6 minute read
SALON PROFILE: GLOW BEAUTY
GLOW BEAUTY IS THE ONE-STOP-SHOP THAT CAN’T BE BEAT
glow Beauty has it all. Located on the NSW Central Coast the business offers aesthetic services ranging from waxing to hairdressing at not one, but two unique sites. Hannah Gay chats to Emma Chappell, Operations Manager and PA to business owner, Jade Pentony on the countless offerings available at glow Beauty Space and glow Beauty Bar.
WHAT IS GLOW BEAUTY?
Your salons are located in Wamberal around 1.5 hours north of Sydney. Describe the area.
“Hidden beaches, coastal rainforests, clifftop panoramic views and six national parks - all on our doorstep; a beautiful stretch of coastline! Wamberal and Terrigal boast shops, bars, a lively cafe culture, bustling pubs, cocktail bars and restaurants.”
What percentage of your clients are return visitors versus tourists?
“[Wamberal] is a hotspot for tourists and locals alike. Whilst summer sees our beaches and bars bustling with visitors, our clientele is made up of long-term guests from Sydney up to Newcastle. We are so very lucky to have such incredible clientele on The Central Coast. Our percentage of return clients is around 85% but we have also loved looking after visitors to the area. Our online booking system means those enjoying their holidays have been able to book services easily, and we have seen them for the duration of their stay. The bar has been popular for those with friends accompanying them on appointments. Who wouldn’t want to enjoy a fresh cold cocktail after a day at the beach?!”
Describe the look and feel of your salons. What’s the difference between your glow Salon and your glow Bar?
“The message behind the glow brand is ‘Darling, it’s pretty done with purpose’. Both spaces were designed by Xanthe of Studio Highfield. glow Beauty Space was designed with efficiency, beauty and luxury; a place where guests feel the indulgence without the inefficiencies of a day spa.
glow Beauty Bar came after extreme growth. We wanted a space to be able to cater for groups and parties ; somewhere you could enjoy preparation for an event with friends. The idea of a style/skin/ nail bar came together with the space on Ocean View Drive - a stone’s throw from Wamberal and Terrigal Beaches, the perfect destination from beach to bar!
The space was designed with a Californian feel, encapsulating its home and ease of use (plenty of free road parking). Beyond aesthetics, the bar brings an entire creative team together; you can see our dermal therapists and brow artists at work whilst our styling team work the flow of the bar.”
THE GLOW BEAUTY DIFFERENCE
Your business offers both beauty services and hair services. Why have you opted to offer both over just the one?
“Our complete beauty approach means there is no one else like us on The Coast. For most people they will need to visit multiple hair and skin specialists for their beauty needs. Our multi-service model allows our guests access to everything in one location. By removing the unnecessary steps to our services, our clients save time and money while still enjoying premium treatments.”
Your beauty menu alone is also packed! Do you have different staff members performing different treatments? Or are all of your staff trained on all duties (from facials to manicures)?
“glow boasts a team of 34! We have staff who are experts in their field - we have dermal therapists, beauty therapists, brow artists, nail artists, hair stylists, colour specialists, hair extensionists, make up artists, and a young apprentice team of five whom we train in-house and at TAFE. glow offers regular in-house and off-site training. We have a dedicated Training and Education Manager to ensure glow is at the top of its game and at the forefront of our industry!”
Describe the staffing situation right now. Do you have any issues sourcing experienced, long-term staff?
“glow prides itself on its inclusive approach to employment. We have such a strong culture of trust and connection. Being able to employ and manage so many part-time working mums is something we are proud of. Offering highly-skilled, passionate women a space to learn, thrive and practice their skills part-time was, pre-COVID, certainly unheard of.
Our industry has always required evenings and weekends which can make the juggle of life extremely difficult. For our glow girls that don’t have children, we work hard to ensure they have evenings and Saturdays to enjoy; we don’t want any of our girls missing life events because of work.
[Managing] so many staff is a full-time job and a heavy investment at glow. We have a management team of six to ensure the health and happiness of our team. There are girls that have been working with Jade for almost two decades! Home isn’t a place, it’s a feeling.”
“Being able to employ and manage so many part-time working mums is something we are proud of.
List the beauty brands you retail and use in your backbar.
“In beauty, we work with Jan Marini, mesoestetic, and CREME (glow’s soonto-launch skincare line).”
THE FUTURE OF GLOW BEAUTY
What are your business goals for 2023?
“2023 will be our first full year since COVID. We are excited to continue to develop our young team onto the floor; we have in the past four years of glow had four apprentices qualify in their field!
We are looking to pursue plans for more off-site glow services, largely due to a huge demand in weddings and events. We would love to work with more freelance artists for this.
We are looking for a beauty apprentice to join our incredible beauty team; [offer] more training and education from our industry greats! We are a huge social hub here at glow and have a big birthday to celebrate in Bali this year.
And lastly, something we have been working on for some time - the launch of our skincare range!”
