ONSTAGE: FASHION WEEK MELBOURNE

FASHION ACCORDING TO MELBOURNE

It was that time again as KEVIN.MURPHY was once more backstage for Melbourne Fashion Week, styling a staggering 36 shows across events such as Underground Runways, Street Runways, Pop-Up Runways and the headlining Town Hall Runway shows in a packed week of fashion and hair.

THE SHOWS, AS ALWAYS, used Melbourne as Australia’s fashion capital to forecast the hair, beauty and fashion trends of the upcoming season, and celebrate our turn into the warmer months and the fashion opportunities they present. As the event’s long-term official hair partner, KEVIN.MURPHY use their trendy, Aussie charm to act as chief hair trend forecasters.

“It was fantastic to see the city come alive over the week, bringing together some of the best hair styling talent in the country for this key date on the Australian fashion calendar,” hair director Kevin Murphy said.

Among the many runway shows, trends and looks abounded, with a particular spotlight shined on each look paraded at Town Hall. “We wanted to tap into the craftsmanship of the designers showing at Town Hall Runway 2 and reflect the incredible tailoring in their collections through the hair so we created a very pulled together and precise ponytail,” Kevin said of the brand’s Extreme Ponytail look.

Another show, Town Hall Runway 3, was complemented with a hair look entitled French Disco Bounce, inspired by the ultimate, noticeable, centre of attention party girl who always turns heads when she enters a party but also knows just when to leave. To create the look, the team applied light layers of ANTI.GRAVITY Lotion, drying it before tonging large sections and finishing the look with DOO. OVER for touchable hold.

Next, a dream-like hair aesthetic pervaded the runway, thanks to the brand’s KILLER.WAVES product. “We created ‘Fairytale Texture’ at Town Hall Runway 5, think fluffy ringlets cascading down the runway,” Kevin said. “It’s a really lightweight mist that is completely invisible and traceless on the hair.”

A final look of the event was titled ‘Barely-There Waves’, which embodied a Parisian style and texture to complement French labels on the runway such as Sanda, Maje and The Kooples. The brief was effortless waves with a Rockstar edge, created with ANTI.GRAVITY Lotion and Doo.Over as hero products.

It was a week of both high fashion and commercial trends to set the tone of Spring Summer in Melbourne and Australia at large. Spring is here and it’s never felt so good.

For more information visit www.kevinmurphy.com.au