TRENDS: COSMOPROF ASIA

COSMOPROF ASIA

SINGAPORE TREND WATCH 2023

Cosmoprof Asia – the leading beauty trade show in the Asia Pacific region – made a spectacular return to the stage with a three-day show titled the 2022 Singapore Special Edition after a three year hiatus due to Covid restrictions. Here are the trends to watch this year.

By Anita Quade

PROFESSIONAL BEAUTY was invited to attend the incredible event which showcased the world’s most innovative brands, the latest technology and featured engaging seminars as part of the lineup which saw more than 15,000 attendees from across the globe converge on the Singapore Expo site.

Who attended Cosmoprof Asia?

More than 1,200 exhibitors and brands from 40 countries and regions visited the event which spanned over more than 50,000 sqm of exhibition area — it was a welcome return in late 2022 after it was relocated from its usual home in Hong Kong.

Director of Cosmoprof Asia David Bondi, kicked off the proceedings by welcoming guests at the opening ceremony, commenting how wonderful it was for attendees to once again be meeting in person and sharing insights into the beauty industry before inviting VIP delegates onto the stage for the official ribbon cutting ceremony that heralded Cosmoprof’s triumphant comeback.

Beauty trends

During his address, Bondi said the event aimed to highlight some of the most prominent beauty trends that have evolved post pandemic. He pinpointed five main trends that have emerged these included; a focus on efficacy, a spotlight on health and wellness, the boom of beauty technology, the rise of sustainability and a move to plant-based products. He also revealed that transparency was high on the agenda for companies and consumers along with identity-fluid trends becoming popular.

Throughout the event – guests from around the world had the opportunity to attend 14 Cosmo Talks and hear from 28 speakers on topics ranging from packaging and formulation, revolutionary technology and ethical sourcing, to sustainability themes. Attendees also had the chance to get inspired by the NAILS Beauty Masters Championships Asia 2022 featuring over 150 leading artists and beauty professionals competing in categories including nail art, eyelash extensions and makeup.

In Hall 4 of the expansive site, there was an incredible international line-up of exhibitors from countries including Italy, France, Spain and our own homegrown heroes from Australia. Among those was Rachael Finch, the founder of Australian ingestible brand Kissed Earth – which offers a range of collagen, vegan protein, botanical supplements and beauty products. She said she was excited to showcase her brand to a global market and Cosmoprof was the perfect platform.

“We are super excited to be here - we have been launched for three years and I think the beautiful thing is that you do so much hard work behind the scenes, in product creation and getting the brand out there and just being able to showcase it on a global level in Singapore is incredible.

It’s so nice to be able to meet different people, members of the public, press and various people from different businesses and to also see what is going on in terms of the beauty and wellness landscape. It’s great to see what other trends are out there and for us quality is number one, so we love getting that message across and making sure people are aware of us,” she said.

BeautyStreams partnership with Cosmoprof Asia

One of the most anticipated talks on day two — that attracted a line-up of more than 200 guests, was the Cosmotrends 2022 to Future View 2027 - hosted by Michael Note – Senior Vice President and Creative Director of BeautyStreams, along with - hosted by the founder and CEO of BeautyStreams, Lan Vu.

BeautyStreams has enjoyed a 10-year collaboration with Cosmoprof and are the B2B source and platform of beauty trends around the globe.

The stand-out trends identified globally by BeautyStreams after liaising with beauty editors around the world included; ethics and the focus on planet, people and profit; gender freedom, holistic health, and intersectional individuals.

An Aussie perspective

International guests also had the chance to see live demonstrations on stage and at selected stands throughout the event. Among the familiar Australian beauty entrepreneurs that made the eight-hour trek from Australian to attend the muchanticipated event was Sydney based brow queen Amy Jean.

“As a business owner in the beauty space, I thoroughly enjoy attending Cosmoprof Asia, Europe and America. As the largest global beauty exhibition, Cosmoprof attracts a diverse gathering of global industry experts and I believe it’s important to immerse yourself in this environment to remain creatively inspired,” she said.

“I’m committed to investigating the development of new services and products available to market, hence why I’ve been a loyal attendee at Cosmoprof since 2007. I recognise the speed at which the beauty industry evolves and you simply cannot become complacent in your offering to your clients and customers.”

“I’m committed to investigating the development of new services and products available to market, hence why I’ve been a loyal attendee at Cosmoprof since 2007. I recognise the speed at which the beauty industry evolves and you simply cannot become complacent in your offering to your clients and customers.” — Amy Jean

Mr Bondi also revealed at the event — that Cosmoprof Asia would be returning to its original home of Hong Kong this year and another exciting addition had been added to the Cosmoprof list of destinations – this year it will also include Miami as a location to extend its offering that currently includes showcases in Bologna, Asia, Las Vegas, Mumbai and Bangkok.