FATHER'S DAY: A GOOD DAY FOR DADS

A good day for Dads

With Father’s Day just around the corner, we’ve collected some key retail tips and predictions, alongside a gift guide of new, interesting and on-trend products that are sure to be a hit for Dad.

Save the date: This year, Father’s Day is4 September – now is the time to start planning for the occasion!

McWilliam’s Very Rare 30-Year Aged Tawny

The most premium of the McWilliam’s new look Hanwood Estate range, this is an extremely rare tawny. The wine is intense and complex, with the classic rancio aged oak characters very apparent.

The palate is deliciously luscious and wonderfully elegant and refined, with flavours of Christmas cake, malt, toffee, and hints of dark chocolate.

Distributor: Calabria Family Wine Group

NED Australian Whisky

NED Australian Whisky is a whisky for the people. We’re not bound by tradition, we take the best from American sour mash production and combine that with single malt techniques to make our proudly Australian whisky.

We’re unafraid to do things differently and that’s why we make our whisky unlike anyone else. Distilled and matured in the dynamic Melbourne climate, the result is a bold and smooth combination of caramel, honey, golden syrup and dark chocolate flavours.

Made for sharing, celebrating and enjoying however you drink your whisky.

Distributor: Top Shelf International

The power of personalisation

Kristie Asciak, Marketing Manager at William Grant & Sons, says that personalisation continues to trend as a gifting solution for occasions such as Father’s Day.

“Research by Gartner found that personalisation increases engagement and can increase sales conversion by up to 71per cent,” she said.

“The popularity of our Glenfiddich personalised labels for Father’s Day almost doubled with consumers from2020 to 2021 and we expect growth to continue. Retailers not using gflabels.com, our free Australia-wide personalisation service, to convert their shoppers to our high margin single malts may be missing out to lower-value purchases, or even categories.”

Robert Mondavi Private Selection Bourbon Barrel-Aged wines

Dad likes both wine and bourbon? Why not get him both.

Once the wine is ready to age, used bourbon barrels add nuances of toasty oak, brown sugar, and vanilla. Using bourbon barrels in the aging process has a transformative effect, creating layers of flavours that bring a deeper level of complexity. Bold flavours for a bold man.

Available in both Chardonnay and Cabernet Sauvignon SKUs.

Distributor: Constellation Brands

El Tequileño Reposado Gran Reserva

El Tequileño Reposado Gran Reserva is aged for a minimum of eight months in American oak and blended with a small amount of Añejo also aged in American oak. This is a perfect balanced tequila with real character.

You can expect aromas of banana, caramelised pear, nutmeg, vanilla and caramel as well as flavours of light oak, vanilla, toffee and macadamia nuts. Best enjoyed on the rocks, in a Tommy’s margarita or a Mexican Old Fashioned.

A must for all!

Distributor: CNV Liquor

Glenfiddich personalised labels

Glenfiddich personalised labels are available nationally across the Glenfiddich range and can be created at gflabels.com before arriving via post in three to 10 days.

Retailers wanting to promote the offer through their store should contact William Grant & Sons for digital advertising assets and point-of-sale.

Distributor: William Grant & Sons

Love for local

Ryan Buckle, Sales & Marketing Director at Top Shelf International, encourages retailers to support local where possible this Father’s Day, as more consumers are looking for that at the moment.

“There is a growing want for buying local amongst drinkers, and not just in the ultra-premium tiers. Giving people access to products they can connect with, that they can trust, is a hugely powerful selling point in 2022,” Buckle said.

“The dial has moved from consumers just being open to Australian whisky and spirits, to people actively seeking them out.”

SoHi Potato Crisp Vodka

Pure air, constant rain and rich soil, the NSW Southern Highlands are spud heaven. We’ve used local gold from fourth-generation growers to make a potato vodka with more texture, viscosity and crunch. A fresh earthy scent; a little like the morning after rain. A full, smooth palate texture, that’s so creamy.

It’s made for a refreshing SoHi&SoDa or a fabulous martini, and a side of crisps.

Distributor: Contact SoHi Spirits

Something special

Oliver Maruda, Co-founder of the Whisky List, said he has seen increased focus lately on more special products when it comes to gifting.

“Whether it’s a special limited release where a unique cask finish is applied, or a hand-bottled label direct from the distillery’s cellar door (we have over 100 Australian whiskies on the market today), consumers are spoilt for choice when it comes to special bottlings for occasions like birthdays and Father’s Day,” he said.

Yalumba The Signature Cabernet Sauvignon Shiraz

The Signature is a wine that brings people together and it has been that way since1962. It is about family and the moments together that become lifelong memories.

A refined and complex palate that is delightfully fresh with seamlessly integrated oak. Generous redberry fruit wrapped in finely honed tannins.

Distributor: Samuel Smith& Son

Kilikanoon Ashton 1920 Mataro 2020

One of three limited new release pinnacle wines from Kilikanoon, the 2020 vintage is the first release of this wine, made from the Ashton vineyard which was planted in 1920. A single varietal Mataro, it is intense and muscular with surprisingly silky tanninsblending in beautifully. The finish is long and held up by perfectly balanced acidity.

Distributor: Contact Kilikanoon

Twenty Third Street Distillery Classic Ouzo

This new release classic ouzo is massively aromatic with sweet, clean fennel notes deepening to caraway and star anise. A full and round palate with just enough sweetness shows refreshing and assertive spice, with herbal flavours followed by pleasant lingering liquorice warmth.

Distributor: Vok

Ledaig Sinclair Series Rioja Cask Finish

We bet you’ve never seen a Scotch whisky quite like this. A new experience of flavour and colour, the Ledaig Sinclair is inspired by the Spanish galleon which sank off the harbour of Tobermory Distillery more than 400 years ago and was believed to have been laden with jewels.

The signature expression is finished in hand-selected Rioja casks in honour of that buried Spanish treasure. On the palate, notes of Turkish delight and rose petals are balanced with candied fruits and grapes, followed by rich leather, a beautiful peppery spice and a hint of chocolate at the back. It ends with a lingering smoke, red fruit and sea spray.

Bottled at natural colour, non-chilled filtered at 46.3 per cent ABV.

Distributor: The Whisky List

Top tips for Father’s Day

Consider seeding gift ideas through your social media channels. We have a number of great assets to promote our range specifically for Father’s Day so contact your William Grant & Son’s sales representative to secure them.

– Kristie Asciak, William Grant & Sons

Stocking more limited and harder to come by expressions and brands will give you an advantage over major chains… Don’t copy the major chains, where they can compete on price. Consumers are keen to meet the maker, so support local distilleries where possible and help make that connection, even if it’s sharing a video recording of the maker on your socials to help start that conversation.”

– Oliver Maruda, The Whisky List

Father’s Day is a great opportunity to introduce new brands, new styles to consumers otherwise set in their ways. Consumers are already mentally open to the prospect of trying something new, let’s put some world class Australian products in front of them to make that decision extremely easy.

– Ryan Buckle, Top Shelf International