CATEGORY INSIGHTS: WINTER WELLNESS

Winter wellness

What’s trending in vitamins, supplements, and natural remedies?

Blackmores was founded in 1930's by Natropath Maurice Blackmore, who believed in the body's innate ability to heal itself. His belief in the health giving properties of herbs and minerals led him develop a whole system of healthcare based on naturopathic principles and his work opened the doors to new ways of treating illness and maximising health.

Fast forward to 2023 - and the beliefs Maurice Blackmore held so dearly all that time ago still underpin the very essence of what Blackmores do as a business today.

Blackmores has now developed a range of Vitamin C formulas in its state-of-the-art research and production facility that suit different customers and support immune system function.

Bio C® 1000

Support a healthy immune system and recovery for ills and chills this winter with Blackmores Bio C® 1000. Its high potency one-a-day formula is buffered with mineral ascorbates making it gentler on the stomach compared with ascorbic acid alone. It contains Rosehips and Acerola and antioxidant properties to help reduce free radicals formed in the body.

Blackmores has now developed a range of Vitamin C formulas in its state-of-the art research and production facility that suit different customers and support immune system function.

Bio C® + Immune Recovery

Blackmores Bio C® + Immune Recovery gives you a boost of vitamin C and a scientifically studied dose of andographis, to support recovery for ills and chills, while supporting the immune system’s defences.

This formula is buffered with mineral ascorbates to give you a vitamin C that’s gentle on the stomach and has added bioflavonoids thought to support the efficacy of vitamin C.

Blackmores Probiotics + Immune Support

Blackmores Probiotics + Immune Support is formulated based on scientific evidence. This potent, multi-action formula contains five scientifically studied probiotic strains, providing 20 billion good bacteria, plus a prebiotic, vitamin C and zinc, helping to support healthy immune system function and general wellbeing.

For orders contact Healthcare Logistics.

Nature’s Way

Nature’s Way were the pioneers of gummie vitamins in the New Zealand market and they are proud of their products.

Senior Brand Manager Tina Adam explains: “We have R&D teams across New Zealand and Australia and pride ourselves on not only being the first to market with the new trends and ingredients, but also on the integrity of our products. One of our strengths is to bring large health and global trends to the mass market.”

The Nature’s Way brand launched in New Zealand in March 2019 with a range of products across vitamins and super foods. Nature’s Way also owns the Vita Gummies sub brand.

“The gummie vitamin format is especially useful for children, when compliance is as important for parents as the vitamins and minerals our products contain,” explains Adam. “Taste is very important and we believe we have the best tasting Vitamin Gummies.”

She adds: We have the #1 Vitamin Gummie brand in Total Market and #1 Adult Vitamin Gummie brand in Total Market. We have 21 products in this range including five new High Strength range and three Beauty Vitamin Gummies. We also have the #1 Kids Vitamin brand in Total Market – 20 products under this range in the market.”

New from Nature’s Way is a range of High Strength Vitamin Gummies. The first High Strength Vitamin Gummie range in New Zealand bridges the gap between traditional tablets and vitamin gummies and brings new customers into the category by offering products with higher loading of active ingredients.

The premium positioning appeals to consumers and the gummies are larger in size to accommodate increased active ingredients, with improved on pack claims to differentiate from current ranges.

Adam adds: “Natures Way Chewable Gummie format is the largest Brand in Dollars in the Total Chewable Gummie category. Natures Way Chewable Gummies is growing at 7.4% dollar growth % MAT vs year ago to 28/05/2023, which is ahead of the Total Chewable gummie category (+5.7%) and growing even more latest 4 weeks at 27.7% dollar % growth vs year ago.”

*Circana Data MAT to 28/05/2023

New from Radiance

Radiance has the reputation of being one of the key innovators in the vitamin and supplement category.

The team explains: “We’re extra excited about our latest NPD, five new products launched successfully across Grocery and Pharmacy in May 2023. Capturing the latest global trends, NZ consumer needs, whether you’re after stress relief, better sleep, gut health, energy release or to boost your immunity system.

