INSTYLE September-October 2022

Page 96

September/October 2022 The Magazine for the Hairdressing Professional REVERED THE QUEST FOR METICULOUS DETAIL CLAUDIA CATALDO WINNER OF L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY AUSTRALIA 2022 SHARE A GLOBAL PASSION FOR HAIR

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1800 800 347 delorenzo.com.au delorenzohaircare
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EDITORIAL

People come to you for consistency. Consistency builds trust, ensures your efforts are aligned and helps to define your brand. In fact, it would be safe to say that consistency is a marketing strategy in itself.

As we increasingly find ourselves in unexpected or complex situations out of our control in a challenging business environment, the value of your consistency is paramount and, while the number of threats are escalating, the first thing that can be severely compromised is your level of consistency. It’s important to shift the focus and ensure it is a strong point.

Pretty much everyone is in the same stressful situation of attracting enough quality staff members, but not everyone continually manifests the associated negativity. There’s always potential to rise above and grow a brand that can defy this challenge. You have a choice about your attitude and the ways in which you can instil a positive staff culture to attract more.

Considering approximately half of your clientele will leave straight away after a negative experience, the standard you set at your first impression is one of the most important of all. Once this benchmark is set, the expectation will be that and more next time so it’s paramount that within your regular skills training all staff are fully aware of this. You’ll be surprised how often staff screw up the outcome when you’re not there, so ensuring there is consistency of service and voice will be what keeps your brand growing.

Not only this, but you will always attract staff when they know exactly where they stand and their environment is consistent and authentic. All staff value consistency in the workplace now more than ever. Nobody wants to work with a moody, erratic, or irrational person, not to mention someone prone to completely changing their moods and standards or not communicating the desired outcomes clearly. Words aren’t always genuine, but vibes don’t lie. People can say what they like but if their vibes and intentions don’t come from an authentic standpoint, the potential for disconnect is greater.

To be black and white in business and have no grey area is now considered one of your most valuable assets of your services and your team’s skills and processes. Yes, in a creative industry there is always going to be variation but when it comes to tone and language and the processes followed, you all only have one shot at this. Every client needs to be treated like it’s both their first and last visit. It sounds simple, but it’s so often overlooked.

We are existing in a changed industry. We have various different models of business, all with the potential for success. What you wake up to each day and how you offer your services in a dependable way is your currency. A sale is merely the transfer of enthusiasm from one person to another and it’s the individuality of what you offer that will buck the trend that 64 per cent of apprentices leave in the first year. Yours will stay with you for your individuality and consistent approach to growth.

A statement that made sense recently by Sandy Chong from the AHC was that “an apprentice is not your cleaner”. It’s an important to remember if you want your staff to stay and your team to grow. Bombarding apprentices with cleaning duties is not a solution. Yes, there is still cleaning to be done but there are so many ways as a business owner you can manage this so they simply can’t imagine working anywhere else and feel like there’s a uniqueness to your workplace.

It's hard to believe we are getting close to closing out another year – the busy pre-Christmas period is almost here and there are some incredible collaborations and gifting collections launched just in time for your busiest time. We’ve learnt a lot about our reasons for being in business this year and what we need to change in order to keep going. We’ve come together for the first time in two years at Hair Festival 2022 and we are set to launch a whole new series of education for Hair Festival 2023 very soon, to ensure this weekend remains your best weekend in hairdressing. The venue is booked for both Hair Festival and the Wonderland party so get in early when the first round of tickets are released before Christmas and we will share many more moments in business with you next year.

And remember, stay consistent!

- BHA MEDIA.

INEDIT @instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety
2022
GET THE LOOK /COMFORTELFURNITURE COASTALNOLAS S T YLEINSPIRATION GET THE LOOK 1 2 5 YOUR SALON DESIGN STYLE natural, greenery with a beachy feel. COLOUR PALETTE 6 7 3 4 GET THE LOOK FROM COMFORTEL 1.STOCKHOLM Salon Chair 2. CIRCA LED Round Salon Mirror 3.COMET WHITE II Footrest 4.NATURAL ASH Double Work Bench 5.SALON STOOL SAGE GREEN with Aluminium Base 6.DUSTY Wash Lounge 7.WALKER Reception Desk natural
CONTENTS 32 66 50 44ON THE COVER 20 L’Oréal Professionnel Style & Colour Trophy Australia 2022 32 Session Classic Confidence by L’Oréal Professionnel 59 Luxury Feature REGULARS 10 UPfront Industry Happenings 68 INbeauty Luxe 78 INhair New Product Launches 84 My Way Mikelah-Jayde Riley 85 My Way Alannah Read 86 The Edit Grace Kelly 87 The Edit Jonathan Vizza 90 INbeauty Beauty News 91 INhealth Wellness Tools 100 INsalon Tools and Accessories 101 INbusiness Resilience in 2022 102 INbusiness Handling Rejection 104 INbusiness Pricing 105 INbusiness Shortcuts Online Booking Platform 106 INbusiness Reinvention ONSTAGE 16 2022 Australian Hair Fashion Awards Finalists 18 2022 Australian Hair Industry Awards (Business) Finalists 22 30 Years of Hairhouse 24 British Hairdressing Awards Finalists 2022 25 Tabatha Coffey Joins Intercoiffure Australia Spring Atelier FEATURES 41 Salon Profile J Society 42 Salon Profile XIN TWENTY ONE 44 Salon Profile Sloans of Lane Cove 46 Salon Profile Cordony Hair 50 Session Connectivity by Paul Mitchell 62 ghd Christmas Campaign 64 Luxury Hair Products 66 Indesign QT Newcastle 70 INbeauty QED Skincare 72 L’Oréal ACCESS 76 Lakmé Reshaping Colour 88 Soktas 89 Green & Pink by Comfortel 92 Splendour Style 94 Barber Profile Barberjan 95 Apex by Roja Parfums 98 KMS X P.E Nation X ASICS 99 EVY PROFESSIONAL Campaign 85

Happenings

AVEDA STYLE DAVID JONES WONDERWORLD SPRING/SUMMER 2022 COLLECTION

DAVID JONES DEBUTED their Wonderworld

Spring/Summer 2022 Collection, and Aveda, headed by the brand’s Creative Director for David Jones, Terri Robertson-Kirkwood, styled the show. Held at level 8 of the David Jones Elizabeth Street Flagship store in Sydney, the launch was a testament to the natural wonders of the world, a theme created in the hair looks as complemented by the otherworldly runway set.

“Spring is here, and we want to celebrate the season with a hair look that breathes adventure and optimism, very much like the natural wonders of the world,” Terri said.

“The hair embraces a modern take on a wetlook style, inspired by the bold and bright fashion trends seen on the clothes. The hair shape is sleek, pulled back, but also soft and romantic at the bottom – celebrating spring and nature’s curves. This look can be easily recreated for the everyday fashion-forward David Jones customer as it has a beautiful healthy and effortless look, wearable from day to night.”

Industry
www.aveda.com.au 10 INSTYLE

STYLE SQUAD TEAM

The iconic brand searched Australia and New Zealand for a new generation of Digital Disruptors, finally creating a team of seven talented hairdressers who will be led by ghd’s Senior Educator, Chris Halteh.

Well done to Amanda Magistro of Salon Alm in WA, Cassandra Knez of Cassi Capelli salon in VIC, Chantelle Spurling from Chantelle Maree Hair in QLD, Hannah-Rose Daniels of Pony Professional, AKL, Isabella D’Costa of Jessica Amanda Hair in WA, Izabella Hobbs of Sarah Jade Hair, NSW, and Jessica Wooley, also of Jessica Amanda Hair in WA.

The Style Squad team’s mission is about joint collaboration between stylists who are disrupting digital spaces with their elevated and exaggerated styling ability. It continues in the brand’s ethos of transforming every day into a good hair day. This year introduced a new editorial opportunity to kickstart those goals and ambitions.

“We were so excited to host ghd’s first ever Style Squad oasis at an extra special villa in Sydney’s Bondi Beach,” the brand said. “Over the jam packed three days, our ghd Style Squad team participated in an array of team building, content creation and mentoring opportunities by ghd’s world class education team and very special guest and industry icon, Natalie Anne.” www.ghdhair.com/au

SMITHS COLLECTIVE BRANDS HOSTS COLOR DEFENCE EDUCATION AFTERNOON WITH PAULENE LANGFORD SMITHS COLLECTIVE

BRANDS hosted an afternoon of education at Blondes to Brunettes Salon on Saturday July 24, giving a platform to their new Color Defence range with Australian Ambassador and Director of Education, Paulene Langford, to inspire attendees.

The afternoon gave the opportunity for Melbourne’s hairdressing industry to officially welcome Paulene as the Brand Ambassador for Colour Defence, with the new technology launching at Hair Festival. In the two-hour session, Paulene shared her experience with and expertise in Colour Defence through her long career as a salon owner and colourist with TONI&GUY.

“It was our pleasure to welcome Paulene to Melbourne to share her wealth of knowledge with our attendees, and it was a great chance to bring together salons who have supported the brand for a long time and introduce their new staff to the opportunities Color Defence offers, creatively,” shared Brian Smith of Smiths Collective Brands. “There were lots of questions directed to Paulene surrounding how Color Defence has delivered cost and time savings to her colour services such as during re-colouration and colour adjustments and maintenance of colour services between salon visits for their clients.”

Paulene shared her secrets in colour to save time and money and elevate salon revenue and profits, also teaching how Colour Defence’s personalised maintenance system has improved client loyalty to the salon and supported her colour work. The education also included how to promote the service benefits that Color Defence offers.

www.smithscollectivebrands.com.au GHD ANNOUNCE 2022/2023
CONGRATULATIONS TO THE new members of the inimitable ghd Style Squad team!
www.trichovedic.com.au www.facebook.com/trichovedic www.instagram.com/trichovedic/ CLASSIC AND NEW NATURAL APPLICATION LUXURY KERATIN SMOOTHING TREATMENT BRAND NEW GEL BASED FORMULATION • Super Quick & Easy Comb Out on Dry Off • Even Smoother & Longer Lasting 300ML & 1 LITRE SIZES AVAILABLE EVALUATION KIT JUST $75 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic 02 9489 7776 CLASSIC NEW NATURAL

DAVINES CELEBRATE OI LIQUID LUSTER WITH MEDIA EVENT

SUSTAINABLE BEAUTY PIONEERS Davines celebrated the OI Liquid Luster product and the brand’s extensive product suite at large with a media event for beauty journalists and influencers.

The brand partnered with luxury Rose Bay, Sydney salon The Society Salon to deliver tailored treatments and show off the power of the products.

Facilitating bespoke in-salon treatment experiences centred around OI Liquid Luster, the services showed the shiny and silky results when using the product. With all Davines products on display, the salon also utilised the brand’s other renowned ranges in a tailored care and style menu for adaptable and specific results.

The eco-conscious values of Davines shined on the day, in the greenery-filled location of The Society Salon, which echoes the energy and values of Davines in these sustainable and high-end offerings. The event also treated attendees to healthy snacks and drinks and had sustainable beauty publications on display to be read. Guests spoke to brand representatives and had a tailored hair consultation from the education team before the transformative treatment and styling session.

BIOLAGE NAME KAIA WRIGHT AS AMBASSADOR

BIOLAGE HAS NAMED their new brand ambassador as Kaia Wright, a model, mother and the wife of Outback Wrangler Matt Wright, both of whom are passionate advocates for animals.

Biolage is a vegan range with 90 per cent PCR packaging and no animal testing and is officially certified with leaping bunny approval. Echoing these values, Kaia is known for her animal advocacy from her remote property in Northern Territory, where she lives alongside over 30 family pets, including their 18-foot pet crocodile.

The partnership coincides with the brand’s biggest product launch of 2022, by way of the new Ultra Hydrasource range. This launch includes two game-changing products – the Deep Treatment Pack & Daily Leave-in Cream, both built to accompany the Biolage Hydrasource Shampoo and Detangling Solution as the ideal new hair regime.

The range is specifically formulated for very dry hair that requires extra moisture, care and manageability, as infused with the hero ingredient of Cupuaçu Butter. The products provide 72 hours of moisture and are mineral oil free, paraben free and vegan, and are delivered in 100 per cent recycled materials and packaging, other than the bottle cap.

www.biolage.com

THE CRAFT BY SHARON BLAIN UNVEILS SALON STAFF INDUCTION BIBLE

WELCOME A GAME-CHANGING form of new online education from one of the industry’s most unparalleled figures. The Craft by Sharon Blain has debuted the Salon Staff Induction Bible, which is easily accessible online and the ideal induction training for all new staff. Discover fresh comprehensive video content and a PDF course that elevates foundation skills in this pertinent training phase.

The content covers onboarding staff to hair salons and barbershops, staying relevant, practical and easy to follow at all times. This aids time-poor salon managers and owners in training new staff in the basics, while also vastly helping new staff members who want to get ahead in their careers by learning from the absolute best.

The course covers all foundational hairdressing and barber basics, including communication, salon etiquette and ethics, client service and the customer experience, teamwork,

appointment scheduling, appointment prep, basin service, styling for long and short hair, assistant barbering skills, cleanliness, hygiene and salon safety, sustainability and more.

Sharon’s education is backed by her incomparable salon legacy, extending over 55 years and accumulating a wealth of success and prestige through her myriad of education platforms. This year she was awarded The Medal of the Order of Australia for these vast contributions. The Craft is a training organisation that has re-imagined CERT III & IV in Hairdressing to better the industry at large. This new venture communicates that knowledge via an online learner handbook and inspiring videos from talented young hairdressers and barbers who offer their own wisdom and guidance.

“My legacy is to ensure our industry continues to attract top talent, from salon assistants, to hairdressers and barbers who are the future of our industry, which is why I’m so proud to offer the perfect non-accredited mini course that thoroughly prepares students for the excitement and challenges that salon life brings,” Sharon said. www.thecraftbysharonblain.com

www.davines.com
12 INSTYLE UPFRONT

MATRIX UNVEIL PROUD TO BE MATRIX CAMPAIGN

MATRIX’S LATEST CAMPAIGN speaks to the welcoming, inclusive community that defines the brand, with the Proud to be matrix campaign taking over for the rest of 2022.

The campaign heralds the brand’s major values of all humans and all hair types, as well as offering value for money hair products that let people be their true, authentic selves. It communicates to both professional hairdressers and consumers about the power and pride in matrix salons, as delivered in short videos created by each member of the matrix artistic team, as well as content from an inspiring squad of pioneers in their space.

This Proud to be matrix crew consists of neurodivergence advocate Chloe Hayden, motivation coach and model Dani Stevens, model and content creator Onella Muralidharan and motivational speaker Rhiannon Tracey. This stellar group represent the core ethos of the matrix brand and have been using their platforms in bold ways. Chloe is set to make her Netflix debut in the newest remake of Heartbreak High in September, while Onella recently appeared on Studio 10 to discuss her experience with vitiligo and advocate for diversity in media.

In this campaign each woman will headline one of four campaign pillars in line with their values, leading both the hairdressing industry and consumers to champion diversity and inclusion as a broader community, a point of pride synonymous with aligning your salon with matrix. www.matrixprofessional.com.au

A lot of people do shift work, so once they get their rosters it’s quite easy for them to be able to plan their week or month and book online with us. Online Booking is absolutely a huge benefit to us and our guests.

Onella Muralidharan Rhiannon Tracey Chloe Hayden Dani Stevens
UPFRONT www.kitomba.com Talk to us: 1800 161 101
Candice Whitehead Founder and Director of The Lounge and Co.
ONLINE BOOKING MAKES IT VERY EASY FOR OUR GUESTS TO BOOK APPOINTMENTS WITH US, EVEN WHEN WE’RE NOT OPEN.

YOVANKIA LORIA EXTENSIONS AND EDWARDSANDCO HOST EDUCATION EVENT

TWO TITANS OF Australian Hair, Yovankia Loria of Yovanka Loria Extentions, and Jaye Edwards of EdwardsAndCo, teamed up to host an exclusive education event at the salon’s Kippax Street, Surry Hills, Sydney space.

The two-day course educated in practical and business elements of the Yovaka Loria hand-tied weft extensions, teaching an audience of qualified professional hairdressers who were chosen through an exclusive application process.

“This was an amazing two days spent with talented stylists who are now certified in the exclusive YL Extensions method,” Yovanka said. “Collaborating with EdwardsAndCo was the evolution of two years of communication with Jaye; finally the timing was right, and it was evident that YL Extensions was able to offer something very unique and different to what is currently on the market –both in product and education.”

The transformative program acts as an intensive, hands-on experience to educate stylists and salons on the YLE world-class

AUSTRALIAN HAIRDRESSERS NAMED AS 2022 INTERNATIONAL VISIONARY AWARDS FINALISTS

FOUR TALENTED

AUSTRALIAN hairdressers have been named as finalists in the International Visionary Awards, an important part of the global Alternative Hair Show, which is celebrating its 40th Anniversary. The awards received a record number of submissions from around the world, with Amy Gaudie, AhKim Anthony Tan and Lisa Robertson nominated in the Avant Garde category, and Leigh Winsor honoured in the Men’s category.

“Being nominated in the AHS IVA is what dreams are made of in this industry; to be recognised on such a huge global platform amongst the very best in the world is tremendously humbling and to date, an extraordinary achievement in my career,” Amy said.

The Alternative Hair Show was founded by Tony Rizzo in 1983 to engage the global hairdressing community and raise funds and support for Leukaemia and Lymphoma. The event goes hand in hand with The Alternative Hair Charitable Foundation, which contributes to this cause. The finals are set for October 8, with winners announced at the LEGENDS themed Alternative Hair Show, held at the Troxy Theatre in London on October 9.

application process, allowing salons to upscale their business with this important service option. The YL hand-tied extension system is a game-changing method designed to suit both the hairdresser and client. The system supports natural, healthy hair growth, with minimal points of contact with the natural hair, as complemented by a customised colour service at application.

“Our exclusive education experience dives deep into what is involved in order to take salon businesses and profitability to the next level. We want to inspire hairdressers by sharing the exact steps used to change our industry and set a new benchmark. We also share marketing strategies and the skills needed to build a business that attracts your dream clientele and everything inbetween,” Yovanka said.

Yovanka was also recently named as one of Australia’s Top 50 Small Business Leaders for 2022, as decided by Inside Small Business Magazine. This title recognises small business leaders who flourish in innovation, overcoming challenges, embracing sustainability and contributing to their local communities. www.yovankaloria.com

BLYS SELF-CARE APP EXPANDS INTO BEAUTY AND HAIRCARE

PROMINENT AUSTRALIAN SELF-CARE app Blys has expanded their on-demand wellness platform to beauty and haircare. The platform extended their service offering for clients to book and experience beauty and hair services at home from March 2022.

App users can now order a facial, manicure and pedicure, lash and brow treatment, haircut and colour, spray tan, wax, hair and makeup styling or teeth whitening to be experienced at home, making booking beauty appointments particularly convenient.

“After thousands of conversations with clients and providers on the Blys platform, we found a common theme: ‘I love that I can book massages that work around my schedule, and I would love it if I could book other services, too’,” said Ilter Dumduz, Founder and CEO of Blys. “Our vision for the company then evolved from ‘we make massages accessible’ to ‘we make self-care accessible’.”

Blys is available to clients via their app or website with services all week from 6am to 11pm. The platform has serviced over 100,000 Australians and this expansion speaks to their continual growth. Blys works with thousands of independent and qualified service providers in beauty, wellness and hair, creating safe, flexible, unique and reliable income opportunities across these spheres.

www.getblys.com.au
www.alternativehair.org
Collection: Fortitude, hair: Amy Gaudie, photography: Georgia Wallace, makeup: Annabelle Hogg and styling: Laura Macleod
14 INSTYLE UPFRONT

RUMBIE MUTSIWA LAUNCHES THE RUMBIE & CO. ACADEMY IN SYDNEY

IN MAJOR NEWS for the pivotal and ever-growing curly hair market, wavy, curly and afro textures expert, as well as celebrity hairdresser and CEO of Rumbie & Co., Rumbie Mutsiwa, has officially launched the Rumbie & Co. Academy. The academy will offer the benefit of Rumbie’s unparalleled expertise both online and at the Rumbie & Co. flagship salon in Chippendale.

“‘Going Natural’ has become a lifestyle, not just a trend; clients are looking for salons they can trust with their curls, and trust-building with our curl clients is our strength,” Rumbie said. “The professional hairdressing industry, more often than not, remains scared and anxious to serve curly-haired clients, which, unfortunately, has led to salons losing clients to YouTubers, influencers and backyard operations who have gained their trust. The question is will you and your team be hairdressers that move with the times?”

Rumbie has been educating in this way since 2019, but the official launch elevates this training as a significant online and on-site education space committed to up-skilling hairdressers in curly hair skills. This speaks to increasing demand for this education from hairdressers and clients, particularly parents, in styling extremely common curly hair types in recent years.

The in-person education will facilitate curious, intimate learning about these emerging and important hair necessities, with the aim to educate professional hairdressers in their own styling and so that they can in turn educate their clients in these skills.

Classes include an online introduction course in growing hair businesses, look and learns in afro, wavy and curly hair textures, curl and afro mastery classes and academy to salon sessions, all in tailored formats and at different price points. Topics will cover science, anatomy and physiology, consultation, detangling and defining techniques, curl culture language, cutting and styling and much more. www.rumbie.co/product-category/academy/courses-for-professionals

TIMELY ANNOUNCE NATHAN YIP AS GLOBAL BRAND AMBASSADOR BUSINESS MANAGEMENT SOFTWARE, Timely has named hair cutting and education pioneer Nathan Yip as their latest Global Brand Ambassador. Nathan is the owner of Pretty Vacant education and salon in the Freedom Suites, Brisbane, with a hair education community to his name titled The Bootleg Project, as well as being a reseller and educator for Excellent Edges, The Anti Collective and piiq smart mirror. He continues to make waves in the hair industry, and this appointment adds to that impact.

Nathan has utilised Timely as his business manager for Pretty Vacant for several years, heralding a close relationship with the team in his business, and participating in the Timely LIVE campaign during the 2020 lockdowns. Nathan regularly showcases the Pretty Vacant eclectic client experience through use of the Timely Business Management Software system and in this role has created an exclusive bespoke product demonstration experience to trial Timely, with the capacity for existing clients to expand their knowledge and elevate their online offering.

“My highest priority when choosing and working with a partner or affiliate is always relationship and then product! I choose Timely because they ever deliver on both,” Nathan said.

