INcollection

LOVE IN FULL COLOUR

SCHWARZKOPF PROFESSIONAL’S LATEST CAMPAIGN OFFERS BRIDAL LOOKS AS YOU’VE NEVER SEEN THEM BEFORE, WRITES SHANNON GUSS.

Schwarzkopf Professional is inspiring in its colour capabilities once again, with the ‘Love In Full Colour’ IGORA Royal Campaign, the third iteration of an editorial partnership with Romance Was Born.

Recruiting Schwarzkopf Professional ANZ Guest Artists Natalie Anne, David Wieselmann, Dylan Hooper and Cassie Kavalieros, along with National Ambassador and Australian Hairdresser of the year Dee Parker Attwood, to the campaign, the aim was in creative exploration and freedom, as directed by the fashion house and capturing bridal looks without definition for their Forever Bridal shoot.

“Our collection, Romance Was Born Forever, has been crafted almost entirely from RWB dead stock and preloved vintage pieces. We’ve created a treasure trove filled with doilies, lace and sequins, and repurposed discarded wedding dresses that are rich in memories to bring out a new-age bridal collection. We love to watch the models change hair colour, dress up, and transform,” explained Anna Plunkett and Luke Sales of Romance Was Born. This dream team came together for the full inspiring shoot, combining their immense talent, experience and accolades into what became this new campaign. Current AHIAs Australian Hairdresser of the Year Dee, who is Artistic Director of Wieselmann salon in Melbourne, worked with the salon’s Owner and Founder David Wieselmann, who boasts nearly five decades of hair industry experience. Social media juggernaut Natalie Anne, AKA the current International Hair Influencer of the Year brought her own important interpretations to style.

In colour, educator and colourist Dylan Hooper showcased his talents from backstage work to important salon skills in his work at Kiin, while Cassie Kavalieros from Hair by PHD brought her runway experience to the fashion shoot.

I’m very inspired by European styles, and now the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves. - DEE PARKER ATTWOOD

Olivera Cirillo boasts over 24 years of experience in the hairdressing industry and in business management, especially in creating editorial bridal collections, with her education work proving pivotal in her part in creating the shoot as an Adviser.

The editorial trends – Modern Nostalgia, Floral Wonderful, Magical Whimsy and Ethereal Romantics – of the collection drew from the brand’s use of rich, intense colours and nostalgia. Utilising 140 IGORA Royal shades, the technology was used to highlight the individual beauty of the models with both creativity and quality. The new look IGORA Royal builds on its comprehensive coverage and reliable results with more sustainable packaging and a simplified portfolio.

“Brides are often going to go for more subtle changes and look enhancements in their colouring. If they’re going for a natural or enhanced colour, we often add highlights to create some added depth and texture to transform the look or make their existing colour richer,” shared Schwarzkopf Professional Guest Colour Artist Cassie Kavalieros.

“The more the merrier with colour – I say! Since picking up IGORA Royal I’ve been obsessed with it. The results speak for themselves,” added Schwarzkopf Professional Guest Colour Artist Dylan Hooper during the process.

This new iteration of IGORA Royal aligned perfectly with Romance Was Born and the campaign, with the sustainable packaging, including 100 per cent recycled aluminum, fusing with hair and gowns that both incorporated recycled materials.

These values fit into the theme of the overall campaign, which had the key objective of inspiring the future of the hair industry, with bold looks, top-tier technology and an ethos of sustainability. Here, discover the specific trends to creatively motivate you.

The Modern Nostalgia trend, with colour looks from Schwarzkopf Professional ASK Advisers Chrissie and Olivera repurposes nostalgia for today, with red, blonde and white hues that offer a vintage aesthetic and multi-dimensionality. Contemporary styling and an 80s twist kept the look in this period clash theme.

“My favourite transformation has to be Billie. She came in with a little bit of regrowth, so we needed to firstly touch up her roots. I love the stunning vibrancy of the copper and red hues,” Chrissie said.

“I’m very inspired by European styles, and now the 80s have made a real comeback. Like fashion, hair trends have a habit of repeating themselves. For Billie, I leant into the Rock Chic aesthetic, with short texture on the top, and a long naturally textured back,” Dee added.

Floral Wonderland is the second trend, celebrating gender fluidity with floral finishes and natural textures, and modernising well-known floral wedding hair looks. Styled with a curly undercut, soft pastel curls and blooming natural curls by David Wieselmann, Natalie Anne and Dee, respectively, rich chocolate hues were also an essential part of the tapestry.

Trend 3 is Magical Whimsy, which redefines the traditional bride with inspiring looks born from soft-focus Victoriana, but with an undone elegance and fluidity reimagining this aesthetic. This trend includes a modern romantic blonde wet-look embellished chignon by Natalie Anne, adorned with intricate hand-flowers.

“I’ve got this new obsession with wet and really glossy, healthy looking hair. Especially when you are working with blonde hair. I really wanted to pull it back, make sure she looked as shiny as possible, and I wanted to see all of the brush marks. I used loads of pearls and diamonds scattered throughout the whole head, which was really beautiful and romantic,” she said.

Modern maiden braids, floral jeweled accessories and sand-blonde coloured by Cassie also defined the trend.

Ethereal Romantics was the final trend, with the concept of illusion and bewitchment defining the theme. Flatironed waves on a dark chocolate base, subtle touches of copper in rich brunette hues, a Farrah Fawcett inspired flip fringe and brightened bold red hues all comprised the aesthetic by Dylan, Chrissie and Dee across colour and style.

Get lost in the wedding day romance as only Schwarzkopf Professional and Romance Was Born can conjure it – unique, forward-thinking and ever beautiful.

For more information visit www.schwarzkopf-professional.com/au