“The sleep category in natural health, vitamins and supplements continues to drive growth, QTR dollar growth +27.5% TKA. Radiance™ Dream Sleep in convenient and good tasting gummie format help calm the mind and relax the body, and contain tart cherry for supporting deep sleep, magnesium for muscle relaxation and the amino acid l-theanine. The energy category continues to present positive growth, MAT dollar growth +10.8% TKA. With YOY growth Radiance™ Energy Gummies were formulated to support optimal energy levels, brain health and mental focus. Formulated with CoffeeFruit Pure®, our delicious tasting Energy Gummies are the next generation energy supplement. An antioxidant powerhouse, coffeefruit is the fruit of the coffee plant and is sustainably sourced as a by-product of coffee manufacture. Vitamin B12 is included in our gummies to support energy production.

“The Stress and Anxiety categories have seen TKA, QTR dollar growth of +28.5% & +24.0% respectively. With this in mind, Radiance™ Good Mood Gummies were launched to assist to support optimism and balance. Specially formulated with Saf’rinside™ scientifically researched saffron, provides standardised levels of saffronal, the active ingredient that supports healthy levels of “feel good” brain chemicals.

“The Digestion category continues to report strong growth, against MAT, TKA dollar growth +19.9% also driving strong growth in the QTR +26.1%. With this in mind and on the back of

Radiance™ 100 Billion Probiotic, we’ve launched an entry level Radiance™ 20 Billion Probiotic, with 11 Strains of beneficial bacteria. This provides a multistrain, broad spectrum blend of healthy bacteria to support intestinal health and restore digestive comfort and function.

“To capture the winter ills and chills season, we have recently launched Radiance™ Liposomal Vitamin C Liquid, a high dose Vitamin C, 1000mg daily dose in a convenient bottle. The liposomal technology encapsulates Vitamin C in a lipid-based molecule to allow optimal absorption through the digestive system and into cells for increased immunity. As humans are unable to make Vitamin C a steady intake is required to support a healthy immune response.”

radiance.co.nz

Comvita Kids Soothing Mānuka Honey Pops

Comvita Kids Soothing Mānuka Honey Pops are an excellent option for kids this winter.

Containing Comvita’s own UMF™ 10+ Mānuka honey, as well as being a Source of Vitamin C, these handy lozenges on a stick are an excellent solution for tickly throats.

Vitamin C works as an antioxidant to protect our bodies from damage, supporting overall immune system health. Getting Vitamin C into children, especially fussy eaters, can be challenging. Containing 62% of the RDI of Vitamin C for children ages 4-6, these are a tasty treat with an added bonus!

Mānuka honey has long been used for sore throats and these Kids Soothing Pops have 5.5% UMF™ 10+ Mānuka honey, providing the benefits that Comvita’s Mānuka has to offer.

With no artificial flavours or colours, these gluten free pops are individually wrapped with 15 pops in a resealable bag, and come in three flavours: Grape, Orange, and Lemon.

They are a great trigger for an impulse purchase, as they are appealing to a wide range of consumers, making them ideal for display at point of purchase.

For more information on Comvita Kids Soothing Mānuka honey Pops, or any other products in the Comvita range, please contact Wilsons Consumer products.

Ethics, the smart choice in healthcare with Winter & Pain ranges

Ethics offers shoppers support when they need it the most.

“With cold winter weather settling in, the Ethics range continues to support Winter needs from cold and flu relief, sore throats, chest congestion, blocked nose, headaches and fever,” says David Acott Sales & Marketing Manager at Multichem NZ Ltd.

“With easy to swallow tablets and capsules in our adult’s range, soothing honey and lemon medicated throat lozenges including New Valuepack 32’s, saline nasal spray and a soothing and vaporising chest rub to help you breathe easier for that good night’s rest - Ethics products have you covered this Winter. Look out for the promotional Winter combo packs for even better value, including a digital thermometer combo pack to keep that temperature in check.”

“Winter nasties can also bring you pain, so Ethics also supports your pain management needs for relief of headaches and fever. With ibuprofen in tablet or liquid capsules, paracetamol tablets in both round shaped and easier to swallow capsule shaped tablets to get you fast relief when you need it most.”

Now available in New Paracetamol & Ibuprofen 20’s combined in one caplet for double action pain relief.

“Trust Ethics this Winter with a wide quality range to choose from and value for money, they are perfect to drive sales this Winter season and all year round,” says Acott.

Ethics, the smart choice - high quality at a great price!

For more information contact your Storelink Territory Manager or Multichem on 09 488 0330.