EVENTS : THE LATEST LIQUOR INDUSTRY EVENTS

The latest liquor industry Events

Brown-Forman showcases its premium Scotch portfolio

Brown-Forman recently highlighted the qualities behind its premium Scotch portfolio, hosting an exclusive tasting of a range of Glendronach and Benriach whiskies at Sydney bar, Frank Mac’s. Brown-Forman Master Blender, Dr Rachel Barrie, introduced the portfolio in a pre-recorded video, while local brand ambassadors Andy Tsai and Grant Shearon, took guests through the tasting itself. The event ended with a special extra treat –a tasting of the Glenglassaugh 47 Year Old Pedro Ximénez Cask (1972 vintage).

Howard Park highlights Australia’s place in the world of sparkling wine

Renowned Margaret River winery, Howard Park, recently hosted its second annual Global Sparkling Tasting, bringing together luminaries from across the wine industry to taste and discuss how local sparkling compares to other styles across the globe. The event was led by Howard Park’s Chief Winemaker Nic Bowen, House of Arras Sparkling Winemaker Ed Carr and Wine Advocate critic, Erin Larkin. In attendance were more than 30 wine producers, media and members of the trade, who explored the diversity of the sparkling wine category across the globe, including the growing space for premium examples outside the Champagne region.

The Macallan brings the latest M Collection Whisky to Australia

The Macallan has brought the latest SKU in its super premium M Collection to Australia. The Macallan M Copper is the most premium of the range to arrive in the country, with a highly limited number of bottles available. The launch was celebrated in Sydney with events at Campbell Stores, in an immersive sensory experience led by Brand Ambassador Mark Hickey. Media and trade guests explored the essence of the whole Macallan M Collection on the night, paired with a menu specially curated by chef Nelly Robinson.

Campari Australia unveils RARE portfolio

Campari Australia revealed its new RARE Collection portfolio at an exclusive event on Sydney Harbour in November. Guests were introduced to the range, which includes premium Champagne house Lallier as well as several premium spirits labels, while being entertained by immersive performances and live music inspired by each style of drink in the collection. Sweeping harbour views on board the Starship Sydney provided the perfect backdrop for the industry to sample and learn about the new collection, which is set to be a huge contender in Australia’s premium drinks market.

Tastin’France brings a splash of France to Australian trade

In November, Business France hosted its annual professional wine tasting that brings together all areas of the trade to explore interesting and high quality French drinks products that may not be in Australia much as of yet. The day is designed to introduce local importers and distributors, wine buyers, educators, and media to different French producers. The event saw two iterations in Sydney and Melbourne, with 16 French producers from different regions involved.

Westward Whiskey’s Miles Munroe comes to Australia

American single malt whiskey producer, Westward Whiskey, celebrated the launch of its Cascadia Creative Series in Australia recently, through a series of events with its Head Distiller, Miles Munroe, who flew over especially for the occasion. The Cascadia Creative Series features Westward Whiskey Single Barrel releases at cask strength, aged in barrels from Dominio IV Wines, located near Westward’s distillery in the Cascade Mountains of Oregon. The boxes for these special releases feature ‘shape tasting’ artwork, drawn by Dominio IV’s Founder, Patrick Reuter. Guests to the events in Australia also participated in a shape tasting – an activity where you illustrate what you are tasting, rather than using traditional tasting note descriptions.

Bayfields Liquor Industry Lunch breaks another fundraising record

The Bayfield family hosted its 22nd Annual Liquor Industry Trade Lunch in November, which raised a $380,262 for the Children’s Cancer Institute through ticket sales, auctions and a raffle. It was a record-breaking effort, pushing the total amount raised by the lunch event since its inception to over $4m. Leaders from the liquor industry enjoyed a great event, the first of its kind to be held without restrictions since before the pandemic, hosted again at Sydney’s Belrose Hotel.