OUT AND ABOUT

Out & About

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

NATURALLY GOOD

Beauty VIP Experience panel from left Youth Marketing Australia Founder David Willey, host Nicci Herrera, Sasy n Savy Founder Samea Maakrun, podcaster Bahar Etminan and Albina Reale and Demmie Vasilevski from Chemist Warehouse.

Retail Beauty hosted an inaugural Beauty VIP Experience at Naturally Good Expo, held at Sydney’s International Convention Centre. All panellists engaged in a Q&A session, providing the audience with cutting-edge insights on how to grow within the beauty industry. This was just one of the highlights of the expo, which was declared the most successful show since the start of the pandemic.

Mimi haircare for kids stand.

The Aussie Man stand at the expo.

The annual two-day B2B expo – the largest of its kind in the Southern Hemisphere – showcased more than 200 exhibitors from around the nation in diverse areas of beauty, food, beverages, health and homewares, as well as more than 30 influential business speakers. This year the beauty and personal care industry was well-represented with many brands featuring innovative products with added health benefits.

Ethique was crowned Best Beauty & Cosmetics Product.

Beauty was also front and centre at the first-ever 2022 Naturally Good Awards event, where Ethique was crowned Best Beauty & Cosmetics Product for its Curliosity Solid Conditioner & Co-wash for Curly Hair. The expo will return to Sydney next year in June at the ICC.

www.naturallygood.com.au

DREAM BALL

After a two-year hiatus, more than 500 of the cosmetic industry’s most generous supporters came together at The Star, Sydney to celebrate Dream Ball in support of Look Good Feel Better.

The charity’s Patron, Kerri-Anne Kennerly.

Guests wasted no time taking to the dance floor, with Samantha Jade getting the party started early in the evening and DJ Havana Brown ending the night on a high.

The charity’s Patron, Kerri-Anne Kennerly, was back with a bang as Master of Ceremonies and ambassadors Eleanor Pendleton, Leigh Campbell, and Zoe-Foster Blake, accompanied by husband Hamish, joined as special guests for the evening.

Hamish and Zoë Foster-Blake.

The annual event raises vital funds that allow Look Good Feel Better to provide their confidence-building program to cancer patients around the country. Thanks to the generous supporters in the cosmetic and fragrance industries, their important partners in retailing, media, publishing, and supply, and other members of the charity’s community, a phenomenal $355,500 was raised. This means 3,555 Australians can now benefit from the Look Good Feel Better program over the coming 12 months.

Leigh Campbell and her husband Rich Gioutsos.

Rosi Fernandez, Chair of the Cancer Patients Foundation Board thanked the industry on the evening. “As crucial members of our community of supporters, our sincere gratitude goes to all of you. Your endless generosity with donating the product that allows our workshops to run each and every year, and your financial contributions - throughout the year and of course tonight - are testament to the very real impact we can all make when we pledge to use our positions and expertise to make a real difference.”

Christopher Glebatsas and Anthony McDonough from Unlabelled.

For 32 years, the unwavering support of the industry has meant that more than 170,000 Australians have had the opportunity to learn practical strategies to manage the physical, psychological and social impacts of cancer treatment. The charity thanks all who helped make the night such a huge success.

Ai San Beaumont, Rosi Fernandez and Belinda Besant from La Prairie.

For partnership opportunities or to be a part of Dream Ball 2023, email Partnerships Manager Danielle Lill at danielle.lill@lgfb.org.au.

Photos: Scott Gibson, Powered Studios at Nine.

GLORIOUS GARDEN PARTY

The event was held at Vaucluse.

Guests took part in an immersive experience transporting them into a world filled with colour at the WANDERful World Blush Collection launch. A total of eleven shimmering shades of blush were showcased, in addition to the cult Benefit favourite, Hoola Bronzer, which has been around for an incredible 21 years.

A guest is colour matched.

Guests were invited to visit each colour matching station, plus indulge in some flower arranging and candle making for the launch, held at a private residence in Vaucluse. The blushes are infused with freshwater pearl and synthetic sapphire for a luminous, smoothing effect.

Candle making at the event.

www.benefitcosmetics.com/en-au

BASTILLE DAY CELEBRATION

The event was held on Bastille Day.

Lancôme united beauty lovers through the universal aspiration of happiness in an Evening with Lancôme, held at The Grounds of Eveleigh.

Guests dined at The Grounds of Eveleigh.

Joined by Australian media personality Jesinta Franklin, the event marked Lancôme’s commitment to creating a happier tomorrow through Lancôme’s global Write Her Future program, empowering women through mentorship and education. It was also the official launch of My Lancôme Rewards, designed to surprise and delight loyal customers.

Jesinta Franklin.

www.lancome.com.au

RISE AND SHINE

Jessica Durrington, Sunday Riley Senior Manager, PR & Influencer Marketing.

Sunday Riley founded Sunday Riley Modern Skincare on a shoestring budget back in 2009, and since then, has gone from strength to strength. The latest formula to hit the shelves is the CEO Afterglow Brightening Vitamin C Gel Cream.

Retail Beauty editor Michelle Ruzzene with Mecca staff.

