6 minute read
COVER STORY: SUSTAINABILITY DRIVES HP LATEX WIDE FORMAT PRINTER TECHNOLOGY
Sustainability drives HP Latex wide format printer technology
Computaleta takes a deep dive into the fourth generation HP Latex wide format printers
No longer just an option or a ‘nice to have’, sustainable technology has become a necessity for businesses in all industries.
For the print, signage, labels and packaging sectors, the movement toward more environmentally friendly solutions began decades ago, but it has accelerated at a pace in the past few years. Arlette Farland, director at Computaleta, says, “Consumers have sent a clear message to companies that have embraced sustainability: they endorse measures to protect the environment and they want to see more.”
Historically associated with significant detrimental environmental impact, the printing industry has flipped that connection, transforming itself with technological advancements prioritising eco-friendliness.
Graphics giant HP continues to play a significant role in this transformation. Leading the charge with its fourth generation HP Latex wide format printers, HP has a trusted partner in Computaleta, which supplies the HP Latex printers, renowned for high quality output and robust sustainability features, making them a preferred choice for environmentally conscious businesses.
Wayne Shaw, HP New Zealand’s business manager for Large Format, believes that the fourth generation of HP Latex printers is its best yet, with stunning and vibrant prints that challenge other ink technology, not just in colour vibrancy, but when it comes to sustainability, he believes it’s no contest.
He says, “The fourth generation HP Latex printers are a testament to our commitment to sustainability and innovation. We proudly provide technology that helps businesses reduce its environmental impact while maintaining exceptional print quality.”
Water-based Latex inks
One of HP Latex printers’ most significant sustainability features is the use of water-based inks. Unlike solvent-based inks, which emit harmful volatile organic compounds (VOCs), HP water-based latex inks are free from hazardous air pollutants. This makes them safer for both the environment and the operators.
By eliminating the need for special ventilation systems, these printers reduce overall operational costs and contribute to a healthier working environment.
Energy efficiency
Energy consumption is a critical factor in assessing the environmental impact of printing technology. HP has designed its fourth generation HP Latex printers with energy efficiency in mind. They incorporate HP’s innovative curing technology, which requires lower temperatures than traditional curing methods. This reduces energy usage and speeds up the printing process, leading to higher productivity. Additionally, these printers are Energy Star certified, which means they meet stringent energy efficiency guidelines.
Recyclability and waste reduction
HP has designed and built its fourth generation HP Latex printers with recyclability in mind, taking huge steps to ensure these printers contribute to waste reduction. The company has used recyclable materials to make up many of the printer components.
HP, with support from Computaleta, offers a take-back programme that allows users to return used ink consumables for recycling.
In addition, fourth generation HP Latex wide format printers can print on a wide range of recyclable media, including PVC-free wall coverings and textiles. This versatility reduces waste and provides businesses with more sustainable printing options.
Sustainable media options
Another notable benefit for customers derives from HP Latex printers’ compatibility with a variety of sustainable media options. Computaleta provides a range of HP certified sustainable printing materials, including recyclable and biodegradable media, allowing businesses to choose eco-friendly materials without compromising print quality. Using sustainable media not only enhances printed products’ environmental credentials but also meets customers’ growing demand for green solutions.
Indoor air quality
HP Latex printers address indoor air quality standards: a crucial aspect of sustainability, particularly in indoor environments where prints are displayed.
All HP Latex printers produce prints that meet rigorous environmental standards for indoor air quality. The prints are odourless and free from harmful emissions, making them suitable for sensitive environments such as hospitals, schools, and retail spaces. This aligns with HP’s commitment to creating safe products for both users and end consumers.
Certifications and eco-labels
HP Latex printers have several ecocertifications and labels that attest to their sustainability. These include UL Ecologo and Greenguard Gold certifications, which recognise products that meet strict environmental and health criteria. These certifications assure customers that they are investing in technology that adheres to high environmental standards. Businesses can enhance their sustainability credentials by choosing HP Latex printers and meet the growing demand for eco-friendly products.
Reduced Carbon Footprint
For many businesses, reducing their carbon footprint has become a crucial goal. The fourth generation HP Latex printers support this objective in several ways. HP has designed the printers for greater energy-efficiency, which directly translates to lower greenhouse gas emissions. Additionally, the water-based inks used in these printers have a lower carbon footprint than solvent-based ones. HP also supports initiatives that offset carbon emissions associated with its products, further contributing to the overall carbon footprint reduction.
HP PrintOS
New functions in HP PrintOS streamline production for large format printers. HP has made print management easier with HP Live Production software.
Unveiled during drupa 2024 in May, this solution empowers print service providers to remotely manage its end to end workflow; streamline production; and achieve greater efficiency.
Arlette says, “HP PrintOS can help you enable unprecedented line of sight into your business, simplify and automate your production processes, and create new growth opportunities. You can digitise your production floor and manage jobs remotely via the PrintOS mobile app, which gives you absolute control over your print operations virtually anywhere, anytime, from any device.”
Printer availability
Computaleta has fourth generation HP Latex available now.
Arlette says, “We see many companies wanting to embrace new possibilities. You can’t go wrong with a printer that delivers more of what you want: quality HP Latex results with effortless printing capabilities. These features help you go beyond sustainability.”
The HP Latex fourth generation printers include the 630, 700, and 800 series. HP compares the respective printers features in the table on the left.
