Glow Lab

Glow Lab: Leading the premium aircare market with affordable luxury

Glow Lab, New Zealand grocery’s leading premium aircare brand, continues to dominate the category with its thoughtfully crafted range of candles, diffusers, and room sprays. With a commitment to bringing affordable luxury to New Zealand homes, Glow Lab’s aircare collection offers high-quality fragrances infused with mood-enhancing essential oils. The range provides an understated sophistication, housed in recyclable dark glass vessels and adorned with subtle matte black touches and copper foil accents to fit any aesthetic.

A year on from being awarded the Nielsen NIQ Bases Award for Breakthrough Innovation in 2023, market data shows Glow Lab now holds the #1 position in premium aircare1 and boasts the best-selling candle in the total aircare category with its Coconut & Sandalwood Candle2. This scent proves a cult-classic from the brand, with the matching Coconut & Sandalwood Body Wash leading the Natural Body Wash category3 and recently voted ‘Best Supermarket Buy’ by Kiwis in the New Zealand Herald Viva Beauty Awards. The collection’s diffusers, crafted with natural rattan reeds in New Zealand, and candles, made with a natural soy wax blend in Australia, cater to consumers seeking both premium quality and environmental consciousness.

New scents for the season: White Lotus & Amber and Caramel & Vanilla Bean

Just in time for the holiday gifting season, Glow Lab is excited to introduce two new scents to its aircare portfolio: White Lotus & Amber and Caramel & Vanilla Bean. These fragrances align with trending consumer preferences for escapist florals and decadent gourmand notes. White Lotus & Amber offers an ethereal floral profile balanced with warm amber and a touch of tonka bean, to create an enchanting, uplifting ambiance. Caramel & Vanilla Bean, an indulgent delight, combines creamy vanilla, rich caramel, and hints of sea salt and pistachio, offering a cozy and luxurious scent for any space. Both products tap into the growing “dupe culture,” allowing consumers to enjoy premium-inspired fragrances at an accessible pricepoint.

With more consumers looking to home fragrances as an affordable form of self-care, Glow Lab’s products provide a sensorial escape and elevate everyday spaces. With the introduction of these two new scents, Glow Lab continues to set the standard for accessible, premium aircare in New Zealand, offering products that deliver on key consumer trends and satisfy both sensory and aesthetic desires.

Glow Lab’s new range of aircare is available now at Woolworths, New World and PAK’nSAVE supermarkets.