SJP TEAMS UP WITH INVIVO

They've done it again! Kiwi wine company Invivo made headlines around the world as the team announced a wine collaboration with New York icon Sarah Jessica Parker.

Invivo, arguably New Zealand’s most innovative wine company, is embarking on a partnership with the actress and entrepreneur following months of discussions, time in New York and a wine tasting at SJP’s shoe boutique.

Loved worldwide for her acting, perfumes and her wildly successful shoes, Sarah Jessica Parker is gearing up to don her gumboots and stomp on grapes during a very collaborative process, which will see a Sauvignon Blanc and Rose launch in NZ Winter 2019.

Sarah Jessica Parker explains “I am a true wine lover and I love including wine in family dinners and occasions with friends, so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation. I intend to be very hands-on throughout the process, as I am with all my endeavors, and could not be partnering with a better brand than Invivo.”

This new collaboration with SJP is not a celebrity endorsement; the actress will be involved in every aspect of the new wine, from the naming and label design to the winemaking itself and choosing the final blend. SJP is also a shareholder in the company, making this a long-term venture for both parties. Collaborations are already a familiar territory for Invivo – they’re also the guys behind UK talk show host Graham Norton’s extremely successful wine and recently released gin labels.

“We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé,

I’ll be taking a back seatand letting her create theblends,” explains Invivowinemaker Rob Cameron. “Itcomes down to SJP’s palateand preferences. We want tocreate wines that she trulyloves and wants to drink andshare with friends.”

The blending, tasting andadjusting will be the exactsame process that any otherwinemaker would follow, butwith the guidance of SJP andoverseen by Invivo. Flyingthe flag for New Zealandwine around the world,Invivo has received over200 medals in internationalwine competitions includingWorld’s Best Sauvignon Blanc, 90 pointratings from both Wine Advocate andWine Spectator AND awarded ChampionPinot Noir at the 2018 New York Wine andSpirit Show.

Invivo winemaker Rob Cameron and Co-founder Tim Lightbourne with Sarah Jessica Parker.

Sarah Jessica Parker comments “Invivo alsosent me some of their other wine – which ILOVED – as well they told me a little bit moreabout their story. I’m so looking forwardto travelling to New Zealand to see wherethe grapes grow and the wine is made. Theboys even brought me a pair of “gumboots”which they assure me are the height of Kiwivineyard fashion. Regardless, happy to haveand perhaps even wear them.”

Invivo’s Co-founder Tim Lightbourne says,“The partnership with Sarah Jessica feels likea perfect fit. We didn’t want a silent partneror just a familiar face – we wanted someonewho will throw themselves into the processand make wine that’s all about them andreflects their (good) taste. We can alreadysee this happening and can’t wait to taste theend product. New Zealand is already on themap for our wine, but this new collaborationwill make it the height of fashion.”

GET SOCIAL WITH INVIVO WINES x SJP

Instagram: @InvivoWines

Facebook: www.facebook.com/invivoandco

Twitter: @InvivoWines Vimeo Link for Launch Video: https://vimeo.com/318675104/a23bd875bc Instagram Link to Launch Video (shortened): https://vimeo.com/318677297/7bd5faa14a