC heaters come with a digital temperature control option and a 12 hour timer along with a remote. All Usha room heaters come with variable heat settings, air filters for cleaning of the air, adjustable thermostat and a

power indicator light. Contact www.usha.com

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THE INSIDE TRACK November 2016

Spot Light

elect any random memory that is dear to you and just write it down on a piece of paper. Watch it being shredded down before the message is encapsulated into a tile. Thukral and Tagra bring to you the power of compressing a memory, an emotion into a solidified object that stays with you forever. Memories occupy your thoughts and mind, and through an object you get the chance to relive

Jiten Thukral and Sumir Tagra

An Emotional Pavilion To Trade New Memories Thukral and Tagra present the act of encapsulating memories and preserving that emotion forever! those memories at will, literally allowing you to form a library of preserved emotions. As old memories fade, new ones take their place. But some memories stay put in those thoughts. Constructing a large sanctuary of compressed emotion, you trade older ones with new memories. View it as a transfer system and it all makes conspicuous sense! Your mind is an emotional currency where one redeems and deposits memories into a concrete reserve. Emotional transactions are pure and poignant, making you free of surcharge and free from emotional tax. How do we explain emotions? Can we possibly recognize what emotions run through our mind? Words fail to describe true emotion and no vocabulary can completely express what an emotion makes you feel. It stays in us and within us. We use mediums of material to have a direct connection with our feelings. Long after the moment has passed, once material has become the medium for an emotional bridge to be built, it remains. Nostalgia proliferates itself and no bounds of the rational can cater comprehension in words. What memories mean for one, always stay irrational for others.We need information to be deep and shallow at the same time because we need

to communicate and understand it at the same time. But, when it comes to feelings, its ‘oneself ’ that truly understands its importance and apparent message. While secrets are harboured, emotions never rest easy. Secrets are a part of every person’s journey and a part of their feelings, unending. The complete story behind the emotion is never revealed. At The Memor y Pavilion, memories are casted in tiles so that there is a remotely material form of sublime feelings that one can view and relive instantly. T h u k r a l a n d Ta g r a’s w o r k s have always blurred the lines between fine art and popular culture while being both playful and humorous. Contact web:www.thukralandtagra.com email:thukralandtagrastudio@gmail.com