INFEATURE: HEAD LAB

HEAD LAB

A SUITE OF TRANSFORMATIVE SCALP CARE SOLUTIONS AND A TRACKABLE DIGITAL INNOVATION FROM MALIBU C ARE POISED TO IMPROVE CLIENT CONNECTIONS, SHOWCASE THE IMPACT OF PROFESSIONAL SERVICES AND TREAT THE SCALP.

Welcome Head Lab by Malibu C, a bold and dynamic salon treatment series that offers an unprecedented up-close-and-personal look at clients’ scalp, completely transforming our approach to hair and scalp care.

New technology allows hair professionals to show real-time evidence of the before and after effects of the treatment. This is made possible by the new Head Lab Digital Scope, a highpowered, handheld microscopic camera that delivers powerful magnification imagery and connects to a device using the DM WIFI mobile app. Hairdressers can harness this technology to showcase their expertise and the impact of the service to clients, and better diagnose, treat and care for the scalp with Malibu C products.

The Malibu C Head Lab Intro Kit has everything hair professionals need to start this important journey. This is comprised of the Head Lab Digital Scope, two boxes of the Head Lab Crystal Gel XL, the Ultimate Mixing System, Miracle Repair Cooling Menthol in one litre, Un-Doo-Goo Shampoo in one litre and Head Lab window signage to maximise the effects this service can have on your salon.

These products combine to clarify the scalp, remove product build-up and repair damaged hair through nutrient-packed formulas. Components such as soothing menthol invigorates dry scalps, while L-ascorbic acid, working alongside chelators, is the most potent and pure form of vitamin C and deeply removes oxidised minerals, medications and chemicals from the hair and scalp. A savoury and sweet combined aroma of orange zest and vanilla defines the cleansing experience.

The system incorporates a sulphate-free cleansing system, moisture building properties and deeply detoxing capabilities in gentle formulas that improve the hair’s manageability, volume and shine. The inclusion of zinc soothes and conditions the scalp, while antioxidants, plant proteins and bentonite clay aid application, remove build-up and nourish and invigorate the hair and scalp. Before and after the service, the Digital Scope showcases these truly transformative properties.

Launching in the final months of 2023 in Australia, Head Lab’s new salon scalp care system acts as a whole new category for Malibu C. The technology helps hairdressers identify and solve scalp issues, and aids clients in visualising these concerns thanks to dermoscopic imagery in the Digital Scope tool. The technology is ideal for both hairdressers and clients looking for a modern answer to scalp problems. Hairdressers can meticulously record the client’s journey in scalp care, showcasing the benefits of the treatment to elevate customer loyalty and retention. The small Digital Scope device fits comfortably in the hand but offers powerful magnification, with a bright light for exceptional viewing, WiFi connectivity and photo and video capabilities.

“Malibu C solves problems, and the new Head Lab is no different. By solving problems in this new and exciting way, hairdressers are opening the door for clients to experience new services with visual results,” the brand shared.

Malibu C is a USA-based brand that has innovated for close to 40 years. Products are 100 per cent vegan, plant based and formulated without gluten, sulphates, parabens, or sodium chloride, with vitamin-based technologies that are gentle on the hair. The new Head Lab kit harnesses these principles into a trackable, transformative and technology-based wellness solution. Discover Head Lab in 2023.

Head Lab will be launched in an educational webinar in early November, contact education@datelineimports.com.au to register your interest.

For more information visit www.datelineimports.com.au