“This is a really exciting time for the Timely community,” shared Timely’s Head of Partnerships, Tamara Reid. “We’ve had a long-standing relationship with Nathan as a valued customer and this next step will see us progress the way we show up to the hair community, while providing an exceptional in person product demonstration for potential Timely customers in the Brisbane area. With Nathan guiding our product team on the practical use of the platform when stylists are busy on the floor, we’re excited to continually learn, grow and develop as a company, for our industry.” www.gettimely.com

www.trichovedic.com.au www.facebook.com/trichovedic www.instagram.com/trichovedic/ 67% OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL EX P E R IEN C ED A POSITIVE RESULT PINNOVATION ATENT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney 02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic HAIR LOSS

FASHION FIRST

THE AUSTRALIAN HAIR FASHION AWARDS ANNOUNCED THEIR 2022 FINALISTS, SETTING UP A MAJOR FINAL SHOWDOWN FOR THE LIVE GALA CONGRATULATIONS TO THE FINALISTS!

CREATIVE GROUP CATEGORY

Partner L’Oréal Professional Products Division

AHFA HAIRDRESSER OF THE YEAR Sponsored by Dyson

Richi Grisillo, Academie Salon

Jason Fassbender, Willomina Dee Parker Attwood, Wieselmann Uros Mikic, Kinky Curly Straight Renya Xydis, VALONZ

Hermiz, Joey Scandizzo Salon Jacky Chan, Oscar Oscar Chadstone Kobi Bokshish, Intershape Hair Pauline McCabe, Rock Paper Scissors Hair Studio

Jude McEwen, TONI&GUY Perth

AHFA APPRENTICE OF THE YEAR Sponsored by De Lorenzo Haircare Tina Fuataga, TONI&GUY Cronulla Georgina Fardoulis, TONI&GUY Cronulla Zoe Lisa Lucas, LNDN Hair Gigi Newman, Academie Salon Jessica Yaldwyn, Sloans Lane Cove Nazanin Tuaa, TONI&GUY Armadale Sinead Boss, Alarah Hair Studio

AHFA ARTISTIC TEAM OF THE YEAR Sponsored by ghd FAME TEAM 2022 FAME TEAM 2021

TONI&GUY Australia HORTES

Beatnik Studio

HairLoft

Buoy Salon and Spa

Tsiknaris Hair

The list of talented hairdressers nominated in the 2022 Australian Hair Fashion Awards (AHFAs) has been revealed, with the group named on Sunday August 28 live on Facebook and Instagram. The 2022 awards are sponsored by Presenting Partner Dyson and Principle Colour Partner O&M and will once again honour the most impressive editorial talents in Australian and New Zealand hair. Entries are judged by a panel of international industry professionals, culminating in an annual industry highlight gala event, taking place on October 17.

Dharma Salon Cobelle Creative

AHFA CREATIVE COLOURIST OF THE YEAR Sponsored by O&M Holly Breen, Californian Blonde Jean-Marie Calistri, Bigoudee Coiffure Sanja Scher, BEATNIK STUDIO

Mathias Te Moananui, Buoy Salon and Spa Lauren Cooper, Etcher Salon Stephanie Bellairs, Cabello by Stephanie Bellairs

Mikelah-Jayde Riley, Mikelah-Jayde Studio Kristie Kesic, Cobelle Creative

AHFA HAIR SHOT OF THE YEAR Sponsored by matrix

Mario Giuseppe Fioravanti, MF Salon Privee Renya Xydis, Valonz Fabian Fuentes, Jack Horton Hair Dana Monkman, TONI&GUY Georges Letitia Booth, Letitia Booth Hair Richi Grisillo, Academie Salon Brodie Lee Tsiknaris, Rokstar Salon Sarah Laidlaw Nathan Yazbek, Salon Yazbek Bernadette Beswick, Bezaboo Chung-Yang Su, Su-Atelier Eunji Kim, TONI&GUY Sam James, SJ Establishment Kristie Kesic, Cobelle Creative Danny Pato, D&M Hair Design

AHFA EDITORIAL STYLIST OF THE YEAR Richard Kavanagh

Matthew Ashton Sarah Laidlaw

Keiren Street, Valonz Haircutters

Diane Gorgievski, Koda Cutters

Xeneb Allen, curlysiouxsie

Michael Beel, Buoy Salon and Spa

AHFA MEN'S HAIRDRESSER OF THE YEAR

Sponsored by American Crew Carne Graham Marsden, Ryan Co

Barber Shop

Hussein Naser, Naser Haircuts

Luke Munn, Havachat Barbershop

Tim Pascoe, Tim Pascoe Hair

Andrew Cobeldick, Buoy Salon and Spa Matt Clarke, Esq. Male Grooming

AHFA NEWCOMER OF THE YEAR

Sponsored by Davroe

Marque Morehu, M M Hair Studio

Andy Kwan, TONI&GUY Cronulla

Rebecca Snow, Alchemy Salon

Anna McNamara, Ella&Jade

Renee Holmes, Rock Paper Scissors

Adam Harant, Wild Life Hair SoGo

Jodie Woodall, Rock Paper Scissors

AHFA TRANSFORMATION STYLIST OF THE YEAR

Mat Johnson, MJ Hair

Leah Tafa, Vivo Hair and Salon Clinic

Monique McMahon, QUE COLOUR Sarah Emilia, Sarah Jade Hair

Emma Pisani, Circles of Hair

Ben Semple, Circles of Hair

Gabrielle Roccuzzo, Salon Gabrielle Briar Hamill, Vivo Hair

Leah Iimmel, The Salon Edit

Gabrielle Roccuzzo, Salon Gabrielle

Xin Guo, XIN TWENTY ONE

Hair by Jason Fassbender Hair by Richi Grisillo
16 INSTYLE ONSTAGE

STATE GROUP CATEGORY Partner Alfaparf Milano Professional

AHFA NSW/ACT HAIRDRESSER OF THE YEAR

Sponsored by O&M

Nathan Cherington, Salon Zephyr

Francesca Bettiol, Franco of Canberra Christopher Byrne, Sloans Lane Cove Cathy King, TONI&GUY Mosman James Calabria, Franco of Canberra Daniel Di Iorio, Diior10 Salon

AHFA QLD HAIRDRESSER OF THE YEAR Sponsored by Salon Lane

Max Cooper, Helmet Hair Co Ryan King, Togninis

Brodie Lee Tsiknaris, Rokstar Salon Nicole Thomas, Bleachsunday

Xin Guo, XIN TWENTY ONE Bill Tsiknaris, Tsiknaris Hair Kristie Kesic, Cobelle Creative

AHFA SA/TAS HAIRDRESSER OF THE YEAR Sponsored by Dyson Massimo Tirimacco, Zohair Maria Cotroneo, Zinc the Element of Hair Lauren Cooper, Etcher Salon Victoria Degioia, Sir Fletcher Lisa Robertson, Pipsqueak in Saigon

AHFA VIC HAIRDRESSER OF THE YEAR Sponsored by EVY Professional

Jo Smith, TONI&GUY Georges

Benjamin Martin, Salon XVI

Stephanie Bacelic, BEATNIK STUDIO

Bernadette Beswick, Bezaboo

Joe Habbaki, TONI&GUY Armadale

AHFA WA/NT HAIRDRESSER OF THE YEAR

Sponsored by Dyson

Tim Pascoe, Tim Pascoe Hair

Jasmin Montau't Moreton Kidd, Rock Paper Scissors

Jean-Marie Calistri, Bigoudee Coiffure

Mikelah-Jayde Riley, Mikelah-Jayde Studio

Stephanie Bellairs, Cabello by Stephanie Bellairs

Jodie Woodall, Rock Paper Scissors

BUSINESS GROUP CATEGORY

AHFA DIGITAL INFLUENCER OF THE YEAR

Sponsored by Redken

Que Colour

Sarah Emilia, Sarah Jade Hair

Adam Ciaccia, Axis Hairdressing

Gabrielle Roccuzzo, Salon Gabrielle

AHFA EDUCATOR OF THE YEAR

Nathan Yip, Pretty Vacant

Dario Cotroneo

The Hair Academy Australia

Kings Domain Academy

Gary Prigge, O&M

Victoria Domazet, Hairstyling Formula

AHFA TECHNICAL EDUCATION TEAM OF THE YEAR matrix

De Lorenzo Hair And Cosmetic Research

AHFA MARKETING TEAM OF THE YEAR Sponsored by Australian Retailers

Association matrix

L'Oréal Professionnel

Redken

AHFA SALON OF THE YEAR

Sponsored by L’Oréal Professional Joey Scandizzo Salon

Circles of Hair

TONI&GUY Armadale

Cinco Hair Boutique Salon Purpose Rokstar

TONI&GUY Cronulla

INSTYLE 17 ONSTAGE *Must be a Qantas Business Rewards member. Maximum of 10,000 Qantas Points earned per policy. Available to new BizCover policy purchase only and not available with any other offer. See Terms & Conditions at bizcover.com.au/qbr The information provided is general only and should not be relied upon as advice. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2022 BizCover. BC2146 Compare multiple quotes online in minutes Instant online cover – no paperwork required Save yourself time and money bizcover.com.au 1300 805 821 Compare with Australia’s Small Business Insurance Specialist Life is already ! Business insurance doesn’t have to be EARN QANTAS POINTS for every dollar spent on a new small business insurance policy*

BEST IN BUSINESS

THE AUSTRALIAN HAIR INDUSTRY AWARDS (BUSINESS) NAMED THEIR 2022 FINALISTS BEFORE WINNERS ARE DECIDED IN OCTOBER.

Congratulations to the finalists of the Australian Hair Industry Awards

(Business) for 2022. The esteemed group of nominees was announced in categories that honour individual hair business pioneers as well as salons, specialist businesses, educators and professional products.

The awards platform uniquely highlights the essential business sector of the hair industry and provides a snapshot of the many facets that make up this discipline, since it launched in 2011.

The final awards will take place at a gala event to be held at the Gold Coast Convention and Exhibition Centre on Sunday October 9, accompanied by a dynamic hair show directed and choreographed by Adam Williams.

“Our 2022 awards have seen the largest amount of entries we have ever had which is testament to the way the industry is pulling together and coming back post-COVID to be stronger than before,” said Linda Woodhead of Mocha Group. “These awards are a chance for these important businesses in our local communities to shine a light on their achievements and to celebrate our industry camaraderie face to face.

The AHIAs (Business) are sponsored by Timely, Redken, Kitomba, Sustainable Salons, Excellent Edges, matrix, Schwarzkopf Professional, Goldwell, L’Oréal Professionnel, Revlon Professional, HairBiz, Shortcuts, DNA, The Zing Project, KMS, EVY Professional, Comfortel and Wella Professionals.

TO ALL THE FINALISTS, LISTED BELOW.

2022 AHIA CARE TREAT AND STYLE PRODUCT AWARDS

Sponsored by HAIRBIZ BEST IN CARE

Acidic Bonding Concentrate Shampoo and Conditioner By Redken

Blondeme Neutralizing Shampoo and Conditioner By Schwarzkopf Professional Colorful Anti-Fade Shampoo & Conditioner By Joico Curl Manifesto Bain + Fondant By Kérastase

Deep Ultra Soft Shampoo & Conditioner By muk Haircare Hydrating Shampoo and Hydrating Conditioner By Arvo Haircare

Precious Shampoo & Conditioner By Pure Organic Haircare Semi di Lino Smooth Shampoo and Mask By Alfaparf Milano Silk Oil Shampoo and Conditioning Cream By Alter Ego Italy

Sublimia Hair DD Shampoo and Hair DD Mask By Elgon

BEST IN TREAT

Acidic Bonding Concentrate Lotion By Redken

BC Bonacure Peptide Repair Rescue Sealed

Ends By Schwarzkopf Professional

Deep 1 Minute Ultra Soft Treatment By muk Haircare

Hydrating Mask By Arvo Haircare

INNOluxe V3 Elixir By Smiths Collective Brands

Sacred Mask By Pure Organic Haircare Scalp Scrub By Georgiemane

BEST IN STYLE

Anti-frizz Serum By Georgiemane Big Blowout By Redken

Colorful Glow Beyond Anti Fade Serum By Joico

Filthy Styling Paste By muk Haircare OSiS+ Mess Up By Schwarzkopf Professional Semi di Lino Smoothing Cream By Alfaparf Milano Shaping Serum By Pure Organic Haircare Silk Blend Oil By Alter Ego Italy

SALON TEAM MEMBER OF THE YEAR

Sponsored by Excellent Edges

Alyssia Pearson – TONI&GUY Broadbeach

Bethany Rabl – Becky B Hair North Lakes Carla Wilson – Elysium Hair Brisbane Cory Plant – Oscar Oscar Salons

Elle Coco – Jack Horton Hair

Evie Golding – Rokstar

Hannah Macdougall – TONI&GUY Cronulla

Kathryn Emmerson – Becky B Hair

Caloundra

Lucie Lavergne – Elysium Hair Brisbane

Mitchell Biles – Bond Hair Religion

Natasha Tsangaris – Luke Reynolds Hairdressing

Terry Robertson – Luke Reynolds

Hairdressing

SALON MANAGER/CO-ORDINATOR OF THE YEAR Sponsored by Wella Professionals

Alexandra Wilkinson – Cambridge Hair

Collective

Anna Wilson-Blong – Becky B Hair North Lakes

Ashleigh Trewin – Cornerworks Hair

Atalia Walter – Becky B Hair Hope Island

Brooke Levitt – Oscar Oscar Salons

Carindale

Jessica Bryers – Co and Pace Salons

Jessica McHenry – Fallachi Hair

Kim Hazelton – Jack Horton Hair

Meg Lamrock – DiMattia & Co

Torrie Lennon – Rokstar

GOOD LUCK
18 INSTYLE ONSTAGE

BUSINESS DIRECTOR/OWNER OF THE YEAR Sponsored by Kitomba

Brodie Lee Tsiknaris – Rokstar

Christopher Hunter – Willomina

Elle Tumelty – Scissor and Stone

Emma Hayes – C’ba Hair

Jen Roche – Halo Hair Body Beauty

Justin Pace – Co and Pace Salons Kristie Kesic – Cobelle Creative Marianne Smith – Cambridge Hair Collective

Sam James – SJ Establishment

Samantha Jones – Ms Monaco Hair Society

Steven Candelaira – Exhibit A Tom White – Same Same But Different

SOLE OPERATOR OF THE YEAR Sponsored by HAIRBIZ

Amanda Jane Oxley Amberley Macpherson Sofie Rocca

BEST ECO SALON Sponsored by DNA Organics

AMD Hairdressing

apaR Hair Studio

George & Ivy Hairdressing Little Birdie Hair Co Mitch Studio

Revampd Hair Studio

BEST BUSINESS NEWCOMER OF THE YEAR Sponsored by KMS Basin Street Hairdressier Exhibit A Industry HQ Mamawest

Same Same But Different Steph Meyer & Co

BEST SALON DESIGN Sponsored by Comfortel C’ba Hair

Circles of Subiaco Cobelle Creative Hello Blonde Hair Co. Jack Horton Hair

Katrina Gallo Lila and Allan Mitch Studio RocaVerde Steph Meyer & Co.

Sueno Hair

The Disco

BEST MARKETING Sponsored by Shortcuts

Beau Gordon Hair

Little Birdie Hair Co.

SJ Establishment

Stefan Hair Fashions, Maroochydore

BEST CUSTOMER CARE Sponsored by Schwarzkopf Professional apaR Hair Studio

Beau Gordon Hair DiMattia & Co Elysium Hair Brisbane Exhibit A

Fallachi Hair

Little Birdie Hair Co

Luke Reynolds Hairdressing

Ms Monaco Hair Society

Rumbie & Co

SJ Establishment

TONI&GUY Cronulla

SALON TEAM OF THE YEAR Sponsored by Goldwell Co and Pace Salons

Cobelle Creative Elysium Hair Brisbane

Jack Horton Hair

Letitia Booth Hair

Luke Reynolds Hairdressing Rokstar

SJ Establishment Togninis Global

TONI&GUY Broadbeach

TONI&GUY Cronulla

TONI&GUY Perth

BEST IN SALON TRAINING

Sponsored by The ZING Project Co and Pace Salons DiMattia & Co Lila and Allan Luke Reynolds Hairdressing Same Same But Different Stefan Hair Fashions TONI&GUY Cronulla

EDUCATOR OF THE YEAR – INDIVIDUAL Sponsored by Redken Adam McIntosh

Dario Cotroneo

Jules Tognini

Kylie Dwyer

Nathan Yip

Sara Briscoe

EDUCATOR OF THE YEAR –ORGANISATION Sponsored by HAIRBIZ

Barbery the Craft of a Barber Academy Just Cuts Apprenticeship Program

MIG Training

Oscar Oscar Academy

Stefan Hair Fashions

The Hair Academy Australia Total Coaching Academy

EDUCATOR OF THE YEAR – PRODUCT OR EQUIPMENT COMPANY Sponsored by HAIRBIZ Amazing Hair

De Lorenzo Education Team Excellent Edges

L’Oréal Australia Professional Products Division Digital Academy L’Oréal Professionnel Education Team matrix Education Team

O&M

Showpony Hair Extensions

BEST BUSINESS PERFORMANCE OF THE YEAR Sponsored By Sustainable Salons Emmerging Salons

EVY Professional

Katkit Road

Total Coaching Academy

Yovanka Loria Extensions

STATE WHOLESALERS OF THE YEAR WINNERS

Sponsored By Mocha Group

VIC/TAS – Salon Cosmetics

WA/NT – Hairmart

QLD – Salon Depot

NSW/ACT – AMR Hair & Beauty

SA – Haircare Group

(National Wholesaler of the Year to be announced on Gala Night from State Winners)

STATE SALON BUSINESS OF THE YEAR NSW/ACT

Sponsored By EVY Professional

DiMattia & Co.

Elle J Hair Salon Purpose

TONI&GUY Cronulla

STATE SALON BUSINESS OF THE YEAR QLD Sponsored By Wella Professionals

Co and Pace Salons

Elysium Hair Brisbane

Luke Reynolds Hairdressing

Ms Monaco Hair Society

Oscar Oscar Salons Broadbeach

Oscar Oscar Salons Carindale

Roca Verde

Rokstar

The Place Hairdressing

TONI&GUY Broadbeach

STATE SALON BUSINESS OF THE YEAR SA/TAS Sponsored By Timely

Acqua Lounge Hair Studio

Longko Salon

SJ Establishment

STATE SALON BUSINESS OF THE YEAR VIC Sponsored By Revlon Professional

AMD Hairdressing

Fallachi Hair

Mitch Studio

STATE SALON BUSINESS OF THE YEAR WA/NT Sponsored By matrix

Cinco hair Boutique

George & Ivy Hairdressing

Pierrot’s Hair & Brow Studio

Revampd Hair Studio

Scissor & Stone

SPECIAL RECOGNITION AWARD

Sponsored By L’Oréal Professionnel

To be announced on Gala Night

VIDAL SASSOON HUMANITARIAN OF THE YEAR Sponsored By Mocha Group

To be announced on Gala Night

AUSTRALIAN SALON BUSINESS OF THE YEAR Sponsored By Mocha Group

To be announced on Gala Night from State Winners

INSTYLE 19 ONSTAGE

GLOBAL PROS

L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY ANNOUNCED THEIR AUSTRALIAN WINNERS IN A SERIES OF NATIONAL EVENTS, SHOWCASING THE IMMENSE TALENT, COMMUNITY SPIRIT AND CAMARADERIE IN AUSTRALIAN HAIR.

Drumroll please! L’Oréal Professionnel gathered the Australian industry at separate state events on Monday August 8, congregating the whole national industry and uniting them via a live video feed from Melbourne to announce and celebrate the winners and medallists in the national Style & Colour Trophy for 2022.

Watching a series of compelling interviews and videos with former competition winners and lauded session stylists, all hosted by brand ambassador Ellie Gonsalves, the events captured the magnitude of the platform, while celebrating each state community in an intimate fashion.

After competing in a series of stages this year, the finalists were assessed for a final time to place as a medallist or win within the significant categories. Congratulations to Claudia Cataldo of Cataldo’s Salon in Canberra, who was honoured for her artistic direction and interpretation of the French Edito theme as the Style & Colour Trophy winner for Australia. If selected and successful on the international stage, Claudia could make it a hattrick of Australia wins after our own Wendy Gunn and Massimo Tirimacco won in the last two global competitions.

L’Oréal Professionnel Style & Colour Trophy is globally renowned and historic as an originator of the hair competition format. The global platform includes 30 countries and more than 22,000 candidates, which makes Australia’s recent successes in this field all the most impressive, a trend we’re hoping to continue as a nation with Claudia as our ambasssador!

Congratulations as well to the medallists – second place went to Karlie Roberts of LNDN Hair, VIC, while third place was Kate Clark of Ink for Hair, QLD. The National Audience Award was given to Kayleigh Guyette and Maria Turner of Zink the Element of Hair, SA. Well done to these talented entrants!

In addition to these awards, L’Oréal Style & Colour Trophy and marie claire presented the People’s Choice Awards, which honoured five recipients across the states, as chosen from five finalists selected by the judges in each region. Well done to NSW/ACT winner Helene Nakat-Badaou of The Hair Room, VIC representative Samantha Andriotis of Elegance Hair, SA/TAS winners Kayleigh Guyette and Maria Turner of Zink the Element of Hair who also won the National Audience Award, QLD winner and bronze medallist Kate Clark of Ink for Hair and WA/NT honourees Rose Cain and Georgia Hale of Head Studio.

The L’Oréal Professionnel Style & Colour Trophy highlights the immense talent in the hair industry on national and then

Style
&
Colour Trophy Winner Claudia Cataldo
and model 20 INSTYLE ONSTAGE

international platforms that celebrate this artistry. Congratulations to the winners and finalists.

For more information visit www.lorealprofessionnel.com.au

Congratulations to Claudia Cataldo of Cataldo’s Salon in Canberra, who was honoured for her artistic direction and interpretation of the French Edito theme as the Style & Colour Trophy winner for Australia.
National Audience Award winners Kayleigh Guyette and Maria Turner and model
Style & Colour Trophy third place Kate Clark and model Style & Colour Trophy second place Karlie Roberts and model
INSTYLE 21 ONSTAGE

THE BIG 3-0

THE ANNUAL HAIRHOUSE CONFERENCE, SYNONYMOUS WITH A TWO-DAY CELEBRATION, SOARED TO A NEW LEVEL OF PASSION AND EMOTION WITH A TEAR JERKING 30 YEARS ANNIVERSARY RETROSPECT, WRITES CAMERON PINE

The continually evolving Hairhouse brand and its culture of innovation and leadership has continued to lift the brand’s profile and performance across a full 360-degree realm of professional salon services, piercing and retail.

