COVER STORY: THE NEXT GENERATION OF SKINCARE

THE NEXT GENERATION OF SKINCARE

Ethical formulations, clean ingredients, sustainable practices, and efficacy that doesn’t compromise the barrier—SIMKA is the next generation of skin protection and skin nutrition.

Brand History

Launched in August 2023 after several years of development, SIMKA is a heritage brand in the making and the brainchild of Simone Vescio and Reika Roberts. Simone and Reika are already industry leaders, having co-founded Derma Aesthetics in 2010, the Australia and New Zealand distributor of award-winning skincare brand dermaviduals.

SIMKA is accessible, consciously formulated skincare designed to support the function of the skin from the outside-in and the inside-out. Our clinical and clean formulas work at both a topical and cellular level to defend against the internal and external factors that drive the skin ageing process to deliver long-term results.

Our founders maintain a deep understanding of the most advantageous skin health practices, having participated on The Education Board of the International Academy of Corneotherapy and The Aesthetic Beauty Industry Council (ABIC) with over 50 years of global clinical skincare expertise between them.

The overwhelming uptake of SIMKA in such a short period of time has been a grand testament to our authentic and trusted partner and industry positioning, which we have worked for over 14 years to achieve. The SIMKA Team is on a mission to leave a legacy for years to come.

Continue reading to find out how...

Our Misson

SIMKA’s mission is simple: sustainable skin protection that goes beyond the barrier for long term results. SIMKA uses a skin minimalism approach, while adhering to the principles of Corneotherapy. A holistic approach to skin treatment, Corneotherapy uses non-invasive methods to preserve and repair the skin barrier.

WHEN ANALYSING THE SKIN HEALTH AND INTERNAL HEALTH MOVEMENT, WE OBSERVED A MAJOR GAP IN SUSTAINABLE FISH OIL ALTERNATIVES AVAILABLE TO OUR INDUSTRY.

Under this brand, we’ll be developing more than just high-quality skincare. SIMKA is invested in being part of solutions, raising the standard for transparency and aligning with causes that prioritise change in all aspects of health and wellbeing.

After years in the industry, we are channelling our passion for skin, deep understanding of consumer needs, stringent expectations for quality, and commitment to long-term results into an affordable range of products that enhance every skin type and address various conditions at any age.

SIMKA’s First Product

Launched at the Sydney Beauty Expo in August 2023, we were blown away by the industry response to our SIMKA Alpha Omega-3 Liquid and Soft Gels. We are delighted that our partners and broader industry love them as much as we do!

The rapid uptake was a huge testament to the faith our partners have in Derma Aesthetics’ brands, coupled with the industry movement towards internal health. When analysing the skin health and internal health movement, we observed a major gap in sustainable fish oil alternatives available to our industry.

SIMKA clinics grew rapidly from 0 to hundreds of stockists across Australia and New Zealand in just 3 short months! We are so proud to be working with our clinics to improve skin treatment outcomes for their businesses and their clients.

Why were the SIMKA Alpha Omega-3’s so well-received? Algae oil; being vegan and suitable for those allergic to fish, algae oil provides the ultimate and most sustainable source of DHA.

The Importance of Omega-3 for Skin Health

All well-functioning cells require essential fatty acids, but more specifically, Omega-3 in the correct ratio of DHA:EPA. SIMKA Alpha Omega-3 Liquid and Soft Gel formulations are perfectly cultivated and formulated to provide your required Omega-3s.

Essential fatty acids (EFAs) play an integral role in cellular function along with maintaining heart, brain, eye, joint health, kidney, and skin function. EFAs i.e., Omega-3 and Omega-6 are not produced by the body and are only available via the food we consume, supplements and topical skincare.

Omega-6 is vital for the skin to produce ceramide 1, essential to skin health. There must be a balanced ratio of Omega-3 and Omega-6 in the diet. If this balance shifts by consuming excessive amounts of Omega-6, the cell membrane produces chemicals called pro-inflammatory cytokines which can lead to increased cellular inflammation.

To counteract these effects, SIMKA Alpha Omega-3 delivers the highest quality and quantity of Omega-3 designed to provide the skin with an abundance of fatty acids to reduce cellular inflammation whilst maintaining an ideal balance.

SIMKA EFA Skin Solutions

The lack of essential skin lipid nutrients such as Omega-3 and Omega-6 is a significant cause of changes to the skin barrier defence systems. Essential fatty acid deficiency (EFAD) is a leading cause of poor-quality cell envelope formation (CCE), impaired enzyme activity, incomplete corneocyte compaction, desquamation, keratolytic and atopic skin disorders.

Incomplete corneocyte compaction results when the keratinocytes lifecycle fails to complete its cellular compaction processes correctly into a flattened, tough, hydrophobic corneocyte.

The lamellar lipids made by the keratinocytes cell membrane (consisting of ceramides, cholesterol, and free fatty acids), have failed to form the extracellular lamellar lipid-structure by adhering to the outside of the cornified cell envelope.

AS WE CONTINUE TO FILL NOTABLE GAPS IN THE MARKET, WE ARE DEDICATED TO SUPPORTING OUR GROWING NUMBER OF PARTNER CLINICS TO OFFER THE BEST POSSIBLE SKIN TREATMENT EXPERIENCE AND OUTCOMES FOR THEIR CLIENTS.

This, in turn, increases trans-epidermal water loss (TEWL) resulting in impaired enzyme activity or dehydration.

