all about ease

New and next solutions for everyday living.

Success in the modern marketplace means understanding that the defintion of Trend is broader and more inclusive than ever—reaching beyond style and design to include other influences that drive major market changes. Trend, from this perspective, becomes an essential strategic tool.

Today, Trend means business.

The HomePage News InSight™ Trend Index 2023/24 is an exclusive digital guide that explores emerging and enduring home and housewares trends through the products and innovations which embody them. This comprehensive and expansive series was developed in partnership with Springboard Futures and its founder, industry trend authority Tom Mirabile, who also serves as consumer and lifestyle trend analyst for the International Housewares Association and HomePage News . The Springboard team explored influential tradeshows in the U.S. and abroad identifying home and housewares trends driven by global influences such as design, consumer lifestyle and functional/material innovation. The HomePage News lnSight Trend Index will release a new themed portfolio each week on HomePageNews.com, into the 3rd quarter of 2023.

The HomePage News InSight Trend Index 2023/24 accepted no payment for product placement, promotion, sponsorship, endorsement or other paid advertising. (Summer/Fall 2023 Release)

EXHIBITIONS INDEX:

Ambiente – Frankfurt, Germany

Atlanta Market – USA

Creativeworld – Frankfurt, Germany

High Point Market – USA

Formex — Stockholm, Sweden

Maison&Objet – Paris, France

NY NOW – USA

Salone del Mobile – Milan, Italy

Shoppe Object – New York, USA

Spring Fair – Birmingham, England

The Inspired Home Show – Chicago, USA

The New York Tabletop Show – USA

PORTFOLIO 1 ................... The Great Entertainers

PORTFOLIO 2 Material Evidence

PORTFOLIO 3 .................. All About Ease

PORTFOLIO 4 Pantone ® ColorWatch

PORTFOLIO 5 .................. Fine Lines

PORTFOLIO 6 The Great Outdoors

PORTFOLIO 7 .................. In the Groove

PORTFOLIO 8 World of Wellness

Why is “Ease” such an important trend? Let’s start by exploring what “ease” really means. For many, ease means simplicity; performing a task or perhaps creating something without a lot of complex instructions or previous experience. In a recent IHA/Springboard national survey,* 54% of respondents said “Ease of Use” is their #1 purchase influencer. But simplicity is just one facet of the trend. Across global home markets, products are delivering ease by saving consumers time and space while creating memorable experiences with new functions and features. Ease is an important trend, because for millions of consumers every day it’s the difference between “I have to.” and “I want to.”