This year, a milestone 30th celebration filled the room with hair luminaries and our favourite suppliers celebrating collectively for the first time in three years. With a key focus remaining on the consumer and drawing them in to experience the latest brands and top salon services, the renewed collective focus truly celebrated the people that make it all happen.

The renowned conference closing gala on Tuesday August 9 kicked off with the infamous group photo and a timeline of achievements walking guests through every key milestone and celebration of the brand over the last three decades.

The family legacy and undertone of heartfelt passion continues to emanate from everything the Hairhouse brand does. Aside from the emotional stress and challenges of these significant events colliding with nationwide COVID challenges, the spirit of such a heartfelt family business remains true to the mission set out by the brand’s founders an impressive 30 years ago.

Centred on three core pillars of salon, retail and piercing, the Hairhouse group is still the largest employer of hairdressers in Australia and continues to forge ahead

with a renewed focus on salon services and a leading consumer marketing approach.

As with most conferences, the tradition of arriving at the Gold Coast’s RACV Royal Pines on Sunday ensued, giving franchisees and partners a little chance to decompress and reflect on a challenging few years for the group while prepping for a busy end of year period. That quintessential Queensland weather and the opportunity to connect over two days of education, inspiration and business planning saw guest speakers and motivational experts including Emma Murray and Julie Cross raise the room. A revised buying evening, with drinks kicking off from 3 to 9pm, combined business with pleasure that only the hairdressing industry knows how.

“I want to acknowledge not just the last 30 years, but also acknowledge what’s been achieved since we were here in 2018. 2018 felt like the last year in some ways. Not only was it a pivotal time for our organisation and all over the world with COVID, but our business was facing quite a serious existential threat to its existence and we were trying to work out if we should pivot left or pivot right,” said Hairhouse Executive General Manager and Chairman, Ahmed Fahour.

Hairhouse Director Emad Nayef has often been tipped as the ‘outside in’ guy and Tony Lattouf the ‘inside out’ guy, but each have held their pride and responsibility to ensure each store and franchise is in a better position than they were just a few years ago.

Hairhouse Directors (L-R: JJ Lattouf, Ahmed Fahour, Tony Lattouf, Emad Nayef, Emerson Lattouf and Michael O’Connell) Joseph Lattouf Tribute and Legacy
22 INSTYLE ONSTAGE

Emad spoke of the raw partnership and sense of honesty each of the Directors have always had, as a promise to not only themselves but also their franchisees and store team members to learn from each other and continually strive for betterment.

He passionately read out a text conversation between himself and the late Joseph Lattouf, who sadly passed in 2020 a week after this exchange, just to show how committed the ‘family’ of Hairhouse has been to the cause. Joseph showed this unwavering commitment to the franchisees and his initial commitment to making sure they were alright and looked after. He spoke of Joseph fondly while reflecting on just how much influence he had on everyone in the business.

“From the beginning to the end it was always and only about his people. I’ve written so many speeches for this and words to describe Joseph and none of them were perfect – last night I tore it all up because I suddenly realised the perfect speech was right in front of me,” he shared.

Emad Nayef and Tony Lattouf each bring their individual strengths to the business, and both have ensured each store and franchise is in a better position than they were just a few years ago.

“There are a whole bunch of people who just flog products online. They are not a service provider, they are resellers, they don’t offer anything other than convenience and pricing us out. With Hairhouse you meet an experience with a trained professional,” Ahmed said.

Not just selling people into a haircut, but selling them into a full-service relationship, Hairhouse continues to forge ahead in lucrative areas of piercing as a repeat service, offering staff incredible opportunities to diversify.

Hairhouse’s longest employee, Leah Evans, saw Joseph as a mentor, brother and confidante beyond just a work colleague since starting with the company as a young employee.

“Joseph had a humble, kind generous and fun-loving cheeky personality that made being around him so memorable. He achieved so much and left us a remarkable legacy,” Leah said.

Showing guests a recording of some very emotional yet profound parting words from Joseph, Leah shared his message that was as fulfilled and simple as his approach to life, which packed 100 years of experience into 53 years, with so much energy still to give. A live song tribute brought tears to the eyes of many who were fortunate enough to share in the energy he brought to the Hairhouse group.

“I would like you to remember one thing,” Joseph said in these parting words. “We all have the staff members with the same stuff going on, it’s up to you how you deal and where you finish. It’s very important that you dream big and think big. Imagination can take you anywhere.”

To keep the fun in the room that Joseph would have wanted us all to have, Hairhouse put on a spectacular dance show of Hairhouse through the decades – giving everyone a reason to smile and celebrate what an incredible industry of trends we are fortunate to be part of. The proceeding then moved to the long-awaited awards. The last two years impacted the traditional awards process, which forced Hairhouse to approach their awards from a different angle.

“Given the challenges of the last two years, we really wanted to acknowledge the outstanding efforts of our businesses and teams with a record number of awards offered,” said Hairhouse National Services Manager, Nathalie Becker. “We have had to pivot and adapt to find the best way to recognise our outstanding individual achievers and businesses. Due to lockdowns and closures, following the usual like for like criteria was not an option, so we called on the franchisees to nominate those in their teams who proved their loyalty, passion, and endurance over the last two years.”

The awards were divided by state, with each state being represented across

the three business verticals of Retail, Salon, and Piercing. These verticals were then divided into Award categories of Outstanding Individuals, Outstanding Businesses, and Outstanding Franchisees.

A firm reminder of the power in community, the strength in leadership and the growth in change, Hairhouse 2022 in their 30th year has left a legacy on hairdressing will continue. Congratulations to all involved, and well done to these winners. For more information visit www.hairhouse.com.au

HALL OF FAME INDUCTEE 2022

Anthony Collins (Bayside)

OUTSTANDING FRANCHISEE WINNERS

Greg Banis (Blacktown & Chatswood)

Nic Nayef (Chadstone, Doncaster, Greensborough, Knox & Plenty Valley)

Tara Storno (Sunbury)

Richard Maddison (Albury)

OUTSTANDING ACHIEVEMENT IN SALON BUSINESS

Sunbury Blacktown

Hervey Bay

Westlakes

Epping

Mt Druitt Rockhampton

OUTSTANDING ACHIEVEMENT IN RETAIL BUSINESS

Epping

Blacktown

Cairns Central

Tea Tree Plaza

Chadstone

Chatswood

OUTSTANDING ACHIEVEMENT IN PIERCING BUSINESS

Plenty Valley

Chatswood

Caloundra

Marion

Tony Lattouf (Co-Founder and Director) and Tara Storno (Outstanding Franchisee winner)
Northlands Paramatta INSTYLE 23 ONSTAGE

THE BRITS

Congratulations to the esteemed finalists announced for the 2022 HJ’s British Hairdressing Awards, sponsored by Schwarzkopf Professional. The awards are in their 38th year, heralded as an annual celebration of the UK’s hairdressing excellence, celebrating an elite global industry that generates billions of pounds in revenue each year.

“Every year, HJ’s British Hairdressing Awards serve as a reminder of the passion, artistry and expertise that this incredible industry has to offer, and it is a privilege to celebrate the talent and brilliance of creative individuals from across the country,” shared Jayne Lewis-Orr, Executive Director of HJ’s British Hairdressing. “Once again, the standard of entries was exemplary, with our finalists demonstrating excellence in all areas of their craft, as well as an ability to bring together the magical elements that make a photographic collection stand out from the competition.”

The competition is delineated into seven specialist categories, such as Afro, Men’s, Avant Garde and Colour, as well as regional categories and even a fairly new international category. This year, Australia’s own Jude McEwen from TONI&GUY Perth, Dee Parker Attwood from Wieselmann Salon and Jacky Chan from Oscar Oscar Chadstone, as well as New Zealand’s Danny Pato from

D&M Hair Design, all celebrated industry figures in our national landscape, will represent the AUSNZ industry in this category amidst difficult competition.

The competition is also offering the new Session Hairdresser of the Year award, which focuses on editorial talent and is by nomination only. The pinnacle and nomination only British Hairdresser of the Year award has previously awarded some of the world’s biggest hairdressing names and is highly regarded worldwide. The awards are all judged anonymously by over 100 leading hairdressers, who include celebrity stylists, session stylists, salon owners, previous winners and Hall of Fame members who have won in the same category three times.

“As always, Schwarzkopf Professional is delighted to sponsor this revered event and we thank all participants for their continued support. My sincere congratulations to the finalists who once again have raised the bar with the standard of entries – the passion and creativity of this phenomenal industry never fails to impress,” shared Julian Crane, General Manager for Henkel Beauty Care Professional UK & Ireland, representing sole sponsor Schwarzkopf Professional, who have supported the platform since its launch in 1985.

The winners will be announced at an awards gala on Monday November 28 at Grosvenor House, at J W Marriott Hotel on London’s Park Lane.

Good luck to all the finalists, listed in full on Styleicons.

THE BRITISH HAIRDRESSING AWARDS HAVE ANNOUNCED THEIR 2022 FINALISTS, WITH A GROUP OF AUSTRALIAN AND NEW ZEALAND TALENTS BATTLING IT OUT FOR THE COVETED INTERNATIONAL TITLE.
24 INSTYLE ONSTAGE

TO PERTH WITH TABATHA

INTERCOIFFURE AUSTRALIA WILL HOST INTERNATIONAL HAIRDRESSING LEGEND TABATHA COFFEY AT THEIR SPRING ATELIER IN OCTOBER, PROVIDING AN OPPORTUNITY TO RECONNECT THE INDUSTRY AND LEARN FROM THE BEST.

Global industry icon Tabatha Coffey will be attending the 2022 Intercoiffure Australia Spring Atelier from October 23 to 24 in Perth, headlining an event centred on the theme of reconnection. The event aims to unite salon owners and hairdressers from our national industry, after too much separation through the last few years, and a two-day program presented by Tabatha will be the ideal education within this networking opportunity. This event is available for all hair industry professionals.

“Reconnecting is a powerful topic for me,” Tabatha said. “I have seen first-hand the impacts of isolation and the pandemic on individuals and on businesses. There is a definite need for us all to reconnect, share and learn from one another. That’s why I developed two very specific programs to educate in a fun way and to spur the mind and focus on reconnection while delving into important topics around fear and personality.”

Tabatha is internationally renowned as a face of the hair industry. She is a

speaker, educator, author, TV personality and industry icon who is well-known for her approach to business and her incomparable career.

Tabatha’s two-day program aims to transform the businesses of attendees, delivered with a morning program titled Colour of Personality and an afternoon class titled What Has Fear Cost You? These sessions will start as an interactive look at understanding our own practices and the practices of others to elevate emotional intelligence to enhance personal connections and professional performances. Then, the education will showcase how we hold ourselves back by second guessing, comparing, analysis paralysis and feeding imposter syndrome, to learn our own superpowers and kryptonites. Attendees will learn to not only deal with but embrace, change, and learn how to build new neural pathways to continually adjust and thrive with change.

The Intercoiffure Australia Spring Atelier will be held the Atloft hotel in Perth. See you there!

For more information visit www.intercoiffure.com.au

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RENDEZVOUS AVEC L’ORÉAL PRO

MASSIMO TIRIMACCO ZOHAIR

INSTYLE: Tell us a bit about your salon.

Massimo Tirimacco: Zohair is an international, award-winning, bespoke salon located in Norwood in the eastern suburbs of Adelaide. We cater to all facets of hairdressing. We offer high-end services and base ourselves on quality over quantity. We also cater to a wide demographic. Our Saturdays are exclusive to weddings, styling and makeup.

IN: Why did you partner with L’Oréal Professionnel?

MT: L’Oréal Professionnel has been a part of my journey from the day I started my career, I have always felt at home with the Brand.

IN: How does L’Oréal Professionnel support your salon?

MT: The Brand offers endless support, especially with our transition from our previous salon to our new location. This is where I really felt the genuine support.

IN: How does L’Oréal Professionnel help you in education, specifically through their ACCESS program/education portal?

MT: L’Oréal Professionnel education has elevated so much in the last few years, it’s endless, really. Now, with ACCESS , it has given each individual member the opportunity to be a little more independent and cater a training session to suit them.

IN: How does the Brand aid your salon technologically?

MT: LP are leaders in the industry, constantly evolving and improving technology. With technologies such as Metal Detox and the oil based delivery system Inoa, the Brand caters to all consumers.

IN: How is the new Metal Detox impacting your colour business?

MT: Metal Detox is revolutionary. It has had a big impact in our salon, it’s easy, it’s quick, it allows us to achieve our goals,

especially focusing on the integrity of the hair. What I have really enjoyed is that so many guests that come into our salons have been requesting the product and want to know what it’s all about. Metal Detox is a part of all our colour services.

IN: What do you love about Metal Detox

MT: Metal Detox is a game changer, I love the technology behind it, it’s great to see the consumer walking in our salon, aware, and curious of this product. It is the most talked about product in my salon, and the clients are really invested in it.

IN: What areas of your business has L’Oréal Professionnel been able to help you with most?

MT: At Zohair we are constantly evolving, not only as artists but with our customer service also. LP has helped us customise consultations exclusive to Zohair. It ensures each and every staff member can keep everything consistent and cohesive.

IN: What are you looking forward to next with L’Oréal Professionnel?

MT: I am really looking forward to endless opportunities with the L’Oréal Professionnel family. I love the culture and am super excited to be working with the Brand and making great things happen together.

IN: What does being part of the L’Oréal Professionnel family mean to you?

MT: It’s been a bit of a journey to get where I am today. I am honoured to be a part of the L’Oréal Professionnel artistic group and to be a national Steampod ambassador. I am looking forward to growing with the Brand. I feel right at home and where I am meant to be right now. To find out how to work with L’Oréal Professionnel in your business visit www.lorealprofessionnel.com.au/contactus

WE SPOKE TO SOME OF THE NATION’S PIONEERING HAIRDRESSERS ABOUT THEIR RELATIONSHIP WITH L’ORÉAL PROFESSIONNEL TO DISCOVER HOW THIS BOND AND SUPPORT ELEVATES THEIR SALON IN EDUCATION, TECHNOLOGY, COLOUR, BUSINESS AND MORE. FOR MORE INFORMATION VISIT WWW.LOREALPROFESSIONNEL.COM.AU/CONTACTUS
26 INSTYLE L’ORÉAL PROFESSIONNEL

KAREN AND ROBERT BAVA PARLOUR HAIR

INSTYLE: Tell us a bit about your salon.

Karen and Robert Bava: Parlour is a multi-location salon group in Adelaide. Our salons are beautifully designed for the ultimate luxury experience. We are predominately a colour and cut focused team, our team is especially well educated in all facets of hair and communication skills. Our demographic is very diverse, which we love, ranging from students and families through to professionals and the odd celebrity.

IN: Why did you partner with L’Oréal Professionnel?

K&RB: L’Oréal Professionnel has always had innovative technology when it comes to products. They offer great support and marketing for our business and a great team of professionals who assist with any request large or small. Most importantly for us is the superior education offered by them.

IN: How does L’Oréal Professionnel support your salon?

K&RB: It supports our salons in many ways, such as business support through goal setting and team incentives, as well as fantastic networking opportunities with salons from around the nation. It has great training and education platforms for our team members at every level and new and innovative products and marketing. Most importantly, the lovely people within the L’Oréal Professionnel team, across all the departments, are always there to assist and support in any way required.

IN: How does L’Oréal Professionnel help you in education, specifically through their ACCESS program/education portal?

K&RB: The ACCESS program is one of those great innovations, making education available anywhere, anytime, for any one of our team members. They can log in and watch an endless variety of educational sessions whenever they like, they can also take charge of their own educational plan by booking into face-toface classes and events.

IN: How does the Brand aid your salon technologically?

K&RB: L’Oréal has really focused immensely on digital tutorials and education, facilitating some great online sessions nationally and internationally. They have also offered immense support across

all of the digital social platforms, with great geo-targeting marketing campaigns for upcoming product launches and offers.

IN: How is the new Metal Detox impacting your colour business?

K&RB: Metal Detox is one of those products that comes along throughout your career that changes the possibilities of what you perhaps would not have been able to achieve in the past.

IN: What do you love about Metal Detox?

K&RB: Having confidence in results is always of the utmost importance to us, this product has so many benefits and is so easy to seamlessly build into your colour service to guarantee great condition and colour results.

IN: What are you looking forward to next with L’Oréal Professionnel?

K&RB: We’re always looking forward to new product innovations and L’Oréal Pro’s educational offering, and we always look forward to catching up with our fellow L’Oréal Pro artists from around Australia. We’re so lucky to be a part of such an amazing and inspiring educational team, every single team member is genuinely passionate about sharing their craft.

IN: What does being part of the L’Oréal Professionnel family mean to you?

K&RB: It makes us proud to be part of such a prestigious team of educators and hair artists, Australia has some of the best hairdressers in the world and many of them are a part of the L’Oréal Pro family. We are so lucky to get up close and personal with them all on a regular basis, it’s just nice to be a part of such a passionate group who want to make this industry great.

L’ORÉAL PROFESSIONNEL
INSTYLE 27

MATT CLEMENTS THE ASSEMBLY

INSTYLE: Tell us a bit about your salon.

Matt Clements: The Assembly was opened in 2006 by myself and my wife Kristin O’Connor who is an incredible talent with the scissors. Our careers have always been city based and, a couple of years after returning from almost four years in Europe, we chose to move and open a city salon at the beach – the Sunshine Coast to be exact. Our lifestyles have always been heavily surf influenced and we need to start every day this way. The Assembly literally means ‘a group or gathering of like-minded people gathered together for a common goal’.

For both team members and guests, we wanted to have a shared experience, one of quality and always being progressive – a place where art, music, fashion and lifestyle become one. We have a mixed client base of professionals, people seeking high quality work and sophistication and anyone wanting to explore their edge and being an individual.

IN: Why did you partner with L’Oréal Professionnel?

MC: After many successful years with the same company, our brand had evolved year upon year, as well as our team. We felt we needed to expand and breathe some new air, to take a new direction – to add some discomfort if you like. I had been judging L’Oréal Professionnel Colour Trophy as a non-LP member and, over the course of a few years, I had the opportunity to see how they value people and business. Coming on-board with LP felt very natural and we were welcomed with open arms, it felt fresh yet nicely familiar.

IN: How does L’Oréal Professionnel support your salon?

MC: The support we receive is unparalleled. LP cover just about everything you need from salon business development to individual and team growth, paired with expert product knowledge.

IN: How does L’Oréal Professionnel help you in education, specifically through their ACCESS program/education portal?

MC: Every aspect of product use and development is accessed through the Education Portal. This is a one stop shop for growth, a must for achieving and reaching your goals. It absolutely backs up our solid in-house training methods.

IN: How does the Brand aid your salon technologically?

MC: LP has advanced product systems from the front to the back of the salon, which is incredibly important for us in maintaining modern business practices.

IN: How is the new Metal Detox impacting your colour business?

MC: Metal Detox is certainly a game changer. When you demand bright, vibrant and healthy results for your guest’s hair, look no further than the Metal Detox system. It looks after me while working within the LP portfolio and our guests return with better, stronger hair that allows us more freedom to create new looks moving forward.

IN: What do you love about Metal Detox?

MC: Metal Detox has a simple and effective ease of use for everyone, which helps in a busy environment, and I love that clients notice the difference in the things that we traditionally think is mainly a concern for the hairdresser – strength and condition, the clarity and saturation in their colours. When your guests feel these things, you’ve immediately elevated their experience.

IN: What areas of your business has L’Oréal Professionnel been able to help you with most?

MC: For us, personally, it’s having access to people that have real skills and knowledge and are determined to see you and your business succeed.

IN: What are you looking forward to next with L’Oréal Professionnel?

MC: We’re always looking to develop a stronger brand relationship that in-turn will strengthen our business, this isn’t always about having new things but doing the stuff we know, better. LP are placed very well in the global fashion and beauty market, and their forward thinking and ability to deliver what we as professionals need is part of the experience we’ve had from LP from the day we came onboard. I’m looking forward to more of the same!

IN: What does being part of the L’Oréal Professionnel family mean to you?

MC: As a staunch individual who likes to create my own paths, I still love being part of something bigger – the LP family is big but I don’t have to compromise who I am or the direction The Assembly takes. This is so important in any successful relationship.

28 INSTYLE L’ORÉAL PROFESSIONNEL

DISCOVER METAL DETOX

Enriched with Glicoamine

a

and neutralise metal inside the hair

less

Scan the QR code to find your nearest L’Oréal Professionnel Metal Detox salon for an in-salon protocol.

molecule small enough to penetrate
fibre. It neutralises metals inside the hair fibres for 87%
breakage risk* and 100% reliable colour results**.
Did you know metals can get inside your hair which can create the risk of breakage & impact your colour quality?
*Instrumental test, after application of Pre-treatment + technical procedure + Shampoo + Mask. **Optimised colour uptake with no impact on lift.
11-12 June 2023 Carriageworks, Sydney BROUGHT TO YOU BY: WELCOME BACK TO AUSTRALIA’S BIGGEST HAIR EVENT ON SALE NOW Shop. Learn. Compete. Connect.
@hair_festival @HairFestivalAustralia hairfestival.com.au

Classic

CONFIDENCE

EMBODYING THE SIMPLICITY OF HIGH FASHION AND THE TIMELESS ELEGANCE OF THE FRENCH AESTHETIC, L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY WINNER FOR AUSTRALIA, CLAUDIA CATALDO, COMBINED HER LOVE OF FREEFORM EDITORIAL WORK WITH THE FEMININE STRUCTURE AND CONFIDENCE OF CLASSIC FRENCH BEAUTY.

Hair: Claudia Catalo for L’Oréal Professionnel

Photography: Milos Mlynarik

Make up: Kristyan Low

Styling: Livia Sharp

Creative: Cameron Pine Lucy, Kawani and Macey

All models wearing ‘Into The Night’ by Zara satin gowns

32 INSTYLE SESSION
INSTYLE 33 SESSION
Zara white satin lapel tuxedo jacket William Édouard rings Arms of Eve necklaces
34 INSTYLE SESSION
St Agni black top and trousers Arms of Eve bracelet and ring INSTYLE 35 SESSION
Camilla and Marc knit dress William Édouard rings
36 INSTYLE SESSION
INSTYLE 37 SESSION
Zara lace shirt and shorts Arms of Eve jewellery
Macey Sheike dress 38 INSTYLE SESSION
St Agni pleated top and pants William Édouard rings Arms of Eve bracelet
INSTYLE 39 SESSION

CLAUDIA CATALDO X L’ORÉAL PROFESSIONNEL

IN COLLABORATION WITH CLAUDIA CATALDO, THE L’ORÉAL PROFESSIONNEL STYLE & COLOUR TROPHY WINNER 2022 FOR AUSTRALIA, CLAUDIA EMPHASISED HER TAKE ON THE THEME FRENCH EDITO, IN A SESSION THAT TAKES CUES FROM THE TIMELESS MINIMALISM OF FRENCH STYLE.

