COVER STORY: VENUS VIVA GLB

VENUS VIVA GLB

WHY MORE AND MORE BEAUTY THERAPISTS ARE BECOMING #VIVADIVAS

Anita Quade chats to Nadene Saliba about the revolutionary technology that is changing the skincare game.

PORTABLE TABLETOP DEVICE with ASTONISHING ROI

Venus Viva™ can replace all other skin resurfacing devices with one fully customisable lightweight, tabletop device. Combined with Venus Concept’s unique business model, Venus Viva™ will give you a higher ROI than other skin resurfacing devices.

VIVA real-life BUSINESS CASE- $40,000 in 90 days.

Several VIVA clients have successfully generated over $40,000, in their first 90 days using a proven implementation strategy for Beauty Salons.

ONE DEVICE for ALL SKIN RESURFACING.

Venus Viva™ is a NanoFractional RF™ (fractional radiofrequency) skin resurfacing device with a passionate clinician following around the globe.

This revolutionary technology facilitates the repair of mild to severely damaged skin without the lengthy downtime of traditional ablative skin resurfacing devices, and with reduced risk (infection and PIH). NanoFractional RF™ with SmartScan™ technology allows efficacious and consistent energy delivered to multiple depths in the skin.

SMARTSCAN™ TECHNOLOGY

The NanoFractional RF™ applicator utilises proprietary SmartScan™. This technology uses a unique algorithm to scan between randomised groups of four pins to deliver energy at variable impact zone densities in a single tip. This enables variable levels of ablation of the epidermis and coagulation of the dermis, which result in more effective skin resurfacing that addresses a wide range of mild to severe skin conditions and is safe for all skin types.

As a non-surgical solution for skin resurfacing and wrinkle reduction. The Venus Viva™ has 2 applicators: one for skin resurfacing and one for wrinkle reduction and skin tightening.

Applicator 1)

SKIN RESURFACING WITH NANOFRACTIONAL RF™ technology - works with small pins that safely deliver energy through the skin’s surface. This creates tiny micro-dermal wounds, which the body then works to heal naturally. This process is what repairs signs of damage seen on the surface of the skin. As the wounds are so tiny, the treatment is much more comfortable than lasers or chemical peels, with minimal downtime.

Repairs signs of skin damage, including:

• Scars from injury, acne, or other skin conditions

• Visible pores

• Stretch marks

• Abnormal skin texture

• Deep wrinkles

• Rosacea

• Striae

• Dyschromia

• Pigmentation

Applicator 2)

WRINKLE REDUCTION WITH DIAMONDPOLAR™ technology - also uses heat to naturally boost collagen production, something that slows down with age. This helps to restore a youngerlooking appearance.

• Softens fine lines

• Diminishes deep wrinkles

• Tightens and smoothes sagging skin

• Achieves a younger-looking appearance

DIAMONDPOLAR APPLICATOR WITH (MP) 2 TECHNOLOGY

The DiamondPolar applicator uses proprietary (MP)² technology, which is a combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Field (PEMF), to treat moderate to severe wrinkles and rhytids'*. Multi- Polar RF uses a unique algorithm to deliver more homogeneous heating to multiple tissue depths, which allows for faster build-up of heat and easier maintenance of therapeutic temperature. The effect of Multi-Polar RF is enhanced by PEMF, a non-thermal technology emitted through the applicator’s electrodes.

Radio Frequency directly stimulates fibroblasts, while PEMF induces fibroblast proliferation through the release of the growth factor FGF-2. (MP)² is proven and effective in remodelling of collagen, which tightens skin, and the creation of new capillaries, which increases blood supply to the area. The unique electrode placement of the DiamondPolar applicator allows for treatment around the eyes, along the jowls, and other smaller areas to tighten skin and smoothen out fine lines and wrinkles. Treatments with this applicator are comfortable with no downtime, and Radio Frequency technology is proven safe for all skin types.

Pulsed Electromagnetic Field has been used and applied safely in medicine for decades with the commercial release of

the Diapulse in the 1950’s combining both Radio Frequency + PEMF FDA (Food and Drug Administration) approved for therapeutic treatment post-surgery for pain and Edema in soft tissue. PEMF assists with a large variety of indications and medical conditions including wound healing, assistance in bone repair, pain relief, Parkinson’s, treatment of migraines, diabetes, and depression*. However, there has been little known about the use of PEMF in cosmetic medicine until now.

HOW DOES PEMF WORK?

Our bodies contain cells of diverse types. Cells communicate with its surroundings and receive signals of tasks they need to perform. For example, the cell fibroblast, a cell that produces collagen, receives a signal as to when to start and when to stop producing collagen.

PEMF delivers quick pulses of electricity via a coil, when placed over the targeted treatment area, inducing magnetic fields through the skin that alter the electrical charge of dermal cells. This results in an increase in collagen production via dermal fibroblasts and the stimulation of angiogenesis for healthy cell renewal.

PATENTED TIP TECHNOLOGY

The NanoFractional RF™ applicator is equipped with state-of-the-art patented tip technology with up to 700 pulses. The tip has the largest spot size in the industry, which leads to shorter treatment times*. The pins are shaped like small needles. Once placed on the skin, the sharp pins easily penetrate the stratum corneum mechanically. When a pulse is fired, energy flows through the tip of each pin, which allows them to penetrate even deeper into the tissue.

