SUPER SALADS

Award-winning, pre-packed fresh produce range THE WHOLE MIX is launching three new products: Japanese Miso Coleslaw kit, Vietnamese Coleslaw kit and Rainbow with Beetroot Noodles Stir-fry kit.

“Our aim is to be more innovative and make people’s lives healthier and easier and we believe we’re well on the way to achieving this,” says Angela Thompson, National Sales Manager of Speirs Foods.

“Over the last 12 months we’ve introduced a myriad of healthier, on-trend bulk salads through the deli cabinet and have also launched our new THE WHOLE MIX pre-packed convenience range.

“Although in the market for just on 12 months THE WHOLE MIX has taken out multiple awards (including the 2018 NZ Food Awards Massey University Supreme Award and the 2018 Outstanding NZ Food Producer Awards FMCG Business Outstanding New Product Award) for our

Spiralised Vegetable noodles, which has driven increased interest in our business and products throughout the market. “In line with the market trend to healthy, convenient meal solutions we’re set on keeping the momentum in innovation going and have recently launched our new Snack Pot Salads for on the go and just this month are making creative meals easy with the launch of our new fresh Coleslaw and Stir-fry kits with an international flavour twist.

“All our recipes are developed locally in New Zealand to excite Kiwi taste buds, tapping into flavours Kiwis really want and ensuring they’re full of fresh, healthy goodness.

“Every day we’re growing more of our own fresh vegetables close to our Marton factory to ensure continuous and fresh supply of our products to market.

“In a growing meal solutions market we’re committed to driving growth through innovation. Watch this space for more to come,” says Thompson.

A new, add-on sales opportunity for retailers in the salad space Harraways HARR-OS ® has just been launched to market. It is a unique, crunchy oat bite snack that is baked not fried, vegan friendly, made with South Island oats and contains no artificial flavours or colours.

“The range is squarely targeted at the NZ$55m RSV bagged snacks category,” explains Peter Cox, who looks after Marketing & Product Development at Harraways. “It is a market showing robust category growth - driven by discernment, new formats and worldly flavours. These snacks can also offer secondary gourmet opportunities for consumers beyond simply being snacked on. With this in mind the 90g Harraways HARR-OS ® bag range can offer shoppers a new age, oat-based, ready flavoured crouton. Available in three ‘hot’ flavours – Thai Sweet Chilli Pumpkin, Indian Spice and Mexican Salsa – Harraways HARR-OS ® can really add another crunch and taste dimension to your customers’ salad occasions.

“The Foodstuffs New Zealand Group has set up ranging codes for Harraways HARR-OS ® - so now is a great time for New World and Pak’N Save store owners to offer this exciting new range to shoppers.” www.harraways.co.nz enquiries@harraways.co.nz Phone: (03) 488 3073