WHAT DO YOU LOVE ABOUT THE SHOOT CONCEPT FRENCH EDITO?

I love that it embodies the cool French ‘it girl’ hair, effortlessly chic, sophisticated, and embracing different textures and lengths while showing diversity in hair colour.

WHAT ARE YOUR FAVOURITE GO-TO L’ORÉAL PROFESSIONNEL PRODUCTS?

My favourite all-rounder is Tecni.ART PLI. It is the best product to prep hair with, it has thermal protection, it gives the hair a good foundation to work from, not leaving it feeling tacky. It also has memory so I know that whatever curl I create, it will hold. I also love Tecni.ART Super Dust because it creates volume and texture, and it gives an undone dishevelled look.

WHAT WAS YOUR FAVOURITE LOOK ON THE SHOOT AND WHY?

That’s a hard one! I loved them all but if I had to choose one, I would say Lucy. I love copper hair and I love curl; texture is everything! It gives you the ability to mould hair into whatever silhouette you desire. I love that everyone is embracing natural texture.

WHAT DO YOUR CLIENTS LOVE MOST ABOUT YOUR STYLE OF WORK?

They trust my judgement. I love creating beautiful hair, so when I look at clients I think of the total look; colour, cut, and styling. I still think suitability is key to creating the perfect look for my clients, always changing and tweaking according to their individual needs.

WHAT IS ONE OF YOUR PROUDEST HAIR MOMENTS TO DATE?

Winning L’Oréal Style & Colour Trophy Australia, it is an absolute career highlight. I am so passionate and love this industry, and to represent Australia on a global level is definitely a ‘pinch me’ moment.

WHO DO YOU LOOK UP TO IN TERMS OF STYLE?

Zendaya, she has great style, it’s so effortless. She has rocked everything from cropped short hair, to long, and everything in-between. I love her natural texture, and colour-wise she is a chameleon. Her hair colour always complements her, transforming looks.

WHAT IS THE BIGGEST MOTIVATION FOR DOING WHAT YOU DO EVERY DAY?

I love that we have such power to make people feel beautiful and confident about themselves. My biggest motivation is to keep on top of the game, keep pushing myself creatively, but also giving back to my team and sharing my knowledge, the same as others did for me early in my career. I wake up every day feeling grateful that I get to do what I love.

WHAT IS IT ABOUT EDITORIAL WORK YOU LOVE THE MOST?

Editorial pushes me creatively - I enjoy the process of creating a mood board, experimenting with the looks and then bringing it to life. What is amazing is that I may start with a look in mind, and then it transforms into something else. It’s the unknown that can be so exciting!

40 INSTYLE INPROFILE

FAMILY STYLE

J SOCIETY HAS UNVEILED A WHOLE NEW SPACE TO FIT THEIR GROWING COMMUNITY.

well. Blackbutt timber was chosen for the benches in the cutting stations and the large colour table, all with a natural matte finish to minimise too much reflection from the large floor to ceiling windows.”

“Blackbutt timber also ended up being used again when we made the decision to have 70s inspired shelves from the ceiling above the second reception desk. We thought this would help create the illusion of a separate reception area, whilst keeping the salon completely open plan, allowing the windows to create most of the light on the salon floor,” the sisters continued.

make your lunch, we built a separate colour room and kitchen,” they said.

“The colour room houses all our Paul Mitchell colour products on one side, with cabinetry to the ceiling and draws under the work bench to keep our excess colours and developers. The other side has a sink, mixing area and foil machine. This keeps all our stock levels easy to see and maintain and all the colour mixing and cleaning in the one room.”

The all-new J Society salon covers a bigger space with the same intimate familystyle feel the salon is famous for, as fittingly led by sister duo Kate and Sarah Jones. The salon has moved from a 70 square metre space to 110 square metres, making space for both a growing team and clientele, and ushering in updated aesthetic features that herald a new era for the salon brand.

“Having operated through COVID in such a small space, our first stipulation was to have our work stations all 1.5 meters apart or the ability to socially distance where applicable. It’s funny how things have changed now, so much so, it was one of our first thoughts during the design process,” the sisters said. “We’re lucky that we generally agree on most things, interior design almost always.”

That design manifested in a natural style space inspired by the generous input of sunlight, a necessity for their status as a go-to colour destination.

“We had had a huge amount of natural light to work with in our new space as it is a corner block and maximising that was essential. There is nothing more important to us as hairstylists and colourists,” Kate and Sarah said. “The amount of natural light led us to choose more natural surfaces with our interior choices as

Other aesthetic highlights include versatile chairs to delineate the salon areas, and a hero colour processing table that enables the conversation and community that is core to the J Society salon DNA.

“The choice to have different colour styling chairs also helped us create the illusion of separate salon areas. We stayed earthy and natural with them too, having sage green in the cutting area, a cream recycled plastic chair around the colour table and brown for all the basin chairs,” they shared.

“Our favourite piece is the large round colour processing table. Not only is this visually spectacular and our feature furniture piece, but it also allows our clients to socialise and chat with other guests or utilise the USB points provided to work. The ability to seat ten clients at the table was a good business strategy as well, as our colour table allows us to move clients out of other stations as their colour develops and frees up those spaces for other clients and appointments.”

Their long-term roles as salon owners have allowed them to create the new space according to their needs, accommodating their team in a way they know is relevant and important. Testament to that is the new colour room, designed with optimal efficiency and ease for the hairdressers in mind.

“Having all worked in poky backrooms where you mix your colours where you

This set up ensures the best possible use of their Paul Mitchell technologies, a brand partnership key to the space that complements the salon in its family values and sustainable mindset.

“We have a shared ethos that is aligned in every way,” they said. “We love that PM is still a family-owned business and that they care about the environment as much as the industry. The environmental side of PM just keeps getting better each year. That is also a huge selling point with our clientele, who love the large retail range and obviously their colour results!”

This new design suits and elevates a salon mentality focused on team, skill, education and community, where clients and team members are all cared for and made to feel part of the titular J Society.

“All our clients comment on how beautiful and homely the environment is that we have created,” Kate and Sarah said. “This comes down to the way we have designed our space, but largely is a reflection of our incredible team. Clients feeling comfortable and welcomed is one of our biggest necessities and we are so happy we are able to offer this experience. It is also one of the only salons I have worked in where our clients are genuinely happy to see almost any stylist. This is largely due to the education that we are offered through Paul Mitchell and the education we can bring back to our staff from being a part of the Australian Paul Mitchell Education team and Global Ambassadors.”

Join the family, with J Society. For more information visit www.jsociety.com.au

INSTYLE 41 SALON PROFILE

XIN

XIN TWENTY ONE HAS PARTNERED WITH KAO SALON DIVISION TO ELEVATE THEIR PROLIFIC COLOUR WORK AND PROVIDE EVEN MORE OPPORTUNITIES FOR THIS EMERGING SALON WITH A WHOLE NEW SPACE.

A n important new alliance has formed with Queensland salon XIN TWENTY ONE joining with Kao Salon Division and offering Goldwell colour. The salon was established in 2013 in Milton, Brisbane, by Xin Guo, soon elevating to a larger space in Newstead in 2019.

The updated salon is a Scandiinspired, warehouse style space that offers customised tri-fold LED mirrors that comprehensively showcase hair transformations, and unique shampoo basins where clients can lay flat. The salon prides itself on its relaxed vibe, creativity and innovation.

“The space was inspired by a minimalistic, Scandinavian look, crossing over with an industrial warehouse. Furniture has been thoughtfully selected to offer clients a unique experience, featuring customised tri-fold LED

mirrors that allow clients to see the hair transformation process from every angle, a one-of-a-kind basin that provides ultra comfort and allows clients to lie down on an 180 degree angle, and a designated cosy waiting area,” Xin shared.

Xin and the salon have been nominated in awards category such as the Australian Hair Fashion Awards Men’s Hairdresser of the Year, and Barber of the Year and Best Salon Design at the Australian Hair Industry Awards.

The salon is renowned for its bold colour work, and the portfolio of Goldwell technologies, such as the core Topchic and Colorance lines through to the new LightDimensions Lightening portfolio, will further develop those capabilities. This top-tier colour offering complements XIN TWENTY ONE’s expectations in luxury and high-level service.

“At XIN TWENTY ONE we pride ourselves on a luxury offering,” Xin

said. “Goldwell is a very reputable brand in the industry, with exceptional products so I felt it was a natural choice to bring the brand to the salon and my team. Goldwell offers some of the best products I have seen in my career along with an incredibly supportive head office team. I’ve been so impressed by their professionalism and respect, we’re excited to reach new heights together.”

“Goldwell is thrilled to welcome XIN TWENTY ONE to the Kao Salon family,” added Rita Marcon, General Manager, ANZ Kao Salon Division. “Xin is an exceptional stylist and salon owner, who is widely admired in the industry. His salon is committed to excellence and we are excited to support his success with Goldwell Color, we look forward to a longstanding partnership with XIN TWENTY ONE.”

Beyond the colour technologies that support Xin in their many colour

42 INSTYLE SALON PROFILE

endeavours, a relationship with Kao Salon Division is key to the partnership.

“Being a Kao salon has also given us opportunities to take part in different events and shows where we collaborate with like-minded stylists in the industry on a national level,” Xin said. “The professional and respectful relationship with Kao Salon Division makes it an absolute pleasure to work with them and we hope our partnership remains strong and fruitful. From the Head Office team to our Rep, Educator and everyone who we’ve dealt with, everyone has been so friendly and supportive. The products, especially colour, are incredible and the delivery times have always been punctual.”

Xin lists his favourite Goldwell product as Oxycur Platin lightener. “It’s the best lightener I have ever seen,” he shared. “I can easily leave the colour from level 3 to level 9 without any damage.”

Xin and his talented salon team are excited for future opportunities in Fashion Week and other events that speak to the collaborative, artistic and skilled values of the team. There’s a lot of bright, important highlight on the horizon for

XIN TWENTY ONE

“Now that we’ve grown a strong client base and relationships in Brisbane, as well as making a name within the community, we’d like to expand on this and be known for our work on a national level,” Xin said. We want to participate in different shows, events and competitions around Australia so we can collaborate with, learn from and be inspired by industry professionals.”

We can’t wait to see what these teams accomplish together. For more information visit www.kaosalondivision.com

“The space was inspired by a minimalistic, Scandinavian look, crossing over with an industrial warehouse.”
XIN GUO
INSTYLE 43 SALON PROFILE

A NEW LANE

THE ICONIC SLOANS OF LANE COVE HAS MOVED ACROSS THE ROAD AND THEIR NEW SPACE CAPTURES THE INVITING, SOPHISTICATED STYLE THAT DEFINES THE FRANCHISE.

The iconic Sloans of Lane Cove, created by hair industry icon Scott Sloan, has been a hair industry institution for 21 years, building an empire from this salon in a series of two go-to style destinations. The Lane Cove space has created that reputation as run by an award-winning team directing a relaxed and sociable environment that offers modest glamour, bold colour and looks inspired by international runways. Now these values will continue in their new, larger premises across the road.

The new Sloans of Lane Cove space complements these core tenets with a design that is both effortlessly chic and warmly inviting, as inspired by nature and the salon’s leafy surrounds. The salon design has a neutral palette of beige, oak, sage and forest green, to feel like a relaxing breath of fresh air as clients walk in.

In form, the salon is built with repeated curves and arches to create movement, complemented by a subtle use of texture with brush-stroke wallpaper, travertine tiling, contoured joinery and luxury Verde Oceano marble. This continues a connection to nature with layers of tactile elements.

A hero feature of the space is an arched tunnel leading to the spa-style basin and mix bar area, creating a sense of arrival and significance about entering the space. This area is darker and moodier, with a more dramatic use of colour and lighting to provide the ultimate relaxing experience and to create a sense of separation from the rest of the main salon. The space includes sculptural boucle armchairs, floor to ceiling sheer curtains, handblown glass and alabaster lighting for a heightened sense of luxury within the relaxing environment.

44 INSTYLE SALON PROFILE

The Sloans group consists of Lane Cove and Sloans of North Sydney, employing a team of 27 hair professionals across both spaces. The teams have won awards and nominations including nods for Australian Hairdresser of the Year, Creative Salon Team of the Year and Business State Salon of the Year, as well as a win for the best Australian Salon of the Year in business.

This new space is the next important step in the Sloans dynasty. Welcome the new Lane Cove! For more information visit www.sloans.com.au

INSTYLE 45 SALON PROFILE

ONE-STOP SHOP

Welcome the newest iteration of Cordony Hair, the next evolution in this iconic hair salon institution on Sydney’s Northern Beaches. The renowned salon group was established in 1928 by the original Louise Cordony, who was Australia’s first formal TAFE teacher, and now sisters Lara and Claudine are operating the family business as salon partners. Together, they’ve pioneered the salon group as a modern hair industry staple, taking the franchises from strip shops to high profile shopping centre locations and now heralding the latest innovative business style and model.

The latest space has transported their Warringal Mall salon, transforming it into a one-stop lifestyle destination in Narrabeen, complementing the high-end salon with a café, gift store, florist and beauty services, all housed in a new luxury design.

“Our new salon Is located in a stunning retro design building in the Northern beaches suburb of Narrabeen,” Lara and Claudine confirmed. “We have created a beautiful spacious salon with a luxe coastal vibe. It has timber floorboards and ceiling beams, stunning tan leather cutting and basin chairs, timber and marble stone bench tops, brass features and light fittings, and boho fringed chandeliers. There is a separate relaxation zone and basin area, which features gorgeous Catherine Martin tropical wallpaper, rattan footrests and dimmable lighting so that clients feel like they are in a relaxing day spa while they are having their basin work done.”

“Our beautifully designed bar and snack station is always stocked with tasty snacks and herbal teas, as well as champagne, beer, and wine for special occasions, or even just a Thursday, Friday or Saturday afternoon when the mood takes

CORDONY HAIR HAS BEEN AN AUSTRALIAN HAIR INDUSTRY INSTITUTION FOR ALMOST 100 YEARS AND THEIR NEW SALON SPACE HAS A CAFÉ, GIFT STORE, FLORIST AND BEAUTY SERVICES THAT ADD TO THEIR EVER-GROWING DYNASTY.
46 INSTYLE SALON PROFILE

us,” they continued. “We have collaborated with illie Café and Gifts to incorporate an additional space to sit and enjoy a café meal or coffee, with a selection of gifts and flowers alongside our home haircare offerings. We have also added a beauty room and teamed up with Earth Angels Beauty for all traditional beauty appointments.”

The one-stop shop has an inviting, warm environment, complemented in the fresh, natural textures of the space, and fitting in with the broader salon values of the Cordony group. Adding to this continued legacy is a talented ensemble of loyal staff, top-tier services and a commitment to sustainability.

“We are super proud to have staff members with outstanding experience in the form of stylists and salon managers who have clocked up to 16, 20, and 30 years of experience at Cordony Hair, as well as new, emerging stylists and apprentices,” the sisters said. “At Cordony Hair we offer all hairdressing services including bespoke balayage and foiling, Qiqi and keratin hair smoothing services, waving, styling, cutting and colouring.”

“We are also now part or the Sustainable Salons network, so 95 per cent of all salon waste is recycled. The program also donates to OzHarvest, so we are very proud to be involved in such an environmentally friendly and charitable program,” they continued.

The team celebrated the launch with an event filled with special guests, cocktails, canapes, and music by DJ Claire Elliott. The evening also hosted RPR Owners Rebecca and Andrew Ganim, supporting the salon’s partnership with RPR, which is the colour and retail supplier for the Cordony salon group.

“Our partnership with RPR is really important to us, as they are an Australian owned and operated family business just like us,” Lara and Claudine said. “They offer incredible support to us as business owners, as well as to our staff in the form of training and development. They are also always super supportive with any charity events or promotions we host. The support we receive from RPR is an integral part of our business.”

The salon’s specialities are clear – the comprehensive destination aspect of this new space is one that inspires, and a near 100-year family legacy also sets the salon group apart.

“Our point of difference is that we are a unique one-stop location for hairdressing services and products, as well as beauty, a café, flowers and gifts. It’s one of its kind on the northern beaches,” the sisters shared. “As the oldest established hairdressing business in Australia, we are proud to now have a fourth-generation family member, Loulou, on board, to continue our father and grandfather’s legacy, of which we are very proud. The beautiful new space is creating a great energy amongst locals of the Northern Beaches and breathing excitement and new life into our 94-year-old business.” For more information visit www.cordonyhair.com.au

INSTYLE 47 SALON PROFILE

INNOVATION LISSE

ALFAPARF MILANO PROFESSIONAL’S KERATIN THERAPY LISSE DESIGN HAS RE-INNOVATED FORMULAS AND NEW MODERN PACKAGING THAT REVOLUTIONISES THIS GAME-CHANGING MARKET LEADER TO A WHOLE NEW LEVEL.

Keratin

Therapy Lisse Design by Alfaparf Milano Professional is in a renewed state as a luxury hair transformation system, delivered in four services and a range of luxury products. The system offers smooth, frizz-free natural texture, made extra shiny with the option of versatile treatment offerings.

The renewed innovative technology is the latest from this professional Italian brand, which has a long history of developing innovative high-performing technologies to continuously elevate the professional hair market. This new technology builds on a ten year legacy of this system with new formulas in smoothing and taming hair and an updated product aesthetic.

The modern formulas create transformation through two technologies that are patent pending: Smoothing Technology and Discipline Technology. This is anchored by Bond System, a protection technology that works inside and outside the hair fibre to improve its resistance. The new Kera-Protection complex fortifies the technology’s protective performance, created with keratin and vegetable collagen to further smooth the hair. Babassù Oil, a precious Amazonian oil, increases softness and shine.

“The high performances and the safety sets this technology apart,” said Ruben Ugarte, Head of Global Education and Leader For The Product Development Team. “Generally, other branded keratin treatments many years ago contained dangerous formulas that could impact on the health of the hairdressers as well as the clients. From that moment we started working to find a safe and high performing formula that until this very day is one of most popular keratin treatments even before the new range is enhanced.”

“The secret to the new patented smoothing formulas is the addition of the Levulinic Acid booster to level up the smoothing

performance and the combination of Silanized Keratin in the Kera-Protection Complex. This is a combination that elevates the performances of the salon services to a maximum and helps protect hair when heat activated, while increasing shine and softness for improved cosmetic condition of the hair,” he continued.

This technology anchors four services offered in Alfaparf Milano Professional salons. The services consist of both the hero Lisse Design Express and Precision Method services for immaculate and long-lasting smoothness, Easy Lisse Discipline Treatment, to reduce frizz and simplify daily styling, and the popular new Lamination Treatment, the new addition to the menu for that go-to treatment for anyone who wants to revitalise their lengths for extreme shine and bounce that lasts.

“Anyone can have a keratin treatment,” Ruben said. “It isn’t just a keratin smoothing or straightening service, but an anti-frizz service, so many curly hair types get to keep their shape, but with less frizz and more control. It can also appeal to somebody who wants to reduce their styling time each morning and wants to fix their hair quickly or reduce the volume, or just have amazingly shiny hair. There are many possibilities for all hair types.”

The technology is supplemented by the retail range, which helps extend and maintain the shape and results from the salon service at home for up to four weeks with regular use. The range consists of a Maintenance Shampoo and Conditioner to cleanse and nourish the hair, Keratin Serum for softness and combability, a Rehydrating Mask that moisturises the hair and The Oil for softness and shine.

These renewed services and products are available in participating Australian salons from September 2022. Discover the new technology from Alfaparf Milano Professional. For more information visit www.alfaparfmilanopro.com

48 INSTYLE ALFAPARF MILANO PROFESSIONAL

The luxury of being who you want to be

KERATIN THERAPY LISSE DESIGN

THE LUXURY HAIR TRANSFORMATION SYSTEM.

The Alfaparf Milano Professional smoothing system with keratin that offers services for flawless smoothness, frizz control on any shape, fiber protection and radiance for up to 4 months*. Patent pending smoothing technology, Bond System and Kera-protection complex for protected hair at every stage of the service and during the maintenance at home. alfaparfmilanopro.com *Instrumental test conducted on the new Lisse Design Precision Method treatment, which was followed by the regular use of line maintenance products; comparison made with the use of base products for maintaining the smooth effect. E: sales@alfaparf.com.au T: 03 9336 2088 IG: @alfaparfmilanopro_aus INSTYLE 49

Connectivity

CHANNELLING A CLASSIC AESTHETIC OF GLOBAL BEAUTY AND A UNIVERSAL STANDARD IN STYLE, PAUL MITCHELL AUSTRALIA COMMISSIONED KATE JONES, ASHLEIGH JENDE AND JEMIMA WRIGHT TO BE THEIR OWN PHILOSOPHERS IN A CAMPAIGN SOUGHT TO CREATE HAIR THAT SETS THE STANDARD IN GLOBAL CONNECTIVITY.

Hair:
Kate Jones, Ashleigh Jende and Jemima Wright for Paul Mitchell
Photography:
Bernard Gueit
Styling: Livia
Sharp
Make up: Tre
Dallas
Creative Direction: Cameron Pine
50 INSTYLE SESSION
SESSION
Alice McCall emerald suit Steve Madden satin heels
INSTYLE 51
Zara puffball dress Steve Madden boots Emma Pills earrings Model’s own rings
52 INSTYLE SESSION
INSTYLE 53 SESSION
Alice McCall military dress Emma Pills earrings
54 INSTYLE SESSION
One Fell Swoop cream knit dress Emma Pills earrings and stacked rings
INSTYLE 55 SESSION
One Fell Swoop olive crepe dress Emma Pills bracelet Stylist’s own hoop earrings
56 INSTYLE SESSION
Zara mini dress with gold shimmer Emma Pills earrings
INSTYLE 57 SESSION

PAUL MITCHELL X KATE JONES JEMIMA WRIGHT ASHLEIGH JENDE

The isolation associated with the pandemic had the world craving connection and this phenomenon was the foundation of the Paul Mitchell 2022 Trend Report - Connectivity. This September, 365 Salon Group selected an Australian artistic team of powerhouse hairdressers– Kate Jones and Jemima Wright from J Society and Ashleigh Jende from Cropped Hair & Beauty. The Australian team collaborated with artists from Italy and the US to create a new series of design, inspired by the evolving styles of connection with genderfluid looks that incorporate cut, colour and styling techniques that optimise interconnection, natural textures and seamless movement.

