Rydges to refresh brand with local focus

Event Hospitality challenges staff to promote local experiences for guests

LOCAL KNOWLEDGE WILL become the backbone for the Rydges Hotels and Resorts brand, with Event Hospitality unveiling a brand evolution designed to deliver a new element of authenticity to the guest experience.

A phased rollout of the brand evolution is now underway, with Rydges adopting the tagline ‘Refreshingly Local’. In collaboration with brand consulting and design agency, Landor, Event Hospitality has jazzed up the Rydges brand with a new logo, livery, colour palette, digital touchpoints and in-hotel collateral including new staff uniforms which will be progressively put inplace across the brand’s hotels across Australia and New Zealand.

Beyond 2021, new in-room services will see guests offered local recommendations to help immerse them in the local area. Each property will offer a ‘Refreshingly Local’ accommodation package with spotlights on local experiences.