10 | INST YLE EDUCATION 2019
ALFAPARF MILANO ALFAPARF MILANO IS welcoming you home, with an education agenda that envelopes you and offers you a supportive, family-style space to grow your skills and knowledge. Attendees of Alfaparf Milano leave with both extra knowledge and a personalised Alfaparf Milano Certificate of Participation, all while using the brand’s dynamic portfolio of colour, care, form and styling products. The program offers practical, personal workshops with exclusive classes offered to those who truly want to learn along with the Alfaparf Milano mantra. The Alfaparf Milano education agenda is guided and anchored by house rules, which support technique with aiding mentality. These instruct students to not settle for anything less than excellence, never overlook the details, search for perfection, not limit themselves and experiment in their creative and educative pursuits. From these basic principles, the brand teaches a range of topics in core seminars such as colour theory, retail experience and bleaching secrets, while also offering advanced courses that range from retouching, to colour and cut and beyond. These courses act as essential building blocks where students learn guiding principles and techniques built through the brand’s inimitable, storied industry experience. The brand hosts a global family, with inspiring academies in Rome, Dublin, San Sebastián, Rio De Janiero and Moscow. Each have diverse, exhilarating settings that make use of their worldly backdrops as versatile motivations for the teachings and developments of different forms of hair art and creative education. This environment allows partnership opportunities for Australian students and salons to learn in these awe-inspiring locales, and the particular chance to learn from experimental Roman academy Mod. The brand will continue to harness this international influence through 2019 and 2020, with appearances at major expos such as Cosmoprof Bologna in 2019, to major global competitions like Next Color Genhairation that will inform their team composition going forward. This contest, made to celebrate the brand’s 40th anniversary in 2020, will have the ability to catapult an Australian artist onto the global stage.
Alfaparf Milano continues to inspire with a new Creative Trend Collection Workshop called People, championing beauty with diversity. Their corresponding social media movement #AlfaparfPeople, is inspired by the modern, strong woman, and interweaves values of female rights into the brand, from it’s communication to its technology. Alfaparf Milano will unveil education launch evenings and product debuts with international guest artists at locations around Australia, driving the technology, the education and the movement into Aussie salons and across social media channels. With a global influence across five continents that sees a woman leave a salon with Alfaparf Milano colour every second, a focus on modern communication and an ideological backbone to support their revolutionary products all in the brand wheelhouse, joining Alfaparf Milano means becoming a part of something. Grow, change and find the meaning in your work with Alfaparf Milano. For more information visit www.alfaparfmilano.com