What were some of your go-to products for the shoot?

Kate Jones: I always like to prep my haircuts with a cutting lotion, my go-to is Paul Mitchell InvisibleWear Boomerang Restyling Mist.

Jemima Wright: Working with colour, my go-to for lightening is Paul Mitchell Synchrolift and, when creative toning and conditioning, Paul Mitchell’s The Demi is the ultimate for creating depth and shine.

Ashleigh Jende: I absolutely loved working with the Paul Mitchell Sculpting Foam in wet hair and then used again at 50 per cent dry hair. Then working with the Paul Mitchell Super Clean Spray. The Paul Mitchell Super Skinny Serum helps with natural curls to add shine and control.

What does creating the ultimate colour and style mean to you?

JW: Our hair is the biggest accessory we have and can make or break any look. When it looks great it creates confidence. Once you have that, the rest of someone’s style will fall into place.

What inspired you to create these styles for your Paul Mitchell global editorial?

KJ: Where we live, our salon is based on the mid-north coast of Australia, the lifestyle is the epitome of the lived-in blonde look.

What do you love about Paul Mitchell products to create your style muse?

JW: As a hairdresser and consumer, I think most, if not all, people now are concerned about what’s in our products and the impact they have on the world. Paul Mitchell as a brand has always had a foundation of caring for the environment, I love being able to use and recommend products that align with my own personal ethos, and they are vegan approved, which is even better!

How would you describe your hair aesthetic?

KJ: Effortless hair that doesn’t require over styling or too much work. Any hair cut can be hidden with styling, but a great haircut will speak for itself.

JW: My in-salon hair and what I like to create is natural beauty with a touch glamour, anything that highlights and embraces someone’s natural beauty.

PASSIONATE TRIO

However, for my own aesthetic, the brighter, the bolder the better!

Who is your editorial styling icon?

KJ: Lauren McCowan, she’s Aussie and her work is all amazing!

JW: I look to all the big designers. Not necessarily in hair, but big names like Demna Gvasalia for Balenciaga and my style icon of the moment, the rapper Tommy Cash.

AJ: My editorial styling icon is Jennifer Hawkins and Tyra Banks. Girl next door meets supermodel. You can’t go wrong!

How does editorial inspire you in the salon?

AJ: Salon guests love boujee editorials. They love to see that you’re up with the trends but also so passionate, and it’s also personally super motivating to create beautiful imagery.

How does it feel to be part of a global campaign?

JW: Seeing our work out there globally feels amazing, especially as we are from a more regional part of Australia. It just goes to show that you don’t just have to be in the cities to be recognised.

AJ: I am so privileged to be a part of an amazing culture where I have been given opportunities to express my emotional attachment to hair as well as artistic flare. I’m so motivated and love being a part of the hair industry where we still have that human touch now more than ever.

♥ 58 INSTYLE INPROFILE

MeticulousDetail

The quest for luxury

Photography: Kristian Van Der Beek
LUXURY INSTYLE 59

GO

GO GRAND
LUXE #ghdgrandluxe CELEBRATE GOOD HAIR DAYS LIKE NEVER BEFORE This party season we invite you to go grand, go luxe with the new ghd limited edition collection.
GHD GRAND-LUXE PLATINUM+ STYLER
GHD GRAND-LUXE
HELIOS® HAIR DRYER GHD GRAND-LUXE DELUXE GIFT SET GHD GRAND-LUXE GLIDE® HOT BRUSH GHD GRAND-LUXE GOLD® STYLER
GHD STYLE
GIFT SET GO GRAND GO LUXE Contact your ghd representative for more information 1300 443 424 Follow @ghdpro_ANZ for Christmas Inspiration NEW GHD LIMITED-EDITION COLLECTION IN OPULENT CHAMPAGNE GOLD WITH DRAMATIC RED VELVET ACCESSORIES.
62 INSTYLE LUXURY

GO GRAND GO LUXE

GHD’S NEW LIMITED EDITION GRAND-LUXE COLLECTION IN CHAMPAGNE GOLD WITH DRAMATIC RED VELVET ACCESSORIES IS YOUR LUXURIOUS ANSWER TO HOLIDAY GIFTING. GIVE THE GIFT OF GOOD HAIR DAYS IN SALONS THIS FESTIVE SEASON.

‘T

is the season to be luxe and ghd’s limited edition Grand-Luxe 2022 Christmas collection embodies this sentiment. Celebrating the party season after too many holidays spent pent up inside, the inimitable Christmas offering exudes grand-luxe.

The holiday collection merges the unforgettable moments of uninhibited festive nights with essential style, class and luxury, from straight looks to curls and beyond.

Designed in dazzling champagne gold, the limited edition grand-luxe options ooze 1920s opulence and Art Deco charm, in both the tools’ lavish colour palette and the rich accessory style. Six sets are available in the ghd deluxe gift set, ghd platinum +®, ghd gold®, ghd helios®, ghd glide® and the ghd style gift set. These gift sets are accompanied by complementary red velvet accessories for a truly decadent styling option. It’s perfect for

those clients looking for something extra special this Christmas. With an array of choices, technologies and stylers, there are a myriad of gifting and retail opportunities to meet your clients’ innovation and visual needs. The tools cater to salon clients looking for gifting options for themselves or their loved ones. They’re ideal for under the tree and on the retail shelf through this year’s festive celebrations.

Also available this season are the ghd limited edition holiday gift sets in the brand’s trademark black design with added value accessories. These are presented as a ghd platinum+® with a bag and brush, a ghd gold® with bag and brush, a ghd max with a brush and bag, a ghd unplugged® with a brush and mini ghd bodyguard, a ghd flight® and case and a ghd creative curl wand with a heat mat and brush.

Celebrate like never before this Christmas, with ghd. Contact your ghd representative for more information on 1300 443 424

LUXURY

Zenz Pure No.97 Oil Treatment, Pure No.01 Shampoo and Zenz Pure No.02 Conditioner Visit www.datelineimports.com.au

LUXURY HAIR

Oribe Gold Lust Repair & Restore Shampoo, Gold Lust Repair & Restore Conditioner, Gold Lust Nourishing Hair Oil, Gold Lust Transformative Masque and Gold Lust Dry Shampoo Visit www.roguebeauty.com.au

Legerity Beauty Hair Cream

Screen
Visit www.datelineimports.com.au
64 INSTYLE LUXURY

HH Simonsen Miracle Spray

www.datelineimports.com.au

Color Wow Dream Coat Supernatural Spray and Xtra Large Bombshell Volumiser Visit www.thehaircaregroup.com

Trichovedic Luxury Deep Therapy

Treatment Masque, Luxury Heat Shield and Luxury Argan Oil Visit www.trichovedic.com.au

Kingsley Elasticizer

Visit www.thehaircaregroup.com

Philip
Visit
INSTYLE 65 LUXURY

OLD WORLD POLISH

QT NEWCASTLE IS THE NEW STAR ATTRACTION AT THE HARBOURSIDE CITY’S BURGEONING LIFESTYLE AND DINING PRECINCT. KNOWN FOR ITS QUIRKY AND ECLECTIC COLOUR PALETTE, THIS NEW LEADER IN LUXURY IS CENTRED AROUND REGENERATION AND RENEWAL, WRITES CAMERON PINE

The fusion of the old and new collide at QT Newcastle, where historic proportions meet new-age cool associated with some of our global cities’ most exciting urban strips.

The hotel’s colour palette is inspired by elements of earth, water, moon and light, with rich reds reflecting the coal and mining era, and artwork reminding viewers of the local coastline and nearby Merewether Beach and baths. Curved walls and oversized bathrooms with a premium sense of amenity put the home into hotel and the cute into QT.

Working with long-time QT collaborator Nic Graham, the Newcastle hotel design narrative is centred around the moon and theme of regeneration and discovery of both a sense of place and juxtaposition often associated with a retreat. The moon is featured throughout the hotel through cosmetic artworks by

66 INSTYLE

Australian designers, most noticeable in the large, illuminated moon viewed upon entering the lobby space.

Met by the ‘Directors of Chaos’, the quintessential service at the door of each QT hotel, regardless of your reason for visiting, guests are armed with insider knowledge to gain the best in-house experience and navigate the coastal surrounds, to elevate their stay.

Housed within the heritage listed 113-year-old former Scotts Limited and David Jones building on Hunter Mall, QT Newcastle draws cues from Newcastle’s rich history. Showcasing luxuriously curated modern design and the embrace of old sturdy features, including a heritage façade and windows, this custom curated jewel in the QT crown celebrates the coastline and city’s surrounds.

The 104 guest rooms and suites feature industrial textures alongside brushed brass accents, green stone bathroom tiles and designer furnishings with LED accents and the signature black framing, known to all QT hotels. Highlighting a new era of ‘coastal drama’, natural beauty, and QT’s penchant for the unexpected, oodles of texture and light are blended for a truly unique stay for each guest.

The Clock Suite boasts uninterrupted harbour views, enhanced by the suite’s centrepiece restored in its former glory. A designer bathroom dripping in indulgent fixtures sits pride of place featuring a lavishly oversized bathtub surrounded in emerald green finery and stone.

Occupying the corner ground floor with glass across the street to the bay, the new modern Australian restaurant, Jana, spearheaded by internationally acclaimed chef Massimo Speroni, from awardwinning restaurant Bacchus in Brisbane, brings a wealth of Michelin star experience having worked at San Domenico in Imola, Italy, and Café le Paillotes in Pescara. There’s also the QT Rooftop, featuring Newcastle’s largest library of Japanese

Whisky overlooking stunning ocean and harbourfront views.

Thanks to such a dynamic offering across food and beverage and KEVIN.MURPHY and Dyson amenities in each room including a straightener and hairdryer, QT Newcastle promises an escape with new beginnings and renewal at the forefront. Premium cocktails in both the in-room mini bar and downstairs, accompanied by signature eclectic flavours under the direction of Executive Chef Speroni, elevate Newcastle’s thriving food and drink scene.

Perched atop QT and loved for its creative drink lists and curated menus, the Rooftop at QT has become synonymous with the QT experience, offering uninterrupted views and a signature sense of space across Newcastle harbour as Newcastle’s highest rooftop bar. The bar offers a sophisticated local wine offering, and comprehensive spirit collection of sake,

umeshu and Newcastle’s largest library of Japanese Whisky. From Harajuku Highball to a Tomasu Margarita, the food is complemented with Japanese-inspired flavours featuring salmon sashimi, yakitori chicken and miso eggplant robata skewers, to enjoy as day transitions into night.

“QT Newcastle will live and breathe the same vibrancy and energy guests love from the world of QT, championing luxurious quirk and exciting collaborations in the Newcastle community,” said QT Hotels General Manager Callum Kennedy.

“True to the QT philosophy, QT Newcastle will offer a highly inventive food and beverage experience, highlighting local provenance,” shared Executive Chef Speroni. “QT is a champion for providing extraordinary experiences with a touch of luxury and quirk, from design to signature service. I’m excited to showcase and champion the beautiful Hunter Valley and surrounding regions.”

A meticulously thought-out brief with custom pieces that both ignite mystery but also set off the local narrative and sense of place, a QT stay is the perfect mix of creativity meets salvation for the senses. From the cloud-like dream beds, to the moon installation in the entrance, QT Newcastle sparks an almost new planetary desire, to experience, retreat and be fully immersed into a QT experience and hotel designed from the ground up just for you.

For more information visit www.qthotels.com INSTYLE 67 LUXURY

TOM

LA

GUCCI

ALPHA-H

GUCCI

SISLEY

HEIGHT

BlackTie

THE
OF LUXE.
FORD Bitter Peach Eau De Parfum www.myer.com.au
MER Crèma de la Mer www.cremedelamer.com.au
Flora Gorgeous Jasmine Eau de Parfum www.myer.com.au
Hyaluronic 8 Super Serum with PrimalHyal Ultrafille - www.myer.com.au
Rouge De Beauté Brillant Linnett Stone and Virginia Scarlett - www.myer.com.au
Hydra-Flash - sisley-paris.com/en-AU 68 INSTYLE INBEAUTY
ULTRACEUTICALS Ultra Brightening Foaming Cleanser and Ultra C Firming Serum www.ultraceuticals.com/au/ AMOUAGE Overture Woman www.libertineparfumerie.com.au ESTĒE LAUDER Double Wear 24H Waterproof Gel Eye Pencils and Pure Color Revitalizing Crystal Balms www.esteelauder.com.au JO MALONE English Pear & Freesia Cologne www.jomalone.com.au INSTYLE 69 INBEAUTY

QED

QED SKINCARE’S APPROACH TO TREATMENT-FOCUSED, INNOVATIVELY CREATED AND ORGANIC AND MEDICALLY MERGED PRODUCT OPTIONS ARE AN EXAMPLE OF LUXURY CARE THAT’S IDEAL FOR HAIRDRESSERS AND HAIR SALONS.

QED Skincare’s unique principles make it a luxury option for both hair salon clients and hairdressers in need of some selfcare themselves. Built by pharmacist and founder Shoshana Eisner, the brand offers unique factors such as the ability to choose tailored scents (or no scent at all) in the products and no-rinse cleanser formulas, making them ideal additives to pamper your clients at the basin, or for hairdressers to seek out after a long day in salon.

The brand’s formulas, which are powered by both pharmacist expertise and nature, while being customisable, were created to treat clients with sensitive skin. These values of true treatment and sustainability are core to the brand.

“Where we originally started was about designing luxury skincare for sensitive skin, because most people with sensitive skin were just too scared to go anywhere near anything luxurious,” Shoshana explained. “Because I was also coming from the medical side, it was all about treating the skin, so every single step had to leave the skin in better condition than when you started. So as far as I was concerned, a cleanser is not just about cleansing, it’s actually about treating, every single step is about treating. I wanted things that were low effort and high impact to really take care of you.”

This concept spurred the brand’s unique custom scent initiative, which clients can choose or tailor, and salons have even personalised for their own salon brand signature fragrance. It speaks to the sensorial significance of scent in hair and beauty products, something that QED Skincare has honoured with varied options, which include no scent at all. This option can be ideal for salons wanting to offer skincare that doesn’t infringe on hair product scents that are a priority in salon.

“The thing is that scent is just so emotional. If a product has a scent that you love, it makes you happy, and if it has a scent that you don’t like, or that reminds you of something, it can make you miserable,” Shoshana shared. “So that’s where the idea of having the products with no scent started off with, and then to add scents as well. I think that’s what luxury is these days, it’s tailored care to clients where they can choose the thing that suits them personally.”

“We are also in sensory overload. We have messages coming at us from every area all the time, so actually a lot of people really prefer having unscented also. I would say 50 per cent of our customers choose a non-scent,” she added.

The no-rinse cleanser formulas are also based around this sense of true care and luxury, and involve a cleansing system that doesn’t necessitate excess water that can actually dry out the skin,

as seen when our skin prunes when sitting in water for a long time. It’s also a great beauty option for hair salon clients, and hairdressers, who don’t want to splash water around their newly created hair styles.

“Ironically, water is actually quite dehydrating,” Shoshana said. “That’s why a lot of my products were designed around not having to splash around his water. Also, who wants that after you’ve just had your hair done?”

This thinking evolved to the brand’s growing focus on hand care, particularly after several years of vital excess hand cleansing that has dried out the skin. Shoshana has seen the necessity of this care for hairdressers in particular, in fighting eczema and dry skin as hairdressers handle water, chemicals, colour and product on such a regular basis.

QED Skincare’s sustainable mindset is in-line with salon and client needs, merged with pharmacy-led formulas that actually treat and care for the skin. Keep them in mind as a hair salon beauty option that doesn’t interfere with haircare scents or style, a pampering service at the basin that offers a luxurious treatment option for clients or essential care for hairdressers who require pharmaceutical hand and skin care to maintain their salon work in a healthy way.

The brand’s award-winning product ranges include hero products such as the Ultra-Sensitive Treatment Cleansing Oil, the Body Exfoliator and the Ultra-Sensitive Body Balm, in a range of products that extend from cleansers and no-rinse cleansers to exfoliators, toners, eye care, masks, bath and body care, hand care and more.

Find the products that work for you and your salon in their customised scent, no-rinse and treatment capabilities, with QED Skincare.

more information visit

For
www.qedskincare.com 70 INSTYLE LUXURY
L’ORÉAL ACCESS L’Oréal ACCESS is available to all hairdressers FREE! Create a L’Oréal ACCESS account today to stay connected to the latest trends, techniques, brand news and insights from artists around the globe and book your education courses with the industry leaders. THE ULTIMATE LEARNING DESTINATION FOR SALON PROFESSIONALS For further information go to www.lorealaccess.com/register/au
For further information go to www.lorealaccess.com/register/au

ACCESS

DISCOVER THE WORLD’S LARGEST E-LEARNING AND NETWORK PLATFORM FOR ALL SALON PROFESSIONALS, DELIVERED IN A GLOBAL DATABASE THAT ALLOWS HAIRDRESSERS TO LOG ON FROM ANYWHERE IN THE WORLD – THIS IS L’ORÉAL ACCESS.

Changing the face of hairdressing education, business management, community networking, and trend discovery, L’Oréal ACCESS is an international hub at the centre of the hair industry.

The platform, which is the world’s largest e-learning and network platform for salon professionals, ensures hairdressers that titular access to this unparalleled content from anywhere, at any time. Users simply need to create an account at www.lorealaccess.com to discover this important content. Significantly, it’s open to all salon professionals, not only to L’Oréal professional partners, as a sign of the renowned conglomerate’s commitment to the development of the industry as a whole.

The content ranges from trainings on product launches to digital upskilling, trend discovery, techniques mastery, business management and more, offered in the form of tutorials, webinars and E-learnings. Users will gain the benefit of global talent and experience, as the L’Oréal Professional Products Division teams in all countries and in all brands constantly feed ACCESS with the latest trainings, ensuring that all salon professionals are constantly upskilled and have the benefit of the latest, most relevant education.

The platform features all L’Oréal Professional brands, L’Oréal Professionnel, Redken, Matrix and Kérastase, so hairdressers have just one single destination for entry to all functions of PPD learning offers, with blended education pathways and certifications, further enabling connection and development across the community. ACCESS elevates the global hairdressing industry as a whole, by delivering this communal training, which helps provide a solution to a general industry-wide

difficulty of hiring and retaining high-level, trained personnel. This is especially notable, as the platform offers entry to all hair professionals, regardless of brand affiliation.

“Our ambition is to make ACCESS a destination of reference for the salon professional community, known as a single stop destination for a huge abundance of qualitative, up-to-date content from all PPD brands, with one single login,” L’Oréal said.

Offered to the entire industry as a pinnacle education pathway built from educators across the world and predicated on some of the most famous brands in hair and beauty history, L’Oréal ACCESS emboldens creative and business development and community networking like never before. Available in the clicks of a button with inimitable content awaiting the user, upskilling and sharing has never been so accessible.

For more information visit www.lorealaccess.com

For further information go to www.lorealaccess.com/register/au

ACCESS BY L’OR É AL, SIGN UP NOW!

A SNAPSHOT OF WHAT YOU WILL FIND

“L’Oréal ACCESS is an invaluable resource of world class education and industry experts available right at the fingertips of hairdressers of all levels and backgrounds. The ability to develop, grow, educate and inspire staff from the very beginning of their career through to the most experienced stylists, and integrate this platform into their salon training and development is an exceptional option, bringing hairdressing education into the modern world. As a manager, being able to not only enroll staff individually into relevant course work depending on their current level, but also monitor their progress and enroll them into in person training is incomparable. This platform is in a league of its own and creates an endless possibility of salon and individual growth and inspiration to anyone fortunate enough to have ACCESS .” - Jess, Manager at Fallachi

CUTTING BUSINESS
“ACCESS is the best thing for my team. Having training available 24/7 is perfect for those quiet days in my salon if we need some last-minute training, we have world class education at our fingertips.”
-
Hannah, QLD
For further information go to www.lorealaccess.com/register/au
“L’Oréal ACCESS gives me and my staff the ability to stay up to date with latest trends and techniques, When they have some down time they are on L’Oréal ACCESS up skilling themselves on all types of content. It’s such a fantastic education tool.”
- Justin Pace, Co and Pace Salon

IN FULL COLOUR

LAKMÉ’S RESHAPING COLOUR CAMPAIGN

IS BUILT ON CORE PILLARS AS CLEAN, SAFE, SUSTAINABLE, EFFICIENT AND ADVANCED COLOUR TECHNOLOGY, WITH AN INTEGRATED COLOUR SYSTEM THAT FEATURES A MYRIAD OF PRODUCTS TO SUIT THIS ETHOS.

D iscover the Lakmé integrated colour system, built on the brand’s strong colour and professional heritage and delivered in ranges that include the flagship Collage colour line and so much more.

The system guarantees colour technology that is gentle on hair fibre, as well as offering persistent quality and vivid colour, while always keeping health and sustainability, as well as ultimate efficiency, front of mind. The colours across ranges are vegan and never tested on animals.

Collage has been a hero range for the brand since 1996, ensuring permanent colour with perfect coverage and hair fibre protection. The permanent colour technology is formulated with high-performance components to create long-lasting results. The professional colour line is anchored by 100 per cent coverage, exceptional shine and softness and maximum longlasting, enhanced vibrant hues, predicated on the hero OF5 molecule derived from plants, which also carefully treats the hair. The formulas are sustainable and utilise organic active ingredients within these natural frameworks. The use of Arginine, as combined with the AQ-save complex, support softness and conditioning. Across the ranges, the products are also ingrained with Fibre Architect Technology through the use of Ceramide III, which penetrates layers of the hair fibre before densifying and repairing the fibre.

Within the scope of Collage, the range offers 209 base shades for ideal grey coverage. The technology simplifies the mixing ratio to ensure easier application, increases colour strength by 15 per cent and optimises formulas for perfect coverage, with the base shades assuring 100 per cent coverage. The range also presents

Collage Clair, which is formulated using the active ingredient

UTMF Ceramide. This acts as a barrier to external aggressors, and protects and repairs the fibre during lightening, adding extra strength and preventing breakage.

Other important colour options in the Collage range include the five ash violet tones for cool, neutral, natural and luminous colour, alongside vibrant and authentic reds. The tones provide shine, intensity and longevity. The mix tones ensure versatility and limitless colour options, with new options consistently added to expand this endless colour wheel.

The Gloss range is Collage’s best friend, formulated with a balanced pH to protect the fibre and cuticle. Hair appears shinier, healthier and more polished, as fortified with Jojoba Oil as an organic agent for shine, softness and combability.

