PRINTING UNITED REVIEW: HP LAUNCHES ITS BIGGEST LARGE FORMAT FRAME

HP launches its biggest large format offerings

The new HP Latex 2700 portfolio and HP Professional Print Service Plans launched at Printing United can improve margins without compromising on sustainability

HP Inc. has launched new solutions to help Print Service Providers (PSPs) meet high levels of demand, optimise work processes, as well as grow their businesses by delivering innovative applications.

The company was at Printing United in Las Vegas, taking the wraps off its new HP Latex 2700 portfolio and HP Professional Print Service Plans which aim to improve margins without compromising on sustainability.

“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” HP large format general manager Daniel Martinez said.

“Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers. Meanwhile, our new Professional Print Service Plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximising the potential of their business.”

The HP Latex 2700 is designed to tackle high-volumes of large format signage and decorative applications

The new 3.2m-wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colours at up to 89 m2/hr via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.

The roll-to-roll wide format printers are designed to tackle high-volumes of large format signage and decorative applications, ensuring high-quality printing.

Users can take on high-margin jobs with 30 per cent wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl and paper.

Meanwhile, the HP Latex 2700W printers aim to offer the whitest white ink on the market at speeds of up to 54 m2/hr, allowing PSPs to produce high-margin applications on pre-coloured and transparent media.

Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs.

All devices in the Latex 2700 series run on fourth generation HP Latex ink – bringing UL ECOLOGO certification, while also meeting UL Greenguard Gold and Toy Safety requirements. This allows PSPs to embrace jobs in even the most sensitive environments.

The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers

Additionally, the whole portfolio uses HP Eco-Carton, which involves cardboardbased ink cartridges that reduce plastic by using 100 per cent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated oceanbound plastics.

HP also used the Printing United tradeshow to unveil its HP Professional Print Service Plans, which are designed to enable business agility, maximise uptime and productivity, and to provide learning opportunities and support.

PSPs have a choice of two different HP Professional Print Service Plans – Basic and Plus – with each containing a portfolio of service and software solutions tailored to business needs. New and enhanced features include:

• Print Beat Live Production – giving users a single, real-time view of all jobs queued and in production across multiple sites. This helps the user monitor work, anticipate issues and save precious time

• Print Beat Jobs API – making printer data available to businesses’ external ERP/MIS systems. Users can monitor HP printers alongside non-HP hardware, automate processes and combine with other operational data for richer business insights

• HP Learn – a digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges

• Enhanced HP Service Center – proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed

The HP PageWide Advantage 2200 on display at Printing United

The HP Latex 2700 portfolio is available in all major markets, with pricing available on request from local HP teams and partners. HP Professional Print Service Plans are also now available globally.

HP also announced that its HP PageWide commercial press platform has reached a milestone of 750 billion pages printed.

HP PageWide global head and general manager Annette Friskopp said, “This major milestone of 750 billion pages printed on PageWide commercial presses shows that our continued investment in innovation is paying off for our customers as they continue to utilise PageWide technology to meet their customers’ needs.

“Print Service Providers using HP PageWide Presses are printing almost double the annual market growth rate, which is a testament to the quality and reliability of PageWide presses.”