The therapeutic depth of penetration can reach up to 500 microns. Each row of four pins acts as a group of pins that are activated one at a time. While this group of pins is active, the rest serve as return electrodes. Current is switched between each group of electrodes so that the energy is delivered consistently throughout the tip surface. No return pads allow for more homogeneous energy delivery, resulting in safer treatments and consistent clinical outcomes.

The precise amount of RF energy of up to 62 mj is delivered to each pin individually and uniformly, which ensures consistent dermal heating and enhances patient comfort. High energy density is distributed through a small footprint per pin (150 x 20 microns) for a more customised treatment and to treat in smaller areas. The pins create micro-dermal wounds to activate the natural wound healing process. The high temperatures cause collagen remodelling and trigger neocollagenesis. The surrounding intact skin serves as a reservoir for stem cells and relevant proteins, which results in faster wound healing, uniform post-treatment tissue appearance, and significantly less downtime than traditional fractional devices.

PROVEN CLINICAL RESULTS

A published clinical study showed that four weeks after the last treatment, total surface area, length, and width of striae alba significantly decreased from the baseline (p<0.001). Patient satisfaction scores of “Satisfied” and “Very Satisfied” for changes in texture, size, and overall improvement were 96.67%, 93.94%, and 96.97%, respectively.2Results in another peer-reviewed clinical study indicated that NanoFractional RF is effective in improving skin texture and pigmentation.

A published clinical study showed that 100% of patients rated their satisfaction with the results of their Venus Viva treatments as “Excellent,” “Very Good,” or “Good.” Treatments with the NanoFractional RF applicator are safe for all skin types with low downtime.

SHORT TREATMENT CYCLE

Quick lunchtime treatment - A single face treatment session lasts no longer than 30 minutes. The number of sessions in a treatment program will depend on the individual patient, but typically varies between 3-4 sessions, every 4-6 weeks.

MINIMAL DOWNTIME

The client will experience mild redness post-treatment; however, they can continue with their daily activities immediately afterward and can resume wearing makeup 24 hours after treatment. Venus Viva™ treatments are also lower pain than traditional skin resurfacing, so that patients living with skin damage can seek corrective treatment without fear of unbearable discomfort. The quick treatment time and reduced downtime also allows patients to avoid loss of income due to excessive downtime.

For clinicians and patients around the world, Venus Viva™ has been a game changer for improving the appearance of mild to severe acne scarring, surgical scars, and stria.

TESTIMONIAL FROM KRISTIN OWNER PEACHY SKIN CLINIC

Making the choice to bring the Venus Viva into my clinic was really a no brainer. When comparing with other modalities on the market currently nothing quite meets the mark like the Viva does. Since having it in the clinic and seeing the results firsthand I have a brand-new love for an industry I did not think I could appreciate any more than I already did. The results, coupled with the self-confidence my clients are showing is just so heart-warming.

One client really makes my heart happy. This client is in her 60s, does not work, travels by train and bus for several hours for her 4 weekly visit and sticks to her home care routine. Her skin improvement is obvious when she enters the room, but so is her self-confidence. The quick turnaround in her appearance is just so amazing, so her trust in our abilities and education is at its highest. I am only a few months post bringing the Viva in clinic, and it’s booked out months in advance, I am ready for a second device.

TESTIMONIAL FROM OWNER WHITNEY AT WHITNEY HAZE COSMETIC ARTISTRY

Two years ago, I invested in the Viva which was a huge step for me being in my first year of business and a solo owner. The Viva exceeded both my clients' and my own expectations, achieving results beyond some of the latest lasers and nano-fractional treatments for resurfacing on the market, with little to no downtime. Viva Nano-Fractional resurfacing fast became my top selling treatment, and within a year I upgraded to the Versa, bringing in another dimension to my business, the signature treatment "Venus Concept's Tribella"! This treatment sells itself, clients are hooked, and to be honest, they become obsessed with Tribella and their skin!

TESTIMONIAL FROM ANA OWNER FRESH SKIN CLINIC

Clients are getting such remarkable results from Venus Viva. It is such a fantastic tool not only for diminishing deep lines and wrinkles, but for correcting skin conditions such as enlarged pores, acne scars, rosacea, poor texture, and uneven skin tone. Combined with our DMK Enzyme treatments we are achieving amazing results for our clients; it has taken our treatment results to the next level. Venus Viva has been a great financial investment and generated an impressive ROI within the first few months, as the results are visible, and we are confident in recommending to all our clients.

*Rf And Pulsed Magnetic Field Combination: An Innovative Approach To Effectively Address Skin Laxity, Body Reshaping and Cellulite. - Leonardo Marini, MD, Trieste, Italy

Contact Us:

Venus Concept Australia and New Zealand

Suite 3.06, Level 3 20 Rodborough Road, Frenchs Forest NSW 2086 AUSTRALIA

P: +61 (0)2 8329 0770 P: +61 416 022 096

E: info.au@venusconcept.com