OUT & ABOUT

Out & About

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

MECCA MAKEOVER

Mecca celebrated the re-opening of its Double Bay store in style. The re-vamped 160 square metre destination makes it Mecca’s 107th store in Australia and New Zealand.

@pattipinkcake has a makeover in the store.

Extending the retail experience beyond product, the store has an all-new dedicated perfumeria with an impressive line-up of cult fragrance favourites including Le Labo, Diptyque, Maison Francis Kurkdijian and Byredo, as well as six dedicated makeup service chairs, and a skin consultation and express skin area.

Guests were given flowers on departure.

www.mecca.com.au

BURSTING WITH COLOUR

Guests were given funky glasses to wear

Mecca revealed its 2022 Holiday collaboration with artist Nadia Hernández, in partnership with the National Gallery of Victoria, with a soiree at its flagship in Sydney’s CBD.

Nadia Hernández’s Hernández’s artwork features on limited-edition gift boxes and bags.

Inspired by Hernández’s poem, Of What We Are, Mecca’s Holiday campaign celebrates her notion of ‘a generous heart’, igniting kindness, connection and a reminder that generosity is the greatest expression of beauty.

www.mecca.com.au

#SKINCHAT

The impressive panel lineup

To celebrate the launch of its Skin Renewing range, CeraVe held a Skin Renewing #SkinChat at the Porter House Hotel, Sydney. Hosted by newsreader Jacqui Felgate, the impressive panel lineup included actress and CeraVe brand ambassador Bridie Carter, radio host and CeraVe brand ambassador Lauren Phillips, dermatologist Dr Samantha Davidson, L’Oréal’s Scientific Communications Manager Jodi Hindmarsh, journalist and television presenter of Aboriginal Gamilaroi descent and CeraVe brand ambassador Brooke Boney and CeraVe brand ambassador and Aboriginal and Torres Strait Islander beauty influencer Sari-Ella Thaiday.

Guests sipped on purple cocktails

The three new products in the range are the CeraVe Skin Renewing Vitamin C Serum, CeraVe Skin Renewing Retinol Serum and CeraVe Skin Renewing Night Cream For Face.

www.cerave.com.au

K-BEAUTY

Korea’s number one aesthetic skincare brand, AHC, held a breakfast event at Aalia to reintroduce their products to media and influencers. Following its initial launch into Australia in 2019, AHC’s global bestselling products were showcased to media and influencers.

AHC is distributed in Australia through Chemcorp International

AHC takes an innovative approach to skincare inspired by the K-Beauty trend for dewy, translucent skin or “chok, chok” as it’s referred to in Korea. AHC is distributed in Australia through Chemcorp International and is available at Priceline and Myer.

www.chemcorp.com.au

PINK PALACE

Samantha Tonkin and her "benebabe" Ava.

Benefit, owned by LVMH, is the #1 Brow Brand worldwide and available in more than 50 countries, with one brow products sold every two seconds around the world. To celebrate and showcase its new office space in Sydney, Benefit held a Pink Palace Party.

Pink was, of course, the colour of the night

Samantha Tonkin, National Brow and Beauty Expert, demonstrated how to achieve the perfect brows at the interactive, and stylishly pink, office space.

Benefit believes laughter is the best cosmetic

www.benefitcosmetics.com

GLORIOUS GARDEN PARTY

Guests in the garden.

Guests took part in an immersive experience transporting them into a world filled with colour at the WANDERful World Blush Collection launch. A total of eleven shimmering shades of blush were showcased, in addition to the cult Benefit favourite, Hoola Bronzer, which has been around for an incredible 21 years.

Indulging in a skincare routine at the event.

Guests were invited to visit each colour matching station, plus indulge in some flower arranging and candle making for the launch, held at a private residence in Vaucluse. The blushes are infused with freshwater pearl and synthetic sapphire for a luminous, smoothing effect.

Hosts Nica Marcell, Sherine Youssef and Sarah Tarca.

www.benefitcosmetics.com/en-au

LASH CLASH

YSL Beauté held an exclusive makeup masterclass to celebrate the launch of the renovation of YSL’s iconic All Hours Foundation, as well as Rouge Pur Couture The Bold and Lash Clash Mascara.

Lash Clash Mascara adds up to +200 per cent more volume in five strokes.

L’Oréal National Educator Laura Dixon hosted the masterclass, showcasing how the new products worked by applying them to model Cartia Mallan, an Aussie YouTuber who is now based in London. Following the masterclass, guests were invited to an immersive experience where they were colour matched and treated to a special performance by singersongwriter and rap artist Tkay Maidza.

www.yslbeauty.com.au

SERUM SCHOOL

To celebrate the launch of its two newest serums, Cicaplast B5 Serum and Pure Niacinamide 10 Serum, La Roche-Posay held a Serum School at North Bondi. Specialist dermatologist and cosmetic injector Dr Cara McDonald spoke to guests at the event about the importance of using a serum.

The impressive panel of speakers

Dr McDonald was joined on the panel by fellow dermatologist Dr Leona Yip, as well as L’Oréal’s Scientific Communications Manager Jodi Hindmarsh, science educator and influencer Michelle Wong and makeup artist Claire Bridgett, who all spoke about the science behind the serums.

The event showcased each serum with an immersive experience.

www.laroche-posay.com.au

STAYING POWER

The latest campaign for Power.

The lyrics to the song The Power, by Delta Goodrem, from her Bridge Over Troubled Dreams album are also the inspiration behind her latest fragrance. The singer launched her fourth fragrance, Power EDP, over lunch at Crown Sydney.

Delta Goodrem at the launch of her fourth fragrance.

Delta said the fragrance was about igniting the power that lives within you and harnessing the strength and self-confidence to be who you want to be. The fragrance features top notes of toasted coconut, white freesia and waterlily, mid notes of dreamwood, ambrox super and jasmine air and base notes of cedwarwood virginia, vanilla bourbon and milky musks.

Delta Goodrem with friend and co-host Renée Bargh.

www.chemistwarehouse.com.au

HOLIDAY HAIR

ghd ambassador Erin Holland.

ghd's Grand-Luxe limited-edition collection was launched at a show-stopping party at The Eveleigh, in Sydney's Redfern, which was transformed into a great gatsby-style wonderland.

The show-stopping entertainment

Inspired by the opulence of the 1920s and its Art Deco design, the collection features ghd's bestselling tools - the ghd platinum+, ghd gold, ghd helios and ghd glide - finished in champaign gold, accompanied by luxurious red velvet vanity cases. From champagne towers to extravagant entertainment, guests let their hair down to celebrate the gifting season.

Guests were ready to party with champagne.

www.ghdhair.com/au