Chroma is an alternative ammonia-free permanent hair colour to suit a variety of client preferences. It offers 100 per cent coverage, High Coverage Colour (HC) Technology for intensity and longevity and the OF5 technology, which increases this intensity with its active deposit and protection. The range is available in 54 shades and is kind and gentle on the hair and scalp.

Lakmé also present technology such as colour developers, created with Abyssinian oil, an organic plant-based component with emollient nutritional properties, to nurture the scalp and maintain the integrity of hair.

The brand’s k.blonde Compact Bleaching Power, Bleaching Cream and Bleaching Clay embolden colour techniques with strong lightening capabilities in safe technologies. The k.blonde Express Toner Developer achieves maximum neutralisation for luminous, shiny blonde hair in two to five minutes.

The Master Care range includes a Care Tonic, Lotion, Oil, Scalp Protector and Stain Remover, to cumulatively cool the scalp prior to lightening, aid in colour application to even porosity and provide protection, restore and repair the hair, protect the scalp during lightening and remove colour from skin. This varied technology continues to innovate the colour process.

The brand’s TEKNIA range is a vegan haircare collection of nine product lines that offer shampoos, conditioners, oils and treatments as true beauty rituals, as well as a new Scalp Care range that’s expanding the range even further so. Alongside a toning shampoo for blonde hair maintenance, the TEKNIA colour treatment incorporates organic Açaí and sunflower seeds for 50 per cent more colour protection, and more depth, tone and shine. The range’s Color Refresh products by TEKNIA revive and prolong colour with a Color Refresh Shampoo and Color Refresh Treatment Mask, becoming essential components in the colour care ritual. The products prolong colour and add shine, while the mask treats and protects, with each tool specifically pigmented to complement specific hues, as available in Coral Red, Saffron Copper, Cocoa Brown and Violet Lavender.

In line with the brand values of sustainability, the technologies are delivered in eco-friendly packaging, with the aim of reducing the pollution that stems from the brand’s carbon footprint. The packaging is variously biodegradable, plastic recycled, made from bioplastics and manufactured with an innovative perspective of eco-responsibility. The brand also ascribes to energy saving principles, with cleaning systems that reduce water consumption and recycle water, with the use of clean solar energy used through the production processes as well.

Predicated on essential values that put the client, innovation and the environment first, the Lakmé integrated colour system offers a modern, professional, healthy approach to colour. For more information visit www.thehaircaregroup.com

76 INSTYLE INFEATURE

FROM THE TRICHOLOGIST

The extensive Philip Kingsley range of hair innovations are developed by hair and scalp experts, dedicated to creating products that truly heal and elevate hair and solve scalp concerns, as built by world-leading trichologists. The tailored ranges cater to capabilities that include elevating body, balancing and adding moisture, building bonds and more, with ranges that specifically aid colour treated or blonde hair, thinning hair or sensitive scalps. The Flaky/Itchy Scalp range is a hero sector that boasts top-tier formulas to soothe the scalp.

The brand is predicated on an ethos of tailored, holistic haircare, facilitating regular regimens to solve hair concerns, while utilising optimum nutrition and scientific developments to suit these needs. The products are developed with the utmost knowledge and experience in hair and scalp health, as led by Philip, otherwise known as the ‘hair doctor’, who is renowned as a leading authority on hair and scalp care, with over 60 years of trichology experience.

The product ranges echo this approach in their sense of care and use of high-performance formulations, which optimise the behaviours of the hair and scalp.

The Flaky/Itchy Scalp range uses these principles to aid the scalp in unparalleled fashion. The award-winning range is formulated to refresh, soothe and comfort the scalp, providing instant relief from dandruff, flaking and itching, while restoring the scalp’s microflora balance.

The Flaky/Itchy Scalp Shampoo is a gentle and soothing formula formulated to relieve and clear irritated scalps of flakes and build up, and is mild enough for daily use. The product does not dry out or strip the hair of colour and is made with a delicate apple fragrance. Key ingredients of Piroctone Olamine and Lauryl Betaine protect against bacteria, relieve flaking and itching and cleanse the scalp, as ideally used by those who struggle with dandruff, oily scalp issues or Seborrhoeic Dermatitis, or even for men or teenagers who want to control hormone related scalp issues.

The Flaky/Itchy Scalp Hydrating Conditioner ensures a soothed and calmed scalp and healthy, shiny hair, rehydrating the hair and complementing its shampoo counterpart, without touching the scalp itself. The product has a balmy formula made with lightweight oils and conditioning agents to suit oily hair types and not weigh hair down. The conditioner is built with Pataua Oil, Betaine and Pro Vitamin B5 to moisturise, boost body and soften the hair.

The Flaky/Itchy Soothing Dry Shampoo absorbs sebum and soothes irritation as made with a blend of starches and natural extracts to clear the scalp by uniquely focusing on the root causes of dandruff. The product incorporates Aloe Vera, Menthyl Lactate, Bisabolol and Zinc PCA to soothe, cool, relieve and reduce bacteria as an antidote to itchiness and irritation.

The impressive Flaky/Itchy Scalp Toner is an Anti-Microbial formula that provides immediate and long-lasting relief from flaking scalps, as a water-based and fragrance-free formula to soothe the scalp and prevent the recurrence of flakes or build-up of dead skin cells. Ingredients such as Camphor, Piroctone Olamine and Benzalkonium Chloride provide this relief to protect and calm the scalp. This targeted product can help those suffering from Psoriasis and Eczema.

Lastly, the brand’s Flaky/Itchy Anti-Dandruff Scalp Mask is also an essential part of this healing routine, created as an intensive weekly mask formulated with anti-fungal Piroctone Olamine, exfoliating Salicylic Acid and antioxidant-rich Green Tea Extract to soothe the scalp and tackle the root causes of dandruff.

In an extensive suite of products with trichology principles at their core, Philip Kingsley has the antidote to scalp struggles with the Flaky/Itchy Scalp range, as backed by history and science. For more information visit www.thehaircaregroup.com

PHILIP KINGSLEY PHILIP KINGSLEY PRODUCTS ARE DEVELOPED BY PIONEERING TRICHOLOGISTS, AND THEIR FLAKY/ITCHY SCALP RANGE OFFERS AWARD-WINNING FORMULAS AND A TARGETED RANGE TO TRULY AID THE SCALP.
INSTYLE 77
INHAIR THE LATEST SALON ARRIVALS WELLA Color Fresh Mask Rose Blaze and Copper Glow www.wella.com O&M CLEAN.tone Colour Treatment www.originalmineral.com.au VIRTUE Frizz Block Smoothing Spray - www.virtuelabs.com ANGEL EN PROVENCE Rosemary Activating Regrowth Essence www.joiken.com.au JOICO Youth Lock Shampoo and Conditioner and Blowout Crème 1300 764 437 78 INSTYLE

THEORIE Argan Oil Restoring Serum - 02 9666 3611

AVEDA Botanical Repair Strengthening Overnight Serum - www.aveda.com.au

CPR Frizzy Phase 1 Smoothing Crème and Frizz Control Smoothing Conditioner - www.cprhair.com

ECHOS Maqui 3 All-In Hair Oil - 02 9666 3611

WELLA ELEMENTS Renewing Conditioner - www.wella.com

FOLLI Hair Growth Hair Mask - www.hairfolli.com

TRICHOVEDIC Hair + Scalp Shampoo and Hair + Scalp Rinse - 02 9489 7776

INSTYLE 79 INHAIR

DESIGNME Puff.ME Volumizing Shampoo - 02 9666 3611

ALFAPARF MILANO Keratin Therapy Maintenance Conditioner and Shampoo and The Oil - 03 336 2088

BŌKKA BOTÁNIKA Blowdry Volumizing Spray 02 9666 3611

COLOR DEFENCE Color Defence Flashy Fuschia Shampoo and Re-Hydrator - 03 9583 1575

RPR Charcoal Smoothing Treatment Mask www.rprhaircare.com.au

80 INSTYLE INHAIR

WELLA Color Fresh Mask Blue - www.wella.com

O&M W-SPRAY Dry Wax Spray - www.originalmineral.com.au

ALURAM Purple Shampoo - 02 9666 3611

OUIDAD Curl Immersion No Lather Coconut Cream Cleanser - 02 9666 3611

GOLDWELL Dualsenses Color Repair+ Radiance Balm - www.goldwell.com.au

KERATIN COMPLEX Blondeshell Debrass Shampoo - 02 9666 3611

DAVINES We Stand For Regeneration Delicate Hair and Body Wash - www.davines.com

AVEDA Color Renewal Color & Shine Treatment - www.aveda.com.au

GENETIX REBORN TONED FX Repair Hair Treatment and Shampoo Blonde Hair - www.mayointernational.com.au

INSTYLE 81 INHAIR

ANGEL EN PROVENCE Rosemary Activating Shampoo and Conditioner www.joiken.com.au

AVEDA Color Renewal Color & Shine Treatment - www.aveda.com.au

KMS Concious Style Everyday Shampoo And Conditioner and KMS Hair Play Dry Texture Spray - 1300 651 991

MATRIX Total Results Insta Cure Liquid Protiens Anti-Breakage Conditioner and Tention Reliever Scalp Ease Serum and Total Results Insta Cure B5 + Liquid Protein Anti-Breakage Porosity Spray www.matrixprofessional.com.au

82 INSTYLE INHAIR
THE INDUSTRY SOURCE sign up for our FREE twice weekly email www.styleicons.com.au www.facebook.com/INSTYLEstyleicons @instylehairmag @instylehairmen For further information email: info@styleicons.com.au powered by

RETRO

The first thing that comes to mind when seeing this look is its vibrancy and fun. It’s something you would wear when you are wanting to make a statement and I’m all for that. I’m loving this look with the bright neon colours and textures, topped off with the cute matching handbag. This style is fab, but there are just a few things I would change. I’d ditch the necklace and the draping black jacket to draw more attention to the main featurethe dress! I would definitely love to swap out those boots for cute white chunky heeled ankle boots. Girl, show off those stunning legs and add more fun to this already amazing outfit!

If I had this fun babe in my chair, I would start by brightening up her hair using my beloved Joico Blonde Life Lightening Powder, with lots of highlights. I would finish the colour off by glossing the hair with Joico Lumishine Liquid Demi to add a deep warm blonde root melt into a shiny honey blonde for a soft delicate contrast. I’d love to see her with a cute versatile below chin bob, styling it with a side part and soft kink wave. I’m all about texture and movement so I would add in Joico Body Shake for a more lived in fluffy feel that would really polish the entire look.

MY WAY

BARBIE CORE

This is the ultimate power suit! A pink moment is not something everybody can pull off well, yet she is. This look is soft yet striking and gives off a total girl boss attitude. I love that the accessories match the colour palette, it really gives the look strength and structure and monochrome looks are in at the moment. The colour pink is all the rage right now and is super complementary of complexion and hair colour. If I was to change something it would be swapping the oversized jacket for more of a fitted style.

In my opinion, the hair colour needs more strength, for example a brighter more Scandi blonde would have worked well here to really finish off that power moment. I love the softness that the fringe gives, this needs to continue through the haircut to loosen up the lengths and create that cool girl shag.

R+Co Sun Catcher

Power C Boosting Leave-In Conditioner is a personal favourite to add hydration and shine to the hair, paired with R+Co Sail Soft Wave Spray to enhance the natural movement and texture in the haircut.

MY WAY

GRACE KELLY

EDUCATOR AND FOUNDER OF SHAG HAIR

HOW WOULD YOU DESCRIBE YOUR SALON’S STYLE AESTHETIC?

Palm Springs meets New York laneway hideaway.

WHAT INSPIRED YOU TO BECOME A HAIRDRESSER?

I always loved playing with hair, and always had to be creative in one way or another so I took the leap to get into the industry and fell in love immediately!

PICK YOUR POISON. Tequila.

YOUR FAVOURITE INSTAGRAM ACCOUNT? @sammijefcoate - her style and sweet nature just mesmerise me! I’ve been following her for years and it’s been so nice to watch her journey!

IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? Quentin Tarantino! Shots of tequila and street Mexican food.

AN ITEM IN YOUR WARDROBE THAT MAKES YOU FEEL THE MOST ‘YOU’?

The bright coloured power suit. I love the feeling of a statement look that feels feminine and powerful.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Tondo by Disclosure (best played on a boat or by the water on a sunny day).

WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON?

The constant evolution of hair trends is the best part of this industry, but I’d have to say a classic shag cut and bright blonde with baby fine foils that look like they are growing out of the scalp is always so satisfying to me!

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE?

I think our industry has almost completely shaken off the ‘compete’ culture so I would love to see that evolve more! There is always more than enough work to go around!

DREAM CAR?

A 1956 Cadillac Eldorado convertible in pink.

WHAT HAIR PRODUCT/TOOL ARE YOU LOVING?

O&M Original Mineral W-Spray Dry Wax Spray and ghd Curve Soft Curl Tong.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT?

My scorpion pendant necklace. It belonged to my greatgrandmother who was a Scorpio, so was my grandmother and so am I.

THE EDIT

JONATHAN VIZZA

SENIOR STYLIST, EXTENSIONS SPECIALIST AND COLOURIST AT EMILLY HADRILL HAIR AND EXTENSIONS

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC?

I like smart casual and well fitted clothing. I always feel good when I’m well groomed with a fresh cut and clean shaven.

HOW DO YOU START YOUR MORNINGS?

I start my mornings with feel good music and a vanilla latte just before I get into work to pump me up for a busy day!

PICK YOUR POISON.

A pink Gin and Tonic. I often finish a busy work day and have one with my colleagues.

SOMETHING YOU CAN’T LIVE WITHOUT?

Definitely music.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS?

KEVIN.MURPHY HYDRATE-ME.WASH shampoo to get rid of all the sand and sea salt, KEVIN.MURPHY HYDRATE-ME.MASQUE to keep the hair hydrated and manageable, and a brush to keep my hair looking good!

A QUOTE TO LIVE BY?

“It’s only after you’ve stepped out of your comfort zone, that you begin to change and grow.”

BEST ADVICE TO GET OVER HEARTBREAK?

My advice to anyone going through that would be to allow yourself to feel your emotions and accept that it happened. This is the time to focus on yourself, go into the salon, get your hair done and treat yourself to a day all about you because even a small change to your hair can make a big difference to your confidence and make a fresh start.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW?

I’m really loving lived in colours at the moment, especially embracing a client’s natural colour.

FORECAST FOR AN EMERGING HAIR TREND?

I would say vintage hairstyles are definitely making a comeback, that beautiful wet look and side parted style is going to be right on trend.

FAVOURITE INSTAGRAM ACCOUNTS?

@the.blonde.chronicles, @natalieannehair and @realericvaughn.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT?

One item I can’t live without it is a tight fitting T-shirt.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL?

If I hear Whitney Houston’s “I Wanna Dance With Somebody”, I just have to get up and dance.

THE EDIT INSTYLE 87

ARTISAN APPROACH

AS A THIRD-GENERATION GLASS BLOWER, OLIVER HÖGLUND’S WORK IS STEEPED IN FAMILY TRADITION ORIGINATING IN OSLO, NORWAY. WITH AN ENTHRALLING MODERNIST APPROACH, THIS STYLE OF CREATION HAS MADE ITS WAY TO CURRUMBIN ON THE GOLD COAST WHERE, ALONGSIDE RYAN ROBERTS, SOKTAS CREATES HAND-BLOWN ARTISAN LIGHTING FOR THE NATION’S MOST LUXURIOUS PROJECTS, WRITES CAMERON PINE.

T hese masters of the mystery associated with a one-off piece, Oliver Höglund and Ryan Roberts create functional designs with a timeless longlasting appeal. By lighting up each space ‘naturally’ through the allowance for organic shapes in each piece, rather than a repurposed ‘production line’ approach, the SOKTAS aesthetic is truly unique. Each individual piece contains a truly original stroke of DNA to form a prized piece of ‘functional art’.

Creating a full spectrum of moods from sharp modernist, intimacy and grandeur in a multitude of spaces from restaurants and salon entrances to halls, bathrooms and powder rooms, the universal appeal of such a natural approach to working with glass has rapidly grown.

Designing never seen before shapes in lighting, SOKTAS has built a cult reputation for creating lavish pendants that reflect the environment, such as the ripples in the nearby river or ocean, to chic wall sconces and beyond, all under the guise of that muted and tempered lighting feel created only with a hand-shaped aesthetic. Since their very first collaboration in 2015 in Oslo, SOKTAS is now Australian made and owned and draws on the techniques of the Kosta Boda Glassworks in Sweden, but with the contemporary collective feel of custom Australian individuality.

“The process of hand-blowing glass is rigorous and intense but essential in delivering a custom feel to a every single piece we create. It simply brings each piece to life. We pride ourselves on skills and techniques we have developed over more than 20 years to create lasting beauty and elegance in our designs. We trust that each individual piece is chosen to exemplify the striking nature of the

building itself,” said Ryan Roberts SOKTAS Founder and Director.

Flashback to 2001 when Oliver first learned these techniques, the idea of custom artisan lighting was still a rather new phenomenon, especially in Australia. This process means that the molton hot glass is blown at more than 1000 degrees by Oliver’s hands.

“We come into each project and experiment with shapes. It might work, it might not. Sometimes something happens and one shape becomes another shape. It’s freeform and handmade artisan glass that each developer seeks to frame their projects. The design process is organic, not manufactured in a computer,” Ryan said.

“Shape is our muse when we create freeform lighting from large commercial spaces to very personal and intimate areas. We create a mood to suit each space and, beyond design, adjust the brightness to suit each client. Each piece marries a hand-made artisan approach with modern symbolism.”

If custom and a sense of unique pride is required in a space, then SOKTAS is as collaborative as lighting in Australia gets. For more information visit www.soktas.co

88 INSTYLE INFEATURE

WORDS

POSITIVE

& Pink
The Tortoise and the Hair @tortoiseandthehair_ Photography: Golden Sundays Photography Rose & Crown Hair
@roseandcrown_hair
The
Hair Collective Ballarat @thehaircollective.ballarat Hair on High @hair.onhigh Frankie & Son @frankieandson
Londres
Hair @LondresHair Designed by @danielmalik Poppy Salon Chair in Blush Dawn Sage Salon Chair with NEW Brass Base Option Salon Stool in Sage Green or Blush With your choice of Black or Aluminium Base.
NEW
Zara Salon Chair in Sage Green with White Base NEW Hazel Wash Lounge in Sage Green INSTYLE 89 Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. For more about this look go to www.pinterest.com/comfortelfurniture. For inspiration on salon interior ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook or Instagram.
&
GREEN
VIBES ONLY WITH THIS DREAMY COLOUR PALETTE COMBINING SOOTHING SAGE GREENS AND BLUSHING DUSTY PINKS. THE COLOUR COMBO IS SO VERSATILE, IT CAN BE BOLD FOR A STRONG CONTEMPORARY LOOK OR COOLED DOWN WITH LOTS OF WHITE FOR A FRESHER LOOK. Products: Get the Look from Comfortel Salon Furniture. www.comfortel.com.au
Rosie
Blush Salon Chair with NEW Brass Base Option INSIDE SALONS

Kit: modern formulas

Introducing, kit: modern formulas for all skin kind - a curated line-up of Melbourne-made products built for skin and the world it’s in. Think everyday alchemy for extraordinary skin, and time-honoured tonics for wellbeing. A consciously formulated combination of ingredients is at the heart of each kit product, made with high-quality, vegan-friendly ingredients, bringing naturallyderived goodness for face and body. All cardboard cartons include FSC-certi fi ed paper stocks, free of lamination and printed with soy-based inks, while all being 100 per cent recyclable. The majority of kit products are packaged in glass or aluminium, which can be recycled and transformed into something new through MECCA’s partnership with TerraCycle.

Viviology

Viviology is a six-piece cosmeceutical range, backed by science and balanced by the mission to make skincare simple, fun and inclusive. Created by James Vivian, the products are formulated with active ingredients and include a foaming cleanser, liquid exfoliant, retinol serum, niacinamide + HA serum, vitamin C serum, and a ceramide moisturiser.

Ultra Granule-C Microfoliant

Ultraceuticals’ latest innovation, Ultra Granule-C Microfoliant, is set to redefine exfoliation as you know it. This multi-action exfoliator contains micro-fine granules of pure Vitamin C (L-Ascorbic Acid) that help to smooth, refine and brighten the complexion. The ground-breaking formula is also infused with Vitamin E (tocopherol) that works in synergy with Vitamin C to protect and maintain a healthy skin barrier. The Ultra Granule-C Microfoliant transforms from cream-to-serum to gently melt down for maximum absorption when massaged into the skin, this product is designed to address uneven skin texture, visible pores, and dull complexions to leave skin looking visibly polished and glowing.

Beauty NEWS

DMK Enzyme Therapy

Hydrolyse dead skin cells, encourage new collagen and elastin formation and increase oxygenation and cellular activity with DMK Enzyme Therapy. This treatment also improves lymphatic drainage whilst eliminating toxins and impurities from the skin. The treatment transfers messanger enzymes and encourages circulation and oxygenation to replenish the skin, which is known to result in a short time phenomenon called a “plasmatic effect”. Sienna Beauty opened 13 years ago in Sydney’s West, the clinic is a DMK Pure clinic meaning they only use and stock DMK. The clinic’s most popular treatments are DMK Enzyme Therapy treatments, which are base treatments for any form of skin revision.

Prada Paradoxe

Prada released its worldwide film campaign in celebration of the launch of Prada Paradoxe, the new women’s fragrance embracing the paradoxes of iconic ingredients. Actor and activist Emma Watson stars in and directs the campaign in her first collaboration with the brand, a seamless alignment as Emma’s razor-sharp intelligence, dynamic elegance and authenticity encompass the true spirit of Prada Paradoxe. The campaign celebrates the myriad of unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself. This stunning fragrance will be shoppable in Australia from October at Myer, David Jones and Prada Boutiques. www.myer.com.au

Clinique Even Better All-OverPrimer + Color Correctors

Ditch dark circles with your concealer and new sidekick: the new Even Better All-Over Primer + Color Corrector, a lightweight, long-wearing colour corrector that instantly camouflages undereye circles, and visibly improves the look of dark circles over time. This unique cream-gel formula glides on smoothly and blends effortlessly for a comfortable, buildable coverage and a natural, second-skin finish. Diminishing the appearance of dark under-eye circles over time with continued use. The product moisturises immediately and for 24 hours, smooths the appearance of lines immediately and visibly reduces under-eye puffiness with continued use. It’s longwearing for up to 12 hours, non-streaking, nonporing, crease-resistant, and colour-true for up to 12 hours. www.clinique.com.au

www.mecca.com.au
www.siennabeautyskinclinic.com.au
www.adorebeauty.com.au
www.ultraceuticals.com.au
90 INSTYLE INBEAUTY

Samsung Galaxy Watch5 and Galaxy Watch5 Pro

ONE OF THE world’s leading smartphone creators has unveiled a slew of new devices in their already impressive line up of electronics in New York City. The exciting Galaxy Unpacked event revealed the tech giant’s newest game-changing devices including the Samsung Galaxy Watch5 and Galaxy Watch5 Pro.