To celebrate the launch in Australia, media and influencers were invited to a breakfast event to celebrate the launch of the gel cream at a private residence in Darling Point where host Gemma Watts shared some insightful quotes from the Houston-born-andbred founder.

Host Gemma Watts.

www.mecca.com.au/sunday-riley

MULTITASKING MASKS

Minenssey founder Cheryl Ross addresses media.

Minenssey launched its Multimasking Range with a ‘Nourish Your Skin, Heal Your Soul’ event at The Grounds.

Host Nikki Phillips.

The Multimasking Range gives you the power to customise your masking routine based on your skincare requirements, said Minenssey founder Cheryl Ross. Rather than applying one mask to the entirety of your complexion, select one of three masks – T-Zone Refining Mask, Z-Night Restore Mask, and O-Polish Enzyme Resurfacing Mask – to target your unique skin concerns and unlock your glow.

Bend by Courtney guides a meditation

https://minenssey.com

SHAKE IT UP

From left Lisa Solomons from 360PR, Erica Galea from Chemcorp, Michael Brown, Kris Smith, and Jessica Kalogeras and Sylvia Lechowicz from Chemcorp.

UK brand Shakeup Cosmetics is “on a mission to break down the barriers and stigma around men’s cosmetics”. The brand was founded in 2019 by twin brothers, Shane Carnell-Xu and Jake Xu, who struggled for years to find the perfect cosmetics products that were best suited for their needs.

A guest is colour matched by Michael Brown.

Joel Notley, Tim Dormer and Johnson Ashak.

So after extensive research, they set out to create their own range of vegan, cruelty-free cosmetic products, designed specifically for men’s skin types and concerns. The brand, distributed by Chemcorp International, and launched in Australia in May, is available at Myer and online beauty retailers Lookfantastic and Adore Beauty.

Celebrity makeup artist Michael Brown.

Host Kris Smith.

To celebrate the launch, an intimate cocktail party was at O Bar and Dining, Sydney with host Kris Smith, where Michael Brown colour-matched guests. PR by 360PR.

www.shakeupcosmetics.com

ANIMAL INSTINCT

Marie Cecillon, Brand Manager, Agence De Parfum

Roja Dove is a British perfumer whose fragrances are sold at department stores worldwide and distributed in Australia through Agence de Parfum.

Roja Dove addresses guests via video.

Born and raised in Sussex, Roja began his career in perfumery in 1981 when he joined the French perfume house Guerlain, and in 2011, he set up Roja Parfums. He spoke via video to guests who gathered at QT Sydney in The George Room, which was turned into a mini jungle, for the launch of his latest juice, Apex.

Michael Marzano, National Education Manager, Agence De Parfum.

Roja said Apex was inspired by “primal instincts”. Celebrating the natural wonders of the world and all who roam it, Apex is fresh, fruity chypré accord with spiritual and sensual undertones. PR by Élysée Collective.

Michael Edwards, Founding Editor, Fragrances of the World.

www.libertineparfumerie.com.au

Images by Studio La Tessa.

SUPER SUPPLEMENTS

Olivia Arezzolo and Ross Andrewartha.

Launched in 2008, New Zealand brand Go Healthy is the number one supplements brand in its home country, with its focus on product purity, potency and innovation.

Naturopath Dani Reed.

It announced the expansion of its Australian offering with the launch of a brand-new range – Go Healthy Pro Series – to media over lunch at 12-Micron, Barangaroo. The Pro Series range includes 18 new products designed to support overall health and wellbeing.

Go Healthy Australia General Manager, Alex McDonald.

Go Healthy launched in Australia in early 2018, rolling out more than 60 products into pharmacies nationwide. Go Healthy Australia’s General Manager, Alex McDonald, said: “We now partner with around 1500 pharmacies in the Australian market. We’ve got a great range, about 100 products and growing.” PR by Soda Communications. Some products in the Go Healthy range.

A guest looks at the new products.

www.gohealthy.com.au

Images by Scott Ehler.

TAKE YOUR VITAMINS

Retail Beauty Editor Michelle Ruzzene and brand ambassador Jodi Gordon.

Former MasterChef Australia star Jimmy Seervai launched Life Botanics earlier this year with three initial formulations, Stress + Anxiety, Hair + Energy, and Digestion + Skin, which kicked off a ‘vitamins war’ with rival company JS Health, owned by Jessica Sepel, that has played out on social media.

Markson Sparks founder Max Markson, Jodi Gordon and Life Botanics founder Jimmy Seervai.

Imogen Anthony and Jodi Gordon.

The newest additions to the Life Botanics range include Debloat + Detox, Libido + Energy and Skin Hydration + Hyaluronic Acid, which were showcased over a celebrity packed lunch at Rashays Restaurant, with stunning brand ambassador Jodi Gordon in attendance.

Carolina and Holly from MAFS Season 9.

Speaking exclusively with Retail Beauty, Jodi said Life Botanics was “a wonderful Australian brand making quality vitamins that were affordable to all”. The award-winning former Neighbours and Home & Away actor, who earlier this year entered a facility for alcohol rehabilitation, said she had since made some “big changes” in her life and that she was focused on a healthy lifestyle. PR by Markson Sparks.

Suzan Mutesi.

https://lifebotanics.com.au.

Images by Jamie Fawcett.