SUPER SNACKS

SUPER SNACKS

Nutritious, plant-based ingredients, delicious taste and allergy-friendly options are among some of the key trends driving sales in snacks. We caught up with local producers and suppliers to find out more about their innovations and best sellers in New Zealand supermarkets.

Mother Earth Driving Growth

“Mother Earth continues to be innovative with the successful launch of Better Bars in March 2019, which has driven growth back into the Muesli Bar segment of the Nutritious Snacks category at 1.2% dollars growth*,” says Julia Turner, Senior Brand Manager - Mother Earth.

Mother Earth Better Bars provide consumers with a chewy muesli bar snacking option that contains ‘less than one teaspoon of sugar per bar’, features plant-based ingredients such as oats, seeds and chicory root fibre and a 4.5 health star rating.

Based on the success of the launch, Mother Earth are introducing a delicious new flavour to the range, Chocolate Apricot – wholesome oats combined with delicious dark chocolate and yummy sweet apricot pieces, which is sure to be another family favourite.

Turner explains: “Consumer trends are still focused on sugar levels in snacking products, which looks likely to continue. A growing trend we are seeing globally is the introduction of hemp into different categories around the supermarket, including nutritious snacks, spreads, health and wellness and the baking aisle.” For any further information around Better Bars please contact your Prolife Foods account manager or customer services at 0800 80 80 88.

*IRI MarketEdge – TKA NZ Grocery nutritious snacks category dollar growth % YA 6mths 29/09/2019

Pop’n’Good

Pop’n’Good Popcorn is the perfect guilt free snack that everyone enjoys. “Popcorn is a wholegrain, is high in dietary fibre and low in calories as well as tasting delicious,” says Susan Harvey, Marketing and Business Development Manager.

“The Total popcorn category is growing at 11% 1 and Wilson Consumer Products are pleased to be able to offer options in all three segments of the popcorn market: Reay to eat popcorn 61.5% $ share of

total popcorn, Microwave popcorn 35.2% $ share of total popcorn and Popping corn 3.4% $ share of total popcorn 2 .” Wilson Consumer Products distributes the ACTII brand of microwave popcorn and owns and markets Pop‘n’Good popped popcorn and popping corn.

Harvey explains: “Pop‘n’Good is the number one popcorn brand in NZ and has 48.5% share of ready to eat popcorn market and is growing at 8.5% 3 . Pop‘n’Good Popcorn is air popped and grown right here in New Zealand, and gluten free. Its’ popping good!

“With Light and Buttery, Butter Max, Sweet and Salty, Caramel, Fruitti and now Sea Salt there is a Pop ‘n’ Good flavour for everyone. “Recently Pop‘n’Good introduced Sea Salt snack packs, which are perfect for snacking. There are 10 snack sized packs in each bag. Being gluten and dairy free as well as low in calories it’s the perfect snack.

“ACTII is the number one microwave popcorn brand with 66% share of microwave popcorn 4 and is growing at just over 20%. Made in the USA – the home of popcorn, ACTII pops up with the perfect flavour every time so you can enjoy warm popcorn at home. The perfect partner for movie nights at home,” says Harvey.

1 IRI dollar sales growth 6 months to 22/9/19

2 IRI dollar sales share of total popcorn market MAT to 22/9/19

3 IRI dollar share of popped popcorn MAT to 22/9/19, Pop n Good dollar sales growth vs prior period 6 months to 22/9/19

4 IRI dollar share of microwave popcorn MAT to 22/9/19, ACTII dollar sales growth vs prior period 6 months to 22/9/19

High-quality innovations from Tom & Luke

“At Tom & Luke we understand that we are what we eat; that food forms the building blocks of our cells and provides us with energy. That’s why we use high-quality, nonGMO, whole-food ingredients and aspire to source organic wherever possible,” says Co-Founder Luke Cooper.

“We are passionate about great tasting food. We know from experience that healthy food can taste amazing and our customers agree, which is why we are NZ’s #1 Snack Ball*. We want to make it simple and exciting to eat well when life gets busy and time is short.

“At the end of the day, it’s the firm belief that we need to do what feels right that drives us; • It feels right to source sustainable, ethical whole-foods. • It feels right to use environmentally conscious packaging. • It feels right to use high-quality ingredients with no nasties. • It feels right to create real solutions that take the guesswork out of eating. “With the addition of two new ‘category firsts’ in the last year, Tom & Luke are committed to creating innovative solutions for the exploding health and wellness movement,” says Cooper.

“Our Chocolate Snackaball range is the perfect substitute for those choc bar cravings, and our brand

“TOM & LUKE WILL CONTINUE TO DELIVER TRUE INNOVATION AND SET A HIGH STANDARD IN QUALITY.” LUKE COOPER, TOM & LUKE CO-FOUNDER

new Hemp Snackaballs deliver the highest quality protein hit nature can provide.

“We know that the health and wellness segment is a rapidly growing and exciting space, which is why Tom & Luke will continue to deliver true innovation and set a high standard in quality,” says Cooper.

For more information contact your CenturioNZ Representative or visit www.tomandluke.com

*IRI T. Supermarket MAT Value to W/E 06/10/19

Mrs Higgins’ lunchbox treats

Mrs Higgins’ famous cookies are finally coming to the lunchbox.

Head of Sales & Marketing Reuel Newman explains: “Mrs Higgins only uses butter (never margarine) and other choice ingredients to make

home-style cookies just like Grandma used to bake. Individually wrapped, these smaller 30g cookies are perfect for keeping the hungry hoards happy. Available in three flavours – Chunky Choc Chip, Raspberry & White Choc, and Choc Chew.” Contact your local Alliance Marketing representative or Mrs Higgins directly on 09 837 4900.