The new Galaxy Watch5 series is packed with insightful sleep tracking and personalised design, plus durability that shapes everyday health and wellness habits.

These smartwatch editions make it easier than ever to stay on top of your wellness goals to manage your health with ground breaking technology. With a growing desire to better understand and act on individual health goals, Samsung has set out to provide in-depth monitoring and practical data, offering users the information needed to help people along their health and wellness journey.

The Galaxy Watch5 Pro line is perfect for improving overall

The Diamond Jubilee of Smiles

Waterpik is celebrating 60 years of smiles and innovation. The brand has successfully positioned itself as the number one brand for water flossers.

The Waterpik Cordless Select is clinically proven to remove 99.9 per cent of plaque from treated areas. Waterpik removes hard to reach bacteria and debris that can cause bad breath, gum disease and tooth decay. The modern and waterproof design of the Waterpik Cordless Select means the flosser can be used in the shower for easy and efficient flossing. Innovative and effective products lead to a healthier and brighter smile with a click of a button.

wellness and sleep habits, and has a GPS with improved accuracy for avid hikers to rest a little easier when off the beaten path. Built with hard-wearing durable titanium featuring a sports band, and a sapphire crystal display, this smartwatch was made with adventurers in mind. Plus, the GPX feature is perfect for tracking your route to return home thanks to the track-back feature. Not only that but you can share your hikes with friends by recording your routes and tracking every step.

Galaxy Watch5 is equipped with Samsung’s unique BioActive Sensor which uses a single unique chip that combines three powerful health sensors such as Optical Heart Rate, Electrical Heart Signal and Bioelectrical Impedance Analysis to deliver extensive readings that include heart rate, blood oxygen level, and even stress level. This will help users to gain a deeper understanding of their heart health by monitoring blood pressure and ECG – right from their wrists. www.samsung.com/au/samsungstore/

Beauty Sleep: AdaptogenicSuper Powder

LEADING NEW ZEALAND brand Jeuneora have launched the newest supplement for your night-time routine! This decadent plant-based, hot chocolate flavoured drink is the perfect guilt-free treat and will quickly become a bedtime staple for all health enthusiasts. Packed with health benefits, this super powder uses the power of Adaptogenic Mushrooms and an exclusive Pistachio Extract to support immune function, mood balance, stress, and fatigue, and will help you zone out into sweet dreams. The brand’s latest creation is 100 per cent plant-based and vegan friendly, and uses sustainably sourced ingredients. The packaging is made from 100 per cent Sugarcane plastic and is 100 per cent recyclable.

www.waterpik.com.au
www.Jeuneora.com.au
INSTYLE 91 INHEALTH

SPLENDOUR STYLE

AFTER A TWO-YEAR HIATUS AND AN ALMOST RAINED OUT 2022, THE INFAMOUS SPLENDOUR STYLE WAS UNDER THREAT UNTIL THE SMIRNOFF SELTZER SPRINGS WAS A SAVIOUR IN STYLE, BRINGING A TOUCH OF MUD-FREE PALM SPRINGS VIBES TO SPLENDOUR.

Abrand-new immersive experience with a twostory mega-marquee brought a Smirnoff Seltzer sanctuary in the heart of Splendour in the Grass festival grounds, evoking relaxing Palm Springs poolside vibes by day and Las Vegas lights by night.

Becoming a salvation away from the sludge and the perfect place to re-adjust the outfits and set back out into the Splendour wilderness, the ironically dry ‘Springs’ was the ideal spot for festival-goers to relax and enjoy the best new music from emerging artists and internationally acclaimed DJs. Among a sea of die-hard Splendour fans one thing that wasn’t dry was the endless supply of Smirnoff Seltzers with two fully stocked bars.

The ground floor welcomed festival goers into an electric poolside daze, framing the entrance with waterfalls projected on giant LED screens, vibrant beach umbrellas and a desert oasis of cacti, becoming the ultimate meeting place for the festival’s leading influencers. Attendees were able to sample all Smirnoff Seltzer flavours - Natural Lime, Raspberry Rosé, Passionfruit, Natural Orange, Mixed Berries, Peach Iced Tea and Mango.

From 12pm every day, live music from emerging artists and DJs spilled into the space at the ironically desert-inspired Cabana Stage, including Smirnoff’s Ads for Artists winner, the prince of R&B pop Adrian Dzyuke performing his hit new song with a potential special guest appearance. Meanwhile international DJs such as Brooke Powell, Sequënce, Laura King and April Kelly hit the decks until 2am on the Seltzer Springs downstairs mainstage as part of the Splendour in the Grass line-up.

Visitors soaked up panoramic views of the festival grounds from a rooftop terrace cladded in somehow surprisingly still white wooden panels, highlighted with pops of green, peach and purple tones – inspired by Smirnoff Seltzer’s Mixed Berries, Natural Orange and Peach Iced Tea flavours.

Pulsing with undeniable pool club energy, the space was also home to Smirnoff’s free enviro-glitter Station, to keep revellers

festival ready at all times, Smirnoff glitter specialists offered free looks inspired by three of Smirnoff Seltzer’s flavours; Lime, Peach Iced Tea and Passionfruit, to sparkle long into the night. Designed with a floating mirror, the enviro-glitter station provided long distance views of the festival landscape perfect for people watching from the Smirnoff Seltzer Springs rooftop high above.

Despite the sludge, we can always rely on our nation’s most prominent influencers to continue their fashion wardrobe with the same level of impracticality as always. I mean bikinis and white jackets go perfectly with a pair of irreplaceable boots in the mud, right?

Twelve hours standing calf-deep in mud while being pelted with rain? The Smirnoff Selzter stand was just about the only place you could capture a picture uninterrupted from mother nature. It was often touted ‘a safe-haven’ of glamour within the remote field.

Through a rainy few festival days, fortunately we had the perennially stylish surrounds of the Smirnoff Seltzer Springs to deliver adequate salvation from the madness as the most fashionable destination of Splendour.

92 INSTYLE INFEATURE

BREAKTHROUGH

WE HEAR ABOUT THE SCIENCE BEHIND, BENEFITS OF AND FUTURE WITH K18 HAIR FROM JORDAN ALEXANDER.

K

18 Hair, exclusively distributed in Australia by Ozdare, is changing the technology game around hair damage, salon services and scientific breakthroughs that continue to innovate the market. We spoke to the brand’s Senior Director of Global Sales and Education, Jordan Alexander, about these innovations, how the technology is impacting the industry and where it’s going next.

INSTYLE: Explain the science behind K18. Jordan Alexander: K18 is the result of a bio-tech breakthrough. We mapped out the entire keratin genome over a ten-year period, mapping out all 1242 decapeptides, which are basically the building blocks of hair. K18 is one of those patented peptides or amino acid sequences. To simplify, if you look at hair under a microscope, it’s similar to a ladder. Anything we do to our hair including thermal, chemical or environmental processing, breaks both the centre and sides of the ladder resulting in damage.

IN: How does K18 work against hair damage?

JA: K18 works on this broken ladder by repairing the keratin or polypeptide chains that are the vertical rungs of the ladder. As a result of this, the disulphide bonds also re-conform through electromagnetic attraction resulting in lasting, healthy hair.

IN: How does K18 empower the professional hair industry?

JA: K18 empowers both salon professionals and consumers by providing a way to get healthy hair in just four minutes. The healthier the hair, the more options everyone has for expression, whether it be from black to blonde or changing your hair

colour frequently, while maintaining the integrity of the hair.

IN: How does K18 save time in the salon?

JA: K18 is a time saver, all of this is possible in just four minutes. Many salon treatments are anywhere from 15 to 45 minutes for the clients and complicated processes for the stylist, whereas we believe simplicity is key.

IN: How can salons utilise this service in gaining additional revenue or upselling to clients?

JA: Whenever we visit a salon, addressing existing damage is generally a part of the process, whether it be from chemical services or heat styling. By explaining to your clients that this is a way to maintain

or repair the health of their hair, the upcharge is very simple. Hair is our most valuable accessory as it is the only one we never take off.

IN: What are the new launches for K18 and what’s coming up next for K18?

JA: We will be launching our K18 chelator in October. This is entirely different than any chelator or de-mineraliser that has ever been on the market as it is one step in four minutes and can be used prior to a chemical service without rinsing as it encapsulates and suspend both minerals and metals within hair. These minerals and metals are present within water supplies both domestically within the US, and on a global scale. This can lead to negative reactions with chemical services and even styling products.

For more information visit www.ozdare.com

K18 HAIR
Jordan Alexander
INSTYLE 93

STREET CRED

WHO:

WHERE:

SIGNATURE: Barberjan is well known for offering a unique experience to their clientele. They combine tradition with the latest trends and are known as a place the community comes to feel more confident and happy about how they look.

“I see each client as an opportunity to give them a boost of self-confidence; each time the client leaves our chair with a great cut and good vibes,” Jan said. “We have a high return of clientele that we’re grateful for. We believe this is because of the high standard experience we offer.”

SHOP STYLE: Their values of ‘traditions meet trends’ make Barberjan a place for the whole community, including women, children and the entire family. There isn’t a style Barberjan can’t do.

The shop features a giant backdrop of how barbering first began in the streets of Turkey, paying homage to traditional values and how they influence what we see on the streets today.

Barberjan keeps their environment stylish with art, indoor plants, and cosy indoor and outdoor seating, plus groovy, dance-worthy music.

SERVICES: Feature services include hairstyles, beard trims, traditional hot towel razor shaves, facial waxing and face masks,

hair colouring and premium treatments for grooms and groomsmen. All services come with a complimentary hair cleanse and the client’s choice of coffee, traditional Turkish Coffee or a refreshment.

Jan
196 Moreland Road, Brunswick, VIC 3056
94 INSTYLE MANSPACE

ANIMAL INSTINCT

GROUNDED IN INSPIRATION FROM THE WORLD’S APEX ANIMALS, THIS STRIKING MEN’S FRAGRANCE WAS DESIGNED TO UNEARTH YOUR CONNECTION TO NATURE’S MOST POWERFUL CREATURES, PUSHING YOU TO CHALLENGE YOUR LIMITS AND OPEN YOUR EYES TO NEW OPPORTUNITIES. MEET APEX BY ROJA PARFUMS.

Agence De Parfum, in collaboration with Michael Marzano, hosted an intimate and elegant lunch in jungle-like surrounds to launch an iconic scent built by one of the world’s most passionate and prolific fragrance entrepreneurs.

QT Sydney private dining room was transformed into a Jurassiclike parallel universe of colour, greenery and vibrancy as deep as the layers of this inspirational new men’s scent. With Élysée Collective at the helm, it was all steeped in iconic luxury, with guests trying only the best food and wine to celebrate such a significant achievement launch in the men’s fragrance realm in Australia. A menu that reflected the fresh layers of the fragrance itself and immersed guests in an experience beyond the everyday was all about reflecting a scent designed to transport men to a new realm of possibilities.

Celebrating the natural wonders of the world and all who roam it, Apex is fresh and fruity with spiritual and sensual undertones.

A zesty citrus blast opens the Apex experience with a breath of fresh air as the sunny sensation of mandarin and juicy pineapple lead the pack, encouraging a positive state of mind and inspiring us to achieve our goals.

Grounding our energy to the earth, a natural Chypré base surrounds patchouli and fir balsam with the green tones of galbanum, cypress and oakmoss to create a truly outdoors environment, as the sacred materials of sandalwood and frankincense pay homage to the ancient ingredients the earth and, in this case, the jungle, have given us.

Connecting us to our primal energies, the animalic effects of leather, ambergris and musk lay in the shadows, bringing their sensual impulse to this highly addictive scent. Not only this, but 12 animals inspired Roja Dove himself to create Apex.

For more information visit https://agencedeparfum.com.au/

INSTYLE 95
INFEATURE
“With Apex, we are looking at things inherent in us, animal instincts we did not know were there. I have always said that we must not forget that we are animals. We’ve been using scent for millions of years to catch food, escape danger, and to find a mate – it is these primal instincts that inspired me to create Apex.”
ROJA DOVE.

UNLOCKED

DREADLOCK HUMAN HAIR EXTENSIONS OFFER A TEMPORARY, VERSATILE AND TAILORED OPTION FOR CLIENTS WANTING THIS CULTURALLY RENOWNED HAIR TREND.

Introducing a unique and necessary product pathway in the hair industry sphere, by way of the Dreadlock Human Hair (DHH) extensions brand. This product range is made of ethically produced, premium quality hair with professional results and a soft texture, catering to clients of all hair types for the specific dreadlock hair styles they need.

Dreadlock Human Hair speaks to the ever-trending nature of this prominent hair style, offering the look to clients with fast and fashion-forwards results, as applied by professional hairdressers and locticians.

Dreadlocks represent a wealth of cultures and communities through history, speaking to the iconic Rastafarian movement born in the 1930s in Jamaica, with even longer ties to Hinduism or even Ancient Egypt. More recently, since the 1970s and beyond, the hair look has caught more mainstream attention thanks to global stars such as Bob Marley, Whoopi Goldberg, Lenny Kravitz, Snoop Dogg and even Justin Bieber – who

DREADLOCKS HUMAN HAIR 96 INSTYLE

DREADLOCKS

could have used some DHH products for his look!

The Dreadlock Human Hair extensions offer a European hair product that is 100 per cent ethically sourced as high grade, premium double drawn hair in 26” in 28 colours . The extensions are Remy cuticle correct, with no waxes used, and are salon quality, gentle on natural hair and designed for a smooth, silky finish. This hair is applied by professional hairdressers and locticians with a simple stitch of a crochet hook or temporarily attached with blanket stitches along the weft.

“Our high-quality hair extensions can provide either a natural or dramatic look, depending on your clients’ required outcome,” the brand said. “At Dreadlock Human Hair we offer off the shelf solutions or we can tailor hand-made extensions to specific requirements.”

The extensions come in a range of sizes from 4cm to 8cm in diameter, within which a mixture of diameters can be used for a full head of dreadlocks for a natural result, adjusting the style and product from the hairline to the centre of the hair and beyond. This tailored process can accommodate a choice of two or three different hair shades

that can be matched from the roots of the hair, or brighter and contrasting colours can be used for a more dramatic look.

The brand can colour match and tailor their products to suit clients. They specifically work with and recommend professional hairdressers and locticians in creating these hair looks with their premium products. Discover the secret to dreadlocks today! For more information visit www.dreadlockhumanhair.com.au

Dreadlocks represent a wealth of cultures and communities through history, speaking to the iconic Rastafarian movement born in the 1930s in Jamaica.
HUMAN HAIR INSTYLE 97

ON TRACK

KMS, P.E NATION AND ASICS COMBINED ON A HIGH-END SIXTIES AND SEVENTIES STYLE SHOOT TO PERFECTLY CAPTURE ATHLEISURE.

In late July P.E Nation unveiled the new limited-edition global ASICS GEL-1130™ footwear collaboration, with a new campaign to give the dynamic launch a platform. On set, the looks were styled by Ali Holmes, Co-Owner Wildlife SOGO for KMS, speaking to the brands’ consistent editorial partnership.

“I created a super sleek, high sporty pony with lots of movement in the pony. I used KMS Add Volume Styling Foam to keep hair tight and finished with KMS Hair Stay Anti-Humidity Seal for longevity throughout an all-day shoot,” Ali said.

The campaign spoke to a launch focused on a vibrant reimagining of the heritage performance shoe, as remixed with a more street style, in line with KMS’ editorial values. The campaign was a Sydney-set shoot styled with a 60s and 70s energy, highlighting P.E Nation’s retro-sport direction, featuring model sisters Isabella and Olivia Mathers. The campaign is a testament to individuality, growth and change and being “comfortable in your own shoes”.

“ASICS is at the forefront of innovation,” shared Pip Edwards and Claire Tregoning, P.E Nation’s Co-Founders. “Their decades of design evolution have led to the most technical footwear in the market. For us, this collaboration fits back with the P.E Nation ethos: a technical activewear brand built for the streets. It highlights the synergy between ASICS and P.E, too, in terms of aesthetic approach. The result is a 360-degree package of function, form, and future sensibility.”

For more information visit www.kmshair.com

GET THE LOOK:

Step 1: Apply KMS Add Volume Styling Foam to damp hair and do a directional blowdry, flat to the head at the front and upwards from the neck to crown. This allows the hair to dry in the direction of the ponytail, further keeping hair in place.

Step 2: Create a mini part in the hairline of two inches and then bring the hair back into a tight ponytail. Olivia’s thick hair was sectioned and put in five ponytails where the elastic sits one on top of the other, for the illusion of one ponytail. Each ponytail was sectioned, sprayed with KMS Hair Stay Anti-Humidity Seal and straightened.

Step

To finish, a section of the hair was wrapped around the elastic and sprayed with KMS Hair Stay Firm Finishing Spray.

3:
98 INSTYLE

FEELS LIKE

SUMMER

THE NEW BRIGHT CAMPAIGN IMAGES FROM EVY PROFESSIONAL EMANATE VIVID COLOUR AND WEARABLE STYLE TO PUSH US INTO THE NEXT SEASONS.

EVY PROFESSIONAL have unveiled their SS22 brand campaign, made to showcase the every-woman, from refined and classic to relaxed and casual, but always with premium style. The campaign shows the brand’s core values of having a hair style for every woman, every day.

The campaign is headlined by Australian superstar models, Miss Universe Australia Daria Varlamova and Chadwick’s Model Holly Lysh in blonde and brunette hues, respectively, with the renowned Anniss+Barton behind the lens. Joe Habbaki of TONI&GUY Armadale created the feature hair looks, while styling was directed by Mila De Mina and makeup was completed by

Justin Henry. Logan K and Gorilla Productions took care of the production side.

Set poolside with bright fashion hues to take us into summer, the campaign showcases various styles that appeal to commercial sensibilities, all achieved with EVY PROFESSIONIAL tools and technologies. The campaign shows off looks that range from smooth and silky, to wavy or creatively curly. For more information visit www.evyprofessional.com

Extra Violet Pigments

Active Botanical Extracts

Keep your ice blonde brighter longer.

Silver Screen Ice Blonde is designed to protect and maintain that perfect blonde look in salon or at home. Enhanced with Violet/ Blue pigments to neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey/white hair.

Visible results from the first application. Vegan & Cruelty Free.

INFEATURE
Discover more: MADE IN AUSTRALIA | NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 | NATURAL LOOK_AUSTRALIA

JURA ENA 8 TOUCH

The small, stunning, simple new ENA 8 Touch features double the coffee specialties to perfection at the touch of a button thanks to the addition of the two-cup coffee spout and is perfect for a full salon experience. Designed for coffee lovers, this compact, one-cup design fits neatly in any size space with improved tech and one-touch cleaning. JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. To make coffee in the salon in an even easier, more convenient and satisfying experience, the professional aroma grinder, previously only seen on higher level machines in the range, is now available to all at an achievable price point. Visit www.au.jura.com

FOIL ME SUPPORTS

NATIONAL BREAST CANCER FOUNDATION

This October, Foil Me will continue its unwavering support of the National Breast Cancer Foundation (NBCF) as a proud corporate partner, for their sixth consecutive year, by donating $1.00 from every sale of The Knobel Collection during October. This is to assist NBCF’s mission of achieving zero deaths from breast cancer. Foil Me has raised over 120k for the NBCF through their previous Pink October campaigns. This has included creating three custom foil collections to support the cause, encouraging the hairdressing industry to support the cause through their Salon Spirit competitions and creating the name for the month of October, ‘Pink October’ where they also created clothing merchandise to assist in raising funds and awareness on a ‘Pink Day’. Visit www.foilme.com.au

BABYLISSPRO NANO TITANIUM HOT AIR STYLING BRUSH

GO VIVID WITH COLOR DEFENCE

Colour Defence is the ultimate ‘Colourist’s Tool Box’ for the salon, providing a quick, cost-effective, simple and accurate method to reestablish underlying tone to support reverse colouring, among many other colour management benefits. In addition to the nine existing tones of Shampoos and Rehydrators in the Classic Range, Color Defence introduces VIVIDS, comprising seven striking vivid shades in both the Shampoo and Rehydrator base. Shades include Ruby Red, Electric Blue, Lemon Yellow, Juicy Orange, Absolute Violet, Flashy Fuchsia and Emerald Green. The shades provide a full colour result in just one to two minutes and can be removed easily using the dedicated colour remover.

Visit www.smithscollectivebrands.com.au or call 03 9583 1575

BLACK NECK ROLLS

THE LATEST TOOLS, TERMS AND TECHNOLOGY

This unique, perforated roll allows for custom lengths supporting hair styling applications and larger neck sizes. Made of a soft, highly absorbent tissue, it helps catch loose hair and absorb perspiration and drips. Superior stretch ensures a tight, secure wrap. They stretch to comfortably fit around the customer’s neck, keeping it clean and protected and offering a sanitary, disposable buffer between client and cape. The single use design protects from risks of crosscontamination and its economical and convenient. It costs only a fraction of the price of towels and cuts down on laundry costs. Each pack contains five rolls and about 100 strips per roll.. The rolls are highly absorbent with superior stretch and they are disposable, comfortable and hygienic. Visit www.joiken.com.au

HEATLESS CURL

BaBylissPRO Nano Titanium Hot Air Styling Brush simplifies clients’ hair routines whilst getting salon-professional results with BaBylissPRO’s innovative new 2-in-1 styling tool. Dry and style in one easy step. Ultralightweight, ergonomic and incredibly time efficient, BaBylissPRO Nano Titanium Hot Air Styling Brush dries, smooths volumises and adds shine without the need for time-consuming blow-drying or additional heat styling. The barrel features BaBylissPRO’s Nano Titanium technology, which works as an exceptional conductor of heat, ensuring even distribution of heat whilst styling to maintain hair’s stability and boost shine for the smoothest, silkiest results. Mixed boar and nylon pin bristles easily and gently detangle. Ionic technology further enhances frizz-free shine for an effortlessly gorgeous blow-dry every time.

