BUSINESS: THE ZERO BRAND

THE ZERO BRAND

- By Ariana Pezeshki

THE ZERO brand is an Australian-owned and operated company that stands for zero plastic and zero waste and produces plastic-free, compostable wipes down to the packaging. The brand offers wipes that are an alternative to traditional single-use makeup wipes that often contain harsh chemicals and abrasive materials that can damage the skin.

"Wipes are a massive environmental problem. Not everyone realises that all wet wipes on the market are either made from plastic or wrapped in plastic and it’s creating a massive problem for our landfills and oceans."

With Aussie families in mind, the first line includes a range of plastic-free wipes for makeup, baby, and kitchens. Georgina Carberry, the Co-Founder and head of the brand at The ZERO Store said, “Wipes are a massive environmental problem. Not everyone realises that all wet wipes on the market are either made from plastic or wrapped in plastic and it’s creating a massive problem for our landfills and oceans. We have a plastic-free dry wipe that has just launched, and the world’s only 100% plastic-free wet wipe coming next.”

With over 20 years as a brand and product designer, Georgia worked with large corporations to define productmarket fit prior to launching the ZERO brand, she discovered the gap in the market for plastic-free products as a mainstream brand, she said, “I knew we could make a real difference so we put together a fantastic team and it’s exciting to see our products launched in the market. It’s even more exciting to hear from our customers how much they love our wipes.”

At ZERO, they see the plastic as a massive problem for people and the planet and they have a firm stance on not including any plastic in their products when selecting materials. As a non-negotiable for the brand, they ensure zero harm when the product degrades at its end of life and the product will not omit harmful chemicals and microplastic into the soil.

Georgia, a mother of two young children, said sustainability is important to her because she loves her children “more than anything and the choices we make impact their future.” The mother was horrified by the number of plastic families go through each year and she knew she had to take a step and set out to create a company that was designed to take the plastic out of products for modern life. “We believe that busy parents shouldn’t have to do more or pay more to be sustainable, the companies making the products parents need should do the heavy lifting, design out plastic, and raise their standards for sustainability - we’re setting a new standard and its exciting,” Georgia said.

ZERO Makeup Wipes promise to remove makeup without a sticky residue and strip the skin of added moisture. The wipes are dry and easy to use, by simply adding water or micellar water for the ultimate makeup remover cleanse. The wipes are reusable, absorbent and soft on the skin to avoid scratching or abrasions, which can cause brake outs. The wipes are fragrance-free and without added chemicals and hypoallergenic for even the most sensitive of skin types.

“Most people don’t often realize that 85% of wet wipes are made with plastic or a plastic blend, and they are all wrapped in plastic - even the “eco” brands,” Georgia said. Georgia hopes to continue the brand’s mission for a more plastic-free life for all with non-toxic biodegradable wipes that are safe for the skin and the planet.