Internal consumption of the correct EFA formulation will support the lifecycle of the keratinocyte and formation of the CCE to improve the quality and quantity of the barrier lipids that go on to complete the barrier function of the skin.

Looking to the future – SIMKA in 2024 and beyond

2024 is set to be another monumental year for SIMKA. With a number of innovative new product launches, educational content and a focus on direct-to-consumer marketing to rapidly grow brand awareness, SIMKA is poised to cement its position in the industry as a heritage brand in the making.

As we continue to fill notable gaps in the market, we are dedicated to supporting our growing number of partner clinics to offer the best possible skin treatment experience and outcomes for their clients, while also enabling the growth and development of their businesses through tailored education, ongoing business support, and marketing solutions.

Start treating skin from the inside-out

No matter what skincare range you currently have in clinic, SIMKA will complement and improve your skin treatment results.

We welcome you to learn more about SIMKA at simka.com (please note our official website will launch in February 2024). You can sign up on the website to receive more information or if you would like to become a SIMKA partner please scan the QR Code, complete the form and one of our Team will be in touch.

Derma Aesthetics including the SIMKA brand will feature at the Elevate 24 ABIC Education Conference on 19 February 2024. Come and learn more as we showcase SIMKA.

ALL ABOUT OMEGA-3s

DHA

Docosahexaenoic acid (DHA) is a long chain polyunsaturated fatty acid Omega-3 and a building block of cell membranes in human nerves, brain tissue, eyes, and skin.

DHA offers the most direct source of Omega-3. The human body cannot produce it in adequate amounts, so it must be obtained from diet.

SIMKA Alpha Omega-3 is formulated with 99% DHA. DHA is the most important polyunsaturated fatty acid because it does not go through a multi-step conversion process when consumed. According to research, the more steps involved in the conversion, the more energy is used and the less efficient the process.

DHA is vital for normal brain function, including the growth and development of the infant brain. It is a major structural fat, making up approximately 90% of the Omega-3s found in the brain and 93% of the Omega-3s found in the retina of the eyes. It is also a key component to the health of the cardiovascular system and is required to support the skin’s structure and function.

DHA supports the following*:

• Rheumatoid arthritis symptoms

• Foetal and infant development

• Lowers risk for heart disease

• Eases asthma symptoms

• Vision and eye health

• May help depression

• Boosts immunity

• Nervous system

• Memory

*Consult your doctor before use if you are pregnant, nursing, have had any health conditions, OR are taking any medication/remedies including OTC medication, OR are planning any medical procedure. Discontinue use and consult your doctor if you experience any adverse reactions. This product is intended for use by children only under adult supervision. Keep out of reach of children. This product is not intended to diagnose, treat, cure, or prevent any disease.

EPA

Eicosapentaenoic acid (EPA) is a long chain polyunsaturated Omega-3 fatty acid that is required to produce signalling molecules called ‘eicosanoids,’ which play numerous physiological roles in the body. EPA may also reduce symptoms of depression and help fight inflammation.

ALA

Alpha-linoleic acid (ALA) is an essential, short chain Omega-3 fatty acid. It is found in a variety of plant and seed oils. The human body cannot make ALA; it is obtained through our diet.

SIMKA’s nutritional supplements do not contain ALA. Unlike other forms of essential fatty acids, ALA needs to be converted by the body into EPA, however the conversion rate is low and inconsistent.

Micro Algae Oil – No ‘Steps’ to DHA

Other plant sources of Omega-3s like flax seed, canola oil or walnuts don’t contain DHA or EPA. Instead, they contain ALA, an Omega-3 that the body MUST convert to DHA and EPA.

The beauty of microalgae oil is that it doesn’t contain ALA, instead, it is very rich in DHA which is the form of Omega-3 the body can directly absorb – plus it offers 20% more DHA per unit than fish oil –making supplementing with SIMKA Alpha Omega-3 a smart choice.

How is SIMKA Alpha Omega-3 superior to fish or krill oil supplements?

SIMKA Alpha Omega-3 is pure, clean and safe – free from chemicals or residual solvents as a result of its superior water extraction process. Put simply, water extraction is free from hexanes and alcohols.

Most fish and algae oils undergo extraction methods which are reliant on hexane or alcohol. These are non-reactive solvents used to separate fats away from other cell materials. Such methods don’t actually separate the different types of fats, whereas SIMKA’s water extraction method does.

Water extraction is a physical process that isolates oils, without solvents and is free of cellular contaminants, producing the purest naturally processed Chromista Oil containing up to 99% DHA-triglycerides.

Using photosynthetic processes, microalgae convert electromagnetic energy from sunlight into chemical energy for carbohydrates and Omega-3s. Unique enzyme systems in algae condense the sun’s energy into DHA long-chain fatty acids stored as oil. A large fraction of fatty acids are stored as Omega3s, supporting the microalgae’s own photosystems.

After photosynthesis, the long chain fatty acids are water extracted without the use of chemicals and packed fresh ready for consumption.

Environmentally Friendly and Ethically Responsible – SIMKA algae oil utilises a technology that can help replace the current dependence on fish oils for Omega-3s. Being cultured, it does not deplete the supply of fish or upset the marine ecosystems.

Untouched by the sea, environmentally friendly and vegan certified, SIMKA Alpha Omega-3 is free from animal products, nut and seed oil, gluten, yeast, sugar and soy, heavy metals, chemicals and alcohol, GMO’s, artificial colours, solvents and fillers.

PARTNER WITH SIMKA NOW FOR ONLY $550 AUD WITH 100% MARGIN. Opening orders are simple, affordable and supported by consumer marketing.