Visit www.datelineimports.com.au or call 02 9666 3611

Heatless Curl is a Bondi-based hair tool brand founded by two friends with a shared love for timesaving and heat-free hair tools. Genevieve Tyrrell, a secondary school visual arts teacher, founded the brand with her friend Kylie Cruickshank, a hairdresser and salon owner. Using their complementary skill sets, they created the Heatless Curl Sash to take the heat, hair damage, and difficulty out of hair curling. The Heatless Curl Sash is user-friendly and only takes a few minutes to apply to medium and long lengths. It minimises the need for hot curling tools - not only is that excellent for overall hair health but it’s also a great way to reduce electricity usage. The terry towelling fabric is super soft, which helps to reduce frizz while it curls the hair. The Heatless Curl Sash is also lightweight, and compact, and comes in a travel-friendly bag that makes it perfect for use anywhere in the world. Visit www.heatlesscurl.com.au

RESILIENCE IN 2022

As the king of pragmatic go-tos and practical calls to action within the realm of convergence, there’s little wonder Phill Nosworthy has become a wellknown author and presenter for both small and large organisations. Just as comfortable in front of a small group of salon staff or thousands of delegates, we took some time to understand the man that puts the meaning back into speaking.

INSTYLE: WHERE HAVE THE GOALPOSTS CHANGED IN TERMS OF MANAGING A TEAM IN 2022?

Phill Nosworthy: Change is a constant when it comes to managing and leading teams and, if anything, predicting how we manage it has become harder than ever. Leaders are at their best when they are curious for the experiences of the people they lead, and the circumstances that are impacting the way they show up to work. The price of great leadership is constant growth, and a willingness to adapt and change no matter how we may have lead before.

IN: WHAT IS YOUR FAVOURITE BUZZWORD IN 2022 IN TERMS OF MENTAL RESILIENCE?

PN: What many people are now realising is that you cannot create sustainable high performance without self-compassion and a commitment to nurturing the talent you have. Yelling at a seed doesn’t turn it into a tree faster. To be at our best, we have to take the diligence and discipline we have, and combine it with self-care, self -compassion and kindness towards our own selves. We are a work in progress after all.

IN: WHAT DOES RESILIENCE MEAN TO YOU?

PN: It isn’t possible to be perfectly ready for all that life will throw at us. Being resilient means being able to create space for, and manage, those unexpected aspects of life. It means being able to work out what is relevant and what isn’t, to unlearn old knowledge, to overcome challenges, and to make a conscious effort to keep growing and moving forward. For me, resilience comes down to curiosity, courage, and problem-solving.

IN: HOW DO YOU DESCRIBE FULL STACK RESILIENCE? WHAT DOES THIS MEAN FOR A BUSINESS OWNER?

PN: Going beyond mental toughness is important if we are to really understand resilience. Yes, your ability to bounce back from hard times matters, but I am also curious to know how you are actively working to prevent some of those hard times too. Full stack resilience means proactively becoming the kind of person who understands

that some hard things in life happen to us, and some are generated by us - and doing what we can, over time, to reduce the challenges we create for ourselves. It means creating a vision for who we are, and where we are going, and then to stack our time, effort, energy and attention in ways that move us steadily towards that.

IN: WHAT DOES CONVERGENCE MEAN TO YOU?

PN: We all know people who, on paper, have all the ingredients they need to succeed in life, but for any number of reasons can’t quite seem to get the results they deserve. Convergence is a set of personal practices that brings together the pieces of the puzzle we already have in ways that create greater results than we have achieved in the past.

IN: WHAT SHOULD READERS EXPECT FROM ACCESS TO YOUR PROGRAM?

PN: We’ve captured and distilled the same insights we share with leaders of some of the largest companies on earth. With Convergence, people can anticipate an honest look at what it really takes to level up and succeed at new levels. This is built on selfreflection, personal planning and stoking the fires for wild new growth.

IN: WHAT IS THE ONE QUALITY OR PRACTICE THAT YOU FEEL KEEPS AUDIENCES THE MOST ENGAGED WITH YOU AND YOUR BUSINESS?

PN: Each of our team members could be considered amongst the absolute best to do what they do, whether they are content developers, technical producers, researchers, or creatives, they really are some of the best to ever do it. The work we do is intrinsically inspiring, after all, we exist to create career and life transforming experiences for some of the greatest companies on earth. We have learned that it is essential for our team to stay inspired ourselves. How could we lead and inspire others, if we aren’t inspired ourselves? So we take the time to invest into ourselves, to be curious about the world around us, and to suck in insights and ideas from around the world.

Phill Nosworthy is one of the world’s leading corporate educators and mentors. His insights into leadership, personal mastery and career acceleration have gained him a dedicated following among senior executives and high performers in Fortune listed companies around the world. As a communicator and teacher, he has engaged audiences in-person in more than 50 countries and 75 cities, and through digital experiences in more than 180 countries worldwide. For more information visit

www.phillnosworthy.com PHILL NOSWORTHY HAS SPENT THE BETTER PART OF OUR POST-COVID REALITY UNPACKING SOME OF THE KEY TRIGGERS TO POOR PERFORMANCE, MISSING MOTIVATION AND HOW TO WEATHER OUR CURRENT STRUGGLES WITH A SUPREME LEVEL OF COMMUNICATION, DISCOVERS CAMERON PINE
INSTYLE 101 INBUSINESS

HANDLING REJECTION

RENOWNED SALON BUSINESS COACH NEIL OSBORNE SHARES HIS SECRETS TO THE ART OF DEALING WITH THE OCCASIONAL ‘NO’ IN SALON, TO THE BETTERMENT OF YOUR SALON BUSINESS.

A s a professional hairdresser, it’s common to get a ‘no’ from time to time, but how do you handle the rejection? How does it make you feel? Most hairdressers don’t like the feeling and, instead of trying harder, they get upset, retreat or withdraw from recommending for the rest of the day.

It’s your responsibility as a professional hairdresser to suggest, recommend and learn how to get comfortable with the occasional ‘no’, because the more you suggest things to your clients, the more ‘nos’ you’re going to get.

First, let’s look into why you love hairdressing. Is it the creativity, the shine of a new colour, the look of the latest cut you just learned, or the ‘thank you’ you get from your best clients on their departure?

Not surprisingly, being creative ranks the highest for most people, but being creative requires your clients to be open to and accepting of your suggestions. That also means you need to understand that not all clients are going to say ‘yes’ to all your suggestions. There’s good news though. You can increase your rate of acceptance, with just a few simple steps and four magic words.

The starting point, for this example, is the way you ask your client if they’d be interested in trying a new colour. Generally, you’d likely explain what you’re thinking – that’s called the ‘opening’. For example, “I’m doing a lot of warmer colours this winter, and they’d really look great with your skin tone”.

Once you’ve done that, you pause and wait for the client’s response and there’s usually a quiet, uncomfortable silence. So, you probably automatically start talking again to fill the empty space, because you’re worried the client isn’t accepting your suggestion. Due to your discomfort, you then likely change the subject to something else. This is referred to as ‘talking yourself out of the sale’. Is this sounding all too familiar?

Next time you try, rephrase the same example, using the same opening question. “I’m doing a lot of warmer colours this winter, and they’d really look great with your skin tone.” However, this time try attaching a ‘test question’, which is a short closed ended question.

For example, “how does that sound?”, or “how would you feel about that?” or “would you be open to trying that?”. All these are

great examples of simple testing questions you can ask. Then stay quiet, don’t say anything and wait for your client to answer.

At this point, you’re going to get three possible answers. They can say ‘yes’, which is simple to respond to. If they say ‘no’, this causes discomfort, both for you and your client. You’ve both felt this moment coming, so you’re both feeling a little uncomfortable. Therefore, the pressure and discomfort mounts. The key behaviour at this moment is to defuse that pressure, by using a succinct defusing statement consisting of four simple words: “that’s not a problem”, because it’s not a problem for them to say ‘no’, is it? You also say it with a downward inflection in your voice and add a slight pause afterwards. Magically, your client’s shoulders soften.

Once you’ve defused the difficult moment, you can suggest an alternate option that’s a lower commitment. The interaction can proceed as follows.

Your Opening: I’m doing a lot of warmer colours this winter, and they’d really look great with your skin tone.

Your Test Question: Would you be open to trying that?

Client’s Response: No, I think I’ll leave it today. Your Defuse: That’s not a problem.

Your Option: Would you like to try a few warmer highlights instead?

Your clients might otherwise say ‘maybe’. After many years I realised that it’s really a ‘no’ from somebody who avoids confrontation. So how do you respond? Always respect and view a ‘maybe’ the same as a ‘no’, so you then say “that’s not a problem” and offer an option or alternative.

This change in approach and language usually also changes the way you’ll think about ‘no’ and switches you from avoiding those situations, to someone who happily makes suggestions for your client’s new look.

As a professional hairdresser, it’s common to get a ‘no’ from time to time, especially when you’re trying to offer the best possible customer experience to your clients. From experience though, when you use a different way to ask, you’ll get different answers. Also remember “that’s not a problem”. Those four magic words will become your constant companions. For more information visit www.thesalescatalyst.com.au

102 INSTYLE INBUSINESS

BACK TO SCHOOL

DISCOVER SCHOOL-BASED APPRENTICESHIPS/TRAINEESHIPS AS A VERSATILE CAREER PATHWAY AND INDUSTRY OPPORTUNITY, THANKS TO VERTO.

School-based apprenticeships/traineeships (SBATs) can be a life-changing opportunity for students and salons and can provide long-term success for those who suit this education pathway. The apprenticeship avenue allows students to manage both their school studies and an apprenticeship to begin a career in hair.

This educational pathway opportunity is exemplified by Sarah Ghawi, who, as a Year 10 student in 2007, wanted to pursue hairdressing as a career but also complete her HSC. She undertook a school-based apprenticeship that is still paying dividends 15 years later. On the advice of VERTO vocational education consultant Abraham Ghossain, Sarah pursued an SBAT, which allows students to combine their HSC with an apprenticeship, where they usually spend about one day a week working and learning in their vocational field.

“I was really torn. My parents wanted me to stay in school, and I was worried I would regret it later if I left, but I wanted to start building my career, too. I didn’t know what to do,” Sarah said. “I didn’t realise there was an option that would give me the best of both worlds, and as soon as I heard about it, I jumped at the chance. It enabled me to try out hairdressing with a supportive network behind me and still experience the personal growth that happens in those last years of school.”

Today Sarah is a highly qualified, accomplished hairdresser and owner of the salon Signature Stylz Salon in Western Sydney. Her combined pursuit of school and vocational studies is something she credits immensely in her success, and she now presents to high school students to introduce and explain this pathway option.

“If I didn’t do a school-based apprenticeship, I wouldn’t be where I am today, so I want to help as many kids and parents explore this option as possible. It is the perfect solution to the student’s dilemma and resolves any tension that may arise at home if parents want their child to stay on at school,” she shared. “My apprenticeship shaped my life in the best way possible. I am so grateful to Abraham Ghossain and his colleague Rhonda Stone for their support in making it happen for me”

Abraham continues to work as part of the not-for-profit apprenticeship provider VERTO team, supporting apprentices and trainees and sharing the career opportunity with new generation of students.

“School-based apprenticeships/traineeships are a fantastic choice for young people to start their career early while still obtaining their HSC,” he said.

“It’s important to know that you don’t have to choose between an apprenticeship and completing your HSC studies – you can do both and, as Ms Ghawi has proven, it can be a life-changing experience and and the start of something incredible,” VERTO CEO Ron Maxwell added.

In this pathway, students are offered versatile opportunities and combined pathways that suit dual educational value systems. In giving students these opportunities, salons can find talent to nurture and educate into long-term success, as Sarah’s career shows, ensuring significant rewards for the hair industry all around. For more information about VERTO’s full range of apprenticeship options, visit www.verto.org.au or phone 1300 4 VERTO (1300 483 786).

VERTO INSTYLE 103

SHOULD I PUT MY PRICES UP?

One of the scariest decisions for just about every salon owner is putting up their prices.

Many owners that I have spoken with are terrified of putting up their prices for the fear of losing clients.

The reality is that clients expect your prices to go up. The question is how much should you put them up? Is it $5, Consumer Price Index (CPI) or is it 5 per cent? Some people say they can’t put prices up higher than CPI.

It’s important to understand that if CPI is 4.5 per cent that doesn’t necessarily mean it’s true to every single business. Energy costs have gone up almost 100 per cent. Therefore, the costs of servicing clients have gone up significantly.

The current wage increase may have been in-line with CPI, but the burden of having to pay for TAFE fees is not a CPI increase, it’s just an extra cost and then we also had a Superannuation increase to 10.5 per cent. To put this into perspective, if you have a $500,000 wage bill you now pay $52,500 in Super on top.

The other factor to consider is the record number of sick and absent days coupled with the disastrous number of cancellations, which means that business has suffered. Prices need to reflect the lost revenue from both team absenteeism and client cancellations. They also need to reflect the demand of record high wages we have to pay just to be competitive and keep our staff. We are all operating with higher than normal wage percentages that we have to endure to allow us to train new talent and rebuild to preCOVID levels.

DON’T DESPAIR

Take a deep breath and increase your prices. I think a 20 per cent increase is not out of the question. I recently put our price up buy 20 per cent and the only statement my team were given to say was, “by the way, we have had a price rise”. Not one client has complained. In fact, most people responded with “that’s to be expected”.

HOW DO YOU CALCULATE YOUR PRICING?

Ideally you need to know what your hourly charge rate as a business should be. Not your staff rate, but the rate that your business needs to charge to be profitable.

Remember to treat wage rate just like retail, with a margin. If you want your team to make three times their wage then their hourly charge should be three times their wage. Keep in mind that you need to add the hourly rate of the support staff, again add your margin and don’t forget to calculate down time when they have a quiet spot which they are still getting paid for. Make sure you make an allowance for the product cost including colour, developer, shampoo, conditioner, styling product. That gives you some idea of how you should calculate pricing.

Also remember that if you provide a service that is either exclusive to your business or you provide a service that is highly specialised then you can capitalise on that and charge ‘premium plus’ prices.

WHAT WOULD TOM DO?

As I stated earlier, I just recently put prices up in the salon by an average of 20 per cent and this was a great decision. I did the same in the barber shop and that has made a huge impact on our bottom line.

Start by a thorough analysis of your profit and loss and break down the per hour cost of running your business. You can then look at the per hour cost of your revenue.

A very simple way to work out your per hour costs is to look at the profit and loss and if your weekly expenses are $10K and you are open 50 hours then your hourly costs are $200, balance that against your turnover. If your turnover is $11k per week that’s $220, which is a profit of 10 per cent. I use this equation as an example only and obviously it will apply to any turnover. It’s well worth the exercise.

We now know the profit margin. Increase your prices by 10 per cent and that equates to a 20 per cent profit margin. Don’t waste any more time. Do it now! If you have a question that you would like Tom to answer, please email your question to tom@razorsmiths.com.au and he will endeavour to answer and publish some key topics covered in the next issue of INSTYLE.

TOM DONATO TACKLES THE MOST FREQUENTLY ASKED QUESTION FROM MANY SALON OWNERS - PRICING.
104 INSTYLE INBUSINESS

BOOKED

You’re not imagining it – it’s true, customers aren’t booking the way they used to, but they are expecting to be able to find an appointment when they want, at a time that suits them. They want to self-serve, and as an industry we need to rethink how we can make that happen.

Clients want to book appointments quickly, and our data shows that over 56 per cent are trying to book outside of business hours. We also know that 50 per cent of Shortcuts salons aren’t using online booking. The harsh reality is that if you aren’t able to take bookings online, your competitors are getting them.

Online booking is the most efficient way a client can book with you. We know this to be true. It’s quicker than email, more convenient than a phone call and less stress than a text. Scheduling online puts the booking and the admin in the hands of your clients, and the money in your pocket.

However, booking a service in the hair and beauty industry is complex. It’s not as simple as booking a seat on a flight or a table at a restaurant. This complexity needs to be taken into account to best benefit the salon owner, while still providing a seamless, easy experience for the client.

Now, Shortcuts is launching an intuitive, industry-specific, and revolutionary online booking experience, connecting guests with their favourite salon and stylist.

“There is always a hesitation with starting online booking in the past, because of the fear technology could not work with my appointment book effectively. However, with Shortcuts’ new online booking platform, I have control over what my clients see – from how far in advance they can book, to which stylists they can book, for what services with and when,” shared Emma, owner of C’Ba Hair in Capalaba, Queensland.

“Now I can’t wait to open up the salon in the morning and see all the bookings that have come in overnight – and I didn’t lift a finger! The system knows what times are available, takes payment details for me, confirms appointments with my clients and reminds them when it’s time to rebook.”

“My clients can now find appointments that are convenient for them. It’s such a seamless, impressive experience that my customers have raved about. I feel like it has brought my salon into the future and aligns with our new brand perfectly!”

Over 12 months in the making, Shortcuts’ new online booking tool combines data insights from their existing online booking platform (one of the first to market over 10 years ago) with evolving customer trends and the user experience. The team drew insights from online booking tools across other industries and service models as well, to deliver what Shortcuts believes to be the best online booking experience on the market. With it, salons can change the way their business operates and take

their client interaction to the next level with intuitive features.

These include the ability to customise the booking experience to suit your business, from setting how far in advance clients can book, to which services and stylists can be booked online to personalise the booking experience while maximising your potential profit. Salons can also capture accurate client data with a data-first approach and system syncing to ensure all mandatory fields are entered and up-to-date into their Shortcuts client profile, meaning your systems are in tip-top shape, always.

The system allows for a one-time payment card collection, which means you have the option to take deposits or full payment upfront, and secure yourself against no-shows and late cancellations.

As a key extension of your brand, it’s been rated 5 stars for ease of use and can be fully customised with your imagery and colours, for both desktop and mobile, and is flexible enough to cater for whether you have your own website, socials or app. Clients can book for themselves or on behalf of another person.

Jo Burgess, co-founder and head of product and innovation at Shortcuts, believes that the way clients are booking has changed and is excited about what this means for our industry.

“In the mobile age, we could see that consumer behaviours and trends in online booking were changing. From service recommendations to smart scheduling and uber-style payments – consumers are tech-savvy and not afraid to switch salons for a more convenient, frictionless experience,” she said.

“We were one of the first to market with online booking more than a decade ago and, when approaching its redesign, we did not take on this project lightly. We spent 12 months researching, designing, building, testing, socialising, and putting it into the hands of real salons and real customers, to validate the experience every step of the way until we achieved a result we’re truly proud of.”

Shortcuts’ reconsidered version of their online booking platform puts the end client experience at the forefront of the booking experience, and the salon at the heart, increasing ease and reducing risk.

“I’ve loved the ease of making a booking with my salon ever since they updated their online booking system,” says Maria, a client at C’Ba Hair. “It’s the best – I get a reminder that we’re due a visit, I click the link, find appointments for the kids and I to all go together at time that suits us, and book. To be honest, I didn’t realise it was a separate software plug-in, as the online experience looks so seamless with my salon’s website that I thought it was a fancy website upgrade my salon made!”

With Shortcuts’ new online booking, your salon appointment book will run itself, leaving you with more time to do what you love. Experience it first at www.shortcuts.com.au/online-booking/sneek-peak

SHORTCUTS’ REIMAGINED ONLINE BOOKING PLATFORM HAS REVOLUTIONISED THE SALON BOOKING EXPERIENCE, WRITES JO BURGESS AND CLEA HARBISON
INSTYLE 105 INBUSINESS

RIPE FOR REINVENTION

OWNER OF DIIOR10 SALON, DANIEL DI IORIO, IS NO STRANGER TO LEARNING FROM OTHERS AND THE BUSINESS BENEFITS OF FEEDBACK, HAVING BUILT A LUXURIOUS SALON FROM THE GROUND UP. AT HOME IN THE WESTERN SUBURBS OF SYDNEY, HE’S ALWAYS BEEN ON THE LOOKOUT FOR WAYS TO COMPLETELY REINVENT SALON NORMS. HERE WE LET DAN LOOSE ON SOME OF HIS KEY LEARNINGS SINCE COVID.

12months ago, I decided to use the COVID break as a chance to revamp and reinvent the way we operate our salon business. With a lot of downtime to think, it became clear that we’d lost our way as a team and welcomed far too much complacency into the business. I suppose in one way, I was a little naïve to believe that a salon overhaul, some new systems and a long break would help remove that.

As time continued, it became clear the root of the problem was a lot deeper. I found myself questioning everything outside of our four walls – the landlord, our location, the neighbouring businesses, the demographic in which we operate and, ultimately, what we were trying to achieve and if it matched all of the above. Whilst these questions were happening, my team went from seven to four, countless cancellations and too much sick leave to remember. To say that these feelings were overwhelming would be an understatement. Our industry is changing rapidly, and these challenging circumstances left me starting to question what’s next.

Then a quick visit to Real Commercial presented an opportunity to visualise our business in a location that we’d fantasised about for a long time. We’d applied for these types of locations a number of times and, as always, seemed to have missed out. This time though, we were what they wanted. Then the real question came to fruition. Are we really going to move? Do I have what it takes to go again? Can I continue to create a salon team environment?

These questions required long talks with my wife, Laura. We considered ourselves personally first. With a newborn under our wing, running the business and living on a single wage, we needed to determine if we could manage the pressure of this change. Once we found this common ground personally, we begun to explore the idea of building this new project in business together.

We discussed the pros and cons of the new location versus the old location. This is where the fire in our belly really grew. We calculated what we’d be prepared to lose and put that side by side with what we hoped to gain and it became very clear that we had an opportunity that was too good to say no to.

It’s always been easy to speak out loud about our problems, I usually solve the world’s problems during a round of golf or at family dinner. There is, however, a lot more fear around the topic when a solution presents itself and you have to take that first step. As our discussions deepened with our potential new landlord it was time to share this with our team. We invited them over for breakfast and told them the ‘big news’. At first they were certain it would be regarding baby number two – ironically enough, we consider our new shop to be baby number two and their reaction just sealed it for us.

Diior10 Salon is embarking on a new adventure. We are building what we call the ‘salon of the future’ and, although we’ve been established for eight years, moving 20km away and creating a new demographic, a re-brand and a re-invention during a time where our industry seems to be shifting, this fear can only be silenced by believing in our ‘why’.

It also presented the perfect opportunity to rebrand the salon name to overcome clients always mispronouncing or incorrectly naming us. It was time for a more succinct message.

DI IORIO will inspire young professionals to unlock their potential so that they have the knowledge, skills and confidence to steer their career into one of purpose and fulfilment. One thing we hope to do is to inspire other young salon owners to grow, evolve and change and continue to grow teams that will make up the future of our industry.

For more information email daniel@diior10.com.au
106 INSTYLE INBUSINESS

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