7 minute read
FMCG Business October-November 2024
COOL DELIGHTS
Exciting new ice creams and frozen desserts arrive in store.
Ferrero Rocher, Raffaello and new Bueno will launch into stores this month!
Three exciting frozen products will debut at Foodstuffs North Island freezer shelves this month. Fans can indulge in the iconic chocolatehazelnut Ferrero Rocher and exotic coconut Raffaello, now available as frozen desserts. Additionally, the beloved Kinder Bueno chocolate bar is reimagined in a delightful frozen cone format.
Two of these offerings feature a unique round shape and a
sophisticated blend of flavours and textures, enhancing special moments. The Ferrero Rocher Classic frozen dessert provides a multi-textured experience, combining the classic Ferrero taste, with the addition of smooth hazelnut and cocoa flavours.
The Kinder Bueno frozen creation features a creamy hazelnut filling topped with a hazelnut disk and crispy cocoa, all encased in a crunchy wafer cone, promising pure enjoyment in every bite. This is new to all stores in New Zealand this month.
Coconut enthusiasts will enjoy the Raffaello frozen dessert, which offers a refreshing blend of exotic tastes and textures. Experience the unique taste of Raffaello in a coconut-flavoured stick coated in a crispy white layer and sprinkled with coconut shavings and crunchy almond pieces.
Jenna McCormick, Senior Trade Marketing Specialist for DKSH Services New Zealand Limited says Ferrero’s dedicated team of experts have spent years crafting these recipes. The Ferrero Rocher, Raffaello and new Bueno will launch into Foodstuffs North Island stores this month!
“The launch of Ferrero’s frozen desserts in New Zealand follows the successful expansion into the biscuits category*.”
*Circana MarketEdge, NZ Grocery Value Sales, MAT 10/09/23
Supreme Champion award for Little ‘Lato
Little ‘Lato have done it again, taking out the Supreme Champion award at the NZ Ice Cream Awards for the second time and receiving a whopping total of five trophies. Crafters of topnotch gelato, sorbet and vegan gelato, every small batch of Little ‘Lato is churned to velvety perfection, just like Founder Hannah learned in Italy.
The vegan flavours have taken the spotlight recently, with the Little 'Lato Mango Lassi becoming the first dairy-free ice cream to have been awarded the Supreme Award. This portrays a key goal within Little 'Lato - creating out-of-this-world delicious gelato that everyone can enjoy, including vegan options that you wouldn't be able to guess were vegan. The Mango Lassi is just one example of this, amongst the wide variety of vegan and gluten-free gelato options that stock the freezers.
Other products in the spotlight in this year's awards were Little ‘Lato’s Sour Cream, Lemon & Berries gelato (receiving Best Gelato and Best New Product launched in the past 12 months) and Hazelnut Chocolate (receiving the Best of New Zealand Produce award, loaded up with NZ hazelnuts).
These awards are perfect timing as Little ‘Lato opens their flagship parlour in Auckland’s Ponsonby this October. Hannah is excited to showcase the wide variety of flavours (almost 500 made to date), including some weird and wacky concoctions. This will be the third Little 'Lato parlour, alongside Hamilton and Waipu. Little 'Lato products are also stocked in a number of partnership parlours and boutique grocers nationwide.
For more information, contact Hannah Engelsman - hannah@littlelato.nz,
@littlelato
Tapping into key trends to grow the Ice Cream category
“The ice cream category is in steady growth of 5%* over the latest MAT. However, there is no escaping the challenges posed by the current economic conditions in New Zealand,” says Marketing Manager Liz O’Meara.
“As a result, we are seeing that the ice cream category is being driven by two different needs.
1. People seeking value to feed the family in a tough economy
2. The ‘treat me’ economy with people seeking affordable luxuries in premium ice cream brands and formats.
“To grow the ice cream category, new product innovation is vitally important to continue to attract consumers into the frozen section of the supermarket as THE destination category.”
Seeking value, Tip Top has launched a new 2L Frozen Dessert Range called ‘Tip Top Moments’ into the market.
“At a time when we know the Kiwi shopper’s wallet is under pressure, we want to offer more choice and better value so that everyone can enjoy a ‘moment of happiness’,” explains O’Meara.
There are five popular flavours to choose from — Vanilla, Double Choc, Neapolitan, Cookies & Cream, and Rainbow.
“Over the past five years, multipack formats have surpassed Take Home sales in Total Grocery, holding 52% Share of Ice cream Retail Pack Sales*,” says O’Meara.
“Value areas that are often overshadowed by 2L Tubs, but are key growth drivers of the category are mini multipacks. The Popsicle Minis 20pk range has delivered +$570k category dollar growth latest MAT*. Water ice formats are perceived by consumers as a better value for money because of the lower entry price per unit and also the number of sticks per pack. Water Ice is a key segment for the category all year round, not just summer.”
Tip Top is launching a Fruju mixed Mini 12 pack with classic flavours Pineapple, Raspberry & Lime and Orange in a convenient 50ml size, perfect for on-the-go enjoyment.
“Treat Me Economy” shoppers are seeking affordable luxuries in premium ice cream, with brands such as Kapiti, Crave and Cadbury via pints and 1L tubs and indulgent multipack stick formats.
“With less discretionary spend available, many consumers have resorted to entertaining at home, with movie nights using streaming services on the rise. The Tip Top Crave range is growing ahead of the category +8.0%* dollar growth off the back of the fun range of flavour inclusions,” explains O’Meara.
New Crave Toffee Crunch is caramel reimagined, creating the perfect addition to the range with indulgent caramel ice cream and caramel ripple filled with crunchy toffee brittle inclusions.
New Cadbury Dairy Milk Hazelnut Pint has been designed to be enjoyed straight from the tub.
The creamy chocolate hazelnut flavoured core is loaded with Cadbury® Dairy Milk® chocolate and chunky hazelnut pieces, so indulgent it’s guaranteed not to last.
For more information, visit tiptop.co.nz or contact your Tip Top representative.
New range extensions from Kāpiti ice cream
“Kāpiti ice cream has been a standout performer in the ice cream category this year driving the premium indulgence segment through innovation and a brand refresh with new pack design and significant marketing investment,” says Marketing Manager Liz O’Meara.
“The Total Grocery Ice Cream Category Dollar growth in the latest MAT is +5.3%, and Kapiti is growing more than three times faster with growth of +18.1% MAT*
“The brand sought to expand its presence in New Zealand’s ice cream category by transitioning from a niche to a mainstream brand. The goal was to enhance brand awareness and positioning, making it a leading premium ice cream brand in Aotearoa and proudly New Zealand made.
“New range extensions of top selling flavours are being launched this October to further build on the growth of the brand and continue to lead the way in the premium ice cream segment.”
• New Passionfruit & Kāmahi Honey 1L Tub, supported with a campaign partnership with NZ Chef Peter Gordon (Rate Card $400k)
• Cookies & Cream Multipack Minis 6pk
• Passionfruit & Kāmahi Honey Multipack 4pk
Source: Circana, Total Grocery Ice Cream Category- Dollar Growth and Dollar Share- MAT